International Conference on Tourism Research最新文献

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Knowledge relevant for the implementation of sustainable tourism development – attitudes of local inhabitants and students 与实施可持续旅游发展有关的知识-当地居民和学生的态度
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1075
Dora Smolčić Jurdana, R. Agbaba
{"title":"Knowledge relevant for the implementation of sustainable tourism development – attitudes of local inhabitants and students","authors":"Dora Smolčić Jurdana, R. Agbaba","doi":"10.34190/ictr.6.1.1075","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1075","url":null,"abstract":"The purpose of this paper is to explore the attitudes and level of knowledge towards sustainable tourism development among the locals and the students. The research was conducted in Primorsko-Goranska County in Croatia. The results between the two groups were compared in order to get a clearer picture on possible similarities or differences in attitudes and knowledge levels because both of them are very important stakeholders for sustainable tourism development and need to be involved in this process. The methodology used in the paper consists of two levels of analysis. The theoretical part is based on secondary sources in the field of sustainable tourism development while the research one is presented through results from quantitative research through a questionnaire among local inhabitants and students of tourism in the Primorsko-Goranska County. A survey was distributed online, with questions related to sustainable development in tourism, its relevant elements and the knowledge connected to it. The data was then collected and analysed using independent-samples t-test, correlation analysis and other methods relevant for this research. The stakeholders assessed elements and perception of knowledge related to sustainable development in tourism. The paper emphasizes potential differences in the level of knowledge and attitude between the students and the local population. The attitudes of the stakeholders towards the topic are mostly positive, but they also underline the need for further education in the field of sustainable development, both in theoretical terms and in terms of acquiring skills and habits needed to thrive in the era of sustainability. The contribution of the paper is in identifying the necessary knowledge for the implementation of sustainable development of tourism among the local population and students of tourism. In addition, the self-evaluation of the current level of knowledge was examined. This should be the basis for the further development of educational programs and other programs for the whole local population in the field of sustainable tourism development.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115332141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Luxury ecotourism: The beneficial of the social media platform 豪华生态旅游:社交媒体平台的好处
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1203
Anh Dao Kim
{"title":"Luxury ecotourism: The beneficial of the social media platform","authors":"Anh Dao Kim","doi":"10.34190/ictr.6.1.1203","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1203","url":null,"abstract":"Tourism is one of the biggest industries that has ever growth in the past few decades. Within the industry, ecotourism stands out to be a new norm of tourism, where tourists visit the wildlife, and nature habitat without damaging the environment and being within the area. Therefore, ecotourism become popular and well-known within the industry and with tourists around the world. However, the concept of luxury ecotourism is still new to many people. The idea of luxury ecotourism is to give the consumer the satisfaction of visiting wildlife, communities, and space, where remaining the luxury of the trip. The approach is applying ethical to luxury tourism, making the customer feel comfortable about not damaging the area they visit. The idea is fascinating but the popularity of this still needs work. That is where the benefit of technology comes in. The paper is focusing on the factor that can help spread luxury ecotourism to more customers, and in this case, is social media. Social media uphold the wide range and spreading speed that no other platform has, which might be beneficial to promote any kind of product or service. The paper is using secondary data from past research and paper, to form an idea of how social media can benefit the growth of luxury ecotourism.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127720257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Chi nese Middle-class Travelers’ Characteristics and Their Perceptions of Japan's National Image 中国中产阶级游客特征及其对日本国家形象的认知
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1112
A. Zhou
{"title":"Chi nese Middle-class Travelers’ Characteristics and Their Perceptions of Japan's National Image","authors":"A. Zhou","doi":"10.34190/ictr.6.1.1112","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1112","url":null,"abstract":"Prior to the COVID-19 pandemic, China was the largest source country in Japan’s inbound tourism market. The middle class, with its high consumption desire, was the main contributor of Chinese tourists to Japan, an important force driving the Japanese economy and influencing the spread of Japan’s national image in China through the Internet. For this study, I collected 4,785 text data from Japan travelogues on two major Chinese travel websites between January 2016 and March 2022, conducted data mining and content analysis, and combined the texts to reveal the basic characteristics of Chinese middle-class tourists to Japan, as well as their perceptions and evaluations of Japan’s national image. The results show a change in the travel needs of the Chinese middle class from shopping, etc., to diverse, specific, and individual travel experiences and an obvious willingness to revisit. Regarding their perceptions and evaluations of Japan's macro national image, Japan’s national capacity is mainly reflected in its culture and economic technology, while its national characteristics are mainly reflected in hospitability. Although most impressed with Japan’s environmental management, mainly its infrastructure and natural resources, the macro sentiment of the tourists is influenced by historical Sino-Japanese relations and reveals reservations about Japan. Japan’s micro national image, as perceived by the tourists through tourist attractions, mainly relates to activities, while their perceptions of the tourist environment are the richest, focusing on popular attractions and landscapes. Their perceptions of tourism facilities cover various aspects such as catering, accommodation, transportation, entertainment, and services. Furthermore, their micro-emotions are mainly reflected in their satisfaction and praise of the destination environment. These results have several implications for tourism marketing and national image promotion in the post-pandemic era, when outbound tourism has fully recovered.