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How network externality leads to the success of mobile instant messaging business? 网络外部性如何导致移动即时通讯业务的成功?
Int. J. Mob. Commun. Pub Date : 2017-03-02 DOI: 10.1504/IJMC.2017.10001840
Hae-Ryong Kim, Mi Park, SeungJae Yun, J. Kwon
{"title":"How network externality leads to the success of mobile instant messaging business?","authors":"Hae-Ryong Kim, Mi Park, SeungJae Yun, J. Kwon","doi":"10.1504/IJMC.2017.10001840","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10001840","url":null,"abstract":"The current research investigates the relationship among the factors influencing the success of mobile instant messaging (MIM) businesses: namely, network externalities, network quality, network intimacy, user satisfaction, and usage intention. The patterns of the data collected in China and South Korea confirmed that the impact of network externalities on MIM user satisfaction is mediated by network quality and network intimacy. That is, although network externalities alone can directly influence customers' usage intentions, greater network externalities can be a more valuable strategic asset for mobile service companies when accompanied by a higher level of network quality and greater intimacy with their customers. These findings suggest that MIM businesses should pay attention to increasing the size of their networks to building and promoting both user-to-user intimacy and perceived quality in these networks.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121394606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Individual user satisfaction with Sina Weibo: an exploratory study 新浪微博用户个人满意度的探索性研究
Int. J. Mob. Commun. Pub Date : 2017-03-02 DOI: 10.1504/IJMC.2017.10001841
S. Chong, Binshan Lin, Jin Wu
{"title":"Individual user satisfaction with Sina Weibo: an exploratory study","authors":"S. Chong, Binshan Lin, Jin Wu","doi":"10.1504/IJMC.2017.10001841","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10001841","url":null,"abstract":"This study explores the extent of individual users' satisfaction with Sina Weibo from the perspective of network internalities and network externalities. Based on the literature review, 21 items were operationalised on top of a question measuring overall user satisfaction for a questionnaire survey. Data were collected from 240 respondents from the 16 districts and 2 counties in Beijing. Generally, the findings suggest that individual users are more satisfied with network internalities than network externalities and that 19 of 21 items show significant correlation with user satisfaction. Based on the comparison between mean rankings and correlation coefficient strengths of all the items, practical and research implications are provided, along with future research directions.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130660355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
What drives continuance intention to share location-based information? 是什么推动了连续性共享基于位置的信息?
Int. J. Mob. Commun. Pub Date : 2017-03-02 DOI: 10.1504/IJMC.2017.10001843
Kuo-Lun Hsiao
{"title":"What drives continuance intention to share location-based information?","authors":"Kuo-Lun Hsiao","doi":"10.1504/IJMC.2017.10001843","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10001843","url":null,"abstract":"'Check-in' is a popular social networking site (SNS) applications for mobile devices based on location-based services (LBSs). However, few studies have investigated factors which attract users to use and share such services with their friends. The present study proposes a framework based on network externalities, motivation theory, and privacy concerns. The research model was tested through a survey of 232 Facebook check-in users. Results suggest that factors such as network externalities, number of peers and perceived complementarity had a direct positive effect on four types of motivations: perceived enjoyment, satisfaction, expected relationship, and reward. Moreover, all motivations except reward had a significant impact on continuance intention to share location information. However, privacy concerns were found to have insignificant negative effect on intention. The implications of this research are discussed along with insights into development strategies for mobile applications using LBSs.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125330556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Are Smartphones helpful? An empirical investigation of the role of Smartphones in users' role performance 智能手机有用吗?智能手机在用户角色表现中的作用的实证研究
Int. J. Mob. Commun. Pub Date : 2017-03-02 DOI: 10.1504/IJMC.2017.10001838
Kyung Young Lee, Minwoo Lee, Kimin Kim
