Romanian Journal of Communication and Public Relations最新文献

Barriers of Information and Communication Technologies (ICT): Narratives of Older Users and Their Facilitators 信息和通信技术（ICT）的障碍：老年用户及其促进者的叙述

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Romanian Journal of Communication and Public Relations Pub Date : 2024-02-24 DOI: 10.21018/rjcpr.2023.3.443

G. Rapolienė, Margarita Gedvilaitė-Kordušienė, Vaida Tretjakova

{"title":"Barriers of Information and Communication Technologies (ICT): Narratives of Older Users and Their Facilitators","authors":"G. Rapolienė, Margarita Gedvilaitė-Kordušienė, Vaida Tretjakova","doi":"10.21018/rjcpr.2023.3.443","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.3.443","url":null,"abstract":"As world populations are ageing, more attention is given to the social and digital inclusion of older people. The level of ICT non-use among older adults in Lithuania is significantly higher than in Western European countries. In 2023, 29% of the Lithuanian population aged 65–74 had never used the Internet, while in most Western countries, this share varied between 2 and 8%. Insufficient research efforts in Eastern and Central Europe prompted this study to explore the barriers to ICT use in Lithuania based on qualitative semi-structured interviews with older users (N=36) and their facilitators (N=9). The difficulties revealed by the study are divided into three groups. First, the participants found it difficult to adjust to the technologies as a unique system (to understand its specific principles of functioning, to deal with information on English and technical language). Second, their psychological relationship with the unknown and complex subject have caused some problems, as they faced a spectrum of fears, insecurity, the shame of not knowing, the experience of one’s limitations, lack of patience. Third, changes that informants relate to old age like diminishing motivation to engage with innovations, learning difficulties, and bodily changes (sensitivity of fingers, weakening sight and memory) constituted additional barriers for older ICT users. To overcome the barriers, access to mentoring and consulting would be beneficial.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140435015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Stress Factors and Ways of Coping for Public Relations Professionals in Romania 罗马尼亚公共关系专业人员的压力因素和应对方法

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Romanian Journal of Communication and Public Relations Pub Date : 2024-02-24 DOI: 10.21018/rjcpr.2023.3.444

A. Răceanu, Andreea Nicoleta Deliu-Pasol

{"title":"Stress Factors and Ways of Coping for Public Relations Professionals in Romania","authors":"A. Răceanu, Andreea Nicoleta Deliu-Pasol","doi":"10.21018/rjcpr.2023.3.444","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.3.444","url":null,"abstract":"The purpose of this paper is to investigate stress-related experiences and coping solutions for public relations (PR) professionals, as relevant dimensions related to their well-being, creativity, and outcomes. The framework of the study is linked to the state of the PR profession, its role, and potential developments. It is based on qualitative research, using in-depth semi-structured interviews with seventeen senior professionals in PR from companies in Romania. The thematic analysis revealed, from a top-level professionals’ perspective, that Romanian PR activity is still a very fluid one and its role and value are not yet clearly integrated. This generates important levels of negative stress for PR professionals. Besides that, positive stress is associated to PR activity for enthusiastic PR professionals. The findings underline a series of seven stress factors and three categories of solutions for coping, involving the professionals but also academia, professional bodies, and, eventually, organizations. The authors of this study emphasize the importance of supporting the development of the profession as a premise for more positive working experiences of PR professionals. This can be achieved by precisely using PR tools, to establish a set of clear standards and increase PR literacy for non-PR people, both for the benefit of PR professionals and those who pay for their services. The lack of a coherent framework on the role of PR brings many challenges to the activity of PR professionals. The negative stress they perceive in daily activity is partially an extension of the fragmented and incomplete development of the PR profession, and the multivariate and disconnected pace regarding advances in theory and practice in the field. These must be considered and addressed equally within PR research, training and education, practice, and PR-dedicated associations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Use of Facebook Accounts with Inauthentic Behavior in Elections: The Romanian Presidential Election Case 在选举中使用具有不真实行为的 Facebook 账户：罗马尼亚总统选举案例

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Romanian Journal of Communication and Public Relations Pub Date : 2024-02-24 DOI: 10.21018/rjcpr.2023.3.445

Bogdan Oprea

{"title":"Use of Facebook Accounts with Inauthentic Behavior in Elections: The Romanian Presidential Election Case","authors":"Bogdan Oprea","doi":"10.21018/rjcpr.2023.3.445","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.3.445","url":null,"abstract":"Astroturfing, trolling, bots, false amplifiers and social media accounts with inauthentic behavior are used in online political communication even if they have a real-world dangerous effect on democratic systems. Some of these activities are involving users that are over-proportionally active in relation to the mean. This explanatory research sought to determine whether such hyperactive users are utilized to share political posts to create an impression of popularity for a specific political message and, thus, to influence the recommendation algorithms of social networks in order to increase the exposure of political messages. In this study, I analyzed the most shared posts during the election campaign on the official Facebook pages of the first three ranked candidates in the 2019 Romanian presidential election. The research revealed an average of 18.3% of shares were made by hyperactive users on their own timeline or in different Facebook groups, with users that shared the same post for 69 times. Furthermore, I identified some of the characteristics of hyperactive users’ accounts based on their public social media profile, which may helps understand the specifics of these accounts. The results show that election communication involves activities considered by Facebook to be a practice of „manipulating public opinion“ and of „manipulating political discussion“ (Weedon et al., 2017, p. 5).","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Book review of 'Advertising and Consumer Society: A Critical Introduction' (Second Edition), by Nicholas Holm, Routledge, 2023, 224 pages 广告与消费社会》书评：广告与消费社会：批判性导论》（第二版），尼古拉斯-霍尔姆著，Routledge 出版社，2023 年，224 页

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Romanian Journal of Communication and Public Relations Pub Date : 2024-02-24 DOI: 10.21018/rjcpr.2023.3.446

Maria Macarov-Burnichi

引用次数: 0

Consumers’ Gendered Responses to Influencer Marketing: A Research Synthesis 消费者对影响者营销的性别反应：研究综述

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.398

N. Apostol

{"title":"Consumers’ Gendered Responses to Influencer Marketing: A Research Synthesis","authors":"N. Apostol","doi":"10.21018/rjcpr.2023.2.398","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.398","url":null,"abstract":"This review distills consumers’ responses to influencer advertising based on their gender. There is a growing literature on influencer marketing, but there is no systematization of the findings related to gender, although this variable is pivotal in shaping consumers’ attitudes. To cover this gap, a mapping literature review which uses a thematic approach was undertaken. The literature search in Scopus and Web of Science returned 18 studies published between 2011 and May 2022, which were eligible as they offer empirical confirmation regarding the gendered outcomes of influencer marketing. All studies focus on consumers with cisgender identities. Descriptive data concerning the main findings about gender, the proximal source, and product/service categories were extracted. The results are synthesized in factors associated with (i) female consumers, (ii) male consumers, and (iii) cross-gender patterns. They reveal the importance of gender congruity amongst female consumers and the link between a positive attitude towards the endorser and persuasive message receptivity. Male consumers’ responsiveness displays a less predictable sequence, as it is enhanced to a higher degree by the persuasive message per se. The findings suggest that in matters of susceptibility to influencer advertising, the gender difference hypothesis holds the upper hand by comparison to the gender convergence in regard to consumers’ attitudes.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138590640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Algorithmically Mediated Nostalgia through Recordings of Post-Communist Parties on TikTok and Instagram 通过记录 TikTok 和 Instagram 上的后共产主义聚会，用算法调解怀旧情绪

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.400

Anca Țenea

引用次数: 0

Book review The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, Bantam Press, 2021, 240 pages 书评《不和平的时代》：连通性如何引发冲突》，马克-伦纳德著，班坦出版社，2021年，240页

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.401

Cătălina Nastasiu

引用次数: 0

The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers 罗马尼亚育儿影响者对 "好父母 "的话语建构

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.399

Florența Toader

{"title":"The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers","authors":"Florența Toader","doi":"10.21018/rjcpr.2023.2.399","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.399","url":null,"abstract":"This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138594279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Other Side of the Coin: An Analysis by Turkish Public Relations Professionals on the Qualifications of Public Relations Academics and Curricula 硬币的另一面:土耳其公共关系专业人士对公共关系学者资格和课程的分析

Romanian Journal of Communication and Public Relations Pub Date : 2023-04-01 DOI: 10.21018/rjcpr.2023.1.352

Burcu Oksuz, Tevhide Serra Gorpe

{"title":"The Other Side of the Coin: An Analysis by Turkish Public Relations Professionals on the Qualifications of Public Relations Academics and Curricula","authors":"Burcu Oksuz, Tevhide Serra Gorpe","doi":"10.21018/rjcpr.2023.1