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125284763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Wellness tourism in an active life system and promotion of social cohesion: the case of senior university(s) 积极生活系统中的健康旅游与社会凝聚力的提升——以高校为例
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1117
E. Lopes, J. Simões, E. Duarte, J. Rodrigues
{"title":"Wellness tourism in an active life system and promotion of social cohesion: the case of senior university(s)","authors":"E. Lopes, J. Simões, E. Duarte, J. Rodrigues","doi":"10.34190/ictr.6.1.1117","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1117","url":null,"abstract":"Recognition of the potential of wellness and quality of life for tourism was manifested by deepening knowledge of this market in the face of the cultural and tourist dynamics developed, but also through the creation of new tourism products specific to this sector and an active lifestyle system. Senior universities, for example, have been playing an increasingly important role in this dynamic of well-being and active life. It has not only promoted activities aimed at the cultural and tourist practice of an active life of well-being but also contributed to the social cohesion of the territory. In this study, carried out geographically in the Centre of Portugal, the aim is to present a case study related to the practice of well-being and active life through the senior university in its relationship with tourism education and the enhancement of the cultural experience. The main objectives of this study are, therefore, the approach to wellness tourism in an active life system and the promotion of social cohesion and by verifying the importance of guaranteeing a healthy life in tourist places that lead people to experience aspects of a healthy lifestyle committed to growing cultural and tourist knowledge. To achieve both objectives, a quantitative analysis was carried out, and from the preliminary results, it is identified that senior universities should, therefore, be understood as social intervention devices. Innovative didactic approaches to teaching end up accompanying the availability of information that facilitates access to knowledge, not least because the new reality contributed by the aging of the population, associated with the process of globalization and the economic and social situation, poses new challenges to the present-day education of well-being, being and quality of life.  The conclusions point to favoring the quality of life and social inclusion of those who actively participate in the activities provided by the senior university(s), as active life strategies linked to cultural, wellness, and tourism quality of life, reinforcing the role of social cohesion in the territory in which it operates.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131695268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perceptions and Attitudes of Domestic Tourists toward Ecotourism 国内游客对生态旅游的认知与态度
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1173
Don Anton Robles Balida
{"title":"Perceptions and Attitudes of Domestic Tourists toward Ecotourism","authors":"Don Anton Robles Balida","doi":"10.34190/ictr.6.1.1173","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1173","url":null,"abstract":"Although authorities are aware of the economic benefits of ecotourism, domestic tourism in Oman often fails to prioritise environmentally conscious visits to natural areas that incorporate observation and education. Without greater awareness, the preservation of these destinations will remain a mere aspiration. This study aimed to collect data on the perceptions and attitudes of local tourists towards ecotourism in Oman, focusing on three popular nature destinations from different governorates. To address the research problem, a mixed approach, along with the descriptive correlational design, was used. Over a month-long survey, primary data was collected from fifty respondents, revealing an overwhelmingly positive attitude towards ecotourism in Oman. The potential for ecotourism in the country was rated as ‘High,' reflecting optimism about the future of the tourism sector. However, respondents also acknowledged that ecotourism can have a ‘High’ detrimental impact on the ecosystem. Economic and sociocultural implications were considered to be of ‘Very High’ importance. The positive perceptions and attitudes towards ecotourism in Oman were mainly driven by the economic and sociocultural benefits it offers. The results of this study indicate a promising outlook for ecotourism in Oman, as long as sustainable regulations are in place. Planning is crucial for every aspect of ecotourism, particularly regarding management, operation, and development. All goals related to preservation and conservation, as well as marketing and promotion, must be effectively communicated among stakeholders. The way in which Omani visitors perceive ecotourism is heavily influenced by economic considerations. Although ecotourism is viewed positively for its financial advantages for the nation and communities, concerns remain regarding the negative impacts of tourism development on the environment. It is therefore essential to focus on promoting sustainable growth in these areas without compromising the environment.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129631172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of gastronomic events on the reactivation of MICE Tourism in Bogotá 美食活动对波哥大会展旅游复兴的影响<e:1>
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1220
Anyi Gabriela Cárdenas Gómez, Gisell Alejandra Ovalle Carrillo
