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New frontiers in forecasting, predicting, and explaining: an introduction to the special issue 预测、预测和解释的新领域:特刊简介
Journal of Marketing Analytics Pub Date : 2023-09-15 DOI: 10.1057/s41270-023-00248-0
Michael A. Levin, John T. Gironda
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引用次数: 0
I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach 如果我喜欢虚拟商品，我就会购买:混合pls - sem -人工神经网络(ANN)分析方法
Journal of Marketing Analytics Pub Date : 2023-09-11 DOI: 10.1057/s41270-023-00252-4
Nadjim Mkedder, Fatma Zeynep Özata
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引用次数: 0
Using quality control checks to overcome pitfalls in the collection of primary data via online platforms 使用质量控制检查来克服通过在线平台收集原始数据的缺陷
IF 3
Journal of Marketing Analytics Pub Date : 2023-09-04 DOI: 10.1057/s41270-023-00249-z
Sam Fullerton, T. Mccullough
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引用次数: 0
Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness 品牌全球性和本土性感知：品牌能力在刻板印象构建和价值意识中的作用
IF 3
Journal of Marketing Analytics Pub Date : 2023-09-04 DOI: 10.1057/s41270-023-00246-2
Bruno F. Abrantes, Rana Basit Ali
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引用次数: 0
The intangible values of live streaming and their effect on audience engagement 直播的无形价值及其对观众参与度的影响
IF 3
Journal of Marketing Analytics Pub Date : 2023-09-04 DOI: 10.1057/s41270-023-00247-1
Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen, Eiad Yafi, T. Cham
{"title":"The intangible values of live streaming and their effect on audience engagement","authors":"Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen, Eiad Yafi, T. Cham","doi":"10.1057/s41270-023-00247-1","DOIUrl":"https://doi.org/10.1057/s41270-023-00247-1","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45715016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ChatGPT and marketing: Analyzing public discourse in early Twitter posts ChatGPT和营销:分析早期Twitter帖子中的公共话语
IF 3
Journal of Marketing Analytics Pub Date : 2023-09-01 DOI: 10.1057/s41270-023-00250-6
Wenkai Zhou, Chi Zhang, Linwan Wu, Meghana Shashidhar
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引用次数: 1
Cryptocurrency price and volatility predictions with machine learning 用机器学习预测加密货币价格和波动性
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-27 DOI: 10.1057/s41270-023-00239-1
S. Poudel, Rajendra Paudyal, B. Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, J. Vargas, Khem Poudel
{"title":"Cryptocurrency price and volatility predictions with machine learning","authors":"S. Poudel, Rajendra Paudyal, B. Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, J. Vargas, Khem Poudel","doi":"10.1057/s41270-023-00239-1","DOIUrl":"https://doi.org/10.1057/s41270-023-00239-1","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47779223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan 持续品牌参与的驱动因素:日本享乐主义和功利主义品牌的长期客户案例
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-27 DOI: 10.1057/s41270-023-00242-6
Chikako Ishizuka, K. Aoki
{"title":"Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan","authors":"Chikako Ishizuka, K. Aoki","doi":"10.1057/s41270-023-00242-6","DOIUrl":"https://doi.org/10.1057/s41270-023-00242-6","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44901899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia 衡量Twitter内容营销有效性的分析模型:以哥伦比亚各省为例
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-23 DOI: 10.1057/s41270-023-00243-5
Anabel Guzmán Ordóñez, F. Arroyo Cañada, Emmanuel Lasso, J. A. Sánchez-Torres, M. Escobar-Sierra
{"title":"Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia","authors":"Anabel Guzmán Ordóñez, F. Arroyo Cañada, Emmanuel Lasso, J. A. Sánchez-Torres, M. Escobar-Sierra","doi":"10.1057/s41270-023-00243-5","DOIUrl":"https://doi.org/10.1057/s41270-023-00243-5","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46474221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The central role of consumer–brand engagement in product and service brand contexts 消费者-品牌参与在产品和服务品牌环境中的核心作用
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-19 DOI: 10.1057/s41270-023-00241-7
T. Ndhlovu, T. Maree
{"title":"The central role of consumer–brand engagement in product and service brand contexts","authors":"T. Ndhlovu, T. Maree","doi":"10.1057/s41270-023-00241-7","DOIUrl":"https://doi.org/10.1057/s41270-023-00241-7","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47726266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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