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Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie最新文献

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Realne zarządzanie wynikiem finansowym a cykl życia organizacji na przykładzie przedsiębiorstw przemysłowych
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2022.0997.0301
M. Comporek
{"title":"Realne zarządzanie wynikiem finansowym a cykl życia organizacji na przykładzie przedsiębiorstw przemysłowych","authors":"M. Comporek","doi":"10.15678/znuek.2022.0997.0301","DOIUrl":"https://doi.org/10.15678/znuek.2022.0997.0301","url":null,"abstract":"","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115899699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Postawy pokolenia Z wobec środowiska pracy na przykładzie pracujących studentów w Polsce i w Chorwacji – analiza porównawcza
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2021.0992.0202
T. Kawka
{"title":"Postawy pokolenia Z wobec środowiska pracy na przykładzie pracujących studentów w Polsce i w Chorwacji – analiza porównawcza","authors":"T. Kawka","doi":"10.15678/znuek.2021.0992.0202","DOIUrl":"https://doi.org/10.15678/znuek.2021.0992.0202","url":null,"abstract":"their expectations and attitudes. Thus, an assumption can be made about a global, homogeneous perception of one’s professional role by the youngest generation entering the labour market in the sample of students. Contribution: The study confirms the characteristics of Generation Z as a homogeneous and global generation in terms of how they perceive their work environment. Article type: original article.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115973272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pomiar wartości postrzeganej przez konsumentów w badaniach akceptacji innowacji technologicznych
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2019.0983.0503
T. Grzegorczyk
{"title":"Pomiar wartości postrzeganej przez konsumentów w badaniach akceptacji innowacji technologicznych","authors":"T. Grzegorczyk","doi":"10.15678/znuek.2019.0983.0503","DOIUrl":"https://doi.org/10.15678/znuek.2019.0983.0503","url":null,"abstract":"Objective : The purpose of the article is twofold. Firstly, it aims to analyse the methods of measuring perceived value in the context of accepting technological innovations. Research Design & Methods : The article is based on a critical analysis of the literature. Findings : A comparison was made between the definitions and methods of measuring perceived value. The theory of consumer values and the PERVAL model based on it were identified as the approach and measurement method best suited for testing the perceived value of technological innovations. Implications / Recommendations : It is useful to conceptualise perceived value in terms of acceptance of technological innovations as the difference between benefits and costs within four dimensions of value: functional, emotional, social and monetary. Contribution : A comparative analysis of the concept of perceived value and identification of an approach appropriate for researching the perceived value of technological innovations.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116038653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Wstępna ocena wpływu temperatury upalenia kawy na jakość produktu i naparów kawowych
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2022.0995.0105
S. Popek, M. Halagarda
{"title":"Wstępna ocena wpływu temperatury upalenia kawy na jakość produktu i naparów kawowych","authors":"S. Popek, M. Halagarda","doi":"10.15678/znuek.2022.0995.0105","DOIUrl":"https://doi.org/10.15678/znuek.2022.0995.0105","url":null,"abstract":"","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122879022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ulgi podatkowe jako forma wspierania innowacyjności – ocena regulacji dotyczących ulg związanych z nowymi technologiami
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2019.0983.0505
Lucyna Kinecka
{"title":"Ulgi podatkowe jako forma wspierania innowacyjności – ocena regulacji dotyczących ulg związanych z nowymi technologiami","authors":"Lucyna Kinecka","doi":"10.15678/znuek.2019.0983.0505","DOIUrl":"https://doi.org/10.15678/znuek.2019.0983.0505","url":null,"abstract":"Objective : The article examines the problems that arise in the provision of tax breaks for the use of new technologies. It provides examples of interpretations and judgements, and analyses the validity of legal constructions. Findings : Providing tax breaks for the use of new technologies is not effective. Research Design & Methods : Analysis of tax law interpretations, judgments and reports. Implications / Recommendations : Tax breaks do not help entrepreneurs or the state budget. Contribution : The analysis justifies the need for changes in how new technologies are promoted.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123755536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Znaczenie przedsiębiorczości strategicznej w rozwijaniu przewagi konkurencyjnej przedsiębiorstw – perspektywa zwinności
