Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie最新文献

{"title":"The Use of Technological Bricks in Agile: Conclusions Based on Analysis of the Literature and on Empirical Research","authors":"Małgorzata Zakrzewska, Szymon Jarosz, Małgorzata Kosała, Mariusz Sołtysik","doi":"10.15678/znuek.2023.1002.0404","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0404","url":null,"abstract":"Objective: The main objective of the study was to assess the level of Agile implementation in organisations in Poland and to determine the most commonly used Agile methods. The intention of this paper is to present the results of empirical research on technological tools supporting agile organisations in Poland and consider which digital competencies may favour their use.\u0000Research Design & Methods: This paper presents a review of the literature and the results of empirical research on the use of information technology in enterprises which follow Agile practices and approaches. Empirical research is based on an interview questionnaire, which contained questions about the level of Agile implementation in the organisation, Agile implementation and support areas, support factors, barriers to implementation, and implementation results.\u0000Findings: The paper presents the main IT tools used in agile enterprises and the results of research conducted in this field. The study shows that in 2019 companies mainly used the Agile approach for the creation of innovative services and (or) products. Research also indicates that, when it comes to Agile Good Practices, respondents most often use Scrum and Kanban. Practices such as DevOps, TDD, or SAFe were much less frequently used by the companies surveyed.\u0000Implications / Recommendations: The results of the research provide valuable information on three issues: implementation of the Agile approach in Polish enterprises, assessment of the use of technological bricks in Polish enterprises, and an analysis of good practices in Polish enterprises. The research also indicates directions for further research. Among others, it is recommended to repeat the research on the level of agility of the organisation in Poland, primarily to check whether the level of implementation has changed and whether the implementation has taken place in other key areas of the company.\u0000Contribution: Literature review and economic practice indicate that there is increasing popularity of the use of information technologies, not only in agile organisations but in general, requiring employees and managers to improve their digital competencies. This paper addresses the need to evaluate the current state of Agile implementation in the organisation and examines the use of technological bricks in Agile in both theoretical and empirical ways.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"74 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140266385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Post-pandemic Consumer: Evidence from Empirical Research of Four Generations of Consumers","authors":"G. Maciejewski","doi":"10.15678/znuek.2023.1002.0401","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0401","url":null,"abstract":"Objective: The article analyses the changes in Polish consumer behaviour during the pandemic caused by the SARS CoV-2 virus. Changes in behaviour identified in 2022 were also analysed through the crisis caused by the war in Ukraine.\u0000Research Design & Methods: Literature studies and original empirical research were conducted. The empirical research – an online survey using the Ariadna National Research Panel – was carried out in two waves, the first in November 2020 on a sample of N = 1,045 consumers and the second in November 2022 on a sample of N = 1,100 consumers. The online survey technique made it possible to reach adult consumers from all regions of Poland.\u0000Findings: The research findings confirmed that consumer behaviour changed during the pandemic. Above all, consumers did more things remotely. They also took better care of their health and hygiene, and used payment cards more often than they had. Going out to cultural institutions and using the services of catering establishments were subject to the most radical restrictions. Respondents were mainly unsure of whether the two crises increased their household spending.\u0000Implications / Recommendations: Compared to 2020, in 2022 the percentage of consumers undertaking various types of preventive and prudent behaviours due to the pandemic decreased. This may indicate a desire among consumers to return to the lifestyle and behaviours they led before the pandemic. Consumers seem to be slowly forgetting about the pandemic, absorbed by another real threat: the war in Ukraine.