{"title":"A Comparative Analysis of Three Translation Versions of The Old Man and the Sea from the Perspective of Domestication and Foreignization","authors":"X. Zhong","doi":"10.2991/ASSEHR.K.210609.109","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.109","url":null,"abstract":"As Hemingway's last work, The Old Man and the Sea won him the Pulitzer Prize and the Nobel Prize in literature, and established his prominent position in world literature. There are currently more than 300 translation versions of Hemingway’s classic The Old Man and the Sea in China. This article explores the translation of terms and language styles in different eras based on three Chinese versions translated by Zhang Ailing, Wu Lao and Sun Zhili, and finds that Zhang’s version is domestication-oriented, Sun’s version is foreignization-oriented and Wu’s version is in-between. Then this article analyzes the influence of the development of the ages on the translation of The Old Man and the Sea , and states that translation strategies of classic retranslation change from domestication to foreignization with the time change.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132208078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Research and Application of Modern Brand Image Design","authors":"Lin Yuting, Zhou Quan, Lin Haiyu, Xin Haiming","doi":"10.2991/ASSEHR.K.210609.090","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.090","url":null,"abstract":"In current era, the brand image design has become an integral part for enterprises to enhance their market competitiveness and to build unified systems. This paper takes modern leisure catering industry as an example to analyze the path and application strategy of brand image design. Based on the comprehensive research and discussion, the paper intends to explore the deep influence of brand image design on enterprises, to promote the core competitiveness of the corporate image and brand, and to expand the development space of the brand image design.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114231069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Community Order and Spontaneous Economic Behavior: Fan Community, Fan Economy and Psychology of Cai Xukun","authors":"Zixuan Zhou","doi":"10.2991/ASSEHR.K.210609.082","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.082","url":null,"abstract":"This article focuses on the fan community and fan economy in the era of idols. Taking Cai Xukun's fans as a case, the research information is obtained through methods of interview and observation. The article finds that the fan community is a strict structure with clear division of labor, and fans involved are committed to the same goal, which is to enhance Cai Xukun's economic value and topical heat. Fans buy products to support idols, and the cost ranges from a few hundred to tens of thousands. These purchase behaviors are often motivated by support, satisfaction, closeness, and related affection, which build a virtual bridge between fans and their idols.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130274233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Phenomenon of Internet Celebrity Design","authors":"Jida Li","doi":"10.2991/ASSEHR.K.210609.065","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.065","url":null,"abstract":"To study the characteristics and causes of Internet celebrity design and probes into the design meanings behind it. Starting from the definition of Internet celebrity design itself, this paper points out the relationship between Internet celebrity and design, analyzes the phenomenon of Internet celebrity design, the characteristics and causes. Internet celebrity design represents a new trend of design development in the era of mass media, which relies on Internet technology to promote the design in multi-dimensional interactive promotion. It not only inherits the gene of Internet celebrity in exchange for attention in a novel and weird way, but also brings new changes and thinking to the design industry through its unique design features and forms.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129415152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Chengdu Universiade on Tianfu Culture","authors":"E. Zhou","doi":"10.2991/ASSEHR.K.210609.079","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.079","url":null,"abstract":"This paper analyzes the influence of Chengdu Universiade on the spread of Tianfu culture through the methods of literature, field investigation and logical analysis. It includes the following four aspects: sports events, food, ancient Shu civilization and panda. The research found that there are the following problems, lack of corresponding audit and evaluation mechanism, and chengdu Universiade failed to focus on Tianfu culture, and Chengdu Universiade is lack of innovation. In view of the above problems, the following suggestions are put forward, establish the corresponding audit and evaluation mechanism, and build Chengdu Universiade and publiceze Tianfu culture, and with the help of the platforms, we should innovate the cultural path.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128978559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis and Countermeasures on Arabic Students’ Quantifier Misuse in Learning Chinese as a Second Language: From a Comparative Linguistic Perspective","authors":"W. Jinhua","doi":"10.2991/ASSEHR.K.210609.112","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.112","url":null,"abstract":"Abundant in Chinese language, quantifier is considered as a difficult point in learning Chinese as a second language for Arabic students whose mother tongue comes from a different language system. This essay statistically analyzes the quantifier misuse that Arabic students made based on the corpus. By comparing Chinese and Arabic languages in grammar and the different expressions on the concept of number from the perspective of cognitive linguistic, it can be found that factors, including mother tongue negative transfer, teaching methods, textbooks, students as well as cultural backgrounds, weigh heavily in quantifier misuse. This essay aims to explore the countermeasures for Chinese teaching and learning from the view of quantifier misuse that Arabic students make and proposes to provide supports for Arabic students’ understanding and learning of quantifiers.