Suma de Negocios最新文献

{"title":"Propuesta de competencias suaves dinamizadoras para la gestión del conocimiento (Proposal of Dynamizing Soft Competences for the Management of Knowledge)","authors":"Juan Javier Sarell","doi":"10.14349/SUMNEG/2019.V10.N21.A1","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N21.A1","url":null,"abstract":"<b>Spanish Abstract:</b> A fin de optimizar la gestión de conocimiento y los procesos de innovación a través de la eficiencia en el uso de los recursos y la eficacia en la capacidad de respuesta, se presenta esta investigación donde se aplica un modelo mixto, consistente de una revisión documental y un intercambio con expertos en la aplicación de las Tecnologías de Información y Comunicación (TIC) en la gestión de conocimiento. El diseño de la investigación se ejecutó siguiendo el Modelo de Gestión por Competencias, (Lévy-Leboyer, 1992), la Influencia de las TIC en la Definición de un Perfil de Liderazgo Organizacional (Sarell, 2013) y la Gestión Dinámica de Conocimiento Organizacional (Mirabal, 2015). El producto de este trabajo son habilidades (soft skills) orientadas, principalmente, a una adecuación del personal, la organización del trabajo, el desarrollo de flexibilidad y la adaptación al Cambio con el manejo de las TIC en la gestión del conocimiento.<br><br><b>English Abstract:</b> In order to optimize knowledge management and innovation processes through efficiency in the use of resources and efficiency in response capacity, this research is presented where a mixed model is applied, consisting of a documentary review and an exchange with experts in the application of Information and Communication Technologies (ICT) in knowledge management. The design of the research was carried out following the Competency Management Model (Lévy-Leboyer, 1992), the Influence of ICT in the Definition of an Organizational Leadership (Sarell, 2013) and the Dynamic Management of Organizational Knowledge (Mirabal, 2015). The product of this work are skills (soft skills) oriented, mainly, an adaptation of the personnel, the organization of the work, the development of the flexibility and the adaptation to the change with the handling of the TIC in the management of the knowledge.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2018-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47887307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"El secreto empresarial herramienta de valor para la competitividad y la innovación (The Trade Secret as a Value Tool for Competitiveness and Innovation)","authors":"Thais Elena Font Acuña","doi":"10.14349/sumneg/2019.v10.n21.a3","DOIUrl":"https://doi.org/10.14349/sumneg/2019.v10.n21.a3","url":null,"abstract":"<b>Spanish Abstract:</b> Hay empresas que utilizan el secreto empresarial con el fin de lograr una ventaja competitiva en el mercado. Esta técnica, en tiempos de tecnología, adquiere un inmensurable valor y por ello requiere de un régimen jurídico que además de sancionar las conductas ilícitas promueva la sana competencia, la innovación y la transferencia de conocimientos. El estudio aborda el estado de la técnica del secreto empresarial en Venezuela. La metodología utilizada fue teórica, explicativa y documental bibliográfica. La realidad en universidades, entes del Estado y el sector empresarial del país demuestran que el secreto empresarial no es conocido ni siquiera por sus principales interesados quienes ignoran su valor y forma de protegerlo. Además, no existe un sistema de normas que lo desarrolle de acuerdo con los estándares internacionales. Se concluye que esta realidad puede revertirse si los sectores involucrados convergen en normar adecuadamente la materia.<br><br><b>English Abstract:</b> There are companies that use the trade secret in order to achieve a competitive advantage in the market. This technique, in times of technology, acquires an immeasurable value and therefore requires a legal system that, in addition to sanctioning illicit behaviors, promotes healthy competition, innovation and the transfer of knowledge. The study addresses the state of the art of the trade secret in Venezuela. The methodology used was theoretical, explanatory and bibliography. The reality in universities, state entities and the business sector of the country show that even its main stakeholders who ignore its value and how to protect it do not know the trade secret. Furthermore, there is no legal system that develops it according to an international law. It is concluded that this reality can be reversed if the sectors involved converge in regulating the subject adequately.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2018-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67089251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Jogos digitais: percepção de valor através de elementos objetivos e subjetivos","authors":"Breno Giovanni Adaid Castro, Thiago Gomes Nascimento, José Otávio Anacleto de Lima","doi":"10.14349/SUMNEG/2019.V10.N21.A5","DOIUrl":"https://doi.org/10.14349/SUMNEG/2019.V10.N21.A5","url":null,"abstract":"and descriptive approach us-ing a questionnaire previously prepared to obtain the data. Then analysis was made about the 200 questionnaires answered. Posteriorly, it was observed that: the most preferred genres of games were action, adventure, Role Playing Game (RPG) and shooting; the most important factors in the purchase of a game are gameplay, story (plot), promotion and that the game be a pastime, proportion of escape and/or resting of reality; and both gameplay and story are considered more important than promotion.