\u0000Contribution: The conducted research contributes to the development of the theory of consumer behaviour. It shows changes in the behaviours of these entities caused by the pandemic situation, which they have not experienced so far. It complements the research on the behaviour differentiation of individual generations of consumers (Z, Y, X, and BB).","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"19 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140267060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Wyzwania współczesnego zarządzania zasobami ludzkimi – analiza polskojęzycznych ofert internetowych firm konsultingowych","authors":"Janusz Strużyna","doi":"10.15678/znuek.2023.1002.0408","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0408","url":null,"abstract":"Cel: Określenie wyzwań dla nauki zarządzania zasobami ludzkimi (ZZL), które wyłaniają się z analizy treści ofert firm konsultingowych zajmujących się doskonaleniem ZZL.\u0000Metodyka badań: Analizę treści ofert internetowych polskich firm konsultingowych oparto na ogólnych wytycznych do badań jakościowych, sformułowanych przez J. Saldanę (2011), K. Charmaz (2009) i D. Silvermana (2007).\u0000Wyniki badań: Na podstawie analizy treści ofert internetowych polskich firm konsultingowych zajmujących się doskonaleniem ZZL wyodrębniono pięć kategorii i cztery wymiary, które odzwierciedlają zagadnienia uznawane przez konsultantów za kluczowe dla praktyków. Wyniki te w oryginalny sposób porządkują i rozszerzają zagadnienia ZZL.\u0000Wnioski: Łączne uwzględnienie zidentyfikowanych kategorii i wymiarów pozwala wskazać trzy tematy, które stanowią wyzwanie dla tzw. nowej normalności ZZL, zarówno dla praktyków, jak i teoretyków. Są nimi: 1) naturalizacja języka ZZL, 2) ukryta logika procesu doskonalenia i jej konsekwencje, 3) wyzwania poznawcze, które przekraczają prosty mechanizm adaptacji teorii do praktyki.\u0000Wkład w rozwój dyscypliny: Przedstawione wyniki badań wzbogacają wiedzę o aktualne informacje na temat kluczowych, zdaniem konsultantów, elementów doskonalenia ZZL. Zidentyfikowane kategorie i wymiary, porządkujące treść ofert, są odmienne od prezentowanych w innych pracach poświęconych problematyce ZZL. Na podstawie badań określono dwa główne wyzwania badawcze. Pierwsze dotyczy kierunku metod analizy rzeczywistości organizacyjnej i zarządczej. Proponuje się w tym zakresie myślenie oparte na analogii kalejdoskopu. Jest ono odmienne od postulatu wielowymiarowości, złożoności i interdyscyplinarności. Drugie wyzwanie odnosi się do waloryzacji wiedzy teoretycznej poprzez mechanizm rynkowy firm konsultingowych. Zagadnienia te nie zostały dostatecznie opisane w literaturze.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140266702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumers’ Knowledge and Decisions about Choosing Organic Sunscreen Products","authors":"Monika Engler-Jastrzębska, A. Wilczyńska","doi":"10.15678/znuek.2023.1002.0405","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0405","url":null,"abstract":"Objective: The aim of the survey was to assess respondents’ knowledge about organic sunscreen products and to learn about differences in self-assessed levels of knowledge between those who choose and do not choose organic sunscreen products.\u0000Research Design & Methods: The survey was conducted using a structured, close-ended survey questionnaire, via an electronic form using the CAWI technique, and with a printed questionnaire. The survey collected the responses of 1,263 Polish consumers.\u0000Findings: The results show that both objective and subjective knowledge about organic sunscreen products is low. Identifying this category of products is difficult and knowledge about the UV filters used is low.\u0000Implications / Recommendations: An effort should be made to widen consumer knowledge about organic sunscreen products. Greater public awareness of organic sunscreen products, better knowledge of credible labels and the health and environmental benefits of their use could help consumers improve their purchasing decisions and lead them to choose this product category.\u0000Contribution: The results are an important guideline for marketing management, the information obtained will help guide the marketing activities of sunscreen product manufacturers.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"57 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140266108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Całkowite wynagrodzenie personelu lekarskiego","authors":"Beata Buchelt, E. Beck-Krala","doi":"10.15678/znuek.2023.1002.0407","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0407","url":null,"abstract":"Cel: Identyfikacja i ocena aktualnie stosowanych sposobów wynagradzania lekarzy oraz zaproponowanie rozwiązań związanych z wynagrodzeniem tych profesjonalistów medycznych.\u0000Metodyka badań: Krytyczna analiza literatury przedmiotu o charakterze integratywnym. Subiektywny dobór literatury przedmiotu wynikał ze specyfiki problemu badawczego oraz wielości perspektyw i koncepcji zarządzania, które zostały poddane analizie.\u0000Wyniki badań: Dotychczasowe rozwiązania w zakresie wynagradzania lekarzy nie odnoszą się do holistycznego ujęcia efektywności pracy performance management lekarzy ani nie uwzględniają specyfiki tej profesji. Termin pay for performance stosowany w literaturze przedmiotu definiowany jest wąsko – odnosi się do wynagradzania za ilość wykonanych procedur medycznych lub przepracowanych godzin pracy. Podejście takie jest wyraźnie krytykowane z uwagi na to, że nie sprzyja podnoszeniu jakości świadczeń medycznych. Lekarze wynagradzani są również za kwalifikacje (specjalizacje, kursy, szkolenia) lub za działania zgodne z wartościami podmiotów medycznych.