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125563588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Fan Culture and Identity in New Media Environment","authors":"Xu Jingke, W. Jiayi","doi":"10.2991/ASSEHR.K.210609.025","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.025","url":null,"abstract":"In the new media environment, \"fan\" culture has become an important part of the subculture system. This study analyzes the background and essence of the culture of \"fans\", discusses the multiple identities and psychological identities of \"fans\" from the perspective of identity, and puts forward that \"fans\" are consumers, producers and poachers at the same time. Nowadays, under the background of the more and more rapid development of new media, the network can even be regarded as a \"subcultural space\" and a position to gather subcultural groups. a pluralistic platform has been established to promote the prosperity and development of youth subculture. \"fan culture\" arises at the historic moment and continues to grow so that Chinese society is entering an era of cultural symbiosis, resulting in a game between mainstream and non-mainstream cultures. In the new media environment, new media has become the main channel to construct the cultural identity of subcultural groups, but because subculture is often equated with anticulture or vulgar culture, too much emphasis on its non-mainstream, determines the cultural identity of subcultural groups in the new media environment. Through online social media, fans have their own exclusive discourse system, they can achieve self-identity construction and identity in the fan circle, and project their personal feelings to get a new construction of their identity. In today's society with the rapid development of new media technology, fan culture has appeared a new trend of development. At present, the popular online dramas and variety shows make the growth soil of fan culture more fertile, in the new media environment, fan culture presents more new characteristics, and fan culture also has more impact on the social environment.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116067350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Individual Factors Affecting the Performance of the Subjects in the Man-Machine Foreign Language Oral Test","authors":"Yong Fang","doi":"10.2991/ASSEHR.K.210609.050","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.050","url":null,"abstract":"Preference for oral test mode, test anxiety, self cognition of foreign language ability and foreign language acquisition background are several important factors affecting the performance of the subjects in an oral test. In this study, ten undergraduates and six teachers were recruited as subjects and examiners respectively to organize a simulated oral English test based on man-machine mode. The statistics and analysis of the experimental data show the following findings. Firstly, there is a slight significant difference between the preference degrees of advanced and intermediate English learners on man-machine mode, and the preference of the former is higher than that of the latter. Secondly, the subjects generally feel nervous and anxious in the test. Moderate anxiety actively promote the performance of candidates in the test. Thirdly, Subjects’ self-assessment was significantly lower than examiners’ scoring on them. It is speculated that the man-machine oral test reduces the subjects' recognition of their English ability, which is a negative impact on their foreign language acquisition process. Fourthly, the more hours the subjects spend learning and using English daily, the better they perform in the test. Repeated reinforcement of foreign language knowledge accelerates the process of acquisition.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121559239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reflections on the Integration of Short Videos Into High School Art Appreciation Teaching Under the Background of Covid-19 Epidemic","authors":"Qiduan Chen, Xueying Yu","doi":"10.2991/ASSEHR.K.210609.099","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.099","url":null,"abstract":"Under the influence of the Covid-19 epidemic in 2020, the Ministry of Education has called for the adoption of an \"Internet + Education Model\" to achieve the goal of \"keeping educating and learning during class suspension\". In this context, to better cultivate students’ ability to appreciate art, a short video is used to integrate art appreciation units of different topics into teaching high school art appreciation. We are thereby able to analyze the differences between use of short videos, traditional teaching and other online teaching applications. In addition, this paper proposes a new mode of applying short videos to online teaching, which provides a reference for the effective implementation of online teaching. The study shows that the use of short videos to comprehensively improve the quality of teaching art appreciation in high schools can help students effectively apply the knowledge of different units they have learned, transform scattered art appreciation knowledge into diversified and systematic art appreciation abilities, and promote students' enthusiasm for art appreciation; in actual teaching, overemphasis of traditional teaching methods cannot fully meet the needs of current students. The successful integration of short videos into teaching requires vigorous cooperation of students, teachers' effective control and design of the teaching process, more precise handling of teaching activities, and professional teaching methods that meet the needs of students. Only in this way can the \"Internet + Education Model\" be implemented, the quality of teaching be improved all around, and students' deep growth and interest in learning in art appreciation be promoted.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129529783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Differences Between Chinese and Western Thinking from the Use of Kinship Terms in Chinese and English","authors":"Chen Xin","doi":"10.2991/ASSEHR.K.210609.009","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210609.009","url":null,"abstract":"An important manifestation of the differences between Chinese and Western thinking is the difference between Chinese and English. Based on Wilhelm von Humboldt and other scholars' linguistic views, this paper summarizes the relationship between language and thinking, compares the differences between Chinese and English in form, sound and meaning, and analyses the differences between Chinese and Western thinking from the perspective of kinship terms. This paper holds that Chinese people pay more attention to context and order, while Westerners pay more attention to category.","PeriodicalId":425651,"journal":{"name":"Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121170124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}