Widya Cipta: Jurnal Sekretari dan Manajemen最新文献

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Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan 客户服务质量和满意度对客户忠诚度的影响
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-09-07 DOI: 10.31294/widyacipta.v7i2.15877
Tiara Azalia Septyarani, N. Nurhadi
{"title":"Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan","authors":"Tiara Azalia Septyarani, N. Nurhadi","doi":"10.31294/widyacipta.v7i2.15877","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.15877","url":null,"abstract":"The development of online businesses and the rapid use of E-Commerce has greatly affected the delivery of goods in Indonesia. Indonesian people currently entrust their goods to be sent through various expeditions that have been widely found. However, in the process of delivering goods, there are certainly some considerable obstacles such as delays in delivery, wrong delivery address, damaged or lost goods, and others that can make consumers' trust or attitude towards delivery services decrease. Therefore, Shopee began to establish its own logistics service that has been integrated with its services. This logistics service owned by Shopee is named Shopee Xpress which appeared in 2019. With its own logistics service, delivery will be more guaranteed because it is easy to be supervised by Shopee. This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as an intervening variable at the Shopee Xpress expedition. The population in this study were users of Shopee Xpress expedition services ranging in age from 15 to 54 years who were in the Surabaya City area, East Java. The questionnaire was distributed to people in the city of Surabaya, East Java who had made more than one use of the Shopee Xpress expedition service. A sample of 100 respondents was taken using purposive sampling technique. This study uses multiple linear regression techniques. The results showed that Service Quality has a significant positive effect on Customer Satisfaction. Likewise, Service Quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty. The results of path analysis provide empirical evidence that the Customer Satisfaction variable acts as a partial mediating variable in bridging the effect of Service Quality on Customer Loyalty.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125600671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Prediksi Financial Distress: Analisis Metode Altman Z-Score, Zmijewski, dan Grover pada Perusahaan Sektor Transportasi dan Logistik 金融灾难预测:对奥尔特曼Z-Score, Zmijewski和Grover的方法进行分析
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-09-04 DOI: 10.31294/widyacipta.v7i2.16108
Rina Ramadhani, Yuliani Yuliani, Nyimas Dewi Murnila Saputri, Fida Muthia
{"title":"Prediksi Financial Distress: Analisis Metode Altman Z-Score, Zmijewski, dan Grover pada Perusahaan Sektor Transportasi dan Logistik","authors":"Rina Ramadhani, Yuliani Yuliani, Nyimas Dewi Murnila Saputri, Fida Muthia","doi":"10.31294/widyacipta.v7i2.16108","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.16108","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui perbedaan hasil prediksi financial distress dan tingkat akurasi antara metode Altman Z-Score, Zmijewski, dan Grover pada perusahaan sektor transportasi dan logistik yang terdaftar di Bursa Efek Indonesia. Rancangan penelitian ini adalah penelitian kuantitatif dengan jenis penelitian kuantitatif deskriptif. Menggunakan jenis data sekunder dan teknik pengumpulan data dengan teknik dokumentasi. Periode pengamatan selama empat tahun, yaitu 2018 hingga 2021. Teknik pengambilan sampel menggunakan purposive sampling diperoleh 23 perusahaan. Teknik analisis data dengan Kruskal-Wallis. Hasil temuan penelitian menunjukkan bahwa terdapat perbedaan prediksi antara Altman Z-Score, Zmijewski dan Grover. Diantara ketiga metode prediksi financial distress, metode Zmijewski adalah yang paling akurat. This study aims to determine differences in financial distress prediction results and the level of accuracy between the Altman Z-Score, Zmijewski, and Grover methods for transportation and logistics sector companies listed on the Indonesia Stock Exchange. The design of this research is a quantitative research with a descriptive quantitative research type. Using secondary data types and data collection techniques with documentation techniques. The observation period is four years, namely 2018 to 2021. The sampling technique used purposive sampling obtained 23 companies. Data analysis technique with Kruskal-Wallis. The research findings show that there are differences in predictions between the Altman Z-Score, Zmijewski and Grover. Among the three financial distress prediction methods, the Zmijewski method is the most accurate.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128508560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Menumbuhkan Jiwa Kewirausahaan Untuk Jangka Pendek dan Menengah Mahasiswa Program Studi Sekretari 培养秘书研究项目短期和中级学生的创业精神
