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Int. J. Mob. Commun.最新文献

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Design alternative evaluation based on social utility and market share prediction 基于社会效用和市场份额预测设计备选方案评估
Int. J. Mob. Commun. Pub Date : 2019-04-01 DOI: 10.1504/IJMC.2019.10015525
Kyungdoh Kim, Seokcheon Lee, G. Salvendy
{"title":"Design alternative evaluation based on social utility and market share prediction","authors":"Kyungdoh Kim, Seokcheon Lee, G. Salvendy","doi":"10.1504/IJMC.2019.10015525","DOIUrl":"https://doi.org/10.1504/IJMC.2019.10015525","url":null,"abstract":"In new product or service development, design alternatives are generally evaluated by subjective rating, and the one with the highest average score is often chosen. However, the public might not prefer an alternative as much as its average rating suggests. The main objective of this study is to examine the possibility of identifying a predictive function that can accurately represent the products that most people want to purchase in the context of mobile phone products. This paper introduces social welfare functions for developing predictive functions and several metrics to evaluate the functions. Two case studies were performed to determine predictive function for mobile phones. In both case studies, the Atkinson welfare function with a parameter value of 2.5 predicted subjects' purchase decisions and market sales the most. The commonly used average function was not as good as the Atkinson function.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121933024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mobile shopper typology: a shopping motive-based clustering approach to discovering differences in shopping patterns along the mobile path-to-purchase 移动购物者类型:一种基于购物动机的聚类方法，用于发现移动购买路径上购物模式的差异
Int. J. Mob. Commun. Pub Date : 2019-04-01 DOI: 10.1504/IJMC.2019.098596
Michael Groß
{"title":"Mobile shopper typology: a shopping motive-based clustering approach to discovering differences in shopping patterns along the mobile path-to-purchase","authors":"Michael Groß","doi":"10.1504/IJMC.2019.098596","DOIUrl":"https://doi.org/10.1504/IJMC.2019.098596","url":null,"abstract":"Since m-shopping has gained widespread popularity in society, it has become mainstream in many parts of the world. Consumers not only use mobile devices during their entire path-to-purchase in and around the brick-and-mortar business, but they also increasingly make direct internet purchases with their mobile devices. Consequently, one can expect the shopping behaviour of consumers to be diverse. Therefore, based on a typology approach, this study provides a detailed insight into the different buying routines of m-shoppers. Using a sample of 799 consumers, in a first step this study extracts and verifies three m-shopper clusters: while motivated shoppers and casual shoppers are located at the extremes of the cluster profiles, smart shoppers are somewhere in the middle. Then, in a second step, the empirical findings reveal further significant differences between all three m-shopper types in terms of their individual path-to-purchase, thereby confirming diverse consumption patterns where the m-channel is used.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121049517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Factors affecting smartphone dependency of media consumers 影响媒体消费者对智能手机依赖的因素
Int. J. Mob. Commun. Pub Date : 2019-04-01 DOI: 10.1504/IJMC.2019.10011898
Sylvia M. Chan-Olmsted, Min Xiao
{"title":"Factors affecting smartphone dependency of media consumers","authors":"Sylvia M. Chan-Olmsted, Min Xiao","doi":"10.1504/IJMC.2019.10011898","DOIUrl":"https://doi.org/10.1504/IJMC.2019.10011898","url":null,"abstract":"To examine the phenomenon of smartphone dependency in the context of media consumption, this study explores the roles of dependency on and usage of other media platforms, multiplatform media use, mobile ownership and perceptions, smartphone functions, and various consumer characteristics. The regression result suggests that dependency on computer and television, perceived smartphone fluidity, the smartphone as a primary platform during multiplatform media use, and smartphone's social and mobile-specific functions all play a significant role in the smartphone dependency of young adult media consumers.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127188466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
The impact of mobile communication uses on civic engagement: moderating effects of exposure to politically diverse and weak-tie networks 移动通信使用对公民参与的影响:暴露于政治多样化和弱联系网络的调节效应
Int. J. Mob. Commun. Pub Date : 2019-04-01 DOI: 10.1504/IJMC.2019.10014812
C. S. Park, H. G. D. Zúñiga