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2021.0992.0201
Maja Sajdak
{"title":"Znaczenie przedsiębiorczości strategicznej w rozwijaniu przewagi konkurencyjnej przedsiębiorstw – perspektywa zwinności","authors":"Maja Sajdak","doi":"10.15678/znuek.2021.0992.0201","DOIUrl":"https://doi.org/10.15678/znuek.2021.0992.0201","url":null,"abstract":"","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127065797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Teoretyczny i praktyczny wymiar międzynarodowej konkurencyjności gospodarki
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2019.0984.0601
Piotr Rubaj
{"title":"Teoretyczny i praktyczny wymiar międzynarodowej konkurencyjności gospodarki","authors":"Piotr Rubaj","doi":"10.15678/znuek.2019.0984.0601","DOIUrl":"https://doi.org/10.15678/znuek.2019.0984.0601","url":null,"abstract":"","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122093412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Samoprzywództwo i zaufanie a wyniki wirtualnej pracy zespołowej 自我领导和信任与虚拟团队绩效的关系
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2021.0991.0106
Joanna Samul, Danuta Szpilko, Joanna Szydło
{"title":"Samoprzywództwo i zaufanie a wyniki wirtualnej pracy zespołowej","authors":"Joanna Samul, Danuta Szpilko, Joanna Szydło","doi":"10.15678/znuek.2021.0991.0106","DOIUrl":"https://doi.org/10.15678/znuek.2021.0991.0106","url":null,"abstract":"","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134050676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Nostalgia-based Advertising on a Toy Company’s Brand Equity: The Example of the LEGO Group 怀旧广告对玩具公司品牌资产的影响:以乐高集团为例
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2020.0990.0602
Kamil Lubiński
{"title":"The Effects of Nostalgia-based Advertising on a Toy Company’s Brand Equity: The Example of the LEGO Group","authors":"Kamil Lubiński","doi":"10.15678/znuek.2020.0990.0602","DOIUrl":"https://doi.org/10.15678/znuek.2020.0990.0602","url":null,"abstract":"Objective : The paper aims to demonstrate whether or not nostalgia can be regarded as an antecedent of brand loyalty and, more importantly, how nostalgia might affect overall brand equity. Research Design & Methods : A total of 255 Polish consumers (172 males and 83 females) participated in the study. The sample was obtained using computer-assisted web interviewing (CAWI) technique in the period between June and September 2020, and the research procedure was designed so the subjects would engage online. The author chose a correlational approach (Spearman’s rho ), given its frequent use in the literature on nostalgia. Findings : It was found that previous experience with a brand, particularly during childhood, does influence a nostalgia-oriented purchase intention, t 253 = 2.634, p  = 0.009. In addition, the intensity of consumer nostalgia towards a brand positively affected the strength of LEGO® brand equity, which is conceptualised in the paper as consisting of four dimensions. Implications / Recommendations : This paper offers insight to both managers and marketers looking for differential marketing techniques in building consumer loyalty whilst improving the effectiveness of the marketing message. Contribution : The findings expand the literature by examining the influence of nostalgia-based advertising endeavours on consumer-based brand equity in an international context.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131150260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Zatrudnienie w województwach Polski w 2020 roku – pierwszy rok pandemii
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Pub Date : 1900-01-01 DOI: 10.15678/znuek.2022.0998.0402
M. Markowska, Danuta Strahl
{"title":"Zatrudnienie w województwach Polski w 2020 roku – pierwszy rok pandemii","authors":"M. Markowska, Danuta Strahl","doi":"10.15678/znuek.2022.0998.0402","DOIUrl":"https://doi.org/10.15678/znuek.2022.0998.0402","url":null,"abstract":"","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130761673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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