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-09-02 DOI: 10.31294/widyacipta.v7i2.16329
Tio Prasetio, Reni Hariyani
{"title":"Menumbuhkan Jiwa Kewirausahaan Untuk Jangka Pendek dan Menengah Mahasiswa Program Studi Sekretari","authors":"Tio Prasetio, Reni Hariyani","doi":"10.31294/widyacipta.v7i2.16329","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.16329","url":null,"abstract":"Menuju Indonesia emas pada tahun 2045 memerlukan persiapan matang dan langkah nyata dari masyarakat Indonesia. Tanpa terkecuali peran dari mahasiswa. Dibutuhkan jiwa kewirausahaan yang mandiri, kreatif, inovatif, pantang menyerah, dan jiwa kepemimpinan untuk mewujudkan kondisi usia produktif yang memiliki pekerjaan yang layak. Peran perguruan tinggi dalam memberikan kontribusi praktik bisnis sangat diperlukan. Mahasiswa diperkenalkan dan dibiasakan untuk mulai memiliki hasrat berbisnis dan siap menghadapi segala macam resiko berbisnis. Mahasiswa program studi Sekretari belum memiliki passion melakukan bisnis dalam diri pribadinya. Karena fokus hanya ingin mencari pekerjaan setelah lulus kuliah menjadi Sekretaris. Tujuan penelitian ini yaitu untuk memberikan gambaran mengenai implementasi praktik bisnis dalam menumbuhkan jiwa kewirausahaan mahasiswa prgram studi Sekretari untuk jangka pendek dan jangka menengah. Metode penelitian yang digunakan yaitu kualitatif deskriptif dengan mengolah data primer dan data sekunder. Penggunaan target sampling dalam pemilihan responden sebanyak 10 Orang yang melakukan praktik bisnis di mata kuliah Pengantar Bisnis Fakultas Ekonomi dan Bisnis Universitas Budi Luhur. Hasil penelitian menunjukkan bahwa untuk jangka pendek, implementasi praktik bisnis dalam menumbuhkan jiwa kewirausahaan mahasiswa prodi Sekretari sangat memberikan motivasi yang kuat. Karena banyak sekali manfaat dan keuntungan yang didapatkan oleh responden dari praktik bisnis yang dijalankan. Sedangkan untuk jangka menengah, implementasi praktik bisnis dalam menumbuhkan jiwa kewirausahaan mahasiswa prodi Sekretari mengalami beberapa kendala. Yaitu masalah waktu dan responden belum merasa bahwa bisnis menjadi passion bagi diri mereka secara pribadi. Artinya implementasi praktik bisnis dapat menumbuhkan jiwa kewirausahan bagi mahasiswa prodi Sekretari sekitar 30%. Dengan harapan mereka menjadi calon entrepreneur yang memiliki jiwa wirausaha.   Indonesia needs to prepare carefully and action in welcoming Indonesia Gold 2045. It needs  young generation, especially students who have entrepreneurial spirit that is independent, creative and innovative to create conditions  productive age that have decent jobs. The role universities in cultivating the soul entrepreneur is very necessary. Students  introduced and accustomed to starting have a passion for doing business and ready to face all kinds of business risks. Students Secretarial study program do not have the passion to do business in themselves. The research method used is descriptive qualitative by processing primary data and secondary data. The results of the study show that in the short term, the implementation of business practices in cultivating the entrepreneurial spirit of Secretarial study program students provides very strong motivation, with benefits felt by students. Whereas for the medium term, the implementation of business practices in cultivating entrepreneurial spirit of Secretarial st","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"221 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121957258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Faktor Penentu Minat Investasi di Pasar Modal Syariah: Studi Pada Generasi Z Kota Malang 对伊斯兰资本市场投资兴趣的决定因素:马郎Z代的研究
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-09-02 DOI: 10.31294/widyacipta.v7i2.16255
Mohamad Bastomi, Nurhidayah Nurhidayah
{"title":"Faktor Penentu Minat Investasi di Pasar Modal Syariah: Studi Pada Generasi Z Kota Malang","authors":"Mohamad Bastomi, Nurhidayah Nurhidayah","doi":"10.31294/widyacipta.v7i2.16255","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.16255","url":null,"abstract":"The Islamic capital market has enormous potential to encourage sustainable economic and financial development. Investors in the Islamic capital market are still very small when compared to the total population of Indonesia. Public interest in investing is quite low, but they do not have sufficient knowledge to assess the risks and returns of the Islamic capital market. Thus, the purpose of this study is to examine the factors that influence Gen Z's interest in investing in the Islamic capital market, risk perception, social media influencers, and disposable income. This research utilizes a quantitative methodology focused on the generation Z population in Malang City. A total of 200 research samples were collected using the incidental sampling method. The collected information was analyzed using the PLS (Partial Least Squares) method. The results of data analysis show that interest in investing in Islamic capital markets is influenced by Islamic capital market literacy, risk perception, and social media influencers. However, the results of data analysis show that disposable income does not affect investment interest. This study has practical implications for increasing Gen Z participation in Malang City in investing in the Islamic capital market. Educational efforts aimed at improving Islamic capital market literacy, effective risk management, and utilizing the positive influence of social media influencers can motivate Gen Z's interest in investing in the Islamic capital market.