ESIC Market最新文献_第8页

The influence of emotions on the relationship between Corporate Social Responsibility and consumer loyalty 情绪对企业社会责任与消费者忠诚关系的影响

IF 0.6

ESIC Market Pub Date : 2016-09-01 DOI: 10.7200/esicm.155.0473.1

S. Castro-González, Belén Bande Vilela

引用次数: 2

Influencia de las emociones en la relación entre la Responsabilidad Social Corporativa y la lealtad del consumidor 情绪对企业社会责任与消费者忠诚度关系的影响

IF 0.6

ESIC Market Pub Date : 2016-09-01 DOI: 10.7200/ESICM.155.0473.1E

Sandra Castro-González, Belén Bande Videla

引用次数: 2

Eye movement patterns reveal the pleasure derived tourist advertising 眼球运动模式揭示了旅游广告带来的愉悦感

IF 0.6

ESIC Market Pub Date : 2016-09-01 DOI: 10.7200/ESICM.155.0473.4

Carmen Torrecilla Moreno, J. Azofra, J. Guixeres

{"title":"Eye movement patterns reveal the pleasure derived tourist advertising","authors":"Carmen Torrecilla Moreno, J. Azofra, J. Guixeres","doi":"10.7200/ESICM.155.0473.4","DOIUrl":"https://doi.org/10.7200/ESICM.155.0473.4","url":null,"abstract":"The growth of new technologies along with the advancement of neuroscience techniques/ instruments/tools are allowing, both academic and marketing experts/professionals, for a better understanding of consumer behaviour in tourism communication. The study focused on visual effects in different tourism advertisements. In detail, the aim of this study is to determine the effectiveness of neuroscientific techniques on the attentional evaluations in this context. With the intention of achieving this end, a mixed experiment with eye-tracking technologies and self-administered questionnaires was conducted. The results showed that individual’s eye gazes determine the greater acceptance of the advertisement by the participants. In other words, the eye gaze repetition in a heterogene-ous group could indicate that a specific advertisement is able to hold the attention more efficiently than others. This study got a support to the use of technology applications for measuring visual attentional behaviours in advertising. Likewise, findings suggest that the applied research on tourism could improve through the use of a “pre-neuroassessment” to foster the future advertisement creation. Finally, the present study shows the first preliminary data of a larger project.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"47 1","pages":"397-421"},"PeriodicalIF":0.6,"publicationDate":"2016-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71290415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Building the Index of State Legitimacy in Baltic and Nordic Countries 波罗的海和北欧国家国家合法性指数的建立

IF 0.6

ESIC Market Pub Date : 2016-09-01 DOI: 10.7200/ESICM.155.0473.2

Camilo Prado‐Román, Alicia Blanco‐González, G. Payne, Francisco Díez‐Martín

引用次数: 5

El papel de las OTAs en el proceso de distribución de las cadenas hoteleras españolas 在线旅行社在西班牙连锁酒店分销过程中的作用

IF 0.6

ESIC Market Pub Date : 2016-09-01 DOI: 10.7200/esicm.155.0473.3e

Mª Dolores Flecha Barrio, Mª Pilar Talón Ballestero, Cristina Figueroa Domecq, Pilar Abad Romero

引用次数: 0

Competitividad y destinos turísticos sostenibles 竞争力和可持续的旅游目的地

IF 0.6

ESIC Market Pub Date : 2016-05-01 DOI: 10.7200/esicm.153.0472.3e

María del Mar Alonso-Almeida, María Soledad Celemín-Pedroche

引用次数: 0

An approach to cultural heritage in relation to the Competitiveness of tourist destinations – With special attention to the spanish context 与旅游目的地竞争力相关的文化遗产方法-特别关注西班牙的背景

IF 0.6

ESIC Market Pub Date : 2016-05-01 DOI: 10.7200/esicm.153.0472.4

M. V. Salvador

{"title":"An approach to cultural heritage in relation to the Competitiveness of tourist destinations – With special attention to the spanish context","authors":"M. V. Salvador","doi":"10.7200/esicm.153.0472.4","DOIUrl":"https://doi.org/10.7200/esicm.153.0472.4","url":null,"abstract":"This paper presents an approach to the relationship between cultural heritage and tourism, given the importance cultural properties have acquired as a competitive differentiator. The search for models for measuring the competitiveness of tourist destinations has paralleled the evolution of the people in the early decades of the present century, and research based on observations of visitors, environments, and of the objects that form Spanish cultural wealth is necessary. Apart from measurement models with objective indicators, we identify a number of intangibles, such as identity, authenticity and even human development; they capture a type of tourist that seeks emotional experiences, while being prone to receiv-ing content to a greater or lesser degree. The new Technologies of Information, Tourist Observatories, and National Plans concerning the different heritages of Spain are tools and instruments that increase the possibility of measuring the economic competitiveness of tourist destinations. * The present study is based on the competitive research project titled “Competitiveness analysis of Spain as a touristic destination: Proposal for a measurement model of tourist intangibles”, which was funded by the Universidad Autónoma de Madrid (Ref. CEMU 2013-15) and developed by a research team that included the author.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"47 1","pages":"307-329"},"PeriodicalIF":0.6,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71290018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Destino turítisco y competitividad territorial: una aproximación desde la geografía a la competitividad territorial y al papel del territorio como factor competitivo 旅游目的地与地域竞争力:从地理角度探讨地域竞争力和地域作为竞争因素的作用

IF 0.6

ESIC Market Pub Date : 2016-05-01 DOI: 10.7200/esicm.153.0472.2e

Diego A. Barrado Timón

引用次数: 1

Tourist destination and territorial competitiveness: a closer look from geography to territorial competitiveness and the role of the territory as a competitive factor 旅游目的地与地域竞争力:从地理角度看地域竞争力以及地域作为竞争因素的作用

IF 0.6

ESIC Market Pub Date : 2016-05-01 DOI: 10.7200/ESICM.153.0472.2

D. B. Timón

引用次数: 1

Una aproximación al Patrimonio Cultural en relación con la competitividad de los destinos turísticos. Especial atención al contexto español 文化遗产与旅游目的地竞争力的关系。特别注意西班牙语境

IF 0.6

ESIC Market Pub Date : 2016-05-01 DOI: 10.7200/esicm.153.0472.4e

María Villalba Salvador

{"title":"Una aproximación al Patrimonio Cultural en relación con la competitividad de los destinos turísticos. Especial atención al contexto español","authors":"María Villalba Salvador","doi":"10.7200/esicm.153.0472.4e","DOIUrl":"https://doi.org/10.7200/esicm.153.0472.4e","url":null,"abstract":"Este artículo plantea un acercamiento a la relación existente entre el patrimonio cultural y el turismo, dada la importancia que han adquirido los bienes culturales como elemento diferencial competitivo. La búsqueda de modelos de medición de la competitividad de los destinos turísticos ha ido en paralelo a la evolución del individuo en estas primeras décadas del siglo XXI y se hacen necesarios los estudios e investigaciones basadas en la observación del visitante, de los entornos y de los propios objetos que forman nuestra riqueza cultural. Aparte de los modelos de medición con indicadores objetivos, nos encontramos con una serie de intangibles como la identidad, la autenticidad e, incluso, el desarrollo humano, entre otros, que describen a un tipo de turista que busca vivencias emocionales al tiempo que es proclive a la recepción de contenidos en mayor o menor grado. Las Nuevas Tecnologías de la Información, los Observatorios Turísticos o los Planes Nacionales sobre los distintos patrimonios de nuestro país son herramientas e instrumentos que aumentan la posibilidad de la medición de la competitividad de los destinos turísticos patrimoniales.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71290379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0