Humanities & Social Sciences Reviews最新文献

{"title":"IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER LOYALTY WITH MEDIATING ROLE OF TRUST IN BRANDS","authors":"Muhammad Abu Bakar Iqbal Iqbal, Muhammad Imran, Waqar Ahmad, Khalid Khalil, Tania Mushtaque","doi":"10.18510/hssr.2021.9267","DOIUrl":"https://doi.org/10.18510/hssr.2021.9267","url":null,"abstract":"Purpose of the study: The current study aims to understand the need for developing customer loyalty with the influence of Satisfaction and trust in private label brands. \u0000Methodology: Descriptive research design was used to evaluate the developed model and test the importance of Satisfaction and trust in developing customer loyalty. The influence of trust between Satisfaction and customer loyalty was tested using the Baron Method of mediation and validated using the Sobel test for mediation. The research included 92 respondents from Peshawar city using the snowball sampling method. The study used simple linear regression analysis to find the influence of variables on each other. \u0000Main Findings: The results found that Satisfaction positively and significantly influences customer loyalty. In addition, the outcomes indicated that trust partially mediates the association between Satisfaction and trust. \u0000Applications of the study: The managers/retailers can work on developing trust among the customers for their private label brands. The strategies can be created for the same by incorporating the output of Satisfaction to gain customers' loyalty. Trust can be an added advantage for any business, and Satisfaction is reddened to the customers through products and services. \u0000Novelty/Originality of the study: This is the first study that has measured customer satisfaction and customer loyalty with the mediating role of trust with such rich variables in a developing economy like Pakistan.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131029752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NEXUS BETWEEN PERFORMANCE MEASUREMENT SYSTEMS AND PSYCHOLOGICAL EMPOWERMENT IN THE PHARMACEUTICAL INDUSTRY","authors":"Umer Ishfaq, S. Batool, Sultan Salahuddin, Muhammad Mehboob Alam, Seemab Abid","doi":"10.18510/hssr.2021.9258","DOIUrl":"https://doi.org/10.18510/hssr.2021.9258","url":null,"abstract":"Purpose of the study: The purpose of this study is to examine the impact of interactive performance measurement systems on the employees’ psychological empowerment in the pharmaceutical industry in Pakistan. \u0000Methodology: This research used a survey and the respondents were medical representative/detailer employees in the pharmaceutical firms in Pakistan. Data was collected from 390 responding out of 650 distributed questionnaires and analyzed by using Smart PLS. \u0000Main Findings: The outcomes of this study showed that the interactive performance measurement system has a positive and significant impact on the employees’ psychology in the pharmaceutical industry in Pakistan. \u0000Applications of the study: This research showed that the interactive performance measurement system is a tool that can open the communication network between the managers and the employees which must be supported by maximum employees’ psychological empowerment so that can reach the company’s vision and mission, especially for the medical representative/detailer in the pharmaceutical company in Pakistan. \u0000Novelty/Originality of the study: This research showed how important psychological empowerment is for lower-middle level employees especially for the medical representative/detailer in order to improve the company’s performance by using the interactive performance measurement system in a pharmaceutical company in Pakistan.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"90 9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132481994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FAIR AND INCLUSIVE SECONDARY SCHOOL EDUCATION: A STUDY OF GAP BETWEEN TEACHERS-STUDENTS RELATIONSHIP","authors":"Tahira Roohi, Rukhshanda, Shahida Habib Alizai, Seemab Abid, Z. Khan, A. Ali","doi":"10.18510/hssr.2021.9265","DOIUrl":"https://doi.org/10.18510/hssr.2021.9265","url":null,"abstract":"Purpose of the study: The current study was conducted to examine the cognitive and motivational variables believed in inculcating the maturity of the teacher-student relationship and, in turn, school success. \u0000Methodology: The survey and observation method was utilized, and the sample was a random sample of 248 teachers and 566 students of grades 9 and 10 from four sample districts of Khyber Pakhtunkhwa, Pakistan. The Chi-Square Test was applied to scrutinize the contrast between fair and inclusive secondary school education and the teacher-student relationship. \u0000Main Findings: The results suggested that it is essential for teachers to transfer their positive and motivational attitude, sincerity, and emotional stability to students according to settings in order to develop fair and inclusive secondary school education. \u0000Applications of the study: The current study is useful for KPESE because it focuses on improving the present status of secondary school education; for this reason, they allocate resources and set up an IMU system for staff and school success. \u0000Novelty/Originality of the study: For the first time, the current research was conducted to clarify the bond between fair and inclusive secondary school education in Khyber Pakhtunkhwa, Pakistan, with healthy, positive, strong teacher-student relationships.