{"title":"Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation","authors":"Maja Konečnik Ruzzier, Nuša Petek","doi":"10.22598/mt/2022.34.2.127","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Market - Tržište","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22598/mt/2022.34.2.127","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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