用摄影语音研究广告理论

IF 4.2 Q2 BUSINESS

Journal of Current Issues and Research In Advertising Pub Date : 2021-08-19 DOI:10.1080/10641734.2021.1945981

Shelly Rodgers, E. Belobrovkina

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引用次数: 2

摘要

摘要本文综述了摄影语音的方法，并提出了摄影语音在广告理论建设中的作用。尽管在以前的文献中已经讨论过使用照片语音的理论构建，但在广告中这种方法被忽视了，也没有研究将照片语音与广告研究联系起来。本文介绍了摄影语音研究的定义、历史和方面，目的是了解摄影语音在广告研究中的可能用途。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Using Photovoice Research for Advertising Theory

Abstract This article overviews the photovoice method and proposes ways in which photovoice can contribute to theory building in advertising. Although theory building using photovoice has been discussed in prior literature, the method has been ignored in advertising, and no study has connected photovoice to advertising research. This article presents definitions, history, and aspects of photovoice research for the purpose of understanding possible uses of photovoice for advertising research.

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来源期刊

Journal of Current Issues and Research In Advertising Multiple-

CiteScore

5.80

自引率

32.40%

发文量