Business Ethics and Leadership最新文献

{"title":"Workplace Mobbing and the Role of Human Resources Management","authors":"B. Mujtaba, Tipakorn Senathip","doi":"10.21272/bel.4(1).17-34.2020","DOIUrl":"https://doi.org/10.21272/bel.4(1).17-34.2020","url":null,"abstract":"Workplace mobbing and bullying are the most pressing and urgent problems which employees, managers, and executives of most businesses can face in their day-to-day activities. The HR managers are responsible for the effectiveness of the processes in the workplace management and for protecting employees from unfair harassment and humiliation. The systematization of literary sources enabled us to make conclusions that the most common forms of workplace mobbing include the spreading of malicious gossip aimed at ridiculing and bullying the victim in a department or organization. It is quite often that gossip is a malicious tool for distorting personal information that has nothing to do with the victim’s professional competence. In an extreme case, such humiliations may be distributed beyond the office or scope of the employee’s activity. The purpose of the research is to investigate various forms of workplace mobbing as well as its impact on employees, their ability to work in a team, and their effective operation in the company. The article substantiates the role of the HR department in controlling workplace mobbing, the primary function of which is to support the organization’s ability to always improve its work efficiency. Given their job responsibilities, HR managers should focus on the legal, ethical, and socially responsible aspects of the company on the implementation of the policy, which forms team relationships due to the principles of mutual respect and dignity under conditions of an inclusive work environment. Besides, managers can take measures to identify, prevent, and effectively resolve daily differences and conflicts promptly. The purpose of these activities is to help employees behave properly, rationally, and professionally, objectively adhering to policies and instructions, thereby creating a supportive workplace environment. The results of the research can be useful for HR managers to make sure all employees can work in a safe and healthy work environment.\u0000\u0000Keywords: workplace mobbing, mobbing, bullying, harassment, HR management, stonewalling, violence.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123083073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessing the Impact of Friendly Family Practice in Reducing Employee Turnover in Malaysian Private Higher Educational Institutions","authors":"N. Teh","doi":"10.21272/10.21272/bel.6(4).10-22.2022","DOIUrl":"https://doi.org/10.21272/10.21272/bel.6(4).10-22.2022","url":null,"abstract":"The main purpose of the research is to identify the effectiveness of implementing family-friendly practices in reducing turnover amongst academicians in private higher education institutions, with the mediator effect on job satisfaction. Systematization of the literary sources and approaches for solving the employee turnover problem indicates that friendly family practice includes three dimensions: flexible working arrangements, parental leave and childcare benefits. During the investigation, these three variables will be evaluated for their relationship with turnover and whether there is any significant or effective association among the variables. The research proves that for many private higher educational institutions, the expansion required a considerable effort to have knowledgeable academicians and skillful employees. Thus, they could deliver their professions and skills to achieve education goals. However, retaining the employee is always the main issue faced by many institutions and many scholars have formulated strategies to minimise turnover. Most of them claim that if the strategies are properly implemented, organization turnover will be reduced, thus developing a highly committed and motivated employee. Hence, this study has developed five (5) research questions and ten (10) hypotheses. To test the hypotheses, a sample of 316 employees from different educational institutions was selected through a cluster sampling method to respond to the questionnaire. The methodological tools of the conducted research were methods of multivariate statistical analysis, and Structural Equation Modeling (SEM). The outcome of the research provided researchers with an understanding that flexible work arrangements, provision of parental leave and childcare benefits have a significant negative relationship with employee turnover intention. Besides that, the outcome also confirmed that there is a mediation effect of job satisfaction towards family-friendly practices and turnover intention","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123719564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Legal Aspects of Ethical Decision-Making in the Event of Sexual Harassment and Discrimination in the Workplace","authors":"B. George","doi":"10.21272/bel.3(4).34-42.2019","DOIUrl":"https://doi.org/10.21272/bel.3(4).34-42.2019","url":null,"abstract":"Sexual harassment-related complaints in the workplaces have increased multifold in the recent past. It is unclear