{"title":"The impact of mobile communication uses on civic engagement: moderating effects of exposure to politically diverse and weak-tie networks","authors":"C. S. Park, H. G. D. Zúñiga","doi":"10.1504/IJMC.2019.10014812","DOIUrl":"https://doi.org/10.1504/IJMC.2019.10014812","url":null,"abstract":"Based on a nationally representative survey (N = 1,540) of mobile phone users, this study investigates how diverse types of mobile phone use relate to exposure to different political and social views (i.e., crosscutting exposure), attributes of people's discussion network (i.e., weak-tie contacts), and civic engagement. Results indicate that using mobile phones for informational and expressive purposes is closely linked to exposure to diverse viewpoints through mobile communication and engagement in civic affairs. Recreational use of the mobile phone has a statistically significant link to crosscutting exposure. Further, both crosscutting exposure and weak-tie contacts moderate the association between mobile phone use for informational and recreational purposes and civic engagement. In a three-way interaction, crosscutting exposure and weak-tie contacts moderate the relationship between informational mobile phone use and civic engagement.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127701048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
The determinants of trust transfer on mobile shopping decision: flow experience as a moderator 手机购物决策中信任转移的决定因素:流体验的调节作用
Int. J. Mob. Commun. Pub Date : 2019-03-05 DOI: 10.1504/IJMC.2019.10011897
H. Chang, Kit Hong Wong, P. Ho
{"title":"The determinants of trust transfer on mobile shopping decision: flow experience as a moderator","authors":"H. Chang, Kit Hong Wong, P. Ho","doi":"10.1504/IJMC.2019.10011897","DOIUrl":"https://doi.org/10.1504/IJMC.2019.10011897","url":null,"abstract":"This study tended to develop a trust transfer model and examine the effect of trust transference among trust in physical stores, e-service and mobile shopping (m-shopping) service on m-shopping decisions. Characteristics of trustworthiness (ability, integrity and benevolence) were tested as antecedents, and flow experience was adopted as a moderator in the model. 419 valid questionnaires were collected from e-survey. The analytical results indicated that ability, integrity and benevolence increased customer trust in physical stores and e-service, and trust transference existed among different shopping channels; all three types of trust positively influenced m-shopping decision; flow experience significantly moderated the relationship between trust in physical stores and m-shopping decisions. The study suggested that managers should equally value all the shopping channels and improve its e-service quality by providing an aesthetic, secure and usable website, and dedicating their efforts to environmentally-friendly and community activities to show corporate social responsibility (CSR).","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115085229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Effects of personal motivation and computing characteristics on ubiquitous mobile device usages 个人动机和计算特征对无处不在的移动设备使用的影响
Int. J. Mob. Commun. Pub Date : 2019-03-05 DOI: 10.1504/IJMC.2019.10011658
Changsu Kim, Jongheon Kim, D. Kim
{"title":"Effects of personal motivation and computing characteristics on ubiquitous mobile device usages","authors":"Changsu Kim, Jongheon Kim, D. Kim","doi":"10.1504/IJMC.2019.10011658","DOIUrl":"https://doi.org/10.1504/IJMC.2019.10011658","url":null,"abstract":"As we experience the pervasive penetration of mobile computing technology in our daily life, knowing the characteristics of ubiquitous computing (UC) and understanding user motivation has become important for facilitating the usage of mobile devices. Extending previous research on the use of UC by introducing a theory from consumer research and uses and gratifications theory, the study focuses on intrinsic and extrinsic values that the mobile user experiences when possessing, interacting with, and using UC-enabled mobile devices. This study makes the broad assumption that UC characteristics and user motivation can be considered as the key characteristics of the adoption of UC devices. It also examines the moderating effects of user types of UC-enabled mobile devices. The results indicate that both personal motivation and UC characteristics had positive effects on the user's attitude toward the adoption of UC-enabled mobile devices. Additionally, the perceived utility of mobile devices was directly influenced by UC characteristics.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128051710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
An integrated approach for performance measurement of Indian telecom service providers 印度电信服务供应商绩效评估的综合方法
Int. J. Mob. Commun. Pub Date : 2019-03-05 DOI: 10.1504/IJMC.2019.10011818
Pravin Kumar, Garima Sharma
