AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)最新文献_第2页

Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel 利用数字营销平台提高 Necerel 天然护肤品制作课程的品牌知名度

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-06-11 DOI: 10.29165/ajarcde.v8i2.418

Debora Hutabarat, Rama Sandy, Risqi Firdaus Setiawan

{"title":"Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel","authors":"Debora Hutabarat, Rama Sandy, Risqi Firdaus Setiawan","doi":"10.29165/ajarcde.v8i2.418","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.418","url":null,"abstract":"Digital marketing encompasses promotional activities and market research conducted through online digital media, utilizing various platforms such as social networks. Brand awareness plays a crucial role in marketing by introducing a brand or product to the public. This study aims to enhance Necerel's brand awareness and market reach, encouraging consumers to consider and ultimately purchase its services. The methods employed included discussions and interviews with mentors and supervisors, followed by hands-on practice as a digital marketer at Necerel. This involved content design, strategy implementation, and subsequent evaluation and improvement. The internship yielded the following results: 1. An increase in the target market, followers, and views on Necerel's social media platforms due to effective digital marketing strategies. 2. Enhanced trust among potential customers towards Necerel's e-commerce platform for promoting products and services. 3. Improved visibility and credibility of Necerel through the development of a website, landing page, and Google Maps presence, providing potential customers with comprehensive information.","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":"4 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141356026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Influencing Rice Production and The Relationship With Fertilizer Subsidies at East OKU District 影响东 OKU 地区水稻生产的因素及其与化肥补贴的关系

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-06-11 DOI: 10.29165/ajarcde.v8i2.407

C. Farado, M. Munajat, Fifian Permata Sari Fifi, A. Tarmizi

{"title":"Factors Influencing Rice Production and The Relationship With Fertilizer Subsidies at East OKU District","authors":"C. Farado, M. Munajat, Fifian Permata Sari Fifi, A. Tarmizi","doi":"10.29165/ajarcde.v8i2.407","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.407","url":null,"abstract":"East OKU Regency, renowned for its vast potential in the primary agricultural and plantation sectors, has witnessed a significant increase in agricultural production. However, many farmers report difficulties in obtaining subsidized fertilizer, which hampers optimal planting processes. This research aims to analyze the factors affecting rice production and the impact of subsidized fertilizer in Madang Suku I District, East OKU Regency. The research employs a survey method and uses simple random sampling for data collection. Multiple regression analysis is utilized to analyze the data. The study examines the impact of subsidized fertilizers, specifically urea fertilizer (X1) and NPK fertilizer (X2), both individually and collectively, on rice production in Madang Suku I District, East OKU Regency. The findings reveal that the subsidized fertilizer policy significantly contributes to increased rice production in the region. Rice production in East OKU has reached 689,678 tons of milled dry grain (GKG) or 811,385 tons of unmilled dry grain (GKP) from a planting area of 108,141 hectares (Ha), marking a 20 percent increase compared to 2021. Consequently, in early 2022, East OKU Regency emerged as one of the top rice-producing districts in South Sumatra province. Several factors influence rice production in Madang Suku I District, including land area, labor, the number of seeds, subsidized fertilizer, and pesticides. The land area has the most significant impact on rice production, with a beta coefficient of 0.567, indicating its substantial influence.","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":"17 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141356360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing the Impact: The Role of MSME Growth in Reducing Unemployment Amidst High Levels of Poverty 分析影响：微小中型企业的增长在减少高度贫困中的失业率方面的作用

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-06-09 DOI: 10.29165/ajarcde.v8i2.417

S. Sunaryono, Tia Apriani, Fransiska Ekobelawati

{"title":"Analyzing the Impact: The Role of MSME Growth in Reducing Unemployment Amidst High Levels of Poverty","authors":"S. Sunaryono, Tia Apriani, Fransiska Ekobelawati","doi":"10.29165/ajarcde.v8i2.417","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.417","url":null,"abstract":"This study employs a quantitative research method to examine the impact of the number of MSMEs and poverty rates on unemployment rates in Indonesia from 2011 to 2022, utilizing data from the Central Bureau of Statistics (BPS Indonesia) and Bank Indonesia. The analysis reveals a significant relationship between the increase in MSMEs, poverty index fluctuations, and unemployment rate changes during this period. The findings demonstrate a strong correlation between the growth of MSMEs and a reduction in unemployment, whereas the relationship between poverty levels and unemployment rates is weak. This suggests that the expansion of MSMEs is an effective strategy for reducing unemployment and improving economic conditions. The study aims to enhance understanding of the factors influencing unemployment and the challenges policymakers face, providing valuable insights for efforts to combat unemployment. Additionally, the dataset used may benefit other studies addressing unemployment issues in Indonesia and similar regions. The results confirm the crucial role of MSME development in lowering unemployment rates, highlighting its potential as a viable policy approach for economic improvement.","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141366555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Comparative Analysis of Certification Organic and Non-Organic Rice Farming Income in East OKU District 东 OKU 区认证有机和非有机水稻种植收入比较分析

