Widya Cipta: Jurnal Sekretari dan Manajemen最新文献_第2页

Inbound Marketing Based On Content And Customer In The Creative Industry Selling Fresh Meat, Seafood And Vegetables In Yogyakarta: An Experimental Approach 在日惹销售鲜肉、海鲜和蔬菜的创意产业中，基于内容和客户的内向营销：一种实验方法

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.20353

Chriswardana Bayu Dewa, Diah Pradiatiningtyas, Lina Ayu Safitri

引用次数: 0

Comfort Food as Consumer Preference in Purchasing Decisions 消费者在购买决策中偏好舒适食品

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.16453

Lingga Yuliana

{"title":"Comfort Food as Consumer Preference in Purchasing Decisions","authors":"Lingga Yuliana","doi":"10.31294/widyacipta.v8i1.16453","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.16453","url":null,"abstract":"This study attempts to determine the comfort food preferences of consumers that are chosen when making selections about purchases. Whereas traditional food, which is a popular choice among consumers, will be the focus of the researcher's case study. The descriptive qualitative method was employed in this investigation. Domain analysis was the analytical approach used in this study. Simple random sampling as a data collection method. 100 residents of Jabodetabek participated in the study as participants. In order discover more about the respondents' choices, a questionnaire is used in this study, and interviews are conducted to elicit more detailed responses. Three respondents were interviewed after the questionnaire was given to 100 respondents by the researchers.The study's findings demonstrate that the younger generation's excitement for traditional cuisine as comfort food is excellent. Price, ease of obtaining food, and the food's characteristic taste are the next factors that affect consumer preferences for comfort food while making purchasing decisions. Culinary entrepreneurs will have opportunity to establish themselves in the food and beverage industry thanks to the comfort food boom. Thus, businesses should find it intriguing to offer classic cuisine varieties that the younger generation is less familiar with as a consumer alternative.These businesspeople's indirect expression of their love for Indonesia's motherland is to make traditional food the centerpiece of their cafes and restaurants. So that people don't solely rely on comfort food from abroad.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"35 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139784889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of the Influence of Knowledge, Work Procedures and Technology on Employee Performance 知识、工作程序和技术对员工绩效的影响分析

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.17247

Febyolla Presilawati, Mirza Murni, Fudja Devani Balqis

{"title":"Analysis of the Influence of Knowledge, Work Procedures and Technology on Employee Performance","authors":"Febyolla Presilawati, Mirza Murni, Fudja Devani Balqis","doi":"10.31294/widyacipta.v8i1.17247","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.17247","url":null,"abstract":"The purpose of this study is to determine the influence of Knowledge, Work Procedures and Technology on Employee Performance at the Aceh Transportation Office both partially and simultaneously. This research method is by testing hypotheses using multiple linear regression analysis, F test (simultaneous) and t test (partial) intended to determine the influence of the independent variable on the dependent variable at a confidence level of 95% (α = 0.05). The object of this study is Knowledge, Work Procedures and Technology on Employee Performance at the Aceh Transportation Office The sample size of this study is as much as 96 employees. Research data were collected through questionnaires and documentation studies. The results showed that simultaneous tests between the variables of Knowledge, Work Procedures and Technology affect the Performance of Employees at the Aceh Transportation Office. Then partially, Knowledge affects the Performance of Employees at the Aceh Transportation Office. Work Procedures affect the Performance of Employees at the Aceh Transportation Office. Then partially, namely Technology affects the Performance of Employees at the Aceh Transportation Office. ","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"76 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139843691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Comfort Food as Consumer Preference in Purchasing Decisions 消费者在购买决策中偏好舒适食品

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.16453

Lingga Yuliana

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引用次数: 0

Analysis of the Influence of Knowledge, Work Procedures and Technology on Employee Performance 知识、工作程序和技术对员工绩效的影响分析

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.17247

Febyolla Presilawati, Mirza Murni, Fudja Devani Balqis

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引用次数: 0

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy 通过营销、资本和数字扫盲提高微型、小型和微型企业妇女的业绩和竞争力

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.16298

Aji Priambodo, M. Sulaeman, Indra Permana, Irwan Sugiarto

{"title":"Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy","authors":"Aji Priambodo, M. Sulaeman, Indra Permana, Irwan Sugiarto","doi":"10.31294/widyacipta.v8i1.16298","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.16298","url":null,"abstract":"The main objective of this study is to investigate the factors that influence the performance and competitiveness of women entrepreneurs in the Tuka Tuku Purbalingga programme. Tuka-Tuku in Purbalingga serves as support for the development of start-ups in the field of local culinary specialties or other local products. Tuka-Tuku facilitates the expansion of local start-ups, preserves the authenticity of regional products, and promotes the cultural heritage of diverse culinary traditions. The current study employed a quantitative research design utilizing a survey method to gather data. The survey instrument comprised a 5-point Likert scale and was administered to female entrepreneurs participating in the program. To test ten research hypotheses pertaining to the relationships between marketing, capital, digital literacy, performance, and competitiveness, Structural Equation Modeling was applied. The findings of this research have revealed that marketing, financing, and digital literacy play a significant and positive role in enhancing the performance and competitiveness of women entrepreneurs participating in the Tuka Tuku Purbalingga program. Additionally, this study confirms that performance is a crucial determinant of female entrepreneurs' competitiveness in the program. These findings suggest that women entrepreneurs with strong marketing, financing, and digital literacy skills are more likely to achieve better performance and be more competitive in the market. Given these results, it is recommended that policymakers and stakeholders direct their efforts towards enhancing the marketing, capital, and digital literacy skills of female entrepreneurs in the Tuka Tuku Purbalingga program to improve their overall performance and competitiveness.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"83 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139842621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Perceived of Risks and Benefits Drive Customers’ Intention to Share Information in Social Media? - Moderating Role of Customer Satisfaction 感知到的风险和益处是否会驱使客户在社交媒体上分享信息？- 客户满意度的调节作用