{"title":"Are Smartphones helpful? An empirical investigation of the role of Smartphones in users' role performance","authors":"Kyung Young Lee, Minwoo Lee, Kimin Kim","doi":"10.1504/IJMC.2017.10001838","DOIUrl":"https://doi.org/10.1504/IJMC.2017.10001838","url":null,"abstract":"The purpose of this study is to examine the impact of three key Smartphone computing functions (SCF) on three dimensions of organisational role performance. Using survey data collected from 185 organisational workers across industries, we found that (1) workers tend to use SCF more frequently when they are often relocated and when they perceive organisational support for Smartphone use; (2) the use of informational functions tends to enhance all three dimensions of organisational role performance; (3) the use of social networking functions tends to improve interpersonal role performance; (4) the use of resource management functions tends to enhance interpersonal role performance; and (5) workers perceive their decisional and interpersonal role performance as instrumental in improving their overall job performance. The current study adds to the growing body of the literature examining the role of mobile applications (Apps) in Smartphones and their managerial implications.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131003281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Impact of smartphone-delivered real-time multi-modal information 智能手机传递实时多模式信息的影响
Int. J. Mob. Commun. Pub Date : 2016-04-01 DOI: 10.1504/IJMC.2016.076282
Hongcheng Gan, Yafei Zhao, June Wei
{"title":"Impact of smartphone-delivered real-time multi-modal information","authors":"Hongcheng Gan, Yafei Zhao, June Wei","doi":"10.1504/IJMC.2016.076282","DOIUrl":"https://doi.org/10.1504/IJMC.2016.076282","url":null,"abstract":"En-trip mode switch decisions under the smartphone-delivered multi-modal information SMMI seem to have been rarely explored. This study investigated the impact on commute drivers' en-trip mode switch behaviour of SMMI. This was based on a stated preference SP survey in Shanghai which collected over 2000 observations of the choice between 'auto' and 'park-and-ride' P+R under SMMI. SMMI provides travel time for auto and P+R, delay for auto, cause of delay, P+R cost and comfort level of rail transit. A generalised estimating equations GEEs-based analysis was conducted to address the potential correlations between repeated observations from the same individual. Among the tested candidate GEEs models, the model with the 'unstructured' working correlation structure leads to the best fit for our SP data. Results showed that SMMI can significantly influence mode switch. Statistically significant explanatory variables in the model are gender, education level, usual commute mode, the number of sources of dynamic information of a driver access, frequency of driving, P+R use experience, seat availability in subway car, real time road condition, auto delay and P+R cost.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123644492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Predicting user attitudes toward smartphone ads using support vector machine 使用支持向量机预测用户对智能手机广告的态度
Int. J. Mob. Commun. Pub Date : 2016-04-01 DOI: 10.1504/IJMC.2016.076272
Kang-Woo Lee, Hyunseung Choo
{"title":"Predicting user attitudes toward smartphone ads using support vector machine","authors":"Kang-Woo Lee, Hyunseung Choo","doi":"10.1504/IJMC.2016.076272","DOIUrl":"https://doi.org/10.1504/IJMC.2016.076272","url":null,"abstract":"This study presents a computational model of smartphone ads that uses support vector machine SVM. The model is used to simulate the well-known social phenomenon of 'similarity attraction,' which we analysed using both regression and pattern classification models. Smartphone call patterns were used to predict user personality for the given smartphone call patterns and ad types extrovert or introvert, the model simulated the similarity attraction effect and predicted user attitudes toward the smartphone ad in terms of likeability, credibility and buying intention. The results indicated that the SVM model is a powerful tool for simulating similarity attraction and correctly classifies user attitude. The computational implication of the model is discussed in terms of customisation and persuasiveness.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133339233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge 移动媒体中突出游戏内广告的影响:认知、情感和行为结果以及说服知识的调节作用
Int. J. Mob. Commun. Pub Date : 2016-04-01 DOI: 10.1504/IJMC.2016.076271
Soojung Kim, Joonghwa Lee, Yoori Hwang, Se-Hoon Jeong
{"title":"Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge","authors":"Soojung Kim, Joonghwa Lee, Yoori Hwang, Se-Hoon Jeong","doi":"10.1504/IJMC.2016.076271","DOIUrl":"https://doi.org/10.1504/IJMC.2016.076271","url":null,"abstract":"This study examined the effects of ad prominence and persuasion knowledge PK priming on game users' responses to in-game ads, the advertised brands, and the game. The experimental results suggested that game players showed more negative attitudes toward the brand and the game in response to high prominence ads. In addition, there was a significant interaction between ad prominence and PK priming on recall and attitudes. High prominence ads resulted in better product recall, only when PK was not primed. In contrast, high prominence ads resulted in more negative attitudes toward the game and game players' lower intention to play the game in the future, only when PK was primed. These results suggest that high prominence ads might be preferred when PK is not primed, whereas low prominence ads might be preferred when PK is primed. This study contributes to research on the effects of in-game ads in mobile games and provides practical implications for advertisers and game developers.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130597624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Effects of platformization strategy on continuance intention of mobile messaging apps 平台化策略对移动通讯应用延续意愿的影响
