Journal of Current Issues and Research In Advertising最新文献_第5页

Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image 虚拟旅游通过空间存在、享受和目的地形象，鼓励游客的旅游意愿和支付意愿

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-11-01 DOI: 10.1080/10641734.2021.1962441

J. Kim, Thitapa Shinaprayoon, Sun Joo Grace Ahn

引用次数: 15

Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement 社交媒体上的绿色广告：品牌真实性介导不同诉求对购买意愿和数字参与的影响

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-11-01 DOI: 10.1080/10641734.2021.1964655

Matthew Pittman, Anne Oeldorf-Hirsch, Ashley Brannan

引用次数: 26

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube 预测广告说服力：一种理解YouTube广告投放情感一致性的决策树方法

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-11-01 DOI: 10.1080/10641734.2021.1963356

T. Wen, C. Chuan, Jing Yang, W. Tsai

引用次数: 8

How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World 亲社会目的机构如何定义自身及其价值：广告代理界的一种新兴商业模式

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-09-16 DOI: 10.1080/10641734.2021.1949650

Samantha LaVoi, E. Haley

引用次数: 10

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising 授权情感:病毒式广告中分享和购买意愿的驱动力

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-08-19 DOI: 10.1080/10641734.2021.1937408

T. Wen, C. Choi, Linwan Wu, Jon D. Morris

引用次数: 8

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge 侵入性还是相关性?通过分解说服知识探索消费者如何避免原生Facebook广告

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-08-19 DOI: 10.1080/10641734.2021.1944934

C. Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau, Sela Sar

{"title":"Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge","authors":"C. Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau, Sela Sar","doi":"10.1080/10641734.2021.1944934","DOIUrl":"https://doi.org/10.1080/10641734.2021.1944934","url":null,"abstract":"Abstract This study investigates the mechanism underlying how consumers cope with native advertising on the Facebook newsfeed, particularly focusing on ad avoidance. Native ads on Facebook have unique features in that they are both intrusive and relevant to users. Study 1 (survey: N = 501) decomposed a persuasion knowledge construct into dispositional, conceptual, and attitudinal features to address how multidimensional constructs of persuasion knowledge are associated with ad avoidance in response to the intrusiveness and relevance of native advertising. Study 2 (experiment: N = 157) employed a 2 × 2 between-subject experimental design to examine causal relationships between the same variables. The results of both studies revealed that dispositional persuasion knowledge was more significant than situational factors in activating conceptual and attitudinal persuasion knowledge. Conceptual persuasion knowledge directly increased ad avoidance. Contrary to expectations, attitudes toward native ads did not play any intermediary role between persuasion knowledge and native ad avoidance. Implications are discussed.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42945541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment 品牌经理感知：数字媒体环境下的认知框架

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-08-19 DOI: 10.1080/10641734.2021.1935364

T. Milfeld, E. Haley

{"title":"Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment","authors":"T. Milfeld, E. Haley","doi":"10.1080/10641734.2021.1935364","DOIUrl":"https://doi.org/10.1080/10641734.2021.1935364","url":null,"abstract":"Abstract Marketers and advertising agencies must navigate an increasingly complex and ambiguous digital media environment. Advertising agencies have responded by adding new roles and removing barriers to integrating digital media into marketing campaigns. Despite these changes aiming to address clients’ needs, the agency-client relationship has reached an all-time low. The current study seeks to close the knowledge gap by examining how brand managers make sense of the digital media environment. Through phenomenological interviews with 18 North American brand managers at large organizations, this research uncovers three cognitive frames: expertise, efficiency, and consistency. These frames support three capabilities—advertising campaign evaluation, digital expertise, and creative development—that marketing organizations are insourcing from advertising agencies. These insourcing trends have significant ramifications for the advertising agency landscape. This research answers the call to gain deeper insight into the marketing organization, applies sensemaking to the digital media environment, and outlines future research opportunities based on three insourcing trends emerging from brand manager interviews.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47431402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Using Photovoice Research for Advertising Theory 用摄影语音研究广告理论

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-08-19 DOI: 10.1080/10641734.2021.1945981

Shelly Rodgers, E. Belobrovkina

引用次数: 2

Digital Body Disturbances in Advertising: Attraction or Repulsion? 广告中的数字身体干扰:吸引还是排斥?

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-07-01 DOI: 10.1080/10641734.2021.1925180

Mark Callister, L. Stern, Kevin K. John, Melissa Seipel

{"title":"Digital Body Disturbances in Advertising: Attraction or Repulsion?","authors":"Mark Callister, L. Stern, Kevin K. John, Melissa Seipel","doi":"10.1080/10641734.2021.1925180","DOIUrl":"https://doi.org/10.1080/10641734.2021.1925180","url":null,"abstract":"Abstract In advertising, the digital manipulation of the human body involves removing, adding, distorting, replacing, or disfiguring body parts, creating a unique form of schema violation. Such manipulations—termed body disturbance (BD)—are generally designed to attract attention, underscore message content, and inject humor. Based on our lifetime of exposure to the human body’s appearance, properties, and capabilities, our schema is well established, and the disfiguring or distorting of the human body can elicit strong emotional and physiological reactions. This two-part study shows that BD functions similarly to other types of schema violations in terms of its attractive force, rendering such ads as more intriguing, entertaining, and humorous, thus leading to greater eye fixation and elaboration. Yet unlike most schema violations in advertising, BD ads evoke more aversive reactions compared to non-BD ads, resulting in lower ad and brand liking and offering no advantage in terms of greater recall of ad copy, brand logo, brand name, or product type. Further results and implications for advertisers are discussed.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2021.1925180","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46849733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States 我们对政治广告了解多少？不多美国的政治说服知识与广告怀疑主义

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2021-07-01 DOI: 10.1080/10641734.2021.1925179

M. Nelson, C. Ham, E. Haley

{"title":"What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States","authors":"M. Nelson, C. Ham, E. Haley","doi":"10.1080/10641734.2021.1925179","DOIUrl":"https://doi.org/10.1080/10641734.2021.1925179","url":null,"abstract":"Abstract In a democracy, political advertising should offer truthful information so voters can make informed decisions about candidates. Given changes in political advertising (digital media, regulations), voters may not have the requisite political advertising literacy to critically scrutinize and evaluate political messages, leading them to be persuaded by false advertisements. Using the Persuasion Knowledge Model (PKM) as theoretical framework, we compare three forms of persuasion knowledge (PK) about political advertising (objective, subjective, topic) to test how these types of knowledge relate to one another and to a common coping response strategy of PK: skepticism of political advertising. Results of a survey comprised of a national sample of U.S. voters show low objective persuasion knowledge about political advertising, especially for digital messages and regulation and relatively low-middle topic (political knowledge). As predicted, the more knowledge about politics in general (i.e., topic knowledge) the respondents had, the more objective and subjective persuasion knowledge they had about political advertising. Topic knowledge and subjective persuasion knowledge (but not objective persuasion knowledge) predicted skepticism toward political advertising. Ramifications for theory development of PKM and for future political advertising literacy interventions are discussed.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48220407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11