Journal of Global Operations and Strategic Sourcing最新文献

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Observation of post-yield supply chain impediments for spoilage mitigation and revenue generation opportunities at countryside 观察产量后供应链的障碍,以减少农村的腐败和创收机会
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-12-21 DOI: 10.1108/jgoss-06-2023-0052
Rahul Priyadarshi
{"title":"Observation of post-yield supply chain impediments for spoilage mitigation and revenue generation opportunities at countryside","authors":"Rahul Priyadarshi","doi":"10.1108/jgoss-06-2023-0052","DOIUrl":"https://doi.org/10.1108/jgoss-06-2023-0052","url":null,"abstract":"\u0000Purpose\u0000The countryside population has always been depended on the revenues earned from agricultural yields. These yields often suffer losses in the absence of coordination guidelines in the post-yield supply chains (PYSC). This study aims to identify, address and mitigate the post-yield supply chain impediments (PYSCIs) that lead to enormous amounts of waste and revenue losses. These are the parameters that require government and stakeholders’ attention for alleviation from losses.\u0000\u0000\u0000Design/methodology/approach\u0000Structural equation modelling (SEM) was performed to categorise the identified PYSCIs as “standard measures”. The motive for SEM results is to attract the stakeholders’ attention toward PYSCIs for business sustainability. The PYSCIs were clustered into three “standard measures” (i.e. strategic, tactical and operational measures) for revenue generation and reduced fresh produce spoilage in the countryside.\u0000\u0000\u0000Findings\u0000The SEM results suggest that the focus should be on revising minimum support prices and government support for initiatives, subsidy schemes and incentives at the strategic level. Tactical initiatives focus on linking markets including exports, research and development, attitude towards certification, value addition process adoption and reduced number of stages in the supply chain. The operational initiatives are attitudes towards agriculture and entrepreneurship, transportation infrastructure, supply chain coordination, information visibility, scientific design for packaging and handling and storage space availability for both long and short term at the village level.\u0000\u0000\u0000Research limitations/implications\u0000This study was performed in India; thus, the research outcomes of this study are restricted to adaption into the developing sub-continents with sub-tropical climates.\u0000\u0000\u0000Practical implications\u0000The existing level of losses in the PYSC demands introspection and policy changes at the farm level. In the era of cold chains, the Internet of Things, and other advanced mechanisms, a few elementary parameters must be worked upon to reduce PYSC losses. These parameters were identified as impediments to PYSC, requiring public, government and stakeholders’ attention. There is an urgent need for guidelines to be issued to mitigate losses. SEM was performed to attract the public, government and stakeholders’ attention toward impediments to fresh produce spoilage, opportunity generation and business sustainability.\u0000\u0000\u0000Originality/value\u0000This study uses a novel SEM approach where the PYSCIs were identified and empirically validated in an Indian context. The SEM approach will help in effective decision-making. Similar studies to manage the PYSCIs to reduce fresh produce spoilage with standard measures have not been reported in the literature.\u0000","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":"5 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138951990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital procurement towards new performance frontiers: a systematic literature review and future research fronts 迈向新绩效前沿的数字化采购:系统文献综述与未来研究前沿
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-12-15 DOI: 10.1108/jgoss-03-2023-0017
Preeti Jain, Amit Kumar Gupta
{"title":"Digital procurement towards new performance frontiers: a systematic literature review and future research fronts","authors":"Preeti Jain, Amit Kumar Gupta","doi":"10.1108/jgoss-03-2023-0017","DOIUrl":"https://doi.org/10.1108/jgoss-03-2023-0017","url":null,"abstract":"\u0000Purpose\u0000As digital procurement continues to transform heavily as a value center and create new business models by linking businesses with a web of external partners, the full path to achieving such an all-encompassing thing is unknown. Thus, the study aims to explore the research gap through an exhaustive bibliometric and systematic literature review on the Digital procurement theme in the supply chain domain.\u0000\u0000\u0000Design/methodology/approach\u0000This study is a qualitative and quantitative analysis of this field, using performance analysis and science mapping to examine 583 articles published from 2002 to 2021.\u0000\u0000\u0000Findings\u0000A systematic literature review indicated core topics on “sustainable or green procurement” and “emerging landscape of technology” in the field of study.\u0000\u0000\u0000Research limitations/implications\u0000Though the Scopus database used for the analysis is the largest, it may not have complete coverage of all published articles in the field of study; thus, this study is a representation of only a sample rather than its entire population.\u0000\u0000\u0000Originality/value\u0000Outcome is based on the review of the past 20 years’ contribution on the topic starting from 2002 to 2021.\u0000","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":"26 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139000614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A conceptual framework for a new service model: digital servitization with an Industrial 4.0 perspective 新服务模型的概念框架:工业4.0视角下的数字化服务化
