Consumers' Digital Wallet Adoption

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2023-11-28 DOI:10.4018/ijabim.334016

Chinmay O. Baxi, Kiran J. Patel, Kundan M. Patel, Vipul B. Patel, Vishal A. Acharya

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引用次数: 0

Abstract

This empirical study aims to examine what drives consumers' behavioral intention to adopt digital wallet by integrating task technology fit theory into UTAUT model. For this purpose, 700 samples were approached through emails, out of which 479 valid responses were solicited. To test and validate the proposed research model, CFA and SEM were performed using AMOS 20. The results of this study highlighted that task technology fit emerged as one of the significant factors among all factors included in the model with direct and indirect effect on behavioral intention. More interestingly, effort expectancy, hedonic motivation, and cost are found to be other significant predictors of consumers' digital wallet adoption. The outcomes of this study provide valuable insights for digital wallet service providers, system developers, and governments for their strategic decision to enhance the adoption of digital wallet in the upcoming digital era. This study contributes specifically in the area of digital wallet adoption and information system acceptance in general.

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消费者采用数字钱包的情况

本实证研究旨在通过将任务技术契合理论整合到UTAUT模型中，研究是什么驱动了消费者采用数字钱包的行为意向。为此，研究人员通过电子邮件联系了 700 个样本，并在其中征集到 479 份有效回复。为了测试和验证所提出的研究模型，研究人员使用 AMOS 20 进行了 CFA 和 SEM 分析。研究结果表明，任务技术契合度是模型中所有因素中的重要因素之一，对行为意向有直接和间接的影响。更有趣的是，努力预期、享乐动机和成本被认为是消费者采用数字钱包的其他重要预测因素。这项研究的结果为数字钱包服务提供商、系统开发商和政府提供了宝贵的见解，有助于他们在即将到来的数字时代做出战略决策，提高数字钱包的采用率。本研究对数字钱包的采用和信息系统的总体接受度领域做出了具体贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.