Widya Cipta: Jurnal Sekretari dan Manajemen最新文献

The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision 购买兴趣对购物生活方式和折扣对产品购买决策的影响

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-07-25 DOI: 10.31294/widyacipta.v8i2.22599

Budiman Abdulah, D. P. Y. A. L. Sandopart, Denintha Dwi Hapsari

{"title":"The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision","authors":"Budiman Abdulah, D. P. Y. A. L. Sandopart, Denintha Dwi Hapsari","doi":"10.31294/widyacipta.v8i2.22599","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i2.22599","url":null,"abstract":"This study aims to determine the effect of shopping lifestyle on buying interest, discounts on buying interest, buying interest in purchasing decisions, shopping lifestyle on purchasing decisions through buying interest and discounts on purchasing decisions through product buying interest in the Shopee Indonesia marketplace. This study uses a quantitative approach, with an unknown population and a sample of 200 respondents. The sampling technique uses a statistical calculation method, namely using the Hair et al formula. While the type of sample used is purposive sampling, the analysis method uses Structural Equation Modeling (SEM) SmartPLS software version 3.0. The results showed that shopping lifetsyle had a positive and significant effect on purchase intention, discount had a positive and significant effect on purchase intention, purchase intention had a positive and significant effect on purchasing decisions, shopping lifestyle had a positive and significant effect on purchasing decisions through purchase intention, discount had a positive and significant effect on purchasing decisions through purchase intention. The practical implications of this research are expected to help shopee companies to maintain sales promotions by providing discounts to their consumers, because shopping lifestyle and discounts have a significant influence on buying interest and purchasing decisions.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"26 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141802821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Tiktok Social Media in Increasing Student’s Interest In Entrepreneurship Tiktok 社交媒体在提高学生创业兴趣方面的作用

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-07-25 DOI: 10.31294/widyacipta.v8i2.22917

Melia br Ginting, Muhammad Irwan Padli Nasution, N. Nurbaiti

{"title":"The Role of Tiktok Social Media in Increasing Student’s Interest In Entrepreneurship","authors":"Melia br Ginting, Muhammad Irwan Padli Nasution, N. Nurbaiti","doi":"10.31294/widyacipta.v8i2.22917","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i2.22917","url":null,"abstract":"Business ventures can be carried out by taking advantage of existing online innovation and entertainment, because currently everyone can access and even have a virtual entertainment account that can be used to share data in the form of photos and recordings. TikTok is an online entertainment that is generally popular among millennials for doing business. The reason for this exploration is to find out the extent of the role of social media TikTok in increasing students' interest in entrepreneurship . The population in this study were students at UIN North Sumatra with a total of 100 respondents using a purposive test. The method of collecting information uses surveys, the investigation strategy used is basic straight relapse. The test results show that the dependent variable is TikTok web-based entertainment (X), more or less and at the same time has a significant effect on the independent factor Business Interest (Y), with a value of tcount (8.308) > ttable (1.984). ) and with a Sig level. (0.000) < (0.05), this tends to be reasonable that the TikTok virtual entertainment variable influences interest in business ventures. Regarding the collateral coefficient (R Square), and it means that every 1% increase in TikTok web-based entertainment will increase business interest by 41.3%. Meanwhile, remember The impact of recognizing traditional assumptions shows that the model conditions do not suffer from the adverse effects of multicollinearity problems, do not contain heteroscedasticity and show normal conditions.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"6 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Brand Reputation on Brand Performance in Surplus Indonesia 品牌声誉对印度尼西亚过剩品牌绩效的影响

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-07-17 DOI: 10.31294/widyacipta.v8i2.21284

Lingga Yuliana, Nurliya Apriyana, D. Perkasa, Sully Sia Waty, Masnia Masnia, Aldiwa Pratama, Nadiya Tristi Maria

引用次数: 0

Determinants of Unemployment: Empirical Evidence from Indonesia 失业的决定因素：印度尼西亚的经验证据

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-07-15 DOI: 10.31294/widyacipta.v8i2.21753