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117220550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTING SDG 4 IN PAKISTAN: A QUALITATIVE AND QUANTITATIVE ANALYSIS OF OPINIONS OF TENURED FACULTY MEMBERS OF THE UNIVERSITIES","authors":"F. Naz, A. Raheem, Faridullah Khan, Fazlur Rahman, Waqar Ahmad","doi":"10.18510/hssr.2021.9271","DOIUrl":"https://doi.org/10.18510/hssr.2021.9271","url":null,"abstract":"Purpose of the study: This article's primary objective was to survey tenured faculty members at the universities in Pakistan to determine their attitudes toward Sustainable Development Goal 4. \u0000Methodology: Both quantitative and qualitative research design was adopted for this study. A simple random sampling technique was used to obtain data. Semi-structured interview questionnaires were distributed among 20 tenured public sector university faculty members. The target sample of ten-tenured faculty members was selected from two public sectors, and ten were selected from two private sector universities in District Lahore, Pakistan. \u0000Principle findings: The full title of SDG 4 is to 'ensure inclusive and equitable quality education and promote lifelong learning opportunities for all' (Unterhalter, 2019). When it comes to achieving SDG 4, the opinions of the faculty members are of great importance. Most of the faculty members were familiar with sustainable development to some degree. However, they raised the concern that sustainability and Education must be correctly aligned with the objectives laid down under SDG 4. \u0000Application of this study: This study would be helpful in all educational institutes of Lahore. The population for this research consisted of all tenured faculty members of District Lahore, Punjab, Pakistan. \u0000The novelty of this study: The study will go into detail regarding the attitudes professors have toward SDG 4 and the steps that must be taken in the classroom to meet SDG 4's objectives.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117269252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TOWARDS A CULTURE OF INCLUSION: A STUDY OF ETHNIC DIVERSITY AND INTERCULTURAL TOLERANCE","authors":"Muhammad Faisal Aziz, F. Naz, Faridullah Khan, F. Rahman, Wali Muhammad","doi":"10.18510/hssr.2021.9272","DOIUrl":"https://doi.org/10.18510/hssr.2021.9272","url":null,"abstract":"Purpose of the study: This study aimed to explore the benefits and threats of accepting diversity and examine the level of intercultural tolerance in higher educational institutions (HEIs). \u0000Methodology: This is an empirical study conducted through quantitative methods based on survey research. Document analysis technique was used to verify the diversity in the target population, i.e., higher educational institutions (HEIs). The researcher collected data from 191 students from 12 universities in non-contrived settings. \u0000Principal Findings: The results indicated that overall, students have a positive attitude towards diversity except for the job market and social environment for minority groups which scored very low. Similarly, intergroup anxiety and productivity loss were found to be threats caused by diversity in HEIs. Regarding tolerance, most respondents were optimistic about their positive behaviour towards other cultures and ethnicities. \u0000Application of this study: This study would benefit university presidents, chancellors, and other high-level administrators. This research will also help explain why people are prejudiced in today's multiethnic society. This study is conducted for higher educational institutes. \u0000The novelty of this study: The study recommends that while developing a curriculum, it is essential to incorporate learning materials related to accepting diversity and creating tolerant behaviours, which can lead to a healthy and inclusive learning environment.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130462209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SMART LIFE STYLES AND ARCHITECTURE FOR SUSTAINABLE WATER MANAGEMENT; PERSPECTIVE FROM A DEVELOPING COUNTRY","authors":"Nida Jawad","doi":"10.18510/hssr.2021.9263","DOIUrl":"https://doi.org/10.18510/hssr.2021.9263","url":null,"abstract":"Purpose of the study: This study aims to evaluate smart lifestyles, especially in the context of washroom planning, to attain water conservation for sustainable development. Water is one of the essentials of life as we can not imagine our lives without water, so it is the primary need of the day to conserve as much water as we can. It is the harsh reality that water is being wasted without realizing its significance. This study aims to challenge the conventional ways of consuming water in our day-to-day life and aims to bring changes in how we can conserve and preserves this important natural resource. \u0000Methodology: To get a clear insight into water conservation as well as its preservation,   a survey was conducted at the 45 housing units of Apex Residency PCSIR II Lahore Pakistan which represents the middle class of our society. Interviewed were conducted from different age groups of each family. Water consumed per day by each member was estimated and further compared with water consumption to get a fair idea if they had been using smart lifestyles or not.   \u0000This study has made an attempt to consider modifications in three basic things; brushing, taking shower and washing hands and face. The data analysis was performed using SPSS ver.22. \u0000Main Findings: It was found that 156 liters of water per person is being used in just three activities in a day out of which 46 litres of water per person can be saved daily. However, it is very important to make a plan as to how to preserve it. \u0000Applications of the study: local administration of Lahore should devise a local plan for viable water frugality. Smart washroom fixtures are a must while planning smart washrooms. \u0000The novelty of the study: This study assessed and evaluated our local population at large and eventually facilitated us with local results, which truly represent how we deal with this important natural resource. We as a Nation need to discuss and analyse all these points in detail and should try to modernize our lifestyles to preserve as much water as we can in our day-to-day life.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126101576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SURVIVAL UNDER DURESS: ANARCHIST CRITIQUE OF THINNER THAN SKIN","authors":"Shaista Malik, Abdul Shakoor, A. M. Shah, Wajid Riaz","doi":"10.18510/hssr.2021.9269","DOIUrl":"https://doi.org/10.18510/hssr.2021.9269","url":null,"abstract":"Purpose of the study: This study used an Anarchist framework to prove that Thinner than Skin by Uzma Aslam Khan explores the causes of the peripheral communities' shared precariousness and their fight to sustain and conserve life in a world encroached upon by civilization. \u0000Methodology: Using Anarchist's (Manicardi, 2012; Zerzan, 2006, Bookchin, 2005) framework that believes that this materialistic worldview can be refuted only by unveiling the oppressive conditions of our modern existence, looking for remedy of people's unbearable misery is tantamount to finding a cure for these miseries. Further, the research is qualitative and analytical in nature, using close textual analysis. \u0000Main Findings: The paper finds that Khan highlights the precarious condition of peripheral communities residing in the Northern region of Pakistan. The analysis has proved that Khan's fiction, particularly her novel Thinner than Skin expresses her anarchist vision and shows her detest for modern civilization which being steeped in anthropocentric ideology subjects all forms of life to extinction \u0000Applications of the study: The paper helps to identify in future studies that how perpherial people are kept oppressed and marginalized, and how they will be given agentic position to represent themesevels rather they are represented. \u0000Novelty/Originality of the study: The study is about nomadic tribes, residing in the womb of Himalayan ranges are subjected to a number of problems including natural disasters such as floods and climatic shifts which causes glacial melt and threatens to drown the adjacent areas in a few decades only to satiate big businesses' thirst for profit. The state fails miserably to defend its citizens from political and economic turmoil because the state serves as handmaiden to western countries and the business interests of their business tycoons.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129688265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPACT OF CYBER SECURITY COST ON THE FINANCIAL PERFORMANCE OF E-BANKING: MEDIATING INFLUENCE OF PRODUCT INNOVATION PERFORMANCE","authors":"Khalid Khalil, Sheikh Raheel Manzoor, M. Tahir, N. Khan, Khalid Jamal","doi":"10.18510/hssr.2021.9266","DOIUrl":"https://doi.org/10.18510/hssr.2021.9266","url":null,"abstract":"Purpose of Study: The study objectives are to: a) conduct a meta-analytical review to analyze the association among cybersecurity costs, such as prevention and detection costs (PDC), response costs (RC), development costs (DC), and indirect costs (IC), on the e-banking product innovation performance (PIP) and financial performance (FP), b) to evaluate the causal association of cyber security costs, i.e., (PDC, RC, DC, and IC) on PIP and FP; and c) investigate the mediating effects of PIP in a relationship between PDC, RC, DC, IC and FP.  \u0000Methodology: The study sample was the managerial cadre employees of various electronic banks (e-banks) working in Pakistan. The survey was conducted by distributing the questionnaire among the employees of e-banks working in Pakistan. The collected data were estimated via multivariate statistical techniques. \u0000Findings: The results of the study showed that a) the costs associated with cybersecurity, specifically PDC, RC, and DC, have a statistically significant effect on PIP and e-banking FP, whereas IC has a negative significant influence on the PIP and FP, b) the PIP has a statistically significant effect on e-banking FP, and c) the PIP partially mediates an association between PDC, RC, DC, and FP, whereas, PIP insignificantly mediates in a relationship amongst IC and e-banking FP.  \u0000Application of Study: The study will applicable in the modern electronic banking (e-banking) systematic risk control and information security solution. \u0000Novelty: The study is novel in the context of cyber security costs, including (PDC, RC, DC, IC) by measuring its influence on PI and e-banking FP.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"7 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134583744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AN ALTERNATIVE PERSPECTIVE: SHAKESPEARE AND THE WORLD OF FAIRIES IN A MIDSUMMER NIGHT’S DREAM","authors":"Atifa Binth e Zia, Anila Akbar, Z. Bhatti","doi":"10.18510/hssr.2021.9259","DOIUrl":"https://doi.org/10.18510/hssr.2021.9259","url":null,"abstract":"Purpose: This research aims to explore the world of fairies in a comedy, A Midsummer Night’s Dream (1605) written by William Shakespeare. This study proposes that the concept of fairies described by William Shakespeare is mere supernatural rather than being philosophical as the Elizabethan age itself is defined for its prudence and emerging philosophies. Further, This study intends to present an alternative perspective on Elizabethan Fairies. \u0000Methodology: This research is hermeneutic in approach and descriptive in nature. The sources are collected in the form of both print and web. The primary text used for this research is Shakespeare's A Midsummer Night’s Dream (1605). \u0000Findings: Shakespeare not only changes the physiognomy of Elizabethan fairies but also alters the functions that are associated with them.Elizabethan Fairies were known for their awe and evil-doing but the world of fairies that Shakespeare describes in the play is to some extent altered. \u0000Aplication of the study: This study is relevant to the field of literature, Elizabethan Literature ,and Occult philosophy. Students and researchers of Elizabethan drama will find it useful. \u0000Novelity or Originality of the study: The study is hitherto a novel approach to Elizabethan supernatural powers. By considering this alternative viewpoint, this qualitative study intends to study the world of fairies of this play in depth by focusing on multiple standpoints of the Elizabethan age contradicting with Shakespearian fairies characterized in A Midsummer Night’s Dream.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"91 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128390505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CRITICAL THINKING SKILLS FOR ENGLISH LANGUAGE CLASSROOMS AT THE UNIVERSITY LEVEL","authors":"A. F. Shakil, R. Karim, Salma Niazi, Mahnaz Aslam, Shazia Chachar Khan","doi":"10.18510/hssr.2021.9262","DOIUrl":"https://doi.org/10.18510/hssr.2021.9262","url":null,"abstract":"Purpose of the study: The purpose of this study was to critically analyze the effectiveness of critical thinking skills in teaching the English language at the university level to non-native speakers of English. The study further analyzed the performance measured by a test of two groups of English language learners that were independent and controlled groups. \u0000Methodology: The study analyzed the performance measured by a test of two groups of English language learners that were independent and controlled groups. of BSII. For this purpose, an aptitude test was designed and served to sixty students grouped as group A and group B. Both groups have thirty students. According to the paradigm of the study, the independent samples t-test proved to be the most appropriate statistical test. \u0000Main Findings: It was concluded that incorporating critical thinking skills would be able to improve English language learning among students at the tertiary level. It was recommended that teachers' training workshops should be arranged for English language teachers, so that they may enhance their knowledge about teaching critical thinking. \u0000Applications of the study: Critical thinking skill is directly relevant to the instructional objectives and English language teaching. The purpose of this study was to critically analyze the effectiveness of critical thinking skills in teaching the English language at the university level. \u0000Novelty/Originality of the study: Research in the field of English language learning in non-native English speakers’ countries is always rewarding.","PeriodicalId":415004,"journal":{"name":"Humanities & Social Sciences Reviews","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131531209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}