whether this is because of more frequent harassment incidents because victims feel more emboldened to report, or only because more media reports happen on these complaints these days. Regardless, employers have improved both preventive and recovery mechanisms in order to minimize the incidents, or if they happen, support the victims in the best possible manner and also to protect themselves from adverse judicial scrutiny. While courts do not necessarily consider the job related and psychological consequences of harassment cases, organizations also need to worry about these – even as they build lawsuit-proof systems. In this paper, we discuss five historically important US Supreme Court lawsuits that would later have major consequences for how sexual harassment complaints are dealt within our contemporary workplaces. The five pioneering cases that would be discussed are Meritor v. Vinson; Faragher v. City of Boca Raton; Burlington Industries v. Ellerth; Gebser et al. v. Lago Vista Independent School District; and, Davis v. Monroe County Board of Education. The paper specifically elaborates on the implications of the court decisions upon these cases for subordinate-supervisor and student-teacher relationships in the US universities. Most harassment cases in the university contexts are not between employees but between employees/faculty and customers/students and this makes straightforward interpretation of court rulings difficult. The resultant ambiguity, along with the interest of universities to protect their reputations by suppressing incidents, make pursuing harassment investigations difficult. While these cases did not succeed in providing a saturated sample for generating a cohesive or comprehensive set of guidelines, they nevertheless guided future court judgements and also organizational policies with respect to managing sexual harassment. In the conclusion section of this paper, the author offers a glimpse into newer forms of sexual harassment, particularly those mediated by social media technologies, and offers ways for organizations to deal with them.\u0000Keywords: business ethics, discrimination, sexual harassment, lawsuits, Civil Rights Act of 1964, Universities, Supreme Court, United States.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"6 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113961897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Integrated Reporting in Enhancing Corporate Transparency and Communication","authors":"Marcel Mock, Nicolás Gonzálvez-Gallego, Stefan Razik","doi":"10.21272/bel.5(4).76-89.2021","DOIUrl":"https://doi.org/10.21272/bel.5(4).76-89.2021","url":null,"abstract":"The primary purpose of the research is to analyze and evaluate the prospects for the success of Integrated Reporting in terms of its potential to increase corporate transparency and enhance corporate communication. The relevance of the decision of this scientific problem is that the European Union published a proposal for the Corporate Sustainability Reporting Directive in April 2021 that highlights the importance of intangible assets and value creation. The Directive serves to ensure companies provide consistent and comparable sustainability information. In this context, it places sustainable reporting on par with financial reporting. Systematization of the literary sources and approaches indicates that company reports developed from a financial perspective over the triple bottom line sustainability approach to an integrated approach. Moreover, stakeholders are increasingly demanding more information. Reducing information asymmetries has always been an essential task of company reports. Consequently, the primary purpose of this research is to identify whether Integrated Reporting, according to The International Integrated Reporting Framework, is a successful tool to enhance corporate transparency and communication. Integrated Reporting presents financial and non-financial information against the background of their contribution to value creation. Methodological tools of the research are a research synthesis and meta-analysis literature review. These instruments are developed and enriched using document analysis and systematic content analysis. The research findings suggest that integrated reports enhance transparency and communication, leading to more trust and resilience. Moreover, the results indicate that the principle-oriented framework and the Guiding Principle Materiality enable companies to respond to their specific characteristics to meet the stakeholders’ requirements. The research empirically confirms and theoretically proves that Integrated Reporting can be seen as a suitable instrument for creating greater transparency, thus, a further development step in corporate reporting and communication. Integrated Reporting should therefore not be understood exclusively as a separate reporting tool but rather as a holistic management approach to implement integrated corporate management. The research results are beneficial for academic researchers and practitioners since the research provides an insightful and comprehensive overview of Integrated Reporting. Furthermore, it is also possible to derive practical recommendations for the application of Integrated Reporting.