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2018-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45277455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Destruição criativa, inovação disruptiva e economía compartilhada: uma análise evolucionista e comparativa (Creative Destruction, Disruptive Innovation and Shared Economy: An Evolutionary and Comparative Analysis)","authors":"Vitor Koki da Costa Nogami","doi":"10.14349/sumneg/2019.v10.n21.a2","DOIUrl":"https://doi.org/10.14349/sumneg/2019.v10.n21.a2","url":null,"abstract":"<b>Portuguese Abstract:</b> A partir de uma perspectiva comparativa e evolucionista, o presente artigo tem como objetivo analisar três conceitos na área de Inovação, Tecnologia e Empreendedorismo. Primeiramente, a destruição criativa, que tem como propósito explicar o surgimento de novos produtos e processos a partir de inovações que desestruturam o mercado criativamente. Segundo, a inovação disruptiva, que busca entender a razão da falência de grandes empresas, posicionando-se como inovações que causam ruptura. Terceiro, a economia compartilhada, que não se caracteriza como um tipo de inovação como as anteriores, mas se insere como um modelo de negócio inovador que altera a forma como as pessoas e organizações interagem por meio do compartilhamento e da tecnologia. Como principal resultado é possível nota que em todos os casos é possível observar a repetição de três fenômenos, a competitividade e dinâmica de mercado, o avanço tecnológico e as mudanças no padrão de consumo. <br><br><b>English Abstract:</b> Since an evolutionary perspective from the conceptual point of view, this article aims analyze three concepts in the area of Innovation, Technology and Entrepreneurship. Firstly, creative destruction, whose purpose is to explain the emergence of new products and processes from innovations that deconstruct creatively the market. Second, disruptive innovation, which seeks to understand the reason for the bankruptcy of large companies, positioning themselves as innovations that cause rupture. Third, the shared economy, which is not characterized as a kind of innovation like the previous ones, but forms part of an innovative business model that changes the way people and organizations interact through sharing and technology. As a main result, it is possible to note that in all cases it is possible to observe the repetition of three phenomena, the competitiveness and market dynamics, the technological advance and the changes in consumption pattern.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67089186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A dynamic analysis of the effects of word-of-mouth on online brand communities","authors":"Milton M. Herrera, Leonela S. León, Lorena K. Vargas Ortiz","doi":"10.14349/SUMNEG/2018.V9.N20.A1","DOIUrl":"https://doi.org/10.14349/SUMNEG/2018.V9.N20.A1","url":null,"abstract":"r E s U M E N Un análisis dinámico de los efectos del boca a boca en las comunidades de marcas en línea A dynamic analysis of the effects of word-of-mouth on online brand communities Milton M. Herrera1, Leonela S. León2 and Lorena K. Vargas-Ortiz3 1 Università Degli Studi di Palermo and Universidad Militar Nueva Granada, Faculty of Economic Sciences, Bogotá, Colombia. (Corresponding author) Email address: milton.herrera@unimilitar.edu.co. ORCID: 0000-0002-0766-8391. 2 Universidad Piloto de Colombia and Escuela Europea de Dirección y Empresa, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: leonelasarahy@gmail.com. ORCID: 0000-0001-6212-9713. 3 Universidad Piloto de Colombia, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: lorenavargasortiz@hotmail.com. ORCID: 0000-0002-8974-6719. received on May 23rd 2018 Accepted on August 8th 2018 Available online on september 8th 2018","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2018-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45521389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Surviving the Titanic tragedy: A sociological study using machine learning models","authors":"Kshitiz Gupta, Prayas Sharma, Carlos N. Bouza Herreras","doi":"10.14349/SUMNEG/2018.V9.N20.A2","DOIUrl":"https://doi.org/10.14349/SUMNEG/2018.V9.N20.A2","url":null,"abstract":"R E S U M E N Surviving the Titanic tragedy: A sociological study using machine learning models Kshitiz Gupta1, Dr. Prayas Sharma2 and Dr. Carlos N. Bouza Herreras3 1 Department of Decision Sciences, School of Business, University of Petroleum and Energy Studies, Dehradun, India. E-mail: gptkshitiz@gmail. com. ORCID: 0000-0002-0260-9501. 2 Department of Decision Sciences, School of Business, University of Petroleum and Energy Studies, Dehradun, India. (Corresponding Author) E-mail: prayassharma02@gmail.com. ORCID: 0000-0002-4828-1177. 3 Department of Applied Mathematics, University of Havana, Cuba. E-mail: cbouza2002@gmail.com. ORCID: 0000-0003-2456-2430. Received on April 24th 2018 Accepted on August 16th 2018 Available online on September 17th 2018 JEL Classification: C02, C12, D91, Q59","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":" ","pages":""},"PeriodicalIF":0.3,"publicationDate":"2018-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42973406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Eficiencia de los estudiantes urbanos y rurales de Santander: 'Saber 11' 2016 (Efficiency of Santander’s Urban and Rural Students: 'Saber 11' 2016)","authors":"Rafael Antonio Viana Barceló, Heidy Mariana Pinto Prieto","doi":"10.14349/sumneg/2018.v9.n20.a5","DOIUrl":"https://doi.org/10.14349/sumneg/2018.v9.n20.a5","url":null,"abstract":"<b>Spanish Abstract:</b> En este documento, se utiliza información a nivel del alumno y el Análisis Envolvente de Datos (DEA) para desagregar la eficiencia de los estudiantes pertenecientes a colegios rurales y urbanos del Departamento de Santander (Colombia) en la Prueba Saber 11, en la parte atribuible al propio estudiante y la atribuible al colegio: urbano o rural. Para desagregar la eficiencia, se analizó el desempeño de los alumnos dentro del colegios para obtener la eficiencia atribuible al propio estudiante. Luego, se analizó el desempeño de los alumnos dentro de todos los colegios para determinar la eficiencia total del estudiante. Los resultados muestran que los estudiantes pertenecientes a colegios rurales son un 7% más ineficientes que los pertenecientes a colegios urbanos. De igual manera, se encontró que la mayor contribución a la ineficiencia es atribuible a los colegios.