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The Influential Roles of Marketing Stimuli on Customer Retention 营销刺激对留住客户的影响作用
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2024-04-17 DOI: 10.4018/ijabim.343050
Ying Kai Liao, Wann-Yih Wu, Saranya Gajendran, Yuan Tsung Kuo
{"title":"The Influential Roles of Marketing Stimuli on Customer Retention","authors":"Ying Kai Liao, Wann-Yih Wu, Saranya Gajendran, Yuan Tsung Kuo","doi":"10.4018/ijabim.343050","DOIUrl":"https://doi.org/10.4018/ijabim.343050","url":null,"abstract":"The purpose of this study is to explore the necessity of creating retention strategies, emphasize the significance of customer retention, and propose a customer value/retention model. The main objective is to combine three mediators - customer satisfaction (CS), customer loyalty (CL), and word of mouth (WOM) - and evaluate their effect on customer retention using YL Company, a Taiwanese chemical manufacturing company, as a case study. The proposed model's goodness-of-fit was assessed using confirmatory factor analysis (CFA) and SEM-AMOS. Hierarchical regression and the PROCESS macro were employed to examine mediation and moderation effects. The outcomes indicate that product quality, service quality, and price attribution act as marketing stimuli factors that significantly influence the three mediators. Relationship proneness serves as a negative moderator that impedes customer WOM and loyalty's influence on customer retention.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140693705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Electronic Word-of-Mouth on the Purchase Intention of Tourists on Online Hotel Booking Applications 电子口碑对游客在线酒店预订应用购买意向的影响
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2024-04-09 DOI: 10.4018/ijabim.342086
Dao Thi Bich Nguyen, Van Thi Khanh Nguyen
{"title":"The Impact of Electronic Word-of-Mouth on the Purchase Intention of Tourists on Online Hotel Booking Applications","authors":"Dao Thi Bich Nguyen, Van Thi Khanh Nguyen","doi":"10.4018/ijabim.342086","DOIUrl":"https://doi.org/10.4018/ijabim.342086","url":null,"abstract":"The study emphasizes the growing significance of electronic word-of-mouth (EWOM) in marketing, especially in service industries like tourism. Employing a research model combining the information adoption model (IAM) and the theory of reasoned action (TRA), the study investigates factors influencing EWOM adoption on online travel agency (OTA) platforms using data from 286 Ho Chi Minh City tourists. Analyzing the data through exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM), the results highlight positive relationships between information quantity and product ranking with EWOM adoption. However, information credibility, quality, and reviewer expertise do not directly impact adoption. EWOM adoption directly influences purchasing intention and indirectly affects it through attitude and subjective norm. The findings offer insights for managers to develop effective strategies and enhance competitiveness in the hospitality industry.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140721496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Profitability and Expanding Collection Period in Bangladesh 孟加拉国的盈利能力和扩大收款期
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2024-04-09 DOI: 10.4018/ijabim.342479
S. N. Ahkam, Khairul Alom
{"title":"Profitability and Expanding Collection Period in Bangladesh","authors":"S. N. Ahkam, Khairul Alom","doi":"10.4018/ijabim.342479","DOIUrl":"https://doi.org/10.4018/ijabim.342479","url":null,"abstract":"In this article, the authors investigate the relationship between profitability and receivables management of DSE listed non-financial firms in Bangladesh for the years 2000-2017. A cointegration model is used to examine the relationship between average collection period (ACP), return on assets (ROA), firm size, and debt ratio of firms. Impulse response analysis indicates that while the other variables quickly return to equilibrium, a shock to ACP or profitability seems to have a significant and durable impact on the relationship. A GMM model has also been used to estimate a regression that shows the impact of increasing ACP on profitability. The results strongly point to a cointegrating relationship and the critical role of receivables management on profitability. The article contributes to the existing literature by providing strong evidence that the average collection period is the most critical variable in addressing control of working capital management. However, this variable is the most difficult variable to manage, especially after there is an indication that it is worsening.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140723769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on the Operational Efficiency of National Supercomputer Resources Based on DEA Model 基于 DEA 模型的国家超级计算机资源运行效率研究
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2024-01-23 DOI: 10.4018/ijabim.336561
Hyung-Sup Shim, Jaegyoon Hahm