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-06-06 DOI: 10.29165/ajarcde.v8i2.413

B. Masroka, F. P. Sari, Y. Sari

{"title":"Comparative Analysis of Certification Organic and Non-Organic Rice Farming Income in East OKU District","authors":"B. Masroka, F. P. Sari, Y. Sari","doi":"10.29165/ajarcde.v8i2.413","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.413","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000East OKU Regency is the second-largest rice-producing region in South Sumatra, following Banyuasin Regency, with a harvest area of 108,140.86 hectares in 2022. In recent years, the cultivation of certified organic rice has been developed in East OKU, particularly in East Buay Madang District and Belitang II District. These areas began developing organic rice in 2016 and received organic certification from INOFICE in 2020. This study examines the income differences between organic and non-organic rice farmers in East OKU Regency. The research was conducted in January 2024 in East OKU Regency using a survey method and disproportionate stratified random sampling. The sample consisted of 30 organic rice farmers out of 97 and 30 non-organic rice farmers out of 175 in Belitang Mulya District. Data analysis involved using an income equation to calculate farmers' income and the t-student test to determine the income differences between organic and non-organic rice farmers. The results show that the income of certified organic rice farmers in East OKU Regency is IDR 28,791,050 per hectare per year, or IDR 48,758,30 per hectare per year, which is significantly higher than the income of non-organic rice farmers, who earn IDR 11,334,887 per hectare per year, or IDR 24,574,281 per hectare per year. The difference in income between certified organic and non-organic rice farming in East OKU Regency is IDR 17,456,163 per hectare per year, or IDR 24,184,022 per hectare per year. \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":"42 S197","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141377875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Income and Level of Satisfaction of Farmer Groups with UPPB OKU Regency 收入分析和农民团体对《全民信息计划》OKU 地区的满意程度

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-06-06 DOI: 10.29165/ajarcde.v8i2.415

A. Septiana, Y. Sari, F. P. Sari, Julkhaidar Julkhaidar

引用次数: 0

Resistance of Lactobacillus fermentum InaCC B1295 Encapsulated in Microcrystalline Cellulose from Palm Leaf Waste to Acidic Conditions Across Various Temperatures and Storage Durations" 包裹在棕榈叶废弃物微晶纤维素中的发酵乳杆菌 InaCC B1295 在不同温度和储存期限内对酸性条件的耐受性"。

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-06-04 DOI: 10.29165/ajarcde.v8i2.412

Royyan Firdaus, A. Kasim, F. Kasim

{"title":"Resistance of Lactobacillus fermentum InaCC B1295 Encapsulated in Microcrystalline Cellulose from Palm Leaf Waste to Acidic Conditions Across Various Temperatures and Storage Durations\"","authors":"Royyan Firdaus, A. Kasim, F. Kasim","doi":"10.29165/ajarcde.v8i2.412","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.412","url":null,"abstract":"Lactobacillus fermentum InaCC B1295 is a probiotic bacterium with limited tolerance to acidic environments, bile fluids, and high temperatures, necessitating physical protection via microcrystalline cellulose (MCC) encapsulation derived from palm leaf waste. This study aimed to evaluate the resistance of encapsulated probiotic bacteria under acidic conditions at various temperatures and storage durations to identify the optimal storage temperature. A factorial complete randomized design (CRD) with two factors was employed: storage temperature (room temperature, 4°C, and -18°C) and storage time (0, 7, 14, 21, 28, 35, and 42 days). The results indicated that storage time and the interaction between storage time and temperature significantly affected the total lactic acid bacteria (LAB) count. However, temperature alone and its interaction with storage time did not significantly impact the percentage reduction in the number of encapsulated Lactobacillus fermentum InaCC B1295 at pH 2. Overall, encapsulated bacteria stored at various temperatures demonstrated comparable bacterial resistance..","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141388160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Financial Literacy and Entrepreneurial Orientation on MSME Sustainability: The Mediating Effect of E-Commerce 金融知识和创业导向对中小微企业可持续性的作用：电子商务的中介效应

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-05-16 DOI: 10.29165/ajarcde.v8i2.383

Endang Kristiawati, Giriati, Wendy, Helma Malini

{"title":"The Role of Financial Literacy and Entrepreneurial Orientation on MSME Sustainability: The Mediating Effect of E-Commerce","authors":"Endang Kristiawati, Giriati, Wendy, Helma Malini","doi":"10.29165/ajarcde.v8i2.383","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.383","url":null,"abstract":"MSMEs play an important role, but there are still many problems to improve their performance. The effect of financial literacy and entrepreneurial orientation on general performance is the purpose of this study. This research was conducted at MSMEs in Pontianak City and Singkawang City. The research method used is descriptive quantitative. Quantitative research is an attempt by a researcher to gain knowledge by providing data in the form of numbers which will then be used to analyze information. The data used in this research is primary data. The soil test results show that the significance value of the two-tailed test is 0.00 <0.05, so e-commerce can mediate the effect of financial literacy on MSME performance. The Sobel test results also show that the significance value of the two-tailed test is 0.00 <0.05, so e-commerce can mediate the effect of Entrepreneurial Orientation on MSME performance. Understanding financial literacy and the use of e-commerce will help MSMEs manage their finances and leverage business opportunities more effectively, as well as make it easier to access financial resources needed for business sustainability.","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":"49 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140971045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Purchasing Decisions to Buy Ornamental Plants through E-Commerce in Denpasar City 登巴萨市消费者通过电子商务购买观赏植物的决策