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129505222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gaya Kepemimpinan di Era Pandemi Covid-19 Covid-19大流行的领导风格
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-09-02 DOI: 10.31294/widyacipta.v7i2.15866
Tiara Willy Nabila, Rochayati Febriarhamadini, Sylvia Sari Rosalina, Ratih Nur Setyaningsih
{"title":"Gaya Kepemimpinan di Era Pandemi Covid-19","authors":"Tiara Willy Nabila, Rochayati Febriarhamadini, Sylvia Sari Rosalina, Ratih Nur Setyaningsih","doi":"10.31294/widyacipta.v7i2.15866","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.15866","url":null,"abstract":"Dunia sedang mengalami krisis kesehatan berskala luas yang diakibatkan oleh covid-19. Diperlukan seorang pemimpin yang berkarakter kuat serta mampu mengatasi ancaman saat ini dan menghadapi tantangan dimasa depan. Hal ini memungkinkan adanya perubahan pada gaya kepemimpinan yang diakibatkan oleh covid-19. Pemimpin mulai bertransformasi dan adaptif di tengah adanya virus corona. Perubahan lingkungan yang cepat akan perubahan teknologi komunikasi dan berkembangnya paradigma masyarakat, menuntut diterapkannya gaya kepemimpinan yang sesuai dengan perubahan tersebut. Hal ini membuat peran kepemimpinan digital dapat dengan mudah untuk diimplementasikan pada era revolusi 4.0. Pada penelitian ini, menggunakan teori-teori dari para ahli dan sumber untuk menopang penelitian. Selain itu, didukung dengan penelitian-penelitian terdahulu yang memiliki teori hubungan yang sesuai dengan penelitian. Objek penelitian adalah gaya kepemimpinan. Subjek penelitian adalah organisasi bisnis di Dunia. Metode pengumpulan data pada penelitian dilakukan secara triangulasi (gabungan) sesuai dengan prosedur PRISMA. Penelitian ini menunjukkan bahwa Gaya kepemimpinan yang harus dikembangkan di lingkungan organisasi pada era digital adalah Kepemimpinan Etis, Kepemimpinan Transformasional, Gaya Otoriter Kepemimpinan Paternalistik, Gaya Moral Kepemimpinan Paternalistik, Kepemimpinan Digital, dan Kepemimpinan yang Melayani. Kesimpulan dari penelitian ini adalah gaya kepemimpinan yang dapat meningkatkan kinerja dan kepuasan karyawan serta masih sesuai dengan revolusi industri 4.0 adalah kepemimpinan etis.The world is experiencing a wide-scale health crisis caused by the covid-19. It takes a leader who has a strong character and is able to overcome current threats and face future challenges. This allows for a change in leadership style due to Covid-19. Leaders begin to transform and adapt in the midst of the corona virus. Rapid environmental changes due to changes in communication technology and the development of the community paradigm, require the application of a leadership style that is in accordance with these changes. This makes the role of digital leadership easy to implement in the 4.0 revolution era. In this study, using theories from experts and sources to support research. In addition, it is supported by previous studies that have a relationship theory that is in accordance with research. The research object is leadership style. The research subjects are business organizations in the world. The data collection method in the study was carried out in a triangulation (combined) manner according to the procedure PRISMA. This research shows that the leadership styles that must be developed in an organizational environment in the digital era are Ethical Leadership, Transformational Leadership, Authoritarian Style of Paternalistic Leadership, Moral Style of Paternalistic Leadership, Digital Leadership, and Servant Leadership. The conclusion of this study is that a leadership styl","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127588504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing Employer Brand Hotel Industry Through Knowledge-Based Recruitment and Employee Value Propositions 通过知识型招聘和员工价值主张提升雇主品牌酒店业
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-09-02 DOI: 10.31294/widyacipta.v7i2.16260
Tri Darawanti, P. Silitonga, P. Raharjo