\u0000Wnioski: Holistyczne ujęcie efektywności pracy lekarzy oraz uwzględnienie cech tej profesji warunkuje implementację rozwiązań opartych na koncepcji całkowitego pakietu wynagrodzeń, którego konstrukcja powinna stymulować proefektywnościowe zachowania lekarzy, tj. rozwój kompetencji specjalistycznych i pozaspecjalistycznych oraz realizację zdefiniowanej liczby procedur medycznych. Takie ujęcie performansu lekarzy implikuje zastosowanie celowo dobranych czynników materialnych i niematerialnych, których oddziaływanie będzie się wzajemnie uzupełniało i wzmacniało pożądane zachowania przedmiotowej grupy personelu medycznego.\u0000Wkład w rozwój dyscypliny: Opracowanie propozycji kompleksowego wynagrodzenia lekarzy, odnoszącego się zarówno do kluczowych cech ich profesji, jak i specyfiki procesu ich pracy.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"131 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140265509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Conceptualisation and Determination of the Concept of Creating Shared Value: The Results of a Delphi Study","authors":"Wioletta Krawiec, A. Sibińska, Wojciech Grzegorczyk","doi":"10.15678/znuek.2023.1002.0403","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0403","url":null,"abstract":"Objective: The purpose of the article is to present the genesis of the concept of Creating Shared Value (CSV), re-conceptualise it, and point out the main dimensions of value creation. In addition, the article describes the existing interdependencies between the various dimensions and the distinct approaches to defining these dimensions.\u0000Research Design & Methods: The article presents the results obtained from an expert survey conducted using the Delphi method. The survey allowed us to obtain experts’ opinions on approaches to defining the creation of shared value and its dimensions.\u0000Findings: The results obtained suggest a different approach to understanding and defining the concept of CSV and the dimensions of value creation. In the study experts pointed to the connection of the CSV concept with other management theories and concepts in corporate social responsibility and sustainability. They emphasised the role of creating shared value to different stakeholder groups in the complex internal and external business environment. The difficulty of linking company strategy, business models, and activities with social, environmental, or economic goals was pointed out.\u0000Implications / Recommendations: The article presents the results obtained from the first part of a study aimed at constructing a tool to measure the creation of shared value. They are the starting point for both the development of the dimensions of the construct and the factors which can be measured to evaluate the creation of social, economic and environmental value in each dimension.\u0000Contribution: The article contributes to the understanding of the concept of CSV as a management theory in the context of enhancing the competitive position of organisations and provides a methodological basis for developing a CSV measurement tool.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140266168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Wellbeing in the Workplace: HR Activities and Impact","authors":"Joanna Tabor-Błażewicz","doi":"10.15678/znuek.2023.1002.0406","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0406","url":null,"abstract":"Objective: The aim of the article is to present the results of research on social wellbeing in the workplace, with particular emphasis on the activities and social impact of Human Resources departments.\u0000Research Design & Methods: Qualitative research was carried out in the form of in-depth interviews using the author’s interview questionnaire. The target group consisted of representatives of personnel departments.\u0000Findings: The actions that companies take to influence the social wellbeing of employees as well as the measurements that companies use to evaluate their activities and wellbeing have been listed. The impact of the COVID-19 pandemic on the idea of wellbeing in companies is discussed. Companies’ plans for the future in the field of social wellbeing are presented.\u0000Implications / Recommendations: Respondents have different understandings of the definition of employees’ social wellbeing. They take many actions in the field of social wellbeing, which means that it is significant for them. HR departments are the biggest contributors to wellbeing activities, but management and the management board should also be involved. There are problems with accurate measurement of wellbeing and the effect of wellbeing activities. The COVID-19 pandemic has increased the importance of wellbeing.\u0000Contribution: Filling a gap in the research on the social wellbeing of employees in the specific circumstances caused by the pandemic and the introduction of remote work. Filling a gap regarding the evaluation of wellbeing activities carried out in organisations.