发布求助
文献互助 智能选刊 最新文献

Journal of Marketing Analytics最新文献

筛选
英文 中文
Mapping borrowers’ and lenders’ interactions according to their dark financial profiles 根据借款人和贷款人的黑暗财务档案绘制他们之间的互动
Journal of Marketing Analytics Pub Date : 2023-11-01 DOI: 10.1057/s41270-023-00263-1
Olivier Mesly, Hareesh Mavoori
{"title":"Mapping borrowers’ and lenders’ interactions according to their dark financial profiles","authors":"Olivier Mesly, Hareesh Mavoori","doi":"10.1057/s41270-023-00263-1","DOIUrl":"https://doi.org/10.1057/s41270-023-00263-1","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"5 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135271905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding travel apps usage intention: findings from PLS and NCA 了解旅游应用的使用意图:来自PLS和NCA的调查结果
Journal of Marketing Analytics Pub Date : 2023-10-17 DOI: 10.1057/s41270-023-00258-y
Pinaz Tiwari, Rahul Pratap Singh Kaurav, Kian Yeik Koay
{"title":"Understanding travel apps usage intention: findings from PLS and NCA","authors":"Pinaz Tiwari, Rahul Pratap Singh Kaurav, Kian Yeik Koay","doi":"10.1057/s41270-023-00258-y","DOIUrl":"https://doi.org/10.1057/s41270-023-00258-y","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136033367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective 搜索引擎营销中的自动竞价与人工竞价策略:关键词效率视角
Journal of Marketing Analytics Pub Date : 2023-10-17 DOI: 10.1057/s41270-023-00260-4
Pingjun Jiang
{"title":"Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective","authors":"Pingjun Jiang","doi":"10.1057/s41270-023-00260-4","DOIUrl":"https://doi.org/10.1057/s41270-023-00260-4","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"292 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135995275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research 从客户评论中创造有意义的见解:主题建模算法的方法比较及其在市场研究中的应用
Journal of Marketing Analytics Pub Date : 2023-10-03 DOI: 10.1057/s41270-023-00256-0
Gül Yazıcı, Tuğçe Ozansoy Çadırcı
{"title":"Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research","authors":"Gül Yazıcı, Tuğçe Ozansoy Çadırcı","doi":"10.1057/s41270-023-00256-0","DOIUrl":"https://doi.org/10.1057/s41270-023-00256-0","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135739183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Correction to: Cryptocurrency price and volatility predictions with machine learning 修正:用机器学习预测加密货币价格和波动性
Journal of Marketing Analytics Pub Date : 2023-09-30 DOI: 10.1057/s41270-023-00257-z
Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas, Khem Poudel
{"title":"Correction to: Cryptocurrency price and volatility predictions with machine learning","authors":"Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas, Khem Poudel","doi":"10.1057/s41270-023-00257-z","DOIUrl":"https://doi.org/10.1057/s41270-023-00257-z","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136279566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mapping sharing economy themes: science mapping, topic modeling, and research agenda 绘制共享经济主题:科学制图、主题建模和研究议程
Journal of Marketing Analytics Pub Date : 2023-09-28 DOI: 10.1057/s41270-023-00238-2
Ahmed Gamal ElKattan, Diana Gavilan, Mohamed Hamed Elsharnouby, Amira Fouad Ahmed Mahran
{"title":"Mapping sharing economy themes: science mapping, topic modeling, and research agenda","authors":"Ahmed Gamal ElKattan, Diana Gavilan, Mohamed Hamed Elsharnouby, Amira Fouad Ahmed Mahran","doi":"10.1057/s41270-023-00238-2","DOIUrl":"https://doi.org/10.1057/s41270-023-00238-2","url":null,"abstract":"Abstract Digital and sharing platforms are transforming the business landscape and significantly impacting the global economy. This study provides a systematic review of the sharing economy (SE) in marketing and presents a future research agenda to advance the discipline. A comprehensive approach is utilized, incorporating bibliometric analysis, performance analysis, science mapping techniques, and topic modeling to analyze sharing economy research within marketing. The dataset comprises 325 articles on the sharing economy, from which eight key topics are identified: (1) analyzing customer ratings and sentiments, (2) understanding and evaluating customer experience, (3) customer orientation towards peer-to-peer accommodation services, (4) mapping customer relationships in the sharing economy, (5) analysis of user loyalty, (6) development of marketing strategies to enhance platforms, (7) identification of platform openness, and (8) actors within the digital platform ecosystem. By identifying research gaps, a future research model is proposed to comprehend the roles and influence of customers, peer service providers, and platform providers in the sharing economy. The findings of this study have practical implications for marketing practices within the SE.","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135386451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI technologies in the analysis of visual advertising messages: survey and application 视觉广告信息分析中的AI技术:调查与应用
Journal of Marketing Analytics Pub Date : 2023-09-25 DOI: 10.1057/s41270-023-00255-1
Larisa Sharakhina, Irina Ilyina, Dmitrii Kaplun, Tatiana Teor, Valeria Kulibanova
{"title":"AI technologies in the analysis of visual advertising messages: survey and application","authors":"Larisa Sharakhina, Irina Ilyina, Dmitrii Kaplun, Tatiana Teor, Valeria Kulibanova","doi":"10.1057/s41270-023-00255-1","DOIUrl":"https://doi.org/10.1057/s41270-023-00255-1","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135816494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign 通往真正响应客户的门户:使用提升模型来提高B2B营销活动的绩效
Journal of Marketing Analytics Pub Date : 2023-09-21 DOI: 10.1057/s41270-023-00254-2
Meltem Sanisoglu, Sebnem Burnaz, Tolga Kaya
{"title":"A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign","authors":"Meltem Sanisoglu, Sebnem Burnaz, Tolga Kaya","doi":"10.1057/s41270-023-00254-2","DOIUrl":"https://doi.org/10.1057/s41270-023-00254-2","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136154053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis 测量定制的目标促销对零售商利润的影响:使用篮子级计量经济学分析的规定性分析
Journal of Marketing Analytics Pub Date : 2023-09-20 DOI: 10.1057/s41270-023-00253-3
Alexander Chaudhry, Carrie Heilman, P. B. Seetharaman
{"title":"Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis","authors":"Alexander Chaudhry, Carrie Heilman, P. B. Seetharaman","doi":"10.1057/s41270-023-00253-3","DOIUrl":"https://doi.org/10.1057/s41270-023-00253-3","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136308056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model 基于价值的销售和工业4.0领域的销售力量控制:基于销售人员商业模式的智能自我控制
Journal of Marketing Analytics Pub Date : 2023-09-16 DOI: 10.1057/s41270-023-00251-5
Saïd Echchakoui, Riadh Ladhari
{"title":"Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model","authors":"Saïd Echchakoui, Riadh Ladhari","doi":"10.1057/s41270-023-00251-5","DOIUrl":"https://doi.org/10.1057/s41270-023-00251-5","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"216 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135307074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信