Int. J. Mob. Commun.最新文献

{"title":"Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value","authors":"Ing-Long Wu, Wei-Hung Hsiao","doi":"10.1504/IJMC.2017.10005644","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005644","url":null,"abstract":"Mobile advertising has increasingly become popular in the purpose of marketing. However, consumers do not recognise the value of mobile advertising. Thus, the primary work focuses on improving the value of mobile advertising so that consumers do not think mobile advertising is equivalent to spam. It has focused on either message content or technology use for its effectiveness. Mobile advertising failed to consider personal involvement, as mobile advertising is mainly to provide personalised information for consumers. Three major concerns arise are follows: personal involvement, message content and user interactivity. Advertising value may be temporary to define its effectiveness. Consumer loyalty is defined as the final target for mobile advertising. This study proposes a model to include the three key drivers, advertising value, and consumer loyalty. The findings show an important link among these components. Implications for managers are discussed.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115735784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding consumer adoption of mobile commerce and payment behaviour: an empirical analysis","authors":"Wan-Rung Lin, Yi-Hsien Wang, Kuang-Hsun Shih","doi":"10.1504/IJMC.2017.10005646","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005646","url":null,"abstract":"This study explored experts' views using the analytic network process and investigated consumers' usage of mobile payment using structural equation modelling. This study included two stages: the determinants of consumers' use of mobile commerce, and their act of payment. The expert questionnaire survey found that security concerns and privacy concerns are the most important factors, especially whether authorised personal information can be highly protected. In terms of the key factors influencing consumers' use of mobile payment, consumers expect to improve availability through the perfection of mobile payment content. However, a higher content integrity means greater complexity. While security and privacy concerns are improved, negative emotion may be caused. Finally, a comparison of the results found that 'security and privacy concerns' are regarded as most important by consumers and experts; however, they have different views in other aspects. The findings can serve as a reference for the industry, government, and academia as well as relevant manufacturers, to build a mobile payment platform and develop related business and support measures.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129371117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The dynamic hydropower troubleshooting information based on EMD multi-scale feature entropy extraction","authors":"Shibao Lu, June Wei, Haijun Bao, Yangang Xue, Weiwei Ye","doi":"10.1504/IJMC.2017.10005657","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005657","url":null,"abstract":"Hydropower is a kind of clean energy which is renewable and pollution-free with low operating costs. However, the vibration of the hydraulic turbine generator which has not yet been effectively resolved has seriously affected the efficiency of hydroelectricity exploitation. This report includes the multi-scale entropy analysis of the fluctuating signals created by pressure within the hydraulic turbine's draft tube. The analysis is based on the empirical model decomposition method, using the mobile communication technology. The signal was resolved into multiple intrinsic mode functions (IMF) situated on a local characteristic time scale. Energy level indexes were then calculated according to these IMFs. These indexes were then used in order to establish the entropy's multi-scale characteristic value. Next, the entropy's value was used as eigenvector for the identification of different failure modes. Tests were conducted using the fluctuations in the pressure signals created through the mobile communication. The results of these tests show that this method is highly accurate and that it is effective when used to extract eigenvectors in the context of hydraulic turbine generator units. The method was relatively accurate where the extraction of highly complex and specific data relating to the dynamic characteristics of a hydraulic turbine generator was concerned.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"188 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133751793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mobile communication and pro sports: motivation and fan loyalty","authors":"Seok Kang","doi":"10.1504/IJMC.2017.10005645","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005645","url":null,"abstract":"The main focus of the current study is on professional (pro) sport fans' loyalty development through mobile phone use. The mobile phone offers a spatiotemporal interface where sport fans present individual and collective responses to teams and players. Guided by uses and gratifications theory, the study assumes that motive types of mobile phone use for pro sports to be potential predictors of attitudinal/behavioural loyalty and sport fandom. Mobile competence and size of strong-tie networks are also taken into account as interactive components in the examination. From a national panel survey of 405 respondents, the results found that mobile phone use was classified into either instrumental or ritualistic motives. The instrumental motives predicted behavioural loyalty and sport fandom. The ritualistic motives were associated with attitudinal loyalty. Mobile competence was interactive with the instrumental motives to predict behavioural loyalty and sport fandom. Instrumental mobile phone users in a large strong-tie network had high behavioural loyalty. Implications and suggestions are discussed.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114411731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer-based brand equity of smartphone in the emerging market","authors":"Yin-Tsuo Huang, Kuang-Hsun Shih","doi":"10.1504/IJMC.2017.10005356","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005356","url":null,"abstract":"The purpose of this paper is to extend a comprehensive dimension of consumer-based brand equity (CBBE) by incorporating the key indicator perceived attribute of innovation, which is derived from innovation diffusion theory. To verify the model, data collected from the smartphone market in Taiwan are divided into two groups in an attempt to further understand brands' predisposition: high CBBE and low CBBE. The findings show that in the evaluation of perceived attribute of innovation, consumers with high CBBE have a greater effect on overall CBBE than those with low CBBE, and for consumers with low CBBE, perceived attribute of innovation plays an antecedent variable to brand association and perceived quality and, in turn, affects overall CBBE. Another significant finding of this study is that the effect of price premium on overall CBBE is significant for consumers with high CBBE but not for consumers with low CBBE.