AMERICAN JOURNAL OF SEMIOTICS最新文献_第9页

Visual Identity: Systems and Semiotics 视觉识别:系统和符号学

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS201931347

S. Skaggs

{"title":"Visual Identity: Systems and Semiotics","authors":"S. Skaggs","doi":"10.5840/AJS201931347","DOIUrl":"https://doi.org/10.5840/AJS201931347","url":null,"abstract":"This essay seeks to sketch the fundamental interactive forces at play in a brand in the formation of an identity system that signifies a particular hosting entity. Two kinds of iconicity are at play in the initial informed exposure to a visual identity system: metaphorical iconicity employs an analogous symbol as substitute for the host’s identification, while systemic iconicity builds the habituated exposure of the elements of the identity system. This article focuses on the dynamics in play in building systemic iconicity. Systemic iconicity can be analyzed using system and set theory by considering the system as a fuzzy set in which each of the graphic elements (logo, typography and so on) are treated as members. I postulate nine interdependent interactions that occur in systemic iconicity and provide shorthand formulae for describing them. These nine postulates indicate that visual identity systems must continually negotiate two opposing forces: pressures that pull them to converge toward a single, simple, unchanging visual element; or pressures that push them to diverge toward multiple changing visual elements. The article concludes by raising three issues which have the potential to expand the development of a neo-Peircean semiotics.","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"34 1","pages":"313-330"},"PeriodicalIF":0.1,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5840/AJS201931347","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71165674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Introduction: Applied Brand Semiotics 简介:应用品牌符号学

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS2018343/445

Jamin Pelkey, Michael Pereira

引用次数: 2

Legendary Brands and Economic Value: A Semiotic Approach 传奇品牌与经济价值:符号学方法

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS201913142

K. Bankov

{"title":"Legendary Brands and Economic Value: A Semiotic Approach","authors":"K. Bankov","doi":"10.5840/AJS201913142","DOIUrl":"https://doi.org/10.5840/AJS201913142","url":null,"abstract":"In this paper I compare and synthesize three separate discourses on marketing communication and propose a model for symbolic added value, a quality that characterizes the most memorable brands. Kevin Lane Keller (Strategic Brand Management, 2013) exhaustively outlines the pragmatic steps for building, managing and measuring strong brands, but his approach overlooks the basic distinction between ordinary product brands and Legendary Brands. Laurence Vincent’s book (Legendary Brands, 2002) is dedicated to precisely this distinction, and the author takes an interdisciplinary (but mainly anthropological) approach to proposing a model for a “brand mythology system”. Although the model can be used for pragmatic purposes, its main power is to explain the success of existing Legendary Brands. But while Vincent’s model treats many topics of semiotic interest, semiotic theory and methodology are presented only in a distorted fashion. Therefore, I propose that Jean-Marie Floch’s (Semiotics, Marketing and Communication, 2001) research on the types of valorization advertising confers upon brands can be used to fill critical gaps in the other two approaches and complete my own theory. By analyzing case studies of several successful Bulgarian brands in an autoethnographic mode, I will demonstrate that strategic brand management can be enriched through reference to semiotic and anthropologic models, provided they are translated into its vocabulary and discourse and that the resulting practical guidance can be applied to mid-sized, small, and very small companies, and not just to giant companies on the scale of Apple and Harley Davidson.","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"128 1","pages":"273-291"},"PeriodicalIF":0.1,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5840/AJS201913142","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71165878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Hypothetic Inference as “Peculiar Musical Emotion”: Interpreting Hüsker Dü 作为“特殊音乐情感”的假设推理:解读h<s:1> sker Dü

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS20192643

B. Stampfl

引用次数: 1

Cassirer as Revolutionary: Semiotics as Embodied Worldview: Appreciating the Other in Ourselves 卡西尔作为革命者:符号学作为体现的世界观:欣赏我们自身中的他者

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2017-12-28 DOI: 10.5840/AJS2017122731

E. Kramer

引用次数: 0

Paulo Freire and Ernst Cassirer: Mythic and Superstitious Consciousness in Contemporary Academic Culture 保罗·弗莱雷与恩斯特·卡西尔:当代学术文化中的神话与迷信意识

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2017-12-19 DOI: 10.5840/AJS2017121830

Maureen D. Connolly

引用次数: 0

Ernst Cassirer’s Theory and Application of Communicology: From Husserl via Bühler to Jakobson 恩斯特·卡西尔的共产主义理论及其应用——从胡塞尔到布勒再到雅各布森

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2017-12-15 DOI: 10.5840/AJS2017121428

Richard L. Lanigan

引用次数: 5

Beyond the “Tragedy of Culture”: In-between Epistemology and Communication 超越“文化悲剧”：在认识论与传播学之间

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2017-12-13 DOI: 10.5840/AJS2017121227

G. Sonesson

{"title":"Beyond the “Tragedy of Culture”: In-between Epistemology and Communication","authors":"G. Sonesson","doi":"10.5840/AJS2017121227","DOIUrl":"https://doi.org/10.5840/AJS2017121227","url":null,"abstract":"Spelling out the more or less implicit phenomenology found in Peirce’s categories and in the “Basisphanomene” suggested by the late Cassirer, this paper attempts to extend Cassirer’s own suggestion for the grounding of the human, or, as we prefer to say, semiotic, sciences, by means of an elucidation of the components of the basic situation of communication, revised on the basis of the Prague school approach to semiotics. In the first part of the paper, we consider Cassirer’s proposal for a theory of science, in the light of both the first scholarly discussion of the theme, involving Rickert, Windelbrand and Dilthey, and the second round, initiated by Gadamer and Habermas, while drawing final conclusions from the surreptitious results of the advent of Structuralism, in which Cassirer was a somewhat unheeding player. In the second part of the paper, the semiotic sciences are tentatively grounded in the sciences of normalcy, the epitome of which is Husserl’s science of the Lifeworld, presenting the different “Basisphanomene” as being the foundation for three fundamental epistemological operations, derived from the act of communication, which are all necessary to the deployment of the semiotic sciences. (Less)","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"33 1","pages":"141-180"},"PeriodicalIF":0.1,"publicationDate":"2017-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42512341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Musical Performance As an Intermedial Affair (A Case of a Pianist) 音乐表演作为一种中间事务(以钢琴家为例)

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2017-06-21 DOI: 10.5840/AJS201722123

D. Martinelli, Lina Navickaitė-Martinelli

引用次数: 2

Introduction—A Manifesto For “New Humanities” 引言——“新人文”的宣言

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2017-06-21 DOI: 10.5840/ajs2017331/21

D. Martinelli

引用次数: 0