基于Shopee客户评价的食品家庭企业销售的重要方面

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2024-01-10 DOI:10.4018/ijabim.335854

Siti Malihah Mohd Yusof, Z. Othman, Sabrina Tiun

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引用次数: 0

摘要

Lazada、Shopee 和 e-Bay 等电子商务平台的商机不断扩大。然而，Shopee 应用程序在马来西亚拥有最高的用户统计数据，使其成为最适合马来西亚 B40（收入最低的 40%）妇女等小商人的平台。许多 B40 妇女在寻找合适的销售产品和提高产品质量方面遇到了问题。我们对客户评论进行了研究，以确定在线食品最重要的属性。我们建立了一个 Shopee 搜刮工具，以获取家庭企业产品数据集。对 14 个属性进行了分析，并确定了正面和负面评论中最具影响力的前五个属性。结果表明，对网上家庭经营食品销售影响最大的属性是口味、价格、外观和质地，以及包装状况、送货服务和免费赠品。值得注意的是，日常零食和正餐配菜适合全年销售，而时令饼干通常只有在节日期间才有需求。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee

Business opportunities are expanding on e-commerce platforms such as Lazada, Shopee, and e-Bay. However, the Shopee app has the highest user statistics in Malaysia, making it the most suitable platform for small traders like B40 (bottom 40% income) women in Malaysia. Many B40 women experience problems identifying suitable products for sale, as well as improving their product quality. A study of customer reviews to identify the most important attributes of online food products was conducted. A Shopee scraper tool was built to acquire a home-business product dataset. Fourteen attributes were analyzed, and the top five most influential attributes were identified for both positive and negative reviews. The results show that the attributes that have the highest overall impact on online home-business food sales are taste, price, appearance, and texture as well as package condition, delivery service, and free gifts. It is noted that daily snacks and side dishes to go with main meals are suitable for year-round sales, while seasonal cookies are usually in demand only during festive seasons.

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.