Observation of post-yield supply chain impediments for spoilage mitigation and revenue generation opportunities at countryside

Purpose The countryside population has always been depended on the revenues earned from agricultural yields. These yields often suffer losses in the absence of coordination guidelines in the post-yield supply chains (PYSC). This study aims to identify, address and mitigate the post-yield supply chain impediments (PYSCIs) that lead to enormous amounts of waste and revenue losses. These are the parameters that require government and stakeholders’ attention for alleviation from losses. Design/methodology/approach Structural equation modelling (SEM) was performed to categorise the identified PYSCIs as “standard measures”. The motive for SEM results is to attract the stakeholders’ attention toward PYSCIs for business sustainability. The PYSCIs were clustered into three “standard measures” (i.e. strategic, tactical and operational measures) for revenue generation and reduced fresh produce spoilage in the countryside. Findings The SEM results suggest that the focus should be on revising minimum support prices and government support for initiatives, subsidy schemes and incentives at the strategic level. Tactical initiatives focus on linking markets including exports, research and development, attitude towards certification, value addition process adoption and reduced number of stages in the supply chain. The operational initiatives are attitudes towards agriculture and entrepreneurship, transportation infrastructure, supply chain coordination, information visibility, scientific design for packaging and handling and storage space availability for both long and short term at the village level. Research limitations/implications This study was performed in India; thus, the research outcomes of this study are restricted to adaption into the developing sub-continents with sub-tropical climates. Practical implications The existing level of losses in the PYSC demands introspection and policy changes at the farm level. In the era of cold chains, the Internet of Things, and other advanced mechanisms, a few elementary parameters must be worked upon to reduce PYSC losses. These parameters were identified as impediments to PYSC, requiring public, government and stakeholders’ attention. There is an urgent need for guidelines to be issued to mitigate losses. SEM was performed to attract the public, government and stakeholders’ attention toward impediments to fresh produce spoilage, opportunity generation and business sustainability. Originality/value This study uses a novel SEM approach where the PYSCIs were identified and empirically validated in an Indian context. The SEM approach will help in effective decision-making. Similar studies to manage the PYSCIs to reduce fresh produce spoilage with standard measures have not been reported in the literature.