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140266475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perceived Brand Globalness and Localness: A Bibliometric Analysis","authors":"R. Jadach, Mirosława Pluta-Olearnik","doi":"10.15678/znuek.2023.1002.0402","DOIUrl":"https://doi.org/10.15678/znuek.2023.1002.0402","url":null,"abstract":"Objective: The purpose of the article is to establish the current state of research on the perceived brand globalness / localness (PBG / PBL) dichotomy. It analyses and assesses the changes in the research problems and identifies the areas upon which PBG / PBL research is currently focused.\u0000Research Design & Methods: The research method used in the article is bibliometric analysis, supplemented by content analysis of literature selected from the Scopus database. A four-step procedure was used to collect data and conduct bibliometric analyses: stage 1 – searching and identifying primary literature, stage 2 – review of the literature (screening), stage 3 – data export, stage 4 – bibliometric analysis supplemented by a content analysis of the literature. In addition, a co-occurrence analysis of keywords was carried out using VOSviewer.\u0000Findings: The research on PBG / PBL issues is concentrated in five main areas: 1) brand value signaling, 2) PBG / PBL interaction, 3) PBG impact on purchase intentions, 4) PBL impact on purchase intentions, and 5) the effect of country of origin/consumer ethnocentrism on consumer preference for foreign (global) vs. domestic (local) brands. The study also examines changing trends in PBG / PBL research.\u0000Implications / Recommendations: Recent world events including the COVID-19 pandemic, the Russian invasion of Ukraine and trade wars have slowed globalisation. Since buying behaviour is visibly changing under the influence of socio-economic factors, there is a need for further research to verify consumer preferences vis-à-vis global / local brand positioning.\u0000Contribution: The review and analyses performed enrich the existing literature on PBG / PBL, while the findings presented can serve as a starting point for further research.\u0000 ","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"126 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140265409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Socially Responsible Management of Human Resources in SMEs during the COVID-19 Pandemic","authors":"Jolanta Stec-Rusiecka, Agata Warmińska","doi":"10.15678/znuek.2022.0996.0204","DOIUrl":"https://doi.org/10.15678/znuek.2022.0996.0204","url":null,"abstract":"management activities during the pandemic – was verified. The second hypothesis – that the implementation of socially responsible activities does not depend on the location of SMEs – was not confirmed. Implications / Recommendations: The results of the research show that during the COVID-19 pandemic companies continued to combine employee performance assessments with CSR activities, rewarding socially responsible activities undertaken by employees, providing employees with favourable working conditions, and supporting them in training and professional development. Contribution: The research and analysis both enrich the current scientific knowledge base on social responsibility with data on the social commitment of employers to employees in a crisis situation.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128421643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Informacja o kapitale intelektualnym w sprawozdaniach z działalności i sprawozdaniach finansowych spółek branży lekowej","authors":"Krzysztof Mataczyna, Joanna Wielgórska-Leszczyńska","doi":"10.15678/znuek.2020.0987.0306","DOIUrl":"https://doi.org/10.15678/znuek.2020.0987.0306","url":null,"abstract":"Objective : The aim of the article is to examine the detailed disclosure of information on intellectual capital in the financial statements and annual activity reports in 2017 and 2018 of pharmaceutical companies registered in Poland and listed on the Warsaw Stock Exchange. Research Design & Methods : The study was preceded by a review of the literature on the subject, including scientific articles, monographs, industry reports and legal acts. The study is based on the examination of financial statements and annual activity reports of the analysed companies. Findings : The companies examined do not prepare separate reports on intellectual capital, but include the information in their activity reports and financial statements. There is no standardised way for that information to be included. Implications / Recommendations : The differentiation characterising the information disclosed on intellectual capital confirms the need to standardise information on intellectual capital disclosed in activity reports and financial statements. Contribution : This study can be treated as an introduction to the wider research on the disclosure of information about intellectual capital in the pharmaceutical industry, as well as on the importance of intellectual capital for the companies’ financial condition.","PeriodicalId":417291,"journal":{"name":"Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116967531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}