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.18564

Muhammad M Hakim

{"title":"Does Perceived of Risks and Benefits Drive Customers’ Intention to Share Information in Social Media? - Moderating Role of Customer Satisfaction","authors":"Muhammad M Hakim","doi":"10.31294/widyacipta.v8i1.18564","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.18564","url":null,"abstract":"Competition between companies is becoming more focused on the use of digital technology, including in marketing. Therefore, all companies need to understand all the things that can support the success of their marketing strategies, for example, encouraging free-advertising behavior by consumers in various digital media. In particular, this needs to be concerned by BRI (Bank Rakyat Indonesia), which until now is still considered slow in handling cases and customer complaints both offline and online. This study aimed to examine the influence of BRI customers’ perceived of risks and benefits on their intention to share information on social media, as well as the role of their satisfaction in this relationship. This study used a quantitative approach with a positivism paradigm. The data used was 262 data collected from BRI customers from May to August 2023 through an online survey mechanism. The data that has been collected was then analyzed using a moderation model path analysis involving control variables (age group, gender and educational level). Data analysis carried out using the SmartPLS program showed that: a) perceived of risks had a significant and negative effect towards intention to share information, both in the first and second models; b) perceived of benefits had a significant and positive effect towards intention to share information, both in the first and second models, and; c) customer satisfaction was not proven to play a moderating role in the relationship between perceived of risks and benefits toward intention to share information, both in the first and second models.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139784158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Big Data in Circular Supply Chain Practices and Corporate Sustainability Performance 大数据在循环供应链实践和企业可持续发展绩效中的作用

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.16568

Dorotea Fenisa, Wahyuningsih Santosa

{"title":"The Role of Big Data in Circular Supply Chain Practices and Corporate Sustainability Performance","authors":"Dorotea Fenisa, Wahyuningsih Santosa","doi":"10.31294/widyacipta.v8i1.16568","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.16568","url":null,"abstract":"The green industry is a national priority target, with one of the indicators being the application of a circular economy. The application of a circular economy to the entire supply chain process is an effort to extend the service life of materials so that sustainability arises. The application of circular supply chains needs to be supported by digital technology to improve processes. This study aims to analyze the effect of circular supply chain practices on corporate sustainability performance and the moderating effect of Big Data. The hypothesis testing using SEM analysis tools. The number of samples used was 140, who are currently working or have worked in companies that have implemented a circular economy. [KM1] The results of the study show that Circular Supply Chain Practices do not influence on Corporate Sustainability Performance, so the moderating effect of Big Data is not supported. Therefore, managerial parties need to implement a circular supply chain in the company's business processes. Managers need to provide technical training related to designing environmentally friendly products and educational strategies to customers regarding the application of a circular economy. Nonetheless, this study also has limitations, in that it consists of only one variable, Circular Supply Chain practices, which affect Corporate Sustainability Performance. Thus, the next researcher should add other variables that can affect Corporate Sustainability Performance, such as the purchasing realized absorptive capacity variable. [KM1]Refer in research method section for my comment.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"152 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139842715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Perceived of Risks and Benefits Drive Customers’ Intention to Share Information in Social Media? - Moderating Role of Customer Satisfaction 感知到的风险和益处是否会驱使客户在社交媒体上分享信息？- 客户满意度的调节作用

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.18564

Muhammad M Hakim

{"title":"Does Perceived of Risks and Benefits Drive Customers’ Intention to Share Information in Social Media? - Moderating Role of Customer Satisfaction","authors":"Muhammad M Hakim","doi":"10.31294/widyacipta.v8i1.18564","DOIUrl":"https://doi.org/10.31294/widyacipta.v8i1.18564","url":null,"abstract":"Competition between companies is becoming more focused on the use of digital technology, including in marketing. Therefore, all companies need to understand all the things that can support the success of their marketing strategies, for example, encouraging free-advertising behavior by consumers in various digital media. In particular, this needs to be concerned by BRI (Bank Rakyat Indonesia), which until now is still considered slow in handling cases and customer complaints both offline and online. This study aimed to examine the influence of BRI customers’ perceived of risks and benefits on their intention to share information on social media, as well as the role of their satisfaction in this relationship. This study used a quantitative approach with a positivism paradigm. The data used was 262 data collected from BRI customers from May to August 2023 through an online survey mechanism. The data that has been collected was then analyzed using a moderation model path analysis involving control variables (age group, gender and educational level). Data analysis carried out using the SmartPLS program showed that: a) perceived of risks had a significant and negative effect towards intention to share information, both in the first and second models; b) perceived of benefits had a significant and positive effect towards intention to share information, both in the first and second models, and; c) customer satisfaction was not proven to play a moderating role in the relationship between perceived of risks and benefits toward intention to share information, both in the first and second models.","PeriodicalId":424366,"journal":{"name":"Widya Cipta: Jurnal Sekretari dan Manajemen","volume":"69 43","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139844369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy 通过营销、资本和数字扫盲提高微型、小型和微型企业妇女的业绩和竞争力

Widya Cipta: Jurnal Sekretari dan Manajemen Pub Date : 2024-02-12 DOI: 10.31294/widyacipta.v8i1.16298

Aji Priambodo, M. Sulaeman, Indra Permana, Irwan Sugiarto

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引用次数: 0