Market - Tržište最新文献_第2页

Consumer Decision-Making Styles in the Digital Product Category 数字产品类别中的消费者决策风格

Market - Tržište Pub Date : 2022-12-01 DOI: 10.22598/mt/2022.34.2.191

Sunčana Piri Rajh

引用次数: 0

Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation Covid-19大流行期间的消费者行为:集体主义取向的重要性

Market - Tržište Pub Date : 2022-12-01 DOI: 10.22598/mt/2022.34.2.175

Dora Gaćeša, R. Brečić, M. Gorton

{"title":"Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation","authors":"Dora Gaćeša, R. Brečić, M. Gorton","doi":"10.22598/mt/2022.34.2.175","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.175","url":null,"abstract":"Purpose – The COVID-19 pandemic changed people's patterns of work and consumption substantially. This paper examines how cultural orientations and personality traits relate to adjustments in consumer behavior during COVID-19. Specifically, it considers whether in-dividualism/collectivism, neuroticism, and collective self-esteem can help explain local food buying and stockpiling behavior. Design/Methodology/Approach – A total of 187 consumers participated in this research, with data collection taking place during the first COVID-19 lockdown in Croatia from March to May 2020. Findings and implications – Consumers with higher horizontal collectivism engaged in local food buying more than those with lower horizontal collectivism. Horizontal collectivism and, to a lesser extent, neuroticism predicted stockpiling behavior. Collective self-esteem moderated the relationship between horizontal collectivism and stockpiling, and between neuroticism and local food buying. Fostering a sense of collective identity and emphasizing collectivist values may be a fruitful marketing strategy as a response to marketplace disrup-tions during a crisis. Limitations – The study draws on a convenience sample of students and their household members, thereby lim-iting the generalizability of the study. Originality – This paper uncovers the ways in which so-cio-cultural and personality-related psychological constructs relate to local food buying and stockpiling behavior while also highlighting the importance of cultural orientation for explaining consumer behavior during a major crisis. © 2022, University of Zagreb, Faculty of Economics and Business Zagreb. All rights reserved.","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129001253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Stavovi prema klimatskim promjenama i kupovina električnih automobila – primjer europskih potrošača

Market - Tržište Pub Date : 2021-12-01 DOI: 10.22598/mt/2021.33.spec-issue.81

Ljiljana Božić

引用次数: 0

Spremnost na kupovinu digitalnih i fizičkih knjiga: utjecaj percepcije cjenovne pravednosti na različite razine cijena i sadržaj knjiga

Market - Tržište Pub Date : 2021-12-01 DOI: 10.22598/mt/2021.33.spec-issue.29

Gedas Kučinskas, Indrė Pikturnienė

{"title":"Spremnost na kupovinu digitalnih i fizičkih knjiga: utjecaj percepcije cjenovne pravednosti na različite razine cijena i sadržaj knjiga","authors":"Gedas Kučinskas, Indrė Pikturnienė","doi":"10.22598/mt/2021.33.spec-issue.29","DOIUrl":"https://doi.org/10.22598/mt/2021.33.spec-issue.29","url":null,"abstract":"Purpose – This paper aims to explore how consumers perceive price fairness when physical and digital books have different price levels, when they are priced equally, as well as when their content differs and how this affects the intention of consumers to buy and their willingness to pay. Methodology – Three experiments were conducted with different manipulations of the price level, including discounts and zero price with references to favorite vs. “anonymous” books, and different content. Findings and implications – The results demonstrate that, when it comes to an increase in price, a higher intention to buy and willingness to pay are attributable to physical to a greater extent than to digital books. The price fairness mediation effect is observed for digital books, leading to the conclusion that consumers are more sensitive to the prices of digital goods from a fairness perspective. Content effects were observed with regard to book purchase decisions: classic books are associ- ated with a higher intention to buy when in physical form. Limitations – Low procedural price fairness mediation effects could be attributed to small sample sizes. The Sažetak setting required respondents to think about their favorite content (book), thus attributing more value to it irrespective of the form, which diminished price fairness perception effects on purchase intention. Originality – The paper demonstrates the effects of price fairness on consumer intention to buy and will- ingness to pay for digital as opposed to physical books under different price presentation conditions, in terms of comparisons (one offer vs. both offers) and differenc- es in content (long, classic read vs. short, escapist read).","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127210586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Interna komunikacija marke za transformaciju zaposlenika u šampione marke: uloga znanja i podudaranja vrijednosti

Market - Tržište Pub Date : 2021-12-01 DOI: 10.22598/mt/2021.33.spec-issue.9

Maja Konečnik Ruzzier, Katja Terglav, Robert Kaše

引用次数: 0

Kvazieksperimentalni pristup analizi apela na seks i korištenja spola u oglašavanju – dokazi iz Brazila

Market - Tržište Pub Date : 2021-12-01 DOI: 10.22598/mt/2021.33.spec-issue.67

Willian Feitosa, Carlos Eduardo Lourenço, Lígia H. Rezende, Noemi Saeki Sunago, Susana C. Silva

引用次数: 0

Analiza dviju studija o percipiranoj autentičnosti privatnih maraka

Market - Tržište Pub Date : 2021-12-01 DOI: 10.22598/mt/2021.33.spec-issue.47

Saša Horvat, Tanja Komarac, Đurđana Ozretić Došen

引用次数: 0