Int. J. Mob. Commun. Pub Date : 2016-04-01 DOI: 10.1504/IJMC.2016.076290
LI Jin, Jongpil Park
{"title":"Effects of platformization strategy on continuance intention of mobile messaging apps","authors":"LI Jin, Jongpil Park","doi":"10.1504/IJMC.2016.076290","DOIUrl":"https://doi.org/10.1504/IJMC.2016.076290","url":null,"abstract":"As mobile messaging apps e.g., WhatsApp are becoming increasingly popular with the widespread adoption of smart phones, competition to gain a larger user-base gets more intense among app providers. To win the competition by leveraging their user bases, messaging app providers pursue a platformization strategy through which they offer a variety of services e.g., games, shopping, etc. to their messaging app users. The main objective of this study is to gauge the effect of the platformization strategy on the messaging app users. To do so, we first identify several factors e.g., perceived network size, innovativeness, service variety and convenience to locate services that can characterise the platformization strategy. We then develop a research model that focusses on the effects of the factors on users' intention to continue to use messaging apps. This research model is tested with data collected from 148 users through an online questionnaire survey. The results of data analysis using structural equation modelling through partial least square PLS approach suggest that perceived network size and perceived innovativeness of services have significant effects on the users' continuance of intention to use mobile messaging apps.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125494860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
The effectiveness of location-based advertising: when, where, and to whom 基于位置的广告的有效性:何时、何地、对谁
Int. J. Mob. Commun. Pub Date : 2016-04-01 DOI: 10.1504/IJMC.2016.076289
P. Zou, Y. Xu, Z. Fang, Wei Li
{"title":"The effectiveness of location-based advertising: when, where, and to whom","authors":"P. Zou, Y. Xu, Z. Fang, Wei Li","doi":"10.1504/IJMC.2016.076289","DOIUrl":"https://doi.org/10.1504/IJMC.2016.076289","url":null,"abstract":"Location-based advertising LBA enables marketers to target consumers by time, distance or personalisation. To explore the effectiveness of LBA, we conducted a large, randomised field experiment, which sent short message service to 11,874 users. The findings are threefold. First, distance, time and personalisation separately increase sales purchases, which we confirmed. Second, the interaction of these factors becomes more complicated. We find that the effectiveness of time-based ad is contingent upon consumers' location and vice-versa. Third, non-personalised messages targetting mobile users near sale point in real-time are more effective than personalised messages. Our results suggest that understanding the when, where and how of LBA strategies is crucial for managers. Marketers can save money by carefully designing their LBA campaigns.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114472113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Why vocal minority dominate Chinese microblog discussions: the influence of status difference 少数人为何主导中国微博讨论:地位差异的影响
Int. J. Mob. Commun. Pub Date : 2016-02-01 DOI: 10.1504/IJMC.2016.075020
Jun Liu, P. Rau, N. Chen
{"title":"Why vocal minority dominate Chinese microblog discussions: the influence of status difference","authors":"Jun Liu, P. Rau, N. Chen","doi":"10.1504/IJMC.2016.075020","DOIUrl":"https://doi.org/10.1504/IJMC.2016.075020","url":null,"abstract":"Discussions on Chinese microblog space are often dominated by a few users who occupy higher-status positions compared to the silent majority. In this study, we examined the effects of status differences on the discussion motivation and leadership in a Chinese microblog site. An online experiment was conducted by inviting 16 sophomores low status and 16 senior high status students to a two-week microblog discussion. The results revealed that low-status users were more motivated by personal benefits than high-status users. High-status users were more likely to be nominated as group leaders, although they did not show more leadership behaviours. Through these findings, we explain why the high-status minority dominate Chinese microblogs and provide suggestions for encouraging more diverse voices.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"2672 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115665013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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