<br><br><b>English Abstract:</b> In this document, information is used at the student level and the Data Envelopment Analysis (DEA) to disaggregate the efficiency of students belonging to rural and urban schools of the Department of Santander (Colombia) in the knowing test 11, in the attributable part the student himself and the one attributable to the school: urban or rural. To disaggregate the efficiency, the performance of the students within the schools was analyzed to obtain the efficiency attributable to the student. Then, the performance of the students within all the schools was analyzed to determine the total efficiency of the student. The results show that students belonging to rural schools are 7% more inefficient than those belonging to urban schools. Likewise, it was found that the greatest contribution to inefficiency is attributable to schools.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2018-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67089521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Símbolos, significados y prácticas asociados a las finanzas personales en estudiantes universitarios","authors":"Samir Ricardo Neme-Chaves, Sara Catalina Forero-Molina","doi":"10.14349/SUMNEG/2018.V9.N19.A2","DOIUrl":"https://doi.org/10.14349/SUMNEG/2018.V9.N19.A2","url":null,"abstract":"El manejo adecuado del dinero es fundamental, y por ello las Finanzas Personales surgen \u0000como eje de apoyo. El presente estudio mediante la metodologia cualitativa tiene como objetivo conocer los simbolos, significados y practicas asociados a las finanzas personales por \u0000parte de estudiantes universitarios de Bogota. Se utilizo un muestreo teorico con la participacion de 25 estudiantes de universidades publicas y privadas, entre 18 y 24 anos. Segun los \u0000resultados, los jovenes buscan experiencias de corto plazo que redundan en sus finanzas \u0000personales, sin despreocuparse por el ahorro o endeudamiento excesivo. Como conclusion, \u0000el enfoque educativo sobre finanzas personales requiere renovacion en terminos de las perspectivas, expectativas, gustos y necesidades de las nuevas generaciones.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"9 1","pages":"8-16"},"PeriodicalIF":0.3,"publicationDate":"2018-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67089464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Progresividad y redistribución del impuesto de renta societario en Europa y Latinoamérica","authors":"Víctor Andrés Reyes Moreno","doi":"10.1016/j.sumneg.2017.11.002","DOIUrl":"10.1016/j.sumneg.2017.11.002","url":null,"abstract":"<div><p>This paper aims to identify the impact of corporate income tax on the redistribution of income in Europe and Latin America, through the analysis of the social and corporate taxation systems. First, the taxation models used for taxing the societies are specified, as well as their mechanism of progressivity. Subsequently, an analysis was performed on the corporate income tax systems of European and Latin American countries, along with their effect on the redistribution of income and the reduction of inequality indexes. As a result, it was established: a) the prevalence of double taxation systems in Europe and Latin America countries; b) the importance of imputation tax credit valuation and corporate income tax deduction systems in Latin America, taking into account their characteristics in terms of progressivity and tax considerations; and c) the predominance of inequitable models of taxation of profits, alongside fiscal policies effective in reducing inequality indexes.</p></div>","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"8 18","pages":"Pages 140-149"},"PeriodicalIF":0.3,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.sumneg.2017.11.002","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44324710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factores incidentes para crear valor compartido en las mipymes de Bogotá","authors":"Manuel Méndez Pinzón ,&nbsp;Marcela Gomez Osorio","doi":"10.1016/j.sumneg.2017.10.003","DOIUrl":"10.1016/j.sumneg.2017.10.003","url":null,"abstract":"<div><p>The main purpose of this paper is to determine the applicability of the ‘shared value’ concept in some companies in the city of Bogotá and surrounding areas, and in that sense, identify the factors that may influence the creation of this shared value. The method used started with a preliminary information search in order to build a theoretical model and continued with the formulating of a tool to collect the data. This tool was validated and applied in the field. Based on data obtained, a model is designed and approached using the technique of structural equations (SEM), which shows the relationships and correlations between the variables that have been analysed. As a main finding, it was shown that motivation may have a significant effect, compared to other factors, in the creation of a shared value.</p></div>","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"8 18","pages":"Pages 96-105"},"PeriodicalIF":0.3,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.sumneg.2017.10.003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45694667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}