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125555480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Contingent Resource-Based Perspective on Corporate Social Responsibility and Competitive Advantage: A Focus on Transition Countries","authors":"K. Djalilov","doi":"10.21272/bel.6(1).92-108.2022","DOIUrl":"https://doi.org/10.21272/bel.6(1).92-108.2022","url":null,"abstract":"Although many studies investigate the relationship between corporate social responsibility (CSR) and performance, they mainly explore the U.S. and Western developed countries and ignore other emerging economies and transition countries. However, the Contingent Resource-Based View (Contingent RBV) argues that the CSR-performance link varies across different business environments. Due to the absence of relevant research, little is known about the underlying mechanisms associated with the CSR-performance nexus in transition countries. Thus, the aim of this research is to investigate the moderating role of the business environment, namely dynamism, on the CSR-performance relationship in the banking sector of 21 transition countries for the period 2002 to 2014. We specifically chose the period of 2002-2014 as this best captured a mix of turbulent and stable transition countries. This study applied system GMM while exploring an unbalanced panel sample for 319 commercial banks and considering the dynamic nature of bank performance. Moreover, this approach allowed us to control the endogeneity problems successfully. The findings indicated that the direct association between CSR and performance was negative, but the opposite was confirmed when the link was moderated by Dynamism. Specifically, system GMM showed that Total CSR, Community involvement and Environment had a positive association with banks’ competitive advantage in a dynamic context. This study concluded by highlighting the theoretical and managerial implications.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"2001 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125745211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inclusive Sustainable Development in the Caribbean Region: Social Capital and the Creation of Competitive Advantage in Tourism Networks","authors":"Babu George","doi":"10.21272/bel.4(3).119-126.2020","DOIUrl":"https://doi.org/10.21272/bel.4(3).119-126.2020","url":null,"abstract":"In the mainstream parlance, tourism is constructed as conspicuous consumption for the exclusively chosen few. Historically, the term “inclusive” in the tourism industry was exclusively used with all-inclusive tourism. All-inclusive tourism is often quite an unethical approach and is probably the antithesis of inclusive development. Likewise, traditional definitions of sustainable tourism, too, did not stress enough of inclusiveness. The focus of sustainable tourism has been to ensure the sustenance of nature and culture and inclusiveness was just one of the conditions that would support this. This paper attempts to blueprint the idea of inclusive, sustainable tourism – which brings inclusion to sustainable development. Inclusion in the cooperative governance framework activates social capital and thereby, tourism businesses can gain lasting competitive advantage. A special mention about the challenges being faced by the Caribbean tourism destinations is given during the discussion. Caribbean tourism is criticized for its powerful thrust for everything that is unsustainable. The “third way” is gaining traction, but it also excludes certain important voices and stakeholders. For the Caribbean region, ending the Sun-Sea-Sand-Sex model of tourism altogether, all of a sudden is not only impractical but also unsustainable. So, the solutions should reform it with more and more inclusivity and sustainability elements. There is still hope, with a new generation of entrepreneurs armed with a combination of idealism survival spirits. Tourism is now at the center of the inclusive economic development paradigm in the Caribbean, more than ever before. During the discussion, certain myths about inclusive, sustainable tourism are demolished, too: say, it is not who controls tourism but how it is controlled which determines inclusiveness and sustainability; also, there is evidence emerging which indicate that even large scale private enterprises could advance inclusiveness and sustainability provided these results in their competitive advantage and increased profitability; finally, inclusiveness does not necessarily mean sustainability or vice versa.\u0000\u0000Keywords: Inclusive Sustainable Tourism, Ethics, Social Responsibility, Culture, Competitive Advantage, Cooperative Networks, Policy Framework.