Journal of Marketing & Supply Chain Management最新文献

The State of Technology Innovation in Nigeria: Trends, Challenges and Opportunities 尼日利亚的技术创新状况：趋势、挑战和机遇

Journal of Marketing & Supply Chain Management Pub Date : 2024-06-04 DOI: 10.47363/jmscm/2024(3)150

Pratik Bansal

引用次数: 0

Implementing a VDA-Triggered Compliance System in Fleet Management: A Novel Approach 在车队管理中实施 VDA 触发的合规系统：一种新方法

Journal of Marketing & Supply Chain Management Pub Date : 2024-02-29 DOI: 10.47363/jmscm/2024(3)121

Sahil Nyati

引用次数: 0

Enhancing Fleet Management: A Novel Approach to Vehicle-Device Association using Mobile Administration 加强车队管理：利用移动管理实现车辆与设备关联的新方法

Journal of Marketing & Supply Chain Management Pub Date : 2024-02-29 DOI: 10.47363/jmscm/2024(3)122

Sahil Nyati

引用次数: 0

Measuring Online Customer Satisfaction Based on Customer Reviews: Topic Modeling Method Using Latent Dirichlet Allocation (LDA) Algorithm 基于客户评论衡量在线客户满意度：使用潜在德里希勒分配（LDA）算法的主题建模方法

Journal of Marketing & Supply Chain Management Pub Date : 2024-02-29 DOI: 10.47363/jmscm/2024(3)120

Gehan S Dhameeth

{"title":"Measuring Online Customer Satisfaction Based on Customer Reviews: Topic Modeling Method Using Latent Dirichlet Allocation (LDA) Algorithm","authors":"Gehan S Dhameeth","doi":"10.47363/jmscm/2024(3)120","DOIUrl":"https://doi.org/10.47363/jmscm/2024(3)120","url":null,"abstract":"Companies invest significant resources in retaining their customers. Nonetheless, organizations have witnessed customer attrition due to inadequate loyalty. This trend is particularly prevalent among online customer bases. The root cause of this issue lies in the absence of an effective tool for measuring online customer satisfaction that surpasses the capabilities of existing methods. To address this concern, a quantitative study explored the dimensions of online customer satisfaction measurement and established a model applicable across industries for gauging and predicting online customer satisfaction. This was accomplished by conducting an online survey via SurveyMonkey with 384 respondents, employing supervised and unsupervised machine learning techniques in conjunction with the topic modeling algorithm, Latent Dirichlet Allocation (LDA). The findings of this study revealed a significant relationship between predictor variables such as navigation, playfulness, information quality, trust, personalization, and responsiveness and the target variable, online customer satisfaction, employing multiple linear modeling (LSM). Furthermore, it was observed that this phenomenon transcends age groups, impacting both younger and older customers alike. However, it is essential to acknowledge certain limitations, including the risk of overfitting, challenges in establishing external validity, a narrow focus on the retail sector (B2C), and a restricted scope limited to the United States market.","PeriodicalId":408979,"journal":{"name":"Journal of Marketing & Supply Chain Management","volume":"13 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140410033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Investigating the Supply Chain Logistic Issues for SMEs Service Quality in Pakistan 调查巴基斯坦中小企业服务质量的供应链物流问题

Journal of Marketing & Supply Chain Management Pub Date : 2023-12-31 DOI: 10.47363/jmscm/2023(2)116

Daud Abdul, Muhammad Asif Khan

{"title":"Investigating the Supply Chain Logistic Issues for SMEs Service Quality in Pakistan","authors":"Daud Abdul, Muhammad Asif Khan","doi":"10.47363/jmscm/2023(2)116","DOIUrl":"https://doi.org/10.47363/jmscm/2023(2)116","url":null,"abstract":"Small and Medium-sized Enterprises (SMEs) are more adaptable because of their size and straightforward structure; they will be better able to take advantage of changes and innovation. SMEs are common in the nation and have significantly increased Pakistan’s GDP. To achieve and guarantee these SMEs’ effective performance, they must improve the quality of their services. For this reason, the current study has looked into the significance of Supply Chain Integration (SCI). The present research has adopted a “quantitative research design” to conduct the study. Concerning the research framework, the independent variable is supplying chain logistic issues that impact SME service quality through the mediation of supply chain integration. There are two methods adopted for the data analysis. Firstly, the statistical package for social sciences (SPSS) is employed for the demographic outcomes. Secondly, regression, reliability and validity analysis are carried through the Structural Equation Model (SEM). The results of the study indicated the six linkages. Firstly, the association of High Cost of Information Technology (HCI) positively impacts Coordination and collaboration. Secondly, Quality Logistic Personnel (QLP) is positively and significantly associated with Commitment and competence. Thirdly, HCI indicated a positive link with Coordination and collaboration. Fourthly, QLP expresses a positive and significant relationship with Coordination and collaboration. Fifthly, QLP demonstrated a positive and significant association with Creativeness and customisation. Finally, QLP showed insignificant negative results with Coordination and collaboration. The present study holds greater significance in this regard. The study provides valuable insights to the employees or workforce of SME businesses to supervise or rationally monitor their supply chain performance. The service quality of SMEs has been measured through commitment and competence, creativity and customization, and coordination & collaboration of sales logistic personnel.","PeriodicalId":408979,"journal":{"name":"Journal of Marketing & Supply Chain Management","volume":"20 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139131618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pricing for Water Conservation and Equity Consideration: The Case of Texas 水资源保护定价与公平考虑:以德克萨斯州为例

Journal of Marketing & Supply Chain Management Pub Date : 2023-09-30 DOI: 10.47363/jmscm/2023(2)115

Hien H. Nguyen, Kevin Siqueira

引用次数: 0

AI-Enabled Learning and Development: Hr’s New Paradigm 人工智能支持的学习与发展：人力资源的新范式

Journal of Marketing & Supply Chain Management Pub Date : 2023-06-30 DOI: 10.47363/jmscm/2023(2)117

Ramesh Nyathani

引用次数: 0

Economic Evolution of The Nigerian Telecommunication Industry: Emne’s and Downstream Value Chain Transmission 尼日利亚电信业的经济演化:Emne和下游价值链传递

Journal of Marketing & Supply Chain Management Pub Date : 2023-06-30 DOI: 10.47363/jmscm/2023(2)113

C. Okoyeuzu, Nelson N. Nkwor, A. Arize, E. Kalu, Anthonia C Achu

{"title":"Economic Evolution of The Nigerian Telecommunication Industry: Emne’s and Downstream Value Chain Transmission","authors":"C. Okoyeuzu, Nelson N. Nkwor, A. Arize, E. Kalu, Anthonia C Achu","doi":"10.47363/jmscm/2023(2)113","DOIUrl":"https://doi.org/10.47363/jmscm/2023(2)113","url":null,"abstract":"Recent developments in the Nigerian telecommunication industry have significantly been attracting multinational investors from emerging markets into the country, especially from African and Asian countries. This has led to massive influx of investors into the country’s Global System for Mobile (GSM)communications market since 2001. This paper investigates the value chain effect of these developments on the telecommunications sector of the Nigerian economy. There is focus on the industry itself, subsidiary industries as well as the downstream value chain creation arising from the influx of emerging markets multinational enterprises (EMNEs) into the sector. Using basic statistical techniques, the study finds that the entrance of the multinational investors into the industry following the market liberalization policy of 1999 has not only created a vibrant telecommunications market but also enhanced the value chain on the Nigerian economy at large. The findings of this study provide further insight into the value chain creation debate as it concerns the telecommunications industry not just in Nigeria but in countries of similar economic stature and structure. Additionally, the findings are important to the regulators and policy makers in developed and developing economies alike, for evidence-based policies.","PeriodicalId":408979,"journal":{"name":"Journal of Marketing & Supply Chain Management","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123750673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Study of Virtual Land Measurement and Influencing Factors of Cotton Trade in China 中国棉花贸易虚拟土地计量及影响因素研究

Journal of Marketing & Supply Chain Management Pub Date : 2022-12-31 DOI: 10.47363/jmscm/2022(1)111

Leona Zhang

{"title":"Study of Virtual Land Measurement and Influencing Factors of Cotton Trade in China","authors":"Leona Zhang","doi":"10.47363/jmscm/2022(1)111","DOIUrl":"https://doi.org/10.47363/jmscm/2022(1)111","url":null,"abstract":"Based on China’s current cotton industry development situation, cotton trade scale and cotton trading partner countries, the researchers measure and analyze the total import and export volume of cotton on the virtual land between 1980 and 2021, calculate the virtual land content of cotton imported and exported to China from these countries based on their respective cotton yield per area, analyze the reasons for the net import of virtual land in China’s cotton trade and use Multiple Linear Regression on Stata to discuss the factors that influence the net import of virtual land in China’s cotton trade. The research results find out that China is the net importer of virtual land in the cotton trade and the trade is highly geographically concentrated. Domestic supply meeting demand tends to be the cotton consumption trend, and the net import of cotton virtual land is affected by both external and internal factors. Finally, the researchers suggest that China should promote the diversity of cotton import in the context of securing cotton import, raise global cotton trade efficiency through establishing standardized cotton tariffs, accelerate multilateral free trade, build premium global cotton value chain, establish friendly international relations, actively implement the cotton “go global” strategy and stimulate domestic market liberalization.","PeriodicalId":408979,"journal":{"name":"Journal of Marketing & Supply Chain Management","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121144377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Results of Volatility Index on Stock Market Returns 波动性指数对股票市场收益的影响

Journal of Marketing & Supply Chain Management Pub Date : 2022-09-30 DOI: 10.47363/jmscm/2022(1)109

Sanjeev Dori, G. Amruta

引用次数: 0

Journal of Marketing &amp; Supply Chain Management最新文献

Journal of Marketing & Supply Chain Management最新文献