Journal of Organisational Studies and Innovation最新文献_第2页

Role of Marketing Strategies to Generation Z in Emerging Markets 新兴市场中营销策略对Z世代的作用

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Journal of Organisational Studies and Innovation Pub Date : 2023-01-10 DOI: 10.51659/josi.21.166

M. Raza, Sohaib uz Zaman, Sahar Qabool, Syed Hasnain Alam, Shafique -Ur-Rehman

{"title":"Role of Marketing Strategies to Generation Z in Emerging Markets","authors":"M. Raza, Sohaib uz Zaman, Sahar Qabool, Syed Hasnain Alam, Shafique -Ur-Rehman","doi":"10.51659/josi.21.166","DOIUrl":"https://doi.org/10.51659/josi.21.166","url":null,"abstract":"The aim of this research is to examine the marketing strategies to Generation Z, social media cognitive engagement, social media influencer, perceived corporate social responsibility and user-generated media communication and hedonic brand image as moderator on generation Gen Z purchase intention, and examining these effects in Covid’19 pandemic recession phase in Pakistan. Research was completed on Generation Z respondents, using an online survey questionnaire were evaluated using through factor analysis, model fit, SEM via Smart PLS 4. Empirical results via structural equation modeling demonstrate that the impact of the four constructs played a partially significant role on Gen Z purchase intention. Gen Z has strong bonding with social media engagement and aware of CSR activities of an organization and confirmed their behavior toward e-shopping. Brand equity and Citizen Behavior are could be examined as a dependent variable but we didn’t due to lack of literature. Social media cognitive engagement and perceived corporate social responsibility has strong relation with generation Z purchase intention which indicates generation Z is engage with social media and CSR activities. Online business operators and trend setter can identify and promote their business on social media sites. Through this study marketers and professionals can also formulate strategies to increase promote their business. The empirical results provide academic contributions to the current group of knowledge in the marketing to capture Gen Z. Using advanced quantitative data analysis will eventually enable future researchers to explain the contribution of the current study to understanding the importance of Generation Z psychology.","PeriodicalId":41156,"journal":{"name":"Journal of Organisational Studies and Innovation","volume":"1 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75332809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Adoption of Human Resource Information Systems by Faculty Members: Qualitative Evidence from Universities in Pakistan 教师采用人力资源信息系统:来自巴基斯坦大学的定性证据

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Journal of Organisational Studies and Innovation Pub Date : 2023-01-10 DOI: 10.51659/josi.21.153

Tatheer Yawar Ali, A. Mahmood

引用次数: 0

Destination Satisfaction as a Mediator between Antecedents and Revisit Plans of Tourists 目的地满意度:前因因素对游客再游计划的中介作用

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Journal of Organisational Studies and Innovation Pub Date : 2022-08-01 DOI: 10.51659/josi.21.146

Sohnia Salman, Mehvish Umer, Mehreen Furqan

{"title":"Destination Satisfaction as a Mediator between Antecedents and Revisit Plans of Tourists","authors":"Sohnia Salman, Mehvish Umer, Mehreen Furqan","doi":"10.51659/josi.21.146","DOIUrl":"https://doi.org/10.51659/josi.21.146","url":null,"abstract":"Tourism industry plays an eminent role in the development of a country and is correlated with the economic growth of the economy. This research modelled the factors influencing tourists’ behavioural intentions tourism in Pakistan. Factors affecting the intentions of the tourists to visit a particular destination have been identified in this research. Primary data has been collected through questionnaires from respondents of various nationalities. Smart PLS has been used to apply SEM “Structural Equation Modelling approach” for hypothesis testing. The findings supported that destination satisfaction and destination attachment play an imperative role in the intentions of tourists to visit a location. More attached the visitors were with the destination, better the image they had of the destination, the satisfied they were with the destination and would therefore plan to visit it more often. The derivations from the analysis can play a pivot role in developing the policies and appropriate measures to enhance tourism industry in different countries. Attachment of the tourists and their image of the destination assumed a prominent role in their anticipation to visit Pakistan.","PeriodicalId":41156,"journal":{"name":"Journal of Organisational Studies and Innovation","volume":"13 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81889899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Proposal for a Set of Business Incubator Performance Metrics Based System and Model Analysis 一套基于系统和模型分析的企业孵化器绩效指标的建议

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Journal of Organisational Studies and Innovation Pub Date : 2022-08-01 DOI: 10.51659/josi.22-167

David Luigi Fuschi, N. Galiyeva

引用次数: 1

Investigating the Moderating Roles of Basic and Advanced Financial Literacy between Behavioural Biases and Stock Buying Decisions 基础和高级金融素养在行为偏差和股票购买决策之间的调节作用研究

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Journal of Organisational Studies and Innovation Pub Date : 2022-06-01 DOI: 10.51659/josi.21-141