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129969001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Private Investment and Business Opportunities in Ethiopia: A Case Study of Mettu Town in Ethiopia","authors":"S. Singh","doi":"10.21272/bel.3(4).91-104.2019","DOIUrl":"https://doi.org/10.21272/bel.3(4).91-104.2019","url":null,"abstract":"Investment has a very crucial role from the point of view of national economy. For any country, investment, as well as business ethics, is necessarily to create a good business environment. The rate of growth of the economy and employment is directly related to the level of investment and business ethics. This study mainly concerns about the contribution of private domestic investment towards multidimensional business opportunities including employment creation in Mettu Town of Ethiopia. Its main objective is to assess the contribution of private domestic investment towards employment creation in Mettu town. The research is conducted by using both primary and secondary data. Primary data are collected through interview and questionnaire and secondary data are gathered from published and unpublished materials. The researcher used purpose and systematic random sample techniques as a major advantage of easy administer relatively convenient and less time-consuming. The researcher collected data from 51 investors from a total of 106 investors in the service, industrial and agricultural sectors to assess the contribution of private domestic investments towards employment creation in Mettu town. The method of analysis is the descriptive analysis which includes statistical tools such as table and percentage with interpretation in order to achieve the objective of the study. The results from the descriptive analysis of private domestic investment towards business opportunities and employment creation are found significant despite different challenges of investment such as high-interest rate, lack of capital, high taxation, poor infrastructure, etc. Thus, to achieve private domestic investment the measures include government motivation, good investment policymakers who take a remarkable decision in order to facilitate the growth of investment which results in increasing the participation of private investors.\u0000Keywords: private domestic investment, business opportunities, business ethics employment opportunities, industrial sector, agriculture sector, and government policies.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129260525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Combating Unemployment through Social Entrepreneurship in the European Context","authors":"Loredana Nicoleta Zainea, S. Toma, P. Marinescu, Andrea Chițimiea","doi":"10.21272/BEL.4(4).85-98.2020","DOIUrl":"https://doi.org/10.21272/BEL.4(4).85-98.2020","url":null,"abstract":"Сonsideration of the dynamic changes from the socio-economic environment, social entrepreneurship plays an essential role in the labour market as it creates new jobs, contributes to the improvement of the economic and social position of vulnerable groups in society, and stimulates economic development. The financial crisis from 2008 and the current health crisis, which generated a significant economic crisis and the specific social context existing in each member state, constitute the leading causes that led to a slow convergence rhythm of the labour market at the European Union level. Unemployment and non-employment have a significant impact on the people affected by poverty and the disadvantaged people. A coherent, systematic and sustainable approach to social entrepreneurship is required to generate significant change at the European level. Innovative solutions to current economic, social and environmental challenges are needed since the private or/and public sectors do not fully meet the communities’ existing needs. The aim of the paper is to analyze how social entrepreneurship contributes to the reduction of the unemployment rate, by meeting the objectives set out in the Europe 2020 Strategy, to create a sustainable and inclusive social market economy, and to improve social cohesion. The quantitative method, based on the data found in various international journals, statistical reports and electronic databases, was used by the authors to accomplish the objective of the paper. The paper illustrates that social entrepreneurship is a complex process in which resources are used in an efficiently and effectively way, new skills, competences, and knowledge are accumulated, which turn into social and economic innovation, having a positive impact on productivity and the creation of highly skilled jobs, as well as maximizing the opportunities which lead to social change.\u0000\u0000Keywords: Social Entrepreneurship, Unemployment, European Union, Education.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"22 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129739002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Corporate Social/Environmental Responsibility and Value Creation: Reflections on a Modern Business Management Paradigm","authors":"Marco Taliento, A. Netti","doi":"10.21272/BEL.4(4).123-131.2020","DOIUrl":"https://doi.org/10.21272/BEL.4(4).123-131.2020","url":null,"abstract":"The present article deals with a new, modern business management paradigm founded on both the social and the environmental responsibility of firms intended as powerful instruments to match the issue of sustainability with corporate performance and value creation (thus evolving from the classical shareholder value to a new, more comprehensive, shared value view). The Directive 2013/34/EU required the disclosure of large enterprises and groups’ non-financial and diversity information. At the same time, a growing number of proactive companies