{"title":"An integrated approach for performance measurement of Indian telecom service providers","authors":"Pravin Kumar, Garima Sharma","doi":"10.1504/IJMC.2019.10011818","DOIUrl":"https://doi.org/10.1504/IJMC.2019.10011818","url":null,"abstract":"The purpose of this research paper is to measure the operational performance of cellular mobile telephone service providers (CMTSP) in India. In this paper, analytic hierarchy process (AHP) and preference ranking organisation method for enrichment evaluation (PROMETHEE) integrated approach are used to compare the operational performances of CMTSP. This analysis is based on the information gathered by the Telecom Regulatory Authority of India, for the duration of January-March 2016. Three major parameters covering eight criteria: network availability, connection accessibility, and connection retainability are incorporated in this analysis. On the basis of the analysis, it has been observed that Reliance Communication has the first ranking and MTNL has the last ranking. This paper may help the management in the creation of a plan of action to improve the performance of the company by benchmarking the operational parameters on the basis of this model.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"114 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130740771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Effect of regulatory focus primed by a smartphone application on calling plan satisfaction 智能手机应用启动的监管焦点对通话计划满意度的影响
Int. J. Mob. Commun. Pub Date : 2018-12-06 DOI: 10.1504/IJMC.2018.10010636
Ji-Hern Kim, Hyun-Chul Bae
{"title":"Effect of regulatory focus primed by a smartphone application on calling plan satisfaction","authors":"Ji-Hern Kim, Hyun-Chul Bae","doi":"10.1504/IJMC.2018.10010636","DOIUrl":"https://doi.org/10.1504/IJMC.2018.10010636","url":null,"abstract":"This research showed that the regulatory focus primed by different types of smartphone applications moderates the relationship between phone usage and calling plan satisfaction through two experiments. Smartphone applications presenting phone usage from zero to maximum minutes (ZTM) (maximum minutes to zero) prime users toward a promotion-focused goal (prevention-focused goal). In case of usage above a preset allowance, consumers with a promotion focus had a higher level of satisfaction with a calling plan than those with a prevention focus. On the other hand, in case of usage below the allowance, the reverse was true. Meanwhile, this research revealed that perceptual fluency affects the moderating effect of regulatory focus on the relationship between phone usage and calling plan satisfaction.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124155685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding consumer intention to pay by contactless credit cards in Taiwan 了解台湾消费者使用非接触式信用卡付款的意向
Int. J. Mob. Commun. Pub Date : 2018-12-06 DOI: 10.1504/IJMC.2018.10008698
Yu-Min Wang, Wei-Cheng Lin
{"title":"Understanding consumer intention to pay by contactless credit cards in Taiwan","authors":"Yu-Min Wang, Wei-Cheng Lin","doi":"10.1504/IJMC.2018.10008698","DOIUrl":"https://doi.org/10.1504/IJMC.2018.10008698","url":null,"abstract":"Contactless payment is a revolutionary innovation in transaction payments. Little is known, however, about what shapes consumers' willingness to use this method. This study investigates the antecedents of consumer intention to pay using contactless credit cards, along with relationships among these antecedents. Based on the technology acceptance model and innovation diffusion theory, eight variables (usefulness, ease of use, perceived behavioural control, compatibility, perceived risk, trust, personal innovativeness, and consumer involvement) are proposed to analyse consumer decisions to pay using contactless credit cards. The model was evaluated using survey data from 246 consumers in Taiwan. The results indicate that compatibility and perceived risk are key determinants of consumers' use intention to pay by contactless credit cards. However, consumers do not appear to consider the main constructs of TAM in their use intention. This study extends the knowledge of consumers' payment-decision making and provides insights into how to promote contactless credit cards.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128525175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
A study of the acceptance and resistance of airline mobile application services: with an emphasis on user characteristics 航空公司移动应用服务的接受度与阻力研究:以用户特征为重点
Int. J. Mob. Commun. Pub Date : 2018-12-06 DOI: 10.1504/IJMC.2018.10010635
H. Yang, Jin-Woo Park
{"title":"A study of the acceptance and resistance of airline mobile application services: with an emphasis on user characteristics","authors":"H. Yang, Jin-Woo Park","doi":"10.1504/IJMC.2018.10010635","DOIUrl":"https://doi.org/10.1504/IJMC.2018.10010635","url":null,"abstract":"The purpose of this study is to better understand how three customer characteristics - attitude toward change, mobile literacy, and the mental model - affect the perceived usefulness and ease of use of airline mobile application services, and how these factors affect customer demand for services. For this purpose, we conduct a targeted survey of passengers who have used an airline mobile application, and analyse 383 copies of this survey using structural equation modelling via a maximum likelihood estimator. The analysis reveals that, of the various user characteristics, a user's mental model has the strongest effect on the perceived usefulness and ease of use of the services. In addition, these perceptions have statistically significant effects on customer acceptance and resistance.","PeriodicalId":433337,"journal":{"name":"Int. J. Mob. Commun.","volume":"218 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131757474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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