{"title":"A Study on the Operational Efficiency of National Supercomputer Resources Based on DEA Model","authors":"Hyung-Sup Shim, Jaegyoon Hahm","doi":"10.4018/ijabim.336561","DOIUrl":"https://doi.org/10.4018/ijabim.336561","url":null,"abstract":"As a measure to improve the operational efficiency of the Korean supercomputer joint utilization resources, an efficiency analysis using DEA was conducted to derive the improvement level of the input and output factors of the operation plans of seven specialized centers. The factors that constitute the objective function of efficiency were identified through the operation plans submitted by the specialized centers, and DEA analyzed the improvement factors and levels of inefficient specialized centers through the CCR and BCC models, and then conducted an additional super-efficiency analysis to compare the relative efficiency levels among the efficiency groups. As a result of the analysis, the inefficiency of specialized centers in the meteorological/climate/environmental fields was identified from the reference group, and the need for improvement and the level of improvement of input and output variables were identified. In addition, the authors suggested ways to improve the establishment of resources and operational targets, such as a joint utilization ratio to secure financial efficiency at the government level in establishing a joint utilization resource.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139604743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Classifying Different Levels of Customer Satisfaction With Vietnamese Hotel Services by Analyzing Customer Feedback 通过分析客户反馈，对越南酒店服务的不同客户满意度进行分类
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2024-01-10 DOI: 10.4018/ijabim.335855
Ha Thi Thu Nguyen, Hung Nguyen Manh, Thoa Bui Thi Kim
{"title":"Classifying Different Levels of Customer Satisfaction With Vietnamese Hotel Services by Analyzing Customer Feedback","authors":"Ha Thi Thu Nguyen, Hung Nguyen Manh, Thoa Bui Thi Kim","doi":"10.4018/ijabim.335855","DOIUrl":"https://doi.org/10.4018/ijabim.335855","url":null,"abstract":"The development of online booking systems has created information platforms for sharing customers when choosing a destination. Mining this information helps to understand the customer's experience and measure customer satisfaction with hotel services. Recent studies used this approach with machine learning or language models to mine the data generated by customers on the internet. However, this approach still has some limits when wanting to understand more customer insight. This article uses linguistics rules to measure customer satisfaction by combining aspects and polarity words. In the first step, the dataset with 21,196 reviews on seven main cities in Vietnam was collected from TripAdvisor. Next, the study developed a series of formulas to measure customer satisfaction with Vietnamese hotel service aspects based on inferential statistics and linguistic rules. Python's VADER library was used to measure overall customer satisfaction for Vietnamese hotels. In the final step, by language analysis, the authors calculate and grade the satisfaction score with hotel aspects from 1 to 5. Moreover, the study discovered the negative aspects of positive reviews, while previous studies were rarely mentioned.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139441035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee 基于Shopee客户评价的食品家庭企业销售的重要方面
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2024-01-10 DOI: 10.4018/ijabim.335854
Siti Malihah Mohd Yusof, Z. Othman, Sabrina Tiun
{"title":"Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee","authors":"Siti Malihah Mohd Yusof, Z. Othman, Sabrina Tiun","doi":"10.4018/ijabim.335854","DOIUrl":"https://doi.org/10.4018/ijabim.335854","url":null,"abstract":"Business opportunities are expanding on e-commerce platforms such as Lazada, Shopee, and e-Bay. However, the Shopee app has the highest user statistics in Malaysia, making it the most suitable platform for small traders like B40 (bottom 40% income) women in Malaysia. Many B40 women experience problems identifying suitable products for sale, as well as improving their product quality. A study of customer reviews to identify the most important attributes of online food products was conducted. A Shopee scraper tool was built to acquire a home-business product dataset. Fourteen attributes were analyzed, and the top five most influential attributes were identified for both positive and negative reviews. The results show that the attributes that have the highest overall impact on online home-business food sales are taste, price, appearance, and texture as well as package condition, delivery service, and free gifts. It is noted that daily snacks and side dishes to go with main meals are suitable for year-round sales, while seasonal cookies are usually in demand only during festive seasons.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139439643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Achieving the Sustainable Development Goals Through Corporate Sustainability in a Private Banking Organization 通过私人银行机构的企业可持续发展来实现可持续发展目标
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2023-12-18 DOI: 10.4018/ijabim.335096
Sharmin Taskin, A. Javed, Y. Kohda
{"title":"Achieving the Sustainable Development Goals Through Corporate Sustainability in a Private Banking Organization","authors":"Sharmin Taskin, A. Javed, Y. Kohda","doi":"10.4018/ijabim.335096","DOIUrl":"https://doi.org/10.4018/ijabim.335096","url":null,"abstract":"Corporate sustainability (CS) has drawn the attention of academics and practitioners as a way to achieve profitable businesses without negatively impacting society. However, financial business organizations have not adequately realized the importance of CS in meeting sustainable development goals (SDGs). Thus, it is unclear how the financial sector will achieve the SDGs using CS. All 17 goals are essential, but achieving them depends on which CS issues the organization prioritizes. This study uses a qualitative case study to investigate the use of CS to achieve SDGs at financial corporations. Interviews were conducted with five respondents from City Alo, an SME banking segment of City Bank in Bangladesh, and 15 women entrepreneurs engaging with this organization to receive entrepreneurship education through a bank–university collaboration. The results show that the private banking organization achieved seven SDGs by prioritizing appropriate CS issues.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138994660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumers' Digital Wallet Adoption 消费者采用数字钱包的情况
