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Cantidad adecuada de emojis y caracteres para generar eWOM en Facebook 在Facebook上生成eWOM所需的表情符号和字符数量
IF 0.3
Suma de Negocios Pub Date : 2020-01-20 DOI: 10.14349/sumneg/2020.v11.n24.a3
Carlos Fernando Osorio Andrade, Jenny Piedad Peláez Muñoz, Augusto Rodríguez Orejuela
{"title":"Cantidad adecuada de emojis y caracteres para generar eWOM en Facebook","authors":"Carlos Fernando Osorio Andrade, Jenny Piedad Peláez Muñoz, Augusto Rodríguez Orejuela","doi":"10.14349/sumneg/2020.v11.n24.a3","DOIUrl":"https://doi.org/10.14349/sumneg/2020.v11.n24.a3","url":null,"abstract":"Currently Retail Food brands understand the importance of social networks in meet-ing business objectives. Therefore, seek the participation of your clients in these portals through actions such as reactions, comments and shared content (metrics that represent eWOM). Although there are studies that vary the effects of the characteristics of the publications on the performance of eWOM, there are no investigations that identify the appropriate amount of emojis and characters in brand publications to generate greater interaction. Through a negative binomial regression model, the present study establishes the effects of emojis and the extension of the message on user participation on Facebook. The findings reveal that an increase in the number of emojis and characters has positive effects on eWOM actions. However, excessive use of these tools can lead to their decrease.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48914480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Aportes de la co-creación para la innovación y las relaciones con clientes 共同创造对创新和客户关系的贡献
IF 0.3
Suma de Negocios Pub Date : 2020-01-20 DOI: 10.14349/sumneg/2020.v11.n24.a9
Diana-Marcela Wilches-Velásquez
{"title":"Aportes de la co-creación para la innovación y las relaciones con clientes","authors":"Diana-Marcela Wilches-Velásquez","doi":"10.14349/sumneg/2020.v11.n24.a9","DOIUrl":"https://doi.org/10.14349/sumneg/2020.v11.n24.a9","url":null,"abstract":"Diana-Marcela Wilches-Velásquez 1 Magister en Gestión de Organizaciones, Universidad Central, Bogotá, Colombia, correo electrónico: dwilchesv@ucentral.edu.co, ORCID: 0000-0002-0934-3443. Recibido el 24 de Octubre de 2019 Aceptado el 26 de Noviembre de 2019 Online el 13 de Diciembre de 2019 Códigos JEL: C19, D20, O31, O32, O39 Palabras clave Co-creación, innovación, cliente, gestión innovación, relaciones clientes, organizaciones El artículo tiene como propósito identificar de qué manera se ha analizado en la literatura académica el aporte de la co-creación para el proceso de innovación en las organizaciones y las relaciones con los clientes, entre 2004 y 2018. Para ello se hizo uso de la minería de datos y de texto de las publicaciones indexadas en Scopus que se refieren a co-creación, innovación y clientes en el periodo mencionado. Se emplearon herramientas como VOSviewer y Bibliometrix, y se encontró que otras áreas asociadas con co-creación, innovación y clientes corresponden a ventas, negocios, compromiso, desarrollo de productos y ventaja competitiva. En América Latina, México sobresale por su producción y citaciones. Fue posible descubrir temáticas emergentes que aún necesitan desarrollo en el estudio tales como marketing, cadena de suministro, co-creación e innovación de servicios. © 2020 Fundación Universitaria Konrad Lorenz. Este es un artículo Open Access bajo la licencia CC BY-NC-ND (http://creativecommons. org/licenses/by-nc-nd/4.0/).","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44406765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
El papel de la gestión del emprendimiento y la innovación en relación con los resultados de las pymes en México 创业和创新管理对墨西哥中小企业业绩的作用
IF 0.3
Suma de Negocios Pub Date : 2020-01-20 DOI: 10.14349/sumneg/2020.v11.n24.a2
J. López-Lemus, María Teresa De la Garza Carranza