{"title":"Enhancing Employer Brand Hotel Industry Through Knowledge-Based Recruitment and Employee Value Propositions","authors":"Tri Darawanti, P. Silitonga, P. Raharjo","doi":"10.31294/widyacipta.v7i2.16260","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.16260","url":null,"abstract":"This study investigates the role of knowledge-based recruitment, a component of knowledge-based human resource management (K-B HRM), in mediating the relationship between the value proposition of key employees and employer branding. This research uses the PLS-SEM method and purposive sampling to survey employees working in 3- to 5-star hotels in West Java and Jakarta. The results reveal that the value proposition of key employees has a positive and significant impact on both knowledge-based recruitment and employer branding. However, it is observed that knowledge-based recruitment only has a positive but insignificant effect on employer brand, indicating that it does not significantly mediate the relationship between key employees' value proposition and employer branding. These findings offer valuable insights to hotel companies in their efforts to enhance their reputation and image as sought-after workplaces for top talent within the hotel industry. Furthermore, these findings support the Indonesian government's initiatives to foster the development of human resources in the tourism sector. By strategically optimizing key employees' value propositions and diligently implementing knowledge-based recruitment practices, hotel companies have the remarkable opportunity to enhance their employer brand significantly.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"526 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133813143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Persepsi Publik Mengenai Resesi Ekonomi Global 2023 Sektor Bisnis di Media Sosial Twitter Menggunakan Algoritma Naïve Bayes dan Topic Modelling 利用天真贝斯算法和主题主题,分析Twitter社交媒体上2023年全球经济衰退的公众看法
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-08-10 DOI: 10.31294/widyacipta.v7i2.15577
Muhammad Alif Maghriby, Herry Irawan
{"title":"Analisis Persepsi Publik Mengenai Resesi Ekonomi Global 2023 Sektor Bisnis di Media Sosial Twitter Menggunakan Algoritma Naïve Bayes dan Topic Modelling","authors":"Muhammad Alif Maghriby, Herry Irawan","doi":"10.31294/widyacipta.v7i2.15577","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.15577","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui bagaimana kondisi sektor bisnis ketika resesi ekonomi global 2023 dengan mengidentifikasi persepsi positif dan negatif serta topik yang sering dibicarakan dari pengguna Twitter mengenai sektor bisnis ketika resesi ekonomi global 2023. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dengan analisis sentimen menggunakan model Naïve Bayes dan Topic Modelling. Teknik pengumpulan data dilakukan dengan crawling data yang didapatkan dari media sosial Twitter pada 1 November 2022 hingga 30 November 2022. Data didapatkan sebanyak 7.542 tweets dan kemudian dilakukan pre-processing data yang kemudian menghasilkan 4.458 tweets yang siap dianalisis. Hasil penelitian menunjukkan terdapat 1.466 sentimen positif dan 2.992 sentimen negatif dengan model Naïve Bayes didapatkan nilai sebesar 97.84 persen accuracy, 94.03 persen precision, dan 100 persen recall. Informasi yang didapatkan dari hasil penelitian adalah pelaku UMKM tidak perlu cemas akan terkena dampak resesi ekonomi justru UMKM menjadi solusi dalam melawan resesi ekonomi. Kemudian, tingkat bunga hipotek di Eropa lebih tinggi daripada tingkat suku bunga KPR di Indonesia. Depresiasi mata uang yang terjadi memiliki sisi positif yang mana ketika depresiasi mata uang terjadi para pengusaha dapat meningkatkan ekspor karena barang dan jasanya lebih murah di pasar internasional.This study aims to find out how the business sector is in the 2023 global economic recession by identifying positive and negative perceptions and topics that are often discussed by Twitter users regarding the business sector during the 2023 global economic recession. The method used in this study is a quantitative method with sentiment analysis using the Naïve Bayes and Topic Modeling models. The data collection technique was carried out by crawling data obtained from social media Twitter from November 1, 2022, to November 30, 2022. Data were obtained from 7,542 tweets and then data pre-processing was carried out, producing 4,458 tweets that were ready to be analyzed. The results showed that there were 1,466 positive sentiments and 2,992 negative sentiments with the Naïve Bayes model obtaining values of 97.84 percent accuracy, 94.03 percent precision, and 100 percent recall. The information obtained from the research results is that MSME actors do not need to worry about being affected by the economic recession MSMEs are the solution to fighting the economic recession. Then, mortgage interest rates in Europe are higher than mortgage interest rates in Indonesia. Currency depreciation occurs has a positive side where when currency depreciation occurs entrepreneurs can increase exports because their goods and services are cheaper on international markets.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"258 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116417764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Brand Signature dan Brand Logo Terhadap Brand Performance 分析品牌签名、品牌标志、品牌绩效