Gea Dwi Asmara, Rahmat Saleh

引用次数: 0

Advertising Management: Smes and Local Brand Development Through Brand Voice in Micro-Influencers 广告管理：通过微影响力中的品牌声音发展中小型企业和地方品牌

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-03-11 DOI: 10.31294/widyacipta.v8i1.17433

Idlofi Mahdi Muhammad

{"title":"Advertising Management: Smes and Local Brand Development Through Brand Voice in Micro-Influencers","authors":"Idlofi Mahdi Muhammad","doi":"10.31294/widyacipta.v8i1.17433","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.17433","url":null,"abstract":"This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models (AIDA Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have followers with reach that can be used to promote brands. Micro influencers can help small businesses get the attention of potential customers by creating content relevant to their industry. The steps taken by these micro influencers are clear evidence of the quantity and quality of endorsement actions on their social media which function as promotional media. Micro influencers help in increasing brand awareness by creating engaging and shareable content. Having partners helps SMEs capitalize on the trust and enthusiasm of their followers, which in turn increases brand awareness and drives sales.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"36 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140253476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Factors Affecting Repurchase Intentions with Purchasing Decisions as Mediating Variables 以购买决策为中介变量的重购意向影响因素分析

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-03-05 DOI: 10.31294/widyacipta.v8i1.16917

E. Satoto

{"title":"Analysis of Factors Affecting Repurchase Intentions with Purchasing Decisions as Mediating Variables","authors":"E. Satoto","doi":"10.31294/widyacipta.v8i1.16917","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.16917","url":null,"abstract":"This study seeks to examine the factors influencing repurchase intentions, with a focus on purchasing decisions as a mediator. Using Smart PLS version 3.0 and a quantitative approach, the research involves Mie Gacoan Jember customers as the population, with 200 respondents selected through purposive sampling. Data collection involves a Likert Scale questionnaire. The results reveal that Store Atmosphere and Promotional Media Through Instagram significantly and positively impact purchasing decisions, while Product Variety does not. However, Store Atmosphere and product variety have a negative and insignificant effect on Repurchase Intention, contrasting with the positive impact of promotional interest through Instagram and purchasing decisions on Repurchase Intention. Purchasing decisions do not mediate the relationship between Store Atmosphere and product variety on Repurchase Intention but do mediate the effect of promotional interest through Instagram. The study's theoretical contribution provides insights for companies and researchers to enhance understanding of improving purchasing decisions and customer loyalty in physical stores and through social media promotions. Practical implications suggest that companies should enhance store atmosphere and Instagram promotions to boost purchasing decisions and repeat purchases, emphasizing the limited impact of product variety. The study acknowledges limitations and recommends future research to explore additional variables influencing consumer behavior. ","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"112 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140079327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Conventional Fiscal Policy System and Islamic Economics in The Indonesian Economy 印度尼西亚经济中的传统财政政策体系与伊斯兰经济学

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-03-04 DOI: 10.31294/widyacipta.v8i1.17149

Syahruddin Kadir, A. I. Fahrika, Irwan Misbach

{"title":"Conventional Fiscal Policy System and Islamic Economics in The Indonesian Economy","authors":"Syahruddin Kadir, A. I. Fahrika, Irwan Misbach","doi":"10.31294/widyacipta.v8i1.17149","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.17149","url":null,"abstract":"The economic crisis and political turmoil in the 1990s did not guarantee the strength of Indonesia's economic situation, therefore political and fiscal decentralization was initiated and Law No. 25 was passed in 1999. This research aims to understand conventional fiscal policy and Islamic economics in the Indonesian economy. This research method uses literature study through secondary data collection. The results of this research show that conventional fiscal policy has a stability function that aims to, among other things, maintain high employment opportunities, relatively stable price levels, and economic growth rates. This function shows the similarity of the functions and benefits of zakat, jizyah, khums, and kharaj in Islamic economic fiscal policy. If zakat, jizyah, khums, and kharaj are instruments of fiscal policy, the redistribution of income and wealth will take place, then the problem of poverty and economic growth can be reduced and will have a good impact on economic and political stability. According to experts, the concept of contractionary fiscal policy is reducing government spending so that the money supply can be reduced through income redistribution. This is in line with the aim of fiscal policy instruments in Islamic economics to improve the living standards of the poor by redistributing the income of the rich to the poor.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"48 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140080604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Revitalizing Government Internal Auditor Apparatus in the Era of Industry 4.0 在工业 4.0 时代振兴政府内部审计机构