{"title":"El papel de la gestión del emprendimiento y la innovación en relación con los resultados de las pymes en México","authors":"J. López-Lemus, María Teresa De la Garza Carranza","doi":"10.14349/sumneg/2020.v11.n24.a2","DOIUrl":"https://doi.org/10.14349/sumneg/2020.v11.n24.a2","url":null,"abstract":"The objective of the research was to identify if there is a joint influence between the management of entrepreneurship and innovation on the performance of Mexican SMEs. The methodological design was quantitative, explanatory, observational and transversal. To do this, it took 407 young entrepreneurs from SMEs in the state of Guanajuato, Mexico. According to the findings, entrepreneurship and innovation management had a positive and significant influence on the company’s results. Likewise, the management of the enterprise positively and significantly influenced innovation. empresarial, pymes. El objetivo de la investigación tuvo como finalidad identificar si existe influencia conjunta entre la gestión del emprendimiento y la innovación sobre el rendimiento de las pymes mexicanas. El diseño metodológico fue cuantitativo, explicativo, observacional y transversal. Para ello, se tomó de 407 jóvenes emprendedores de las pymes del estado de Guanajuato, México. De acuerdo con los hallazgos, la gestión del emprendimiento y la innovación influyeron de manera positiva y significativa sobre los resultados de la empresa. Asimismo, la gestión del emprendimiento influyó positiva y significativamente sobre la innovación.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43344446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Antecedentes y consecuencias del valor de marca. Un estudio centrado en los consumidores jóvenes 品牌价值的背景和后果。一项针对年轻消费者的研究
IF 0.3
Suma de Negocios Pub Date : 2019-12-15 DOI: 10.14349/SUMNEG/2019.V10.N23.A1
María Cristina Otero Gómez, Wilson Giraldo Pérez
{"title":"Antecedentes y consecuencias del valor de marca. Un estudio centrado en los consumidores jóvenes","authors":"María Cristina Otero Gómez, Wilson Giraldo Pérez","doi":"10.14349/SUMNEG/2019.V10.N23.A1","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N23.A1","url":null,"abstract":"María Cristina Otero Gómez1 y Wilson Giraldo Pérez2 1 Doctoranda en Marketing. Directora del grupo de investigación Dinámicas de Consumo de la Universidad de los Llanos, Villavicencio, Meta, Colombia. (Autora de contacto) Correo electrónico: motero@unillanos.edu.co. ORCID: 0000-0002-3241-7877 2 Doctorando en Marketing. Investigador de la Universidad de los Llanos, Villavicencio, Meta, Colombia. Correo electrónico: wgiraldo@unillanos.edu.co. ORCID: 0000-0001-8514-9805 Recibido el 9 de Abril de 2019 Aceptado el 4 de junio de 2019 Online el 17 de junio de 2019","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47212345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Building a commercialization capability for microcredit institutions 建立小额信贷机构的商业化能力
IF 0.3
Suma de Negocios Pub Date : 2019-12-15 DOI: 10.14349/SUMNEG/2019.V10.N23.A3
Ernesto Barrera Duque, Charles Muller-Sanchez, Ignacio Osuna Soto
{"title":"Building a commercialization capability for microcredit institutions","authors":"Ernesto Barrera Duque, Charles Muller-Sanchez, Ignacio Osuna Soto","doi":"10.14349/SUMNEG/2019.V10.N23.A3","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N23.A3","url":null,"abstract":"r E s U M E N Construyendo la capacidad de comercializacion para instituciones de microcredito Building a commercialization capability for microcredit institutions Ernesto Barrera Duque1, Charles Muller-Sanchez2 and Ignacio Osuna Soto3 1 PhD. in Business Administration. Professor at Inalde Business School, Universidad de la Sabana, Chía ,Colombia, E-mail address: ernesto.barrera@inalde.edu.co, ORCID: 0000-0002-5821-5421. 2 MBA in Business Administration. Professor at Inalde Business School, Universidad de la Sabana, Chía, Colombia (Contact author), E-mail address: Charles.muller@inalde.edu.co, ORCID: 0000-0001-7811-0187. 3 PhD. in Management, Professor at Inalde Business School, Universidad de la Sabana, Chía, Colombia, E-mail address: ignacio.osuna@inalde.edu.co, ORCID: 0000-0003-1932-485X. received on october 21th 2018 Accepted on January 24th 2019 Available online on February 1th 2019","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43496367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Critical contraints for disable entrepreneurs: fiscal and economic-organizative factors 残疾企业家的关键制约因素:财政和经济组织因素
