Factors affecting smartphone dependency of media consumers

To examine the phenomenon of smartphone dependency in the context of media consumption, this study explores the roles of dependency on and usage of other media platforms, multiplatform media use, mobile ownership and perceptions, smartphone functions, and various consumer characteristics. The regression result suggests that dependency on computer and television, perceived smartphone fluidity, the smartphone as a primary platform during multiplatform media use, and smartphone's social and mobile-specific functions all play a significant role in the smartphone dependency of young adult media consumers.