AMERICAN JOURNAL OF SEMIOTICS最新文献_第8页

Deely’s Extension of Peirce’s Thirdness: Pregenerativity Deely对皮尔斯Thirdness的扩展：预生成性

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-04-19 DOI: 10.5840/AJS201841835

Donna E. West

引用次数: 3

Shelter on the Mountain of God: Ernst Cassirer and the Religious Institution of Empire 《上帝山上的避难所:恩斯特·卡西尔和帝国的宗教机构》

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-02-17 DOI: 10.5840/AJS201821634

T. D. Craig

引用次数: 0

Cassirer’s Symbolic Forms in Application: New Symbolization of New Thought in the Language of Online Communication 卡西尔的符号形式在应用:网络传播语言新思想的新符号化

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-26 DOI: 10.5840/AJS201812533

Yun Xia

引用次数: 0

Epistemological and Symbolic Aspects of Sociological Thinking 社会学思维的认识论和象征论

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-10 DOI: 10.5840/AJS20181932

Rolf-Dieter Hepp

引用次数: 1

Packing in Meaning: Applying Jakobson’s Model of Communication to Packaging Design 意义中的包装:雅各布森的传播模型在包装设计中的应用

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS201931448

M. Lemon

{"title":"Packing in Meaning: Applying Jakobson’s Model of Communication to Packaging Design","authors":"M. Lemon","doi":"10.5840/AJS201931448","DOIUrl":"https://doi.org/10.5840/AJS201931448","url":null,"abstract":"From the level of the sign to culture, the practice of semiotic analysis concerns the construction and description of models. Within commercial semiotics, a few of these models (notably Greimas’s semiotic square and Raymond Williams’s concept of residual, dominant, and emergent), have proven particularly useful due to their ability to summarise cultural phenomena in a form readily digested and applied by marketing professionals to their brands. Packaging design is a frequent subject of commercial semiotic enquiry and draws on a wide array of semiotic phenomena ranging from visuals, to textures, and the lived experience of interacting with the package. How can we approach a comprehensive understanding of the potential of packaging design to communicate meaning? In what ways can we say that a package can ‘mean’, and how as semioticians can we help analyze and create novel packaging solutions that further brand meaning? Roman Jakobson’s general model of linguistic communication proposes a diverse array of cross cultural communicative functions for language, but is not currently a key model in the commercial semiotician’s toolkit. This paper proposes that this linguistic model has the potential to be translated into the multisensory realm of general semiotics and applied to packaging design. It will particularly consider how Jakobson’s six communicative functions (emotive, referential, poetic, conative, metalingual, and phatic) are relevant to the numerous non-linguistic sign systems (colour, texture, shape, typography, imagery, material etc.) employed in packaging. In so doing, this paper proposes a system for understanding the meaning potential of packaging design as not only an aesthetic vehicle but also a strategic tool for the cross-cultural development and communication of brand identity.","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"34 1","pages":"371-398"},"PeriodicalIF":0.1,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5840/AJS201931448","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71165746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Semiotic Layers of Instagram: Visual Tropes and Brand Meaning Instagram的符号学层次:视觉修辞和品牌意义

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS201931146

M. Cara

{"title":"The Semiotic Layers of Instagram: Visual Tropes and Brand Meaning","authors":"M. Cara","doi":"10.5840/AJS201931146","DOIUrl":"https://doi.org/10.5840/AJS201931146","url":null,"abstract":"In an era of mobility and ubiquity, Instagram is a relevant communicative landscape for brands and products, allowing for the creation of a specific mood for campaigns and ads in general, merging photos, videos, themes, captions, hashtags and stories with a multilayered web of meanings. This paper outlines how the visual syntax of Instagram and its meaning-making processes goes beyond uniformity by affording the possibility to invest in creative formats, while contemplating visual tropes such as metaforms, visual metonymies and ironic images coming from the participatory culture. It will also present an understanding of the democratic dimensions of amateur photography and a discussion of two academic concepts related to Instagram: Instagrammatics and Instagrammism. Being that applied semiotics involves the study and analysis of visual and verbal languages that express cultural contents, the aim of this essay is to contribute to the understanding of polysemic manifestations, associating its signifiers with the rhetorical and aesthetic potential of visual tropes, ultimately demonstrating overlapping codes that could be relevant for brand management.","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"34 1","pages":"331-352"},"PeriodicalIF":0.1,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5840/AJS201931146","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71165597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Life’s a Circus: A Case Study of the Branding of Camper Shoes 生活是一个马戏团:露营鞋品牌的案例研究