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-11-14 DOI: 10.1108/jgoss-08-2022-0091
Tilbe Adsiz, Yucel Ozturkoglu
{"title":"A conceptual framework for a new service model: digital servitization with an Industrial 4.0 perspective","authors":"Tilbe Adsiz, Yucel Ozturkoglu","doi":"10.1108/jgoss-08-2022-0091","DOIUrl":"https://doi.org/10.1108/jgoss-08-2022-0091","url":null,"abstract":"Purpose Recently, increasing costs and competitive pressure have accelerated the search for different business models in both the production and service sectors. The rapid development of technology has increased the importance of digitalization, especially in developing new and different strategies. The digital service business model has also become a new business model that companies have recently preferred. In addition to its many advantages, it is a business model in which different barriers arise in practice. When we look at the literature, there are very few studies, especially on digital servitization. The purpose of this study is to integrate the concept of digital servitization with the Industry 4.0 perspective. Design/methodology/approach To achieve this aim, first, the authors identify various challenges and barriers in front of digital servitization based on the Industry 4.0 perspective. Later, they determine the relative importance of these barriers critical to the success of digital servitization. Lastly, one multi-criteria decision-making method, the fuzzy decision-making trial and evaluation laboratory method, is used to analyze the cause-and-effect relationship between each barrier based on the Industry 4.0 perspective Findings Based on the results, the most crucial cause-and-effect barriers are insufficient infrastructure/lack of IT infrastructure and high implementation, respectively. Therefore, this study offers the reader the possible barriers to sustainable digital servitization with Industry 4.0 perspective implementations and comprehensive solutions for these barriers. In addition, this study draws a roadmap for disseminating digital service applications. Originality/value There is no study, to the best of the authors’ knowledge, about determining barriers and problems with merging digital servitization with the Industry 4.0 perspective. So, there is still a significant gap in the literature about investigating these two essential topics from the Industry 4.0 perspective.","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":"49 48","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134902655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A multinomial modeling approach to assess supplier delivery performance for buyer-supplier alignment 基于采购-供应商结盟的供应商交付绩效评估的多项建模方法
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-11-01 DOI: 10.1108/jgoss-12-2022-0122
Kuntal Bhattacharyya, Alfred L. Guiffrida, Milton Rene Soto-Ferrari, Paul Schikora
{"title":"A multinomial modeling approach to assess supplier delivery performance for buyer-supplier alignment","authors":"Kuntal Bhattacharyya, Alfred L. Guiffrida, Milton Rene Soto-Ferrari, Paul Schikora","doi":"10.1108/jgoss-12-2022-0122","DOIUrl":"https://doi.org/10.1108/jgoss-12-2022-0122","url":null,"abstract":"Purpose Untimely delivery of goods and services, especially in a post-COVID landscape, is a critical harbinger of end-to-end fulfillment. Existing literature in supplier delivery modeling is focused on penalizing suppliers for late deliveries built into a contractual transaction, which eventually erodes trust. As such, a holistic modeling technique focused on long-term relationship building is missing. This study aims to design a supplier evaluation model that analytically equates supplier delivery performance to cost realization while replicating a core attribute of successful supply chains – alignment, leading to long-term supplier relationships. Design/methodology/approach The supplier evaluation model designed in this paper uses delivery deviation as a unit of measure as opposed to delivery duration to enhance consistency with enterprise resource planning protocols. A one-sided modified Taguchi-type quality loss function (QLF) models delivery lateness to construct a multinomial probability penalty cost function for untimely delivery. Prescriptive analytics using simulation and optimization of the proposed mathematical model supports buyer–supplier alignment. Findings The supplier evaluation model designed herein not only optimizes likelihood parameters for early and late deliveries for competing suppliers to enhance total landed cost comparisons for on-shore, near-shore and off-shore suppliers but also allows for the creation of an efficient frontier toward supply base optimization. Research limitations/implications At a time of systemic disruptions such as the COVID pandemic, global supply chains are at risk of business continuity. Supplier evaluation models need to focus on long-term relationship modeling as opposed to short-term contractual penalty-based modeling to enhance business continuity. The model offered in this paper is grounded in alignment – a cornerstone of successful supply