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-08-10 DOI: 10.31294/widyacipta.v7i2.15205
Lingga Yuliana, Nurliya Apriyana, Muhammad Adam Fadillah
{"title":"Analisis Brand Signature dan Brand Logo Terhadap Brand Performance","authors":"Lingga Yuliana, Nurliya Apriyana, Muhammad Adam Fadillah","doi":"10.31294/widyacipta.v7i2.15205","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.15205","url":null,"abstract":"Peluang usaha skincare menjadi begitu menjanjikan belakangan karena memiliki pangsa pasar yang sangat luas. Tujuan penelitian ini adalah menganalisis brand signature dan brand logo terhadap brand performance dengan studi kasus merek skincare lokal. Research gap dalam penelitian ini adalah knowledge gap dimana penelitian ini akan memberikan pengetahuan mengenai brand signature dan brand logo terhadap brand performance. Dimana korelasi antara brand signature dan brand logo serta brand signature terhadap brand performance serta brand logo dengan brand performance belum ada penelitian sebelumnya. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif untuk menganalisis brand signature dan brand logo terhadap brand performance merek produk skincare lokal. Subjek penelitian ini adalah individu yang sudah memiliki pengalaman untuk menggunakan merek produk skincare lokal di Jakarta.  Pengambilan sampel menggunakan purposive sampling dengan kriteria yaitu individu yang sudah mengonsumsi produk skincare dan responden dalam penelitian ini merupakan pengguna skincare dengan rentang usia 12 tahun – 55 tahun. Alat analisis yang digunakan dengan Smart-PLS. Jumlah responden dalam penelitian sebanyak 151. Sumber data yang digunakan dalam penelitian adalah data primer dan sekunder. Hasil penelitian menunjukan bahwa hipotesis pertama, dimana terjadi pengaruh antara Brand Signature memiliki pengaruh terhadap Brand Performance. Hipotesis kedua, Brand Logo memiliki pengaruh terhadap Brand Performance. Hipotesis ketiga, Brand Signature mempengaruhi Brand Logo. Due to its large market share, the skincare business prospect has recently become quite lucrative. The purpose of this study is to examine the effects of brand logo and brand signature on brand performance using case studies of regional skincare companies. The brand signatures and logos of local skincare product brands were examined using a quantitative method and a descriptive approach in this study. Individuals with prior experience utilizing regional skincare product brands in Jakarta served as the study's subjects. In this study, purposive sampling was utilized to select respondents who had used skincare products. Respondents' ages ranged from 12 to 55 years old, and they were skincare users. PLS, or partial least squares, is the analysis method employed. Analyzing tool for Smart-PLS. 151 people participated in the survey as respondents. Primary and secondary data were used as the research's data sources. The study's findings support the first hypothesis, according to which there is a relationship between brand signatures and brand performance. According to the second theory, brand performance is influenced by the logo. The third theory holds that Brand Logo is impacted by Brand Signature. Local skincare brand managers work hard to ensure that the target market's customers always choose their products. This can reinforce consumers' preferences for local brands over global brands and cultivate ","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115212155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Intervensi Komitmen Dalam Memperkuat Pengaruh Pelatihan, Supervisi dan Lingkungan Terhadap Kinerja 承诺干预措施,加强培训、监督和环境对绩效的影响
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-08-10 DOI: 10.31294/widyacipta.v7i2.15329
Maitsa Farrasoya, Eko Hariyanto, H. Astuti, A. Amir
{"title":"Intervensi Komitmen Dalam Memperkuat Pengaruh Pelatihan, Supervisi dan Lingkungan Terhadap Kinerja","authors":"Maitsa Farrasoya, Eko Hariyanto, H. Astuti, A. Amir","doi":"10.31294/widyacipta.v7i2.15329","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.15329","url":null,"abstract":"Perawat adalah salah satu anggota terpenting dari staf rumah sakit. Karena perawat adalah yang paling terlihat oleh pasien, kinerja perawat akan menggambarkan kinerja rumah sakit. Penelitian ini bertujuan untuk menganalisis dampak dari pelatihan, supervise, lingkungan terhadap kinerja perawat dengan komitmen sebagai variable intervening. Penelitian dilakukan secara kuantitatif dengan jumlah sampel diambil secra sensus dari populasi yang tersedia yaitu 96 perawat di RSI Purwokerto. Pengumpulan data menggunakan kuesioner yang dibagikan menggunakan google form kemudian dianalisis menggunakan SEM PLS. Hasil penelitian menujukkan bahwa pelatihan yang diselenggarakan mampu meningkatkan kinerja, supervisi dari kepala ruangan juga meningkatkan kinerja dan lingkungan juga turut mempengaruhi kinerja. Komitmen