Rajnesh Shahani, Kazi Afaq Ahmed

{"title":"Investigating the Moderating Roles of Basic and Advanced Financial Literacy between Behavioural Biases and Stock Buying Decisions","authors":"Rajnesh Shahani, Kazi Afaq Ahmed","doi":"10.51659/josi.21-141","DOIUrl":"https://doi.org/10.51659/josi.21-141","url":null,"abstract":"This empirical research investigates whether investors in Pakistan Stock Exchange are influenced by a set of behavioural biases while making stock buying decisions. Subsequently, this study evaluates as to what extent active stock investors are financially literate at basic and advanced level and test whether basic and advanced financial literacy moderate the effects of behavioural biases on stock buying decisions. Five-point Likert scale has been used to measure the reflective constructs of behavioural biases and stock buying decisions. Sample size of 326 respondents from Karachi and Hyderabad cities in Pakistan has been used, employing convenience sampling, to analyze the data using descriptive statistics and Partial Least Square Structural Equation Modeling. Out of seven biases tested, Anchoring and Adjustment bias is found to have negative significant effect on stock buying decisions while Herd Mentality bias and Availability bias are found to have significant positive effect on stock buying decisions. Active stock investors were found to have high level of basic financial literacy whereas advanced financial literacy was present at a moderate level. Basic financial literacy moderates the association between herd mentality bias and stock buying decisions while advanced financial literacy moderates the relationship between mental accounting bias and stock buying decisions.","PeriodicalId":41156,"journal":{"name":"Journal of Organisational Studies and Innovation","volume":" ","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47542116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Managing rightsizing in higher education institution: A qualitative thematic investigation 高等教育机构编制管理:定性专题调查

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Journal of Organisational Studies and Innovation Pub Date : 2022-06-01 DOI: 10.51659/josi.21.149

Mohd Sufian Ruslan, Ismi Arif Ismail, Mohd Hafiz Hanafiah

引用次数: 0

A Process Based Model of Business Incubator in Systems Engineering Terms 系统工程术语中基于过程的企业孵化器模型

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Journal of Organisational Studies and Innovation Pub Date : 2022-06-01 DOI: 10.51659/josi.21-147

David Luigi Fuschi, N. Galiyeva

引用次数: 1

The Impact and Factors Affecting Information and Communication Technology Adoption in Small and Medium-Sized Enterprises: A Perspective from Pakistan 中小企业采用信息通信技术的影响及影响因素:来自巴基斯坦的视角

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Journal of Organisational Studies and Innovation Pub Date : 2022-06-01 DOI: 10.51659/josi.21.145

Muhammad Arsalan Nazir, Raza Saleem Khan

{"title":"The Impact and Factors Affecting Information and Communication Technology Adoption in Small and Medium-Sized Enterprises: A Perspective from Pakistan","authors":"Muhammad Arsalan Nazir, Raza Saleem Khan","doi":"10.51659/josi.21.145","DOIUrl":"https://doi.org/10.51659/josi.21.145","url":null,"abstract":"SMEs are one of the main contributors to job creation and GDP. To ensure the sustainability of their business and meet market needs, the owner-managers these days, switch the functioning of SMEs from traditional to latest technological frameworks. However, even after adoption, local SMEs are still not fully able to exploit and reap the benefits of information and communication technologies (ICTs). To understand this issue, this research focuses on two research objectives. First, it highlights the impact of ICT usage on SMEs. And, second, it tries to identify different factors that affect the ICTs adoption in SMEs. Main contribution of this research is that it extends the Technology Acceptance Model (TAM) on two antecedents of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) as a theoretical framework. For this research, qualitative interviews were conducted from ten (10) owner-managers of SMEs in Pakistan. A careful thematic analysis of interview data reveals the emergence of five different themes: the impact of ICT usage on SMEs, cultural decisions, factors affecting the adoption of ICT in SMEs, entrepreneurial characteristics of owner-managers, and the role of governments and institutional support leading to successful adoption of ICT in SMEs. Findings of this study have significance for SME’s owner-managers, government bodies, and relevant business authorities who wish to address issues pertaining to the adoption and increase in ICT usage among SMEs in Pakistan.","PeriodicalId":41156,"journal":{"name":"Journal of Organisational Studies and Innovation","volume":" ","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43139050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

A review of Business Incubator Model related Literature and Evolution 企业孵化器模式相关文献综述与演进

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Journal of Organisational Studies and Innovation Pub Date : 2021-11-16 DOI: 10.51659/josi.21.162

Nadezhda Galiyeva1, David Luigi Fuschi

引用次数: 1

Impact of national and international celebrity endorsement on consumer purchase intentions 国内和国际名人代言对消费者购买意愿的影响

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Journal of Organisational Studies and Innovation Pub Date : 2021-11-16 DOI: 10.51659/josi.20.135

Shama Razi, Tania Hasan, Zaeem Saqif

引用次数: 1