chain integration, and offers an interesting departure from traditional modeling techniques in this genre. Practical implications The results from this analytical approach offer flexibility to a supply manager toward building redundancies in the supply chain using an efficient frontier within the supply landscape, which also helps to manage disruption and maintain end-to-end fulfillment. Originality/value The model offered in this paper is grounded in alignment – a cornerstone of successful supply chain integration, and offers an interesting departure from traditional modeling techniques in this genre. The authors offer a rational solution by creating an evaluation model that uses penalty cost modeling as an internal quality measure to rate suppliers and uses the outcome as a yardstick for negotiations instead of imposing penalties within contracts.","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":"85 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135166800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial intelligence-based supply chain resilience for improving firm performance in emerging markets 基于人工智能的供应链弹性,提高新兴市场企业绩效
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-10-16 DOI: 10.1108/jgoss-06-2022-0049
Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Venkataiah Chittipaka, Surya Kant Pal
{"title":"Artificial intelligence-based supply chain resilience for improving firm performance in emerging markets","authors":"Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Venkataiah Chittipaka, Surya Kant Pal","doi":"10.1108/jgoss-06-2022-0049","DOIUrl":"https://doi.org/10.1108/jgoss-06-2022-0049","url":null,"abstract":"Purpose This paper aims to investigate the firm performance of micro, small and medium enterprises (MSMEs) by using artificial intelligence-based supply chain resilience strategies. A theoretical framework shows the relationship between artificial intelligence, supply chain resilience strategy and firm performance. Design/methodology/approach A questionnaire is developed to survey the MSMEs of India. A sample size of 307 is considered for the survey. The employees working in MSMEs are targeted responses. The conceptual model developed is tested empirically. Findings The study found that eight hypotheses were accepted and two were rejected. There are five mediating variables in the current study. Artificial intelligence, the independent variable, positively affects all five mediators. Then, according to the survey and analysis of the final 307 responses from MSMEs, the mediating variables significantly impact the dependent variable, firm performance. Research limitations/implications This study is limited to emerging markets only. Also this study used only cross sectional data collection methods. Practical implications This study is essential for supply chain managers and top management willing to adopt the latest technology in their organisation or firmfor a better efficient supply chain process. Originality/value This study investigated artificial intelligence-based supply chain resilience for improving firm performance in emerging countries like India. This study tried to fill the research gap in artificial intelligence and supply chain resilience.","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136078590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluation of operational transformations for smart manufacturing systems 智能制造系统的运营转型评估
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-09-06 DOI: 10.1108/jgoss-06-2022-0070
S. Parhi, Shashank Kumar, Kanchan Joshi, M. Akarte, Rakesh D. Raut, B. Narkhede
{"title":"Evaluation of operational transformations for smart manufacturing systems","authors":"S. Parhi, Shashank Kumar, Kanchan Joshi, M. Akarte, Rakesh D. Raut, B. Narkhede","doi":"10.1108/jgoss-06-2022-0070","DOIUrl":"https://doi.org/10.1108/jgoss-06-2022-0070","url":null,"abstract":"\u0000Purpose\u0000The advent of Internet of Things, cloud computing and advanced computing has endowed smart manufacturing environments with resilience, reconfigurability and intelligence, resulting in the emergence of novel capabilities. These capabilities have significantly reshaped the manufacturing ecosystem, enabling it to effectively navigate uncertainties. The purpose of this study is to assess the operational transformations resulting from the implementation of smart manufacturing, which distinguish it from conventional systems.\u0000\u0000\u0000Design/methodology/approach\u0000A list of qualitative and quantitative smart manufacturing performance metrics (SMPMs) are initially suggested and categorized into strategic, tactical and operational levels. The SMPMs resemble the capabilities of smart manufacturing systems to manage disruptions due to uncertainties. Then, industry and academia experts validate the SMPMs through the utilization of the Delphi method, enabling the ranking of the SMPMs.\u0000\u0000\u0000Findings\u0000The proposition of the SMPMs serves as a metric to assess the digital transformation capabilities of smart manufacturing systems. In addition, the ranking of the proposed SMPMs shows a degree of relevance of the measures in smart manufacturing deployment and managing the disruptions caused due to the COVID-19 pandemic\u0000\u0000\u0000Research limitations/implications\u0000The findings benefit managers, consultants, policymakers and researchers in making appropriate decisions for deploying and operationalizing smart manufacturing systems by focusing on critical SMPMs.\u0000\u0000\u0000Originality/value\u0000The research provides a metric to assess the operational transformations during the deployment of smart manufacturing systems. Also, it states the role of the metric in managing the potential disruptions that can alter the performance of the business due to the COVID-19 pandemic.\u0000","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41870236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The conductor matters: the impact of purchasing orchestration on organizational performance 指挥者很重要:采购流程对组织绩效的影响