that behave with real initiatives more compliant to the so-called Stakeholder Theory have become quite familiar to produce CSR and sustainability reports periodically to share with the community their relevant responsibility actions and achievements (3 P results or triple-bottom-line performance, as a for-profit, people, planet). Such a complex, behavioral, and informative approach follows the corporate governance setting and management strategy within the ethical domain (business ethics). In this perspective, we conduct a systematic research study on the economic literature that showed a focus on the possible relation between the responsible behavior/information and the economic/financial performance of firms, analyzing both the empirical findings and theoretical works significantly investigating the effect of sustainability indicators on financial and market results. According to the general studies, socially responsible policies can produce a positive impact on company performance by many advantages such as the reduction of operating costs and financial risks, an increase of efficiency and competitiveness, the improvement of the company’s reputation, and a related increase in consumer confidence; despite preceding studies pointed out that CSR investments and responsibility policies (representing the result of an agency conflict between managers and shareholders) would generate just an increase in costs and a consequent decline in the performance of companies. The consideration of the ESG (environmental, social, and governance) – which completes the CSR issue – and its new goals in the long run, even as a component of the holistic enterprise risk management system, finally enables us to reinterpret the fundamental competitive advantage of firms in a sustainability key. In particular, the environmental, social, and governance extra-performance over the industry may show to be more ‘value-relevant’ than the absolute ESG ratings itself. In conclusion, the social, environmental, and governance responsibilities (to all stakeholders) are building a set of dynamic capabilities and actions which reveal a new competitive (X) Factor of the modern corporation.\u0000\u0000Keywords: CSR, Environmental-Social-Governance, Economic Performance, Value Creation; Stakeholder Theory, Sustainability Disclosure.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129440166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Take a Knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany","authors":"C. Giebe, L. Löffler, S. Schneider","doi":"10.21272/bel.4(1).92-105.2020","DOIUrl":"https://doi.org/10.21272/bel.4(1).92-105.2020","url":null,"abstract":"The article deals with the research of opportunities and prospects to use “Take a knee” protest in professional sports for Nike marketing purposes in terms of influencing customer loyalty to that brand. The action “Take a knee” became widely known in 2016, when the coloured quarterback of the San Francisco 49ers, Colin Kaepernick, knelt in protest while singing the national anthem of the United States of America before several games to denounce police violence against blacks and coloured people. In 2017 the European community for professional sports firstly supported that action, when Hertha BSC’s Bundesliga team went down on their knees before the kick-off of a Bundesliga game to demonstrate for diversity, tolerance and responsibility. Since Hertha BSC is equipped with the sporting goods of Nike manufacturer, the article suggested and tested the hypothesis that “Take a knee” could have an impact on customer loyalty growth to the Nike brand. The systematization of the relevant literature sources and approaches to study the demand for sports goods indicates the lack of comprehensive research on the analysis regarding the impact of the atypical advertising measures on consumer behaviour. Based on the systematization of literary sources, the article identifies the controversy of marketing activities with people who engage in politics. Furthermore, the article defines the moral role of individual athletes or teams of different sports using the example of American football and football (also known as soccer). The methodological basis of the study was analytical and comparative methods, methods of analysis, synthesis, and logical generalization. The paper presents the results of an empirical analysis based on a survey of potential customers of sporting goods in Germany in early 2020 with a sample size of 135 respondents. The authors substantiate the importance of continuous and systematic work by the advertising companies aimed at attracting famous people who are politically engaged in advertising companies as a guarantee of increasing customer loyalty. The results of the study can be useful for both business and advertising companies in terms of the choice of marketing communication tools between manufacturer and customer.\u0000\u0000Keywords: advertising, business ethics, competitiveness, customer loyalty, marketing, Nike, sport and politics, Take a Knee.","PeriodicalId":410560,"journal":{"name":"Business Ethics and Leadership","volume":"76 10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128067304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}