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2023-11-28 DOI: 10.4018/ijabim.334016
Chinmay O. Baxi, Kiran J. Patel, Kundan M. Patel, Vipul B. Patel, Vishal A. Acharya
{"title":"Consumers' Digital Wallet Adoption","authors":"Chinmay O. Baxi, Kiran J. Patel, Kundan M. Patel, Vipul B. Patel, Vishal A. Acharya","doi":"10.4018/ijabim.334016","DOIUrl":"https://doi.org/10.4018/ijabim.334016","url":null,"abstract":"This empirical study aims to examine what drives consumers' behavioral intention to adopt digital wallet by integrating task technology fit theory into UTAUT model. For this purpose, 700 samples were approached through emails, out of which 479 valid responses were solicited. To test and validate the proposed research model, CFA and SEM were performed using AMOS 20. The results of this study highlighted that task technology fit emerged as one of the significant factors among all factors included in the model with direct and indirect effect on behavioral intention. More interestingly, effort expectancy, hedonic motivation, and cost are found to be other significant predictors of consumers' digital wallet adoption. The outcomes of this study provide valuable insights for digital wallet service providers, system developers, and governments for their strategic decision to enhance the adoption of digital wallet in the upcoming digital era. This study contributes specifically in the area of digital wallet adoption and information system acceptance in general.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139225995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Department Stores' Price Promotion Strategy Toward Consumers' Repurchase Intentions 百货公司的价格促销策略对消费者回购意愿的影响
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2023-11-21 DOI: 10.4018/ijabim.334017
Hong Lei, Chiwei Chen, Yunfen Lu, Lu-Sheng Pao
{"title":"The Influence of Department Stores' Price Promotion Strategy Toward Consumers' Repurchase Intentions","authors":"Hong Lei, Chiwei Chen, Yunfen Lu, Lu-Sheng Pao","doi":"10.4018/ijabim.334017","DOIUrl":"https://doi.org/10.4018/ijabim.334017","url":null,"abstract":"Taiwan's retailing industry faces fierce competition, and there are practical gaps regarding price promotion and repurchase intention. Therefore, the purpose of this study is to examine the impact of department stores' price promotion strategies on consumers' repurchase intentions and what the moderation effect of perceived risks has on the relationship between price promotion and repurchase intention. The results show (1) the consistency, presentation, and information content of price promotion on the repurchase intentions have a positive and significant impact, and (2) the perceived risks would weaken the relationship of the price promotion and repurchase intention. Therefore, this study proposes related suggestions of business management strategy regarding the establishment of price consistency that customers can trust in when shopping at domestic department stores; to use different price promotion presentation methods to lock in the repurchase behavior of different customer groups; to fade the information contents of price promotions for price-oriented services; and to reduce customers' perceived risk.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139252093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Indicators for Organizational Digital Transformation in the Thai University Context 泰国大学组织数字化转型的指标
IF 1.4
International Journal of Asian Business and Information Management Pub Date : 2023-11-21 DOI: 10.4018/ijabim.333895
Chanchira Laorach, Kulthida Tuamsuk
{"title":"Indicators for Organizational Digital Transformation in the Thai University Context","authors":"Chanchira Laorach, Kulthida Tuamsuk","doi":"10.4018/ijabim.333895","DOIUrl":"https://doi.org/10.4018/ijabim.333895","url":null,"abstract":"Organizational digital transformation comprises a number of significant factors for measuring success, each of which involves different evaluating criteria. This research was aimed at developing indicators and criteria behind Thai universities' organizational digital transformation by the use of the quantitative research method and a questionnaire for data collection. The informants included administrators of six Thai universities: 303 high-level administrators, 174 middle-level administrators, and 18 low-level administrators. From the total of 495 administrators, 262 completed and returned the questionnaire. Analyses were then performed based on the statistics showing frequencies and percentages. The findings showed nine key indicators, nine sub-indicators, and 10 evaluating criteria that are appropriate for evaluating the work outcomes in the dimension of digital transformation. The most appropriate indicators were the digital strategies and personnel. The results would benefit administrators, academics, researchers, and the officers involved in deploying the work of organizational digital transformation under the educational context. The benefits would be in planning and developing the policy in digital transformation of Thai universities that is in the right direction and more clarified. Other institutions would also be able to effectively and successfully apply the indicators in their digital transformation process.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139253096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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