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-05-06 DOI: 10.29165/ajarcde.v8i2.382

Wijaya Kusuma I Gusti Agung Bagus, I. G. A. A. Ambarawati, I. D. A. S. Yudhari

引用次数: 0

The Effect of Milkfish Bone Meal (Chanos chanos) Addition and Sodium Bicarbonate (NaHCO3) Concentration on the Physicochemical and Organoleptic Characteristics of Tortilla Chips 添加虱目鱼骨粉（Chanos chanos）和碳酸氢钠（NaHCO3）浓度对玉米片理化和感官特性的影响

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-05-06 DOI: 10.29165/ajarcde.v8i2.381

Mahatma Bintang Safir Kelana, U. Sarofa, Ratna Yulistiani

{"title":"The Effect of Milkfish Bone Meal (Chanos chanos) Addition and Sodium Bicarbonate (NaHCO3) Concentration on the Physicochemical and Organoleptic Characteristics of Tortilla Chips","authors":"Mahatma Bintang Safir Kelana, U. Sarofa, Ratna Yulistiani","doi":"10.29165/ajarcde.v8i2.381","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.381","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Tortillas are a corn-based snack, yellow, and have a thin shape and crunchy texture. The addition of fish bone meal can increase calcium levels but also decrease the texture of the tortilla. The addition of sodium bicarbonate aims to improve the texture by increasing the swelling power and crispness of the product. This research aims to determine the effect of the substitution of milkfish bone meal with the addition of sodium bicarbonate on the physicochemical and organoleptic characteristics of tortilla chips. This study used a Completely Randomized Design (CRD) with two factors and two replications, factor I was the concentration of milkfish bone meal (10%, 15%, and 20%) and factor II was the concentration of sodium bicarbonate (0.25%, 0.50 %, and 0.75%). The data obtained were analyzed using ANOVA and continued with the Duncan Multiple Range Test (DMRT) at the 5% level. The results of the research show that there is a real interaction with ash content, protein content, fat content, and calcium content. The research results of the best treatment based on physicochemical parameters were tortilla chips with the addition of fish bone meal 10% and a sodium bicarbonate concentration of 0.75%. This is the best-treated tortilla chip product with a water content value of 5.080%; ash content 2.995%; protein content 5.87%; fat content 5.380%; carbohydrates 82.521%, calcium 3.396%, expansion volume 19.912%; breaking power 278,350 gf; amylose 37.750%; and starch content 62.516%; \u0000 \u0000 \u0000 \u0000","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":"3 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141011466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Capital Structure, Financial Performance, and Macroeconomic Conditions: Evidence From Indonesia Stock Exchange 资本结构、财务业绩和宏观经济条件：印度尼西亚证券交易所的证据

AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Pub Date : 2024-05-04 DOI: 10.29165/ajarcde.v8i2.380

Sukma Febrianti, Mustaruddin Mustaruddin, Nur Afifah

{"title":"Capital Structure, Financial Performance, and Macroeconomic Conditions: Evidence From Indonesia Stock Exchange","authors":"Sukma Febrianti, Mustaruddin Mustaruddin, Nur Afifah","doi":"10.29165/ajarcde.v8i2.380","DOIUrl":"https://doi.org/10.29165/ajarcde.v8i2.380","url":null,"abstract":"his study aims to analyze the influence of capital structure, financial performance, and macroeconomic conditions on firm value (Tobin's Q) in companies included in the Kompas 100 index (100 companies with good liquidity and large market capitalization) listed on the Indonesia Stock Exchange between 2018 and 2022. A total of 50 companies with historical data for 5 years were analyzed amounting to 250 observational data. The data analysis method used is panel data regression analysis processed using Eviews software version 10. The results show that financial performance has a significant positive effect on firm value, and capital structure has a negative but not significant effect on firm value. Among the macroeconomic variables, inflation has a negative influence while interest rates have a positive influence, both of which are significant on firm value. However, GDP growth shows an influence that is not significant towards changes in firm value. The determinants of firm value are very complex thus each company needs to identify the key factors influencing them. It is recommended for further research to include corporate governance and firm growth variables. \u0000 ","PeriodicalId":426418,"journal":{"name":"AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)","volume":"94 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141014644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0