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115844727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mapping user experience of multiplatform services: the quality factors in multiplatform television","authors":"Donghee Don Shin, Yongwoon Shim","doi":"10.1504/IJMC.2017.10005360","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005360","url":null,"abstract":"Multiplatform television (MT) services have rapidly gained popularity as convergence technologies and advanced fast. The emergence of MT services has challenged industries to develop strategies to communicate effectively as users simultaneously and sequentially engage with multiple devices throughout the day. In light of this rapid development, this study analyses user behaviours with regard to MT services with a particular focus on the user experience. Particularly, this study examines the relationship between human experience and quality perception of MT and develops a conceptual model for quality of experience (QoE) in MT. It proposes a user experience model, conceptualising QoE specific to MT and highlighting relationships with other factors. The model establishes a foundation for future MT service categories through a heuristic quality assessment tool from a user-centred perspective. The results provide a ground truth basis for developing future services with QoE requirements as well as for dimensioning the underlying network provisioning infrastructures, particularly with regard to mobile access technologies.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133104798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales","authors":"Hyunjeong Kang, Sangmi Chai, Hyongsuk Kim","doi":"10.1504/IJMC.2017.10005359","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005359","url":null,"abstract":"The volume of big data being generated by social network sites (SNS) is increasing significantly. This study seeks to identify the market-applicable insights concerning the text-type big data generated by SNS and to suggest market reaction strategies for responding to signals emerging from big data. Since people can instantly access large amount of online word-of-mouth (e-WoM) contents due to mobile communications, movie sales are influenced significantly from various SNS contents. Based on this phenomenon, we focused on Twitter, one of the most prevalent micro-blogging services. This research conducted a sentiment analysis to determine consumer valences regarding products. This study finds that the extremity of sentiment - as measured by growth speed in the number of positive or negative tweets - changed the direction of the tweets' positive or negative effect on revenue regardless of the valence of the word-of-mouth. The implication for SNS marketing professionals will be discussed.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126069439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A comparative study on attitudes towards SMS advertising and mobile application advertising","authors":"G. Aydin, Bilge Karamehmet","doi":"10.1504/IJMC.2017.10005357","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10005357","url":null,"abstract":"The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also discusses the potential differences in antecedents of attitude between the two types of advertisements. The study was carried out in Turkey among university students, who are commonly targeted in mobile marketing studies due to their high mobile phone ownership rates and familiarity with new technologies. A total of 489 valid questionnaires were obtained and analysed using partial least squares structural equation modelling. The findings indicate that overall attitudes towards both mobile advertisement types are negative, SMS marketing being the inferior type. Differences in perceptions of the antecedents of attitudes towards SMS and mobile app ads were detected. On the other hand, the way variables affect attitudes (paths) among the two wireless advertisements types were quite similar.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130851578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Modelling mobile money adoption: a Malaysian perspective","authors":"Thurasamy Ramayah, Lam Siew Lian, S. A. Rahman, S. Taghizadeh","doi":"10.1504/IJMC.2017.10003971","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10003971","url":null,"abstract":"This study attempts to validate the extended theory of planned behaviour (TPB) model to study mobile money services adoption among Malaysian consumers. A total of 200 usable questionnaires were secured using a structured questionnaire. We used the second-generation analysis of partial least square (PLS) using SmartPLS to test the hypotheses developed for this study. The analysis showed that perceived ease of use, perceived risk and convenience are the major predictors of the attitude of mobile money service adoption. This empirical study adds value in validating the TPB model in a new setting. The managers of service providers may use this model to design and develop secure, convenient and easy-to-use mobile money services which can result in effective marketing strategies that would encourage consumers to use such services.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"15 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115576151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Small-world phenomenon and strategies for making friends on social networking sites in mobile environment: random and non-random","authors":"Bo-chiuan Su, T. Yen","doi":"10.1504/IJMC.2017.10004833","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10004833","url":null,"abstract":"The ubiquity of social networking sites (SNS) is astounding. As of 2016, Facebook had over 1.65 billion users. SNS is known for challenging conventional connotations of friendship by lumping all of one's social connections, including remote acquaintances, into one uniform friend category. Research suggests that social search is the future of online search and social search is seen as the online search for persons or information on persons. Based on only the structure of SNS, this paper devises a couple of exploration techniques to predict what strategies users are going to make friends on SNS in mobile environment. Essentially, there are two strategies for making friends on SNS in mobile environment: random and non-random (friends of friends) strategies. The non-random strategy means that new friends are selected in a friends-of-friends manner. Each SNS user can select randomly chosen target user, or neighbourhood search is done to develop a social network. This study develops logit models to capture the characteristics of these choice strategies. We conduct a series of experiments related to Facebook membership. Visualising how users are linked together or not is accessible via the Facebook application programming interface (API), so that we could crawl their Facebook accounts and extract their friends' data and access all their information under their agreement. In this study we obtained the users' permission to install an application within their accounts. The study analyses 226 Facebook users who totally have 37,571 friends and 607,802 relationships. The results significantly show that the number of individuals' friends, the value of closeness function, the betweenness value, and the clustering coefficient are the four important factors when an individual makes friends on Facebook. The accuracy of our models predicting the random or non-random strategies for making friends on Facebook is 84.5%. In addition, this paper significantly verifies the small-world phenomenon or six degrees of separation on Facebook. Implications for practitioners and academics are discussed.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114990752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}