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-08-22 DOI: 10.1108/jgoss-11-2022-0114
Ulrich Schmelzle, Daniel A. Pellathy, Wendy L. Tate, Junhong Min
{"title":"The conductor matters: the impact of purchasing orchestration on organizational performance","authors":"Ulrich Schmelzle, Daniel A. Pellathy, Wendy L. Tate, Junhong Min","doi":"10.1108/jgoss-11-2022-0114","DOIUrl":"https://doi.org/10.1108/jgoss-11-2022-0114","url":null,"abstract":"\u0000Purpose\u0000Organizations increasingly manage innovation projects jointly with suppliers to use external resources to fill internal competencies. However, little is known about the practices of how companies configure internal and external resources to enhance competitiveness. Drawing on resource orchestration theory, this study aims to propose a novel approach to explain organizational performance using purchasing orchestration (PO) as an antecedent. The paper then tests an empirical model to assess the impact of PO practices on innovation and financial performance.\u0000\u0000\u0000Design/methodology/approach\u0000Cross-sectional survey data from 247 supply chain managers are used to test hypotheses relating PO to performance. SPSS PROCESS is applied to test conditional direct and indirect effects.\u0000\u0000\u0000Findings\u0000The positive impact of PO practices on innovation and financial performance is confirmed. Results indicate an organization’s entrepreneurial orientation (EO) can strengthen the positive relationship between PO and financial performance. Structuring, bundling and leveraging external resources are introduced as new organizational capabilities.\u0000\u0000\u0000Research limitations/implications\u0000This research is based on cross-sectional data, and unidimensional constructs are used.\u0000\u0000\u0000Practical implications\u0000This research guides managers on the innovation process in light of the growing importance of external resources. The manuscript highlights the role of strategic purchasing in establishing new resource capabilities as a competitive advantage.\u0000\u0000\u0000Originality/value\u0000This research provides new insights into the relationship between purchasing practices and organizational performance and helps better understand the implications of orchestrating supply chain resources. A novel construct, PO, is introduced as a theoretical basis for studying supply chain-enabled innovation.\u0000","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48831895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploitation, exploration and ambidextrous strategies of SMES in accelerating organisational effectiveness 中小企业提升组织效能的开发、探索与双管齐下策略
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-08-09 DOI: 10.1108/jgoss-08-2022-0090
Sanmugam Annamalah, Pradeep Paraman, Selim Ahmed, T. Pertheban, Anbalagan Marimuthu, Kumara Rajah Venkatachalam, Ramayah T.
{"title":"Exploitation, exploration and ambidextrous strategies of SMES in accelerating organisational effectiveness","authors":"Sanmugam Annamalah, Pradeep Paraman, Selim Ahmed, T. Pertheban, Anbalagan Marimuthu, Kumara Rajah Venkatachalam, Ramayah T.","doi":"10.1108/jgoss-08-2022-0090","DOIUrl":"https://doi.org/10.1108/jgoss-08-2022-0090","url":null,"abstract":"\u0000Purpose\u0000This study aims to analyse the resilience strategy utilized by small and medium-sized enterprises (SMEs), enabling these businesses to effectively adapt their operations in response to varying conditions by providing them with essential resources. SMEs operate in marketplaces that are both dynamic and frequently tumultuous. These markets provide SMEs with a variety of obstacles, including economic ups and downs, advances in technology, evolving customer tastes and new regulatory requirements. SMEs need to create a strategic strategy to survive and grow in such situations. This strategy ought to help strengthen their resiliency and make it possible for them to make the most of emerging opportunities while simultaneously lowering the dangers.\u0000\u0000\u0000Design/methodology/approach\u0000The questionnaires adopted and adapted from previous research served as the basis for gathering the data. The manufacturing industry was polled through the use of questionnaires. To test the hypothesis, the data were analysed using Smart PLS. Through the use of closed-ended questions directed to the proprietors, managers or senior executives of SMEs, data were collected from each and every institution in the sample. Following the examination of the data by means of descriptive analysis and the presentation of several scenarios using information relating to SMEs, the findings were presented.