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Journal of Marketing Analytics最新文献

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Performing web analytics with Google Analytics 4: a platform review 使用Google analytics 4执行网络分析：平台评论
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-16 DOI: 10.1057/s41270-023-00244-4
Mike McGuirk
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引用次数: 0
Hybrid intelligence: human–AI collaboration in marketing analytics 混合智能：营销分析中的人工智能协作
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-11 DOI: 10.1057/s41270-023-00245-3
Maria Petrescu, Anjala S. Krishen
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引用次数: 1
Does privacy still matter in smart technology experience? A conditional mediation analysis 隐私在智能技术体验中仍然重要吗？条件中介分析
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-04 DOI: 10.1057/s41270-023-00240-8
Jennifer Yee-Shan Chang, Rupam Konar, J. Cheah, X. Lim
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引用次数: 1
Sponsored brands video rings up clicks and sales in the short and long run 赞助品牌的视频在短期和长期内都能带来点击量和销售额
IF 3
Journal of Marketing Analytics Pub Date : 2023-08-03 DOI: 10.1057/s41270-023-00237-3
K. Pauwels, Michael Peran, Zee Shah, German Schnaidt, Dauwe Vercamer
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引用次数: 0
Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes 独立销售代表绩效建模：预测分析在直销中的应用以改善结果
IF 3
Journal of Marketing Analytics Pub Date : 2023-07-13 DOI: 10.1057/s41270-023-00236-4
C. Glackin, Murat Adıvar
{"title":"Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes","authors":"C. Glackin, Murat Adıvar","doi":"10.1057/s41270-023-00236-4","DOIUrl":"https://doi.org/10.1057/s41270-023-00236-4","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45633054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation 算法如何帮助划分用户和客户？算法客户细分的系统综述和研究议程
IF 3
Journal of Marketing Analytics Pub Date : 2023-07-06 DOI: 10.1057/s41270-023-00235-5
Joni O. Salminen, M. Mustak, Muhammad Sufyan, B. Jansen
{"title":"How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation","authors":"Joni O. Salminen, M. Mustak, Muhammad Sufyan, B. Jansen","doi":"10.1057/s41270-023-00235-5","DOIUrl":"https://doi.org/10.1057/s41270-023-00235-5","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44815754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A novel approach to predicting customer lifetime value in B2B SaaS companies B2B SaaS公司预测客户终身价值的新方法
IF 3
Journal of Marketing Analytics Pub Date : 2023-07-04 DOI: 10.1057/s41270-023-00234-6
Stephan Curiskis, Xiaojing Dong, Fan Jiang, M. Scarr
{"title":"A novel approach to predicting customer lifetime value in B2B SaaS companies","authors":"Stephan Curiskis, Xiaojing Dong, Fan Jiang, M. Scarr","doi":"10.1057/s41270-023-00234-6","DOIUrl":"https://doi.org/10.1057/s41270-023-00234-6","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47121927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research 随机、多中心、平行臂(RMPA)研究试验设计:社会科学研究中调查长度、回复率和数据质量的潜在解决方案
IF 3
Journal of Marketing Analytics Pub Date : 2023-06-14 DOI: 10.1057/s41270-023-00233-7
John F. Riggs, Dena Hale, Scott m. Widmier, Sonya Tidwell-Riggs
{"title":"Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research","authors":"John F. Riggs, Dena Hale, Scott m. Widmier, Sonya Tidwell-Riggs","doi":"10.1057/s41270-023-00233-7","DOIUrl":"https://doi.org/10.1057/s41270-023-00233-7","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48069666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Quantifying uncertainty in PLS-SEM-based mediation analyses 基于pls - sem的中介分析中的不确定性量化
IF 3
Journal of Marketing Analytics Pub Date : 2023-06-05 DOI: 10.1057/s41270-023-00231-9
M. Sarstedt, O. Moisescu
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引用次数: 2
Using Google Trends to predict and forecast avocado sales 使用谷歌趋势预测和预测鳄梨销量
IF 3
Journal of Marketing Analytics Pub Date : 2023-05-29 DOI: 10.1057/s41270-023-00232-8
Di Wu, Z. Xu, Seung Bach
{"title":"Using Google Trends to predict and forecast avocado sales","authors":"Di Wu, Z. Xu, Seung Bach","doi":"10.1057/s41270-023-00232-8","DOIUrl":"https://doi.org/10.1057/s41270-023-00232-8","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44846059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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