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-03-04 DOI: 10.31294/widyacipta.v8i1.18068

Muh Ridwan Basri

{"title":"Revitalizing Government Internal Auditor Apparatus in the Era of Industry 4.0","authors":"Muh Ridwan Basri","doi":"10.31294/widyacipta.v8i1.18068","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.18068","url":null,"abstract":"The purpose of this paper is to propose a transformation strategy which is the focus of the Government Internal Supervisory Apparatus (APIP) on the impact of Industry 4.0 on the internal audit function and the development of an improvement plan for the Internal Auditor SPIP level . can be applied to address audit challenges in the Industry 4.0 era. Due to the impact of Industry 4.0 on audit activities, APIP is required to be able and quickly adapt to technological advances. The adoption of Industry 4.0 technology positions APIP as an activity analyst who can identify errors in business processes and devise solutions to fix them. As a consequence, an APIP transformation strategy is needed to face the challenges of Industry 4.0. The author suggests that the APIP transformation strategy to increase the SPIP level must include: (1) the use of data collection equipment, such as sensors and software, to collect data; (2) inclusion of characteristics that characterize APIP's ability to complete audit tasks, including cognitive abilities, problem solving abilities, communication skills, internal control systems, and agility; and (3) applying a professional, millennial, innovative approach that prioritizes integrity, objectivity and professionalism while still embracing the possibility of failure.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"94 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140079781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Adaptation of Employee Development with Artificial Intelligence Virual Reality in a Power Generation Company 用人工智能虚拟现实技术促进发电公司员工发展

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-03-02 DOI: 10.31294/widyacipta.v8i1.20342

Ali Imron, Muhammad Ramadhan Putra, Irwan Edi Syahputra, I. Py, Amalia Rachmawati Nur Fadhilah

{"title":"Adaptation of Employee Development with Artificial Intelligence Virual Reality in a Power Generation Company","authors":"Ali Imron, Muhammad Ramadhan Putra, Irwan Edi Syahputra, I. Py, Amalia Rachmawati Nur Fadhilah","doi":"10.31294/widyacipta.v8i1.20342","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.20342","url":null,"abstract":"Human resource development and training are essential to improve the quality and skill level of employees. The field of artificial intelligence focuses on developing the ability of computers to accomplish tasks that can currently be completed faster than humans can. To meet higher standards, Power Generation Companies are improving the quality of Virtual Reality (VR) images. VR can be used as a training medium. In addition, it can improve student understanding, information retention, and skills, and provide an immersive and deep learning experience. The purpose of this study is to determine the process of adaptation or application of AI VR in human resource development in the workplace, the contribution of development, and its utilization for work productivity, especially in the power plant company PT PLN Indonesia Power Suralaya banten province.. The method used is descriptive qualitative with a phenomenological approach to the adaptation of AI VR application by explaining the utilization, including the use of design, and AI VR procedures so that it can be adapted in the application of HR development effectively. Reputable national and international journals are used as references for the foundation of the development of this article. The adaptation results in different training modules for employees based on individual skills, job levels, job titles, and desired competencies. The AI tool can then match new projects with employees who have completed training together","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"21 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140082198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Inbound Marketing Based On Content And Customer In The Creative Industry Selling Fresh Meat, Seafood And Vegetables In Yogyakarta: An Experimental Approach 在日惹销售鲜肉、海鲜和蔬菜的创意产业中，基于内容和客户的内向营销：一种实验方法

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.20353

Chriswardana Bayu Dewa, Diah Pradiatiningtyas, Lina Ayu Safitri

引用次数: 0