mampu menjadi variable intervening pengaruh dari pelatihan supervisi, lingkungan terhadap kinerja The nurse is one of the most important members of the hospital staff. Since nurses are the most visible to patients, nursing performance will describe hospital performance. The performance of nurses is part of the values that are important for patients in the quality of hospital services. Because of different perceptions of nurses’ performance, comments and protests from patients’ families who are dissatisfied with hospital services still occur over time, but it is difficult to prove the authenticity of such events and comments. The role of training, supervision, environment, and commitment is important for improving the performance of nurses. The study aims to analyze the impact of training, supervision, and environment on the performance of nurses, with commitment as an intervening variable. The study was carried out quantitatively with the number of samples taken during the direct census from the available population of 96 nurses in RSI Purwokerto. Data collection using a questionnaire shared using Google Forms is then analyzed using SEM PLS. The results of the research indicate that the training organized can improve performance; supervision from the head of the room also improves performance; and the environment also affects performance. Commitment can be a variable influenced by the intervening influences of training, supervision, and environment on performance. Thus, to improve the performance of nurses, training should be done frequently, supervision of the leadership should be performed well, the working environment should be improved, and commitment should be increased.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127167140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Green Investment Dalam Financial Performance: Efek Moderasi dari Environmental Policy Pengaruh Green Investment Dalam财务绩效:Efek Moderasi dari环境政策
Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2023-08-10 DOI: 10.31294/widyacipta.v7i2.15567
Jessica Novia, Candy Candy
{"title":"Pengaruh Green Investment Dalam Financial Performance: Efek Moderasi dari Environmental Policy","authors":"Jessica Novia, Candy Candy","doi":"10.31294/widyacipta.v7i2.15567","DOIUrl":"https://doi.org/10.31294/widyacipta.v7i2.15567","url":null,"abstract":"Banyak perusahaan berlomba-lomba menunjukkan kinerja terbaiknya melalui keuntungan. Namun, kini fokus perusahaan tidak sekedar mencari profit tetapi juga melakukan CSR agar dapat berdampak pada people dan melakukan green investment untuk dapat berdampak pada planet. Beberapa penelitian terdahulu menunjukkan green investment dapat mempengaruhi financial performance, namun berdasarkan data jumlah perusahaan yang mengikuti PROPER dengan rata-rata financial performance menunjukkan hasil yang berbanding terbalik. Selain itu, juga masih terdapat kontroversi pada beberapa penelitian terdahulu terkait pengaruh environmental policy terhadap financial performance, apakah dapat meningkatkan financial performance atau tidak sehingga penelitian ini dilakukan dengan tujuan mengetahui hasil yang sebenarnya. Metode analisis regresi panel adalah metode yang digunakan untuk menganalisis penelitian ini, yang mana hasil yang diperoleh yaitu green investment dan environmental policy tidak dapat mempengaruhi financial performance, akan tetapi green investment dapat berpengaruh terhadap financial performance ketika dimoderasikan oleh environmental policy. Penelitian ini hanya berfokus pada perusahaan yang secara konsisten memperoleh peringkat PROPER selama tahun 2017-2021, sehingga hanya diperoleh 135 data. Many companies are competing to show their best performance through profits. However, now the company's focus is not just looking for profits but also doing CSR to impact people and making green investments to impact the planet. Some previous studies show that green investment can affect financial performance. However, the results are inversely proportional between the companies participating in the corporate performance rating assessment program in environmental management (PROPER) and the average financial performance. In addition, there is still controversy in some previous studies regarding the effect of environmental policy on financial performance. Therefore, this study aims to determine the effect of green investment on financial performance moderated by environmental policy. The data used is data on companies that consistently obtained PROPER ratings during 2017-2021, so the panel regression analysis method is used in this study. The results of the analysis show that green investment and environmental policy cannot affect financial performance, but green investment can affect financial performance when moderated by environmental policy.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121903768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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