发布求助
文献互助 智能选刊 最新文献

Market - Tržište最新文献

筛选
英文 中文
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness 社交媒体营销活动对TikTok提高品牌知名度的影响
Market - Tržište Pub Date : 2023-06-01 DOI: 10.22598/mt/2023.35.1.93
Elvin Sheak, S. Abdulrazak
{"title":"The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness","authors":"Elvin Sheak, S. Abdulrazak","doi":"10.22598/mt/2023.35.1.93","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.93","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114399391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Influences Croatian Consumers’ Wine Choice? 是什么影响了克罗地亚消费者的葡萄酒选择?
Market - Tržište Pub Date : 2023-06-01 DOI: 10.22598/mt/2023.35.1.41
I. Alpeza, I. Nižić, Zrinka Lukač
{"title":"What Influences Croatian Consumers’ Wine Choice?","authors":"I. Alpeza, I. Nižić, Zrinka Lukač","doi":"10.22598/mt/2023.35.1.41","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.41","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124628810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19 新冠肺炎期间大学生信息商务使用与购买决策
Market - Tržište Pub Date : 2023-06-01 DOI: 10.22598/mt/2023.35.1.77
Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
{"title":"Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19","authors":"Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi","doi":"10.22598/mt/2023.35.1.77","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.77","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117125595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Store Environment Cues on Store Personality and Store Image 商店环境线索对商店个性和商店形象的作用
Market - Tržište Pub Date : 2023-06-01 DOI: 10.22598/mt/2023.35.1.23
Elif Taşkın
{"title":"The Role of Store Environment Cues on Store Personality and Store Image","authors":"Elif Taşkın","doi":"10.22598/mt/2023.35.1.23","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.23","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130409818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon 数据驱动的市场细分:以黎巴嫩医疗游客为例
Market - Tržište Pub Date : 2023-06-01 DOI: 10.22598/mt/2023.35.1.57
Samar Billi Noaman, Mazen Jabbour, D. Range, L. Mataruna-dos-Santos
{"title":"Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon","authors":"Samar Billi Noaman, Mazen Jabbour, D. Range, L. Mataruna-dos-Santos","doi":"10.22598/mt/2023.35.1.57","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.57","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116582574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case 使用监督机器学习方法进行RFM分割:一个赌场直接营销传播案例
Market - Tržište Pub Date : 2023-06-01 DOI: 10.22598/mt/2023.35.1.7
Danijel Bratina, A. Faganel
{"title":"Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case","authors":"Danijel Bratina, A. Faganel","doi":"10.22598/mt/2023.35.1.7","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.7","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125814659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation 调查电视广告和eom对品牌资产创造的影响
Market - Tržište Pub Date : 2022-12-01 DOI: 10.22598/mt/2022.34.2.127
Maja Konečnik Ruzzier, Nuša Petek
{"title":"Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation","authors":"Maja Konečnik Ruzzier, Nuša Petek","doi":"10.22598/mt/2022.34.2.127","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.127","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114826271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sustainability, Hedonic, Utilitarian, and Social Benefits of Car Sharing: Evidence from Tanzania 汽车共享的可持续性、享乐性、功利性和社会效益:来自坦桑尼亚的证据
Market - Tržište Pub Date : 2022-12-01 DOI: 10.22598/mt/2022.34.2.145
D. Jani, John Philemon Mwakyusa
{"title":"Sustainability, Hedonic, Utilitarian, and Social Benefits of Car Sharing: Evidence from Tanzania","authors":"D. Jani, John Philemon Mwakyusa","doi":"10.22598/mt/2022.34.2.145","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.145","url":null,"abstract":"Purpose – Despite a boom in consumer services sharing globally, a thorough understanding of the antecedents to customer satisfaction in emerging markets is yet to be achieved. This study tested the influence of sustainability, hedonic, utilitarian, and social benefits on satisfaction derived from and behavioral intention with regard to car-sharing services in Tanzania. Design/Methodology/Approach – A total of 614 cases was subjected to variance-based structural equation modeling based on self-administered structured questionnaires to test hypothesized relationships. A combination of FIMIX-PLS and POS-PLS was used to identify unobserved heterogeneity in the sample. Findings and implications – Hedonic, sustainability, and utilitarian benefits were found to have a statistically significant effect on satisfaction and behavioral intention of","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128308006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth 市场驱动vs市场驱动策略对产品短期和长期销售增长的影响
Market - Tržište Pub Date : 2022-12-01 DOI: 10.22598/mt/2022.34.2.205
Goran Vlasic, Kristijan Keleminić, Branka Dropulić
{"title":"The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth","authors":"Goran Vlasic, Kristijan Keleminić, Branka Dropulić","doi":"10.22598/mt/2022.34.2.205","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.205","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117110037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Binge-Watching During the Pandemic: An Empirical Study in India 大流行期间的刷屏:印度的实证研究
Market - Tržište Pub Date : 2022-12-01 DOI: 10.22598/mt/2022.34.2.161
Padmanabhan N S, Minu Mary Francis, Shirley Rita Luiz
{"title":"Binge-Watching During the Pandemic: An Empirical Study in India","authors":"Padmanabhan N S, Minu Mary Francis, Shirley Rita Luiz","doi":"10.22598/mt/2022.34.2.161","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.161","url":null,"abstract":"Purpose – This study attempts to reveal the motivation of individuals for binge-watching. The motivational factors considered are enjoyment, efficiency, recommendations of others, perceived control, and fandom. The underlying framework used to explore the association of various motivational factors with binge-watching behavior is the Uses and Gratifications theory. The study also aims to contribute additional insight to the current literature on bingewatching by showing the moderating effects that the traits of sensation-seeking and need for cognition have on binge-watching behavior. Design/Methodology/Approach – Data was collected through a survey of 298 respondents who used online digital video platforms during phase I of the lockdown in India in April 2020. Analysis and testing were performed using Warp PLS 20 in order to understand binge-watch-ing behavior during the pandemic. Findings and Implications – The study found enjoyment and efficiency to be the most influential predic-tors of binge-watching motivation, with fandom as the second most influential. Moreover, a major contribution of this study stems from the finding that sensationseek-ing and binge-watching behavior do not moderate the relationship between binge-watching motivation and binge-watching behavior. Limitations – The sample consisted of individuals from only one country. Originality – This study focuses on the motivators of binge-watching behavior during the COVID-19 pandemic from the aspect of the Uses and Gratifications theory. © 2022, University of Zagreb, Faculty of Economics and Business Zagreb. All rights reserved.","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"7 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126005550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信