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS201921344

S. Marques

{"title":"Life’s a Circus: A Case Study of the Branding of Camper Shoes","authors":"S. Marques","doi":"10.5840/AJS201921344","DOIUrl":"https://doi.org/10.5840/AJS201921344","url":null,"abstract":"Branding relies on coherence, which is in turn based on conceptual agreement. The various elements that make up a brand must work together, as must the brand respond satisfactorily to the expectations of its addressees. This article examines the case of Camper shoes, considering it a positive example of how a brand, when structured by metaphorical mappings within an adequate source domain, meets the expectations of its addressees and ensures the desired coherence in brand communication. Camper’s communication strategy is influenced by two conceptual metaphors—LIFE IS PLAY and THE WORLD IS A STAGE—mapped within one of the dominant metaphors in this market segment: CLOTHING IS SPORTS. Though many clothing brands are guided by the super-ordinate metaphor of sports, the sub-domains vary: tennis in the case of Lacoste, sailing for Gant, aerobics for Uniqlo, chess for G Star Raw and horse riding for Barbour. Camper is related to circus acrobats and performing clowns. Hence, the conceptual domain of CIRCUS is systematically mapped onto that of CAMPER, and the metaphorical entailment of the source domain CIRCUS constructs the target domain CAMPER. This study analyses the lexical, visual and spatial metaphorical entailments employed by Camper in order to demonstrate how these create a consistent chain that tightly binds its entire discourse and makes the brand discourse coherent.","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"32 1","pages":"353-370"},"PeriodicalIF":0.1,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5840/AJS201921344","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71165518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Visualizing Semiotics and Semioticizing Vision: The Role of Semiotic Theory in Graphic Design Theory 视觉符号学与视觉符号化:符号学理论在平面设计理论中的作用

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS2018343/443

Gary Shank

引用次数: 1

The Greimas Centennial in Review 格雷马斯百年纪念回顾

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS2018343/442

F. Nuessel

引用次数: 3

Possibilities of Materiality: Application of a Peircean Model of the Sign for Building New Brands 物质性的可能性:一个沛然模型在建立新品牌标志中的应用

IF 0.1 4区社会学

AMERICAN JOURNAL OF SEMIOTICS Pub Date : 2018-01-01 DOI: 10.5840/AJS201922245

Maciej Biedziński

{"title":"Possibilities of Materiality: Application of a Peircean Model of the Sign for Building New Brands","authors":"Maciej Biedziński","doi":"10.5840/AJS201922245","DOIUrl":"https://doi.org/10.5840/AJS201922245","url":null,"abstract":"In contemporary marketing practice, semiotics is often considered to be a useful set of tools employed only in certain moments of the brand-building process. One of the reasons for this is that models rooted in dyadic understanding of a sign serve to narrow the role of applied semioticians to that of the expert, supporting a linear transfer of meaning from culture to products and services. This article proposes a framework that regards a semiotician, rather, as a key figure—a figure that I refer to as “the brand facilitator”—in the process of creating a new brand. The approach I present is based on the semiotics of Charles Sanders Peirce and his idea of the sign as a cooperation between three subjects—the object, the representamen and the interpretant—with the object, namely the Dynamical Object, being the starting point for a non-linear, rhizomatic process of brand-becoming or the creation of a new brand. The article offers a detailed explanation of steps needed to complete each of the three main stages of the inquiry, including a material research phase, a cultural research phase and a phase of expressive anchoring. The theoretical framework is supported by a case study, thoroughly describing a process of creating a brand of vegetable pastes introduced in 2017 on the Polish market.","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"34 1","pages":"293-311"},"PeriodicalIF":0.1,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5840/AJS201922245","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71165532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1