{"title":"Impact of gastronomic events on the reactivation of MICE Tourism in Bogotá","authors":"Anyi Gabriela Cárdenas Gómez, Gisell Alejandra Ovalle Carrillo","doi":"10.34190/ictr.6.1.1220","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1220","url":null,"abstract":"Bogotá is one of the best MICE (Meetings, Incentives, Conferences, and Exhibitions) destinations in Latin America due to advantages in air connectivity, financial stability, industries, institutions, hotel infrastructure, and spaces for the development of large events. The city receives more than half of the foreign tourists who visit Colombia, traveling for professional reasons or to participate in congresses and conventions. Likewise, it is characterized by its cultural richness and varied gastronomic offer in products, flavours, preparation techniques, and presentations, with gastronomy being one of the most popular activities for tourists visiting the city for business or events, who take gastronomic tours, visit emblematic cafes and traditional markets. With the COVID-19 pandemic, tourism activity in the city decreased by 60%, affecting different sectors. Since the second semester of 2021, the reactivation of massive events and meetings has been promoted, with the reduction of restrictions and the execution of initiatives by public and private entities. Among the initiatives are events that promote the gastronomic sector. This is how the need arises to identify the gastronomic events that take place in Bogotá and describe the impact they have had on the reactivation of MICE tourism during the year 2022. The research is formulated based on a qualitative descriptive methodology, a matrix is built to consolidate the agenda of gastronomic events, the impact on attendees, exhibitors, and sales; Interviews were also conducted with experts who collaborate with public and private entities to create strategies to reactivate the sector. This achieved the identification of a program that includes gastronomic fairs and festivals distributed throughout the year with important figures in sales, attendees, local and foreign exhibitors, demonstrating the impact on the reactivation of the gastronomic sector, which presents itself as an attractive option for the development of the MICE industry in the city.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130284214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bibliometric analysis of virtual reality in tourism and hospitality 虚拟现实在旅游和酒店业中的文献计量分析
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1133
Ngan Ha
{"title":"Bibliometric analysis of virtual reality in tourism and hospitality","authors":"Ngan Ha","doi":"10.34190/ictr.6.1.1133","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1133","url":null,"abstract":"It is experienced that the tourism and hospitality industry has been changing dramatically year by year, not only the crisis of the pandemic outbreak related to the restriction of travelling but also due to novel of technology evolution, including applications of virtual reality. In fact, applying virtual world into business operation to increase customer intention have been paid more attention from practitioners, scholars, and stakeholders. Yet, it is necessary to comprehend this field's trend and its impact on business strategies and the future perspective of applying virtual reality experiences in tourism and the hospitality industry. This study mainly aims to examine the current state of research and trends of virtual reality related-tourism and hospitality studies from the beginning to the outbreak of the pandemic and post-pandemic and discuss them over the period time towards the future perspective of this research. By proposing a bibliometric approach to analyse 1441 studies from Scopus data published over three last decades related to virtual reality experience in tourism and hospitality sector to generalize information associated with research opportunity for future in this area. This study uses a combination of RStudio 2022 and VOSViewer 1.6.18 software to analyse databases that were retrieved from reliable resources and the most signification impact so as to provide a whole picture of virtual reality connecting with the relevant context. With regard to offering information in terms of the volume document of studies, citations, authors, countries, authorship networks, keyword networks and keyword co-occurrences, the relevant research direction in this field as well as the top journals and conferences that have most published in this field by over years. By using bibliometric analysis, this study's result gives an understanding of value information and suggestions by visual overview for future virtual reality studies on the tourism and hospitality context. \u0000 ","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130406654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Visitors' Satisfaction in Natural Areas: The Case of Vinhais Biological Park 自然景区游客满意度研究——以文海生物公园为例
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1233
Diana Alves, Elaine Scalabrini, Márcia Vaz, João Paulo Teixeira, Carlos Jesus Rivas Rojo, David Muriel Alonso, Lúcia Garrote Mestre, P. Fernandes
{"title":"Visitors' Satisfaction in Natural Areas: The Case of Vinhais Biological Park","authors":"Diana Alves, Elaine Scalabrini, Márcia Vaz, João Paulo Teixeira, Carlos Jesus Rivas Rojo, David Muriel Alonso, Lúcia Garrote Mestre, P. Fernandes","doi":"10.34190/ictr.6.1.1233","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1233","url":null,"abstract":"Satisfaction is a widely studied issue in tourism as it provides an understanding of the performance of a tourism destination's offer, highlighting the most important features considered by tourists. The growth in tourism demand in natural areas also makes it an important factor in identifying visitor satisfaction, as sustainable planning of these areas may also rely on knowing the opinion of their visitors. In this context, this study aimed to determine the visitors´ satisfaction with Vinhais Biological Park, located in the northeast of Portugal, during the summer of 2022. A questionnaire consisting of 8 closed-ended questions to identify the socio-demographic profile and overall satisfaction was applied during July and August 2022. Therefore, 251 valid questionnaires were considered