\u0000\u0000\u0000Findings\u0000The ambidextrous strategies that are used by SMEs have a propensity to offer a constructive contribution to SMEs. In this study, it was discovered that ambidexterity, which is defined as the capacity to both seek and capitalise on possibilities, has a significant bearing on the organisational effectiveness of SMEs. The results showed that ambidextrous strategies have a propensity to work as mediators in interactions involving proactive resilience tactics and performance.\u0000\u0000\u0000Research limitations/implications\u0000The research expands our understanding of how SMEs in the manufacturing sector may improve their performance by concentrating on growing their ambidextrous strategies.\u0000\u0000\u0000Practical implications\u0000This study provides a plausible explanation of two crucial management mechanisms for enhancing the sustainability of organisational effectiveness. The relationships between ambidextrous capabilities and firm effectiveness are malleable, and this study suggests that nurturing formal and informal relationships may be the key to SMEs' long-term sustainable performance. Improving the knowledge and performance of supply chain systems for SMEs in the manufacturing sector and boosting their competitiveness in domestic and international markets are the practical contributions of this study.\u0000\u0000\u0000Social implications\u0000Our comprehension of monitoring, cooperation and innovation within social management was deepened as a result of these facts. In addition, the study conducted in the sector uncovered four essential connections that outline how managers should actively work towards lowering social ris","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43590613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption 营销组合对协同消费中服装租赁交换行为的影响
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-08-08 DOI: 10.1108/jgoss-04-2023-0027
Bharti Ramtiyal, Shubham Johari, Lokesh Vijayvargy, S. Prakash
{"title":"The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption","authors":"Bharti Ramtiyal, Shubham Johari, Lokesh Vijayvargy, S. Prakash","doi":"10.1108/jgoss-04-2023-0027","DOIUrl":"https://doi.org/10.1108/jgoss-04-2023-0027","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to examine the impact of the shift towards a circular economy and marketing strategies on the collaborative purchasing behaviour of consumers in India. The study uses the theory of planned behaviour (TPB) and the marketing mix to understand the factors affecting a consumer’s intention to participate in collaborative consumption (CC).\u0000\u0000\u0000Design/methodology/approach\u0000A Web-based survey was conducted, and 349 valid responses were analysed using AMOS (Analysis of Moment Structures) structural equation modelling. The study emphasised the impact of price, promotion and perceived behaviour control on CC and provided direction and advice for companies that rent and swap apparel.\u0000\u0000\u0000Findings\u0000According to the study, promotion and perceived behaviour control are the two key characteristics that significantly impact a consumer’s willingness to participate in CC in India. The study also found that perceived behaviour control plays a significant direct role in behavioural usage. These findings emphasise the impact of price, promotion and perceived behaviour control on CC and offer direction and advice for companies that rent and swap apparel.\u0000\u0000\u0000Research limitations/implications\u0000This article can be used to evaluate the business in different countries and can be developed further. It does, however, have some restrictions. Because most respondents are from northern and central India, in addition, some respondents are from the southwestern and southern regions, especially in the Mumbai and Chennai locales. Hence, the geographical sample was not diverse in terms of demographics. Furthermore, the gender identity of the respondents might essentially affect how the authors interpret customer buying behaviour, but the study missed this. Researchers could enhance this by using various sampling techniques and ensuring that other demographic characteristics are considered in the future. Furthermore, the survey could not distinguish between online and in-person transactions.\u0000\u0000\u0000Practical implications\u0000The study provides practical advice for companies that rent and swap apparel, emphasising the impact of price, promotion and perceived behaviour control on consumer willingness to participate in CC. The findings suggest that companies can improve consumer participation by focusing on promotion and perceived behaviour control. In addition, the significance of perceived behaviour control on behavioural usage highlights the importance of empowering consumers to control their decisions to participate in CC.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this study is one of the first to examine the factors influencing consumer willingness to participate in CC in the context of the shift towards a circular economy in India. By examining the impact of the TPB and the marketing mix on consumer intention, the study provides valuable insights for companies that rent and swap apparel. The findings highlight the importance of promotion and pe","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46090675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Uncovering the hidden roots: the tapestry of working capital efficiency in Indian MSMEs 揭开隐藏的根源:印度中小微企业营运资本效率的挂毯
Journal of Global Operations and Strategic Sourcing Pub Date : 2023-08-08 DOI: 10.1108/jgoss-04-2023-0029
D. K. Tripathi, S. Chadha, Ankita Tripathi
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