IF 0.3
Suma de Negocios Pub Date : 2019-12-15 DOI: 10.14349/SUMNEG/2019.V10.N22.A9
Nuria Nevers Esteban Lloret, M. P. Portillo Navarro, Alicia Rubio Bañón
{"title":"Critical contraints for disable entrepreneurs: fiscal and economic-organizative factors","authors":"Nuria Nevers Esteban Lloret, M. P. Portillo Navarro, Alicia Rubio Bañón","doi":"10.14349/SUMNEG/2019.V10.N22.A9","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N22.A9","url":null,"abstract":"r E s U M E N Barreras para emprendedores con discapacidad: factores fiscales y económico-organizativos Critical contraints for disable entrepreneurs: fiscal and economic-organizative factors Nuria Nevers Esteban Lloret1, María José Portillo Navarro2 and Alicia Rubio Bañón3 1 PhD in Business Sciences. Professor in the Department of Business Organization and Finance, University of Murcia. Murcia, Spain. (Corresponding Author) Email address: nesteban@um.es. ORCID: 0000-0001-6752-3947. 2 PhD in Economics. Professor in the Department of Political Science, Anthropology and Public Finance. University of Murcia. Murcia, Spain. Email address: portillo@um.es. ORCID: 0000-0002-2757-1319. 3 PPhD in Business Sciences. Professor in the Department of Business Organization and Finance, University of Murcia. Murcia, Spain. Email address: arubio@um.es. ORCID: 0000-0001-5997-3083. received on November 20th, 2018 Accepted on March 18th, 2019 Available online on March 27th, 2019 JEL Classification: L26, h25, L22, P13","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46595268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Disability and entrepreneurship. New horizons, new challenges 残疾和创业。新的视野，新的挑战
IF 0.3
Suma de Negocios Pub Date : 2019-12-15 DOI: 10.14349/SUMNEG/2019.V10.N22.A10
Ángel José Olaz Capitán, Pilar Ortiz García
{"title":"Disability and entrepreneurship. New horizons, new challenges","authors":"Ángel José Olaz Capitán, Pilar Ortiz García","doi":"10.14349/SUMNEG/2019.V10.N22.A10","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N22.A10","url":null,"abstract":"r E S U M E N Discapacidad y emprendimiento. Nuevos horizontes, nuevos retos Disability and entrepreneurship. New horizons, new challenges Ángel Olaz Capitán1 and Pilar Ortiz García2 1 PhD in Sociology, Professor in the Department of Sociology, University of Murcia. Murcia, Spain.(Corresponding Author) Email address: olazcapi@um.es. ORCID: 0000-0001-8285-8227. 2 PhD in Economics, Professor in the Department of Sociology, University of Murcia. Murcia, Spain. Email address: portizg@um.es. ORCID: 0000-0001-76790772. received on November 20th, 2018 Accepted on January 24th, 2019 Available online on February 1st, 2019","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45230316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
La etnografía en la investigación de mercados 市场研究中的民族志
IF 0.3
Suma de Negocios Pub Date : 2019-12-15 DOI: 10.14349/SUMNEG/2019.V10.N23.A7
Claudia Gómez-R
{"title":"La etnografía en la investigación de mercados","authors":"Claudia Gómez-R","doi":"10.14349/SUMNEG/2019.V10.N23.A7","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N23.A7","url":null,"abstract":"Recibido el 10 de Diciembre de 2018 Aceptado el 3 de Mayo de 2019 Online el 13 de Mayo de 2019 Códigos JEL: L84, M31, O35, Z13 Palabras clave Etnoconsumo, etnografía, estudio etnográfico, etnomarketing, etnoestudios, investigación de mercados. ¿Cómo se ha integrado el método etnográfico en la investigación de mercados? Esta inquietud se originó por el interés de conocer la evolución en la rigurosidad de la debida práctica de la etnografía para obtener conocimiento del consumidor en el marketing. Se presenta una respuesta a la pregunta de investigación, basada en una revisión documental sobre el desarrollo histórico de su uso empresarial en el escenario global y nacional. Se plantean contrastes y similitudes mediante comparación de características y de fenómenos sociales estudiados, que permitieron establecer que la integración aún se encuentra en construcción tanto de forma presencial como digital; así como que la legitimidad de los resultados se cuestionan dadas la menor dedicación de tiempo y la fragmentación de la convivencia con los actores del fenómeno social bajo estudio, que inciden sobre el rigor en la aplicación del método científico y sobre la viabilidad económica del proyecto de negocios. © 2019 Fundación Universitaria Konrad Lorenz. Este es un artículo Open Access bajo la licencia CC BY-NC-ND (http://creativecommons. org/licenses/by-nc-nd/4.0/).","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44500473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Psychological characteristics analysis that define a disabled entrepreneur 残疾企业家的心理特征分析
IF 0.3
Suma de Negocios Pub Date : 2019-12-15 DOI: 10.14349/SUMNEG/2019.V10.N22.A2
Manuela Avilés Hernández, Carmina Pérez Pérez
{"title":"Psychological characteristics analysis that define a disabled entrepreneur","authors":"Manuela Avilés Hernández, Carmina Pérez Pérez","doi":"10.14349/SUMNEG/2019.V10.N22.A2","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N22.A2","url":null,"abstract":"r E s U M E N Análisis de las características psicológicas que definen a un emprendedor con discapacidad Psychological characteristics analysis that define a disabled entrepreneur Manuela Avilés Hernández1 and Carmina Pérez Pérez2 1 PhD in Sociology. Professor in the Department of Social Work and Social Services, University of Murcia, Murcia, Spain. (Corresponding Author) Email address: manoliaviles@um.es. ORCID: 0000-0002-8673-0690. 2 PhD in Sociology. Professor in the Department of Sociology, University of Murcia, Murcia, Spain. Email address: carpp@um.es. ORCID: 0000-0001-6953-2257. received on November 20th, 2018 Accepted on March 18th, 2019 Available online on March 27th, 2019 JEL Classification: J14, J24, J28, J71, J81","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41507797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Entrepreneurship in people with disabilities. Cultural and social aspects 残疾人的创业精神。文化和社会方面
IF 0.3
Suma de Negocios Pub Date : 2019-12-15 DOI: 10.14349/SUMNEG/2019.V10.N22.A4
A. Millán Jiménez, Juan José García Escribano
{"title":"Entrepreneurship in people with disabilities. Cultural and social aspects","authors":"A. Millán Jiménez, Juan José García Escribano","doi":"10.14349/SUMNEG/2019.V10.N22.A4","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N22.A4","url":null,"abstract":"r E S U M E N El emprendimiento en las personas con discapacidad. Aspectos culturales y sociales Entrepreneurship in people with disabilities. Cultural and social aspects Ana Millán Jiménez1 and Juan José García Escribano2 1 PhD in Philosophy. Professor in the Department of Sociology. University of Murcia. Murcia, Spain. Email address: amillan@um.es. ORCID: 0000-0001-8195-1729. 2 PhD in Sociology. Professor in the Department of Sociology. University of Murcia, Murcia, Spain. (Corresponding Author) Email address: escrib@um.es. ORCID: 0000-0002-7216-5803. received on November 20th, 2018 Accepted on April 4th, 2019 Available online on April 12th, 2019","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46295054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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