for the quantitative data analysis and a final sampling error of 6.13% was assumed. A descriptive statistical analysis was performed to identify the socio-demographic profile and the satisfaction with the resources offered. Four hypotheses were formulated to test the association between socio-demographic profile (age group, gender, nationality, and education level) and overall satisfaction. The c2 test was used to test the hypotheses assuming a 5% significance level. The main findings showed that the socio-demographic profile of the sample is predominantly male (54.6%), aged between 11 and 40 years (77.6%), of Portuguese nationality (71.3%) and with higher education level (48.6%). Concerning the visit motivation, 61.4% went to the park after visiting the city of Vinhais or the region and nearly half (47%) of the respondents were satisfied. The results of c2 test revealed no significant association between the socio-demographic profile and overall satisfaction,  meaning that none of the hypotheses was supported. Considering the number of visitors received in the park annually, this study's sample can be regarded as a limitation, making the understanding of satisfaction limited to the period of analysis and at a period when the impact of COVID-19 is noticeable. Finally, for future studies, a comparative analysis with other natural parks, both Portuguese and Spanish, is suggested for better monitoring of visitor satisfaction.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129192841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Systematic Literature Review on Career Commitment, Job Insecurity, and Turnover Intentions in the Tourism Industry 旅游业职业承诺、工作不安全感与离职意向的系统文献综述
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1293
M. Javed, Zuzana Vaculčikova, Z. Tučková
{"title":"A Systematic Literature Review on Career Commitment, Job Insecurity, and Turnover Intentions in the Tourism Industry","authors":"M. Javed, Zuzana Vaculčikova, Z. Tučková","doi":"10.34190/ictr.6.1.1293","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1293","url":null,"abstract":"The tourism industry is well-known in the services sector. However, unstable jobs and insecure careers have impacts on career commitment, which are major concerns for the relevant stakeholders. The recent experience of the global pandemic COVID-19 has also exacerbated the jobs situation and reiterated the prevailing uncertainty in the tourism industry. Therefore, the aim of the present study is to carry out a systematic literature review (SLR) for exploring and analyzing the published scientific studies on the specific issue and highlight areas for further research. The systematic literature review based on PRISMA framework was follows, considering criteria of identification, screening, eligibility, and inclusion. Initially, 200 records were identified, ended with 32 included records for detailed review. Results indicates the use of unethical pro-organization behavior (UPoB), anti-social activities, working conditions, relationship between worker and supervisor, and some controllable and uncontrollable factors significantly impact turnover intentions of employees, requires mitigation through certain staff retention policies, particularly under uncertain and crises driven situations. The study provides further research directions for researchers, related to the theoretical and practical aspects. Limitations of the study are discussed in the concluding part of the article.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"141 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121603159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tourists’ Engagement on Tourism Organizations' Facebook Pages: The Role of User-Generated Content 游客对旅游组织Facebook页面的参与:用户生成内容的作用
International Conference on Tourism Research Pub Date : 2023-05-26 DOI: 10.34190/ictr.6.1.1164
S. Santos
{"title":"Tourists’ Engagement on Tourism Organizations' Facebook Pages: The Role of User-Generated Content","authors":"S. Santos","doi":"10.34190/ictr.6.1.1164","DOIUrl":"https://doi.org/10.34190/ictr.6.1.1164","url":null,"abstract":"Tourism industry prospects are presented by digital marketing and consumer travel behaviour changes. Given this fact, digital content marketing (DCM) assumes greater significance for enhancing social media user engagement. Providing valuable and relevant information that differentiates the company and catches the consumers' attention has been one of the current challenges in this area. The wide availability of information on the Internet changes how consumers engage with it. Therefore, creating and disseminating educational and pertinent content is now mandatory. To ensure the effectiveness of the process, it is crucial to understand with whom, how, when, and where communication will be carried out. Thus, tourism organisations must offer targeted, tailored, and appealing information to interest customers more about the destinations. Social media is a commonly used strategy for tourism promotion initiatives, where User Generated Content (UGC) has emerged as one of the most popular means to achieve this goal. “Turismo Centro de Portugal” is responsible for publicizing the Centre region of Portugal, including cities such as Coimbra, Aveiro, Viseu, and Leiria. Turismo Centro de Portugal has won several communication-related awards, having already been recognized internationally for its advertising campaigns. Numerous studies analyzing user-generated content and digital content are available, but they invariably look at businesses rather than tourism-related institutions. Hence, conducting a study to identify follower engagement and involvement in digital content marketing posts versus user-generated content posts applied to the Turismo Centro de Portugal was considered pertinent. For this purpose, a qualitative analysis of the existing content and its results on Turismo Centro de Portugal's Facebook page was developed based on a social media content analysis framework adapted from other authors. The results revealed the importance of using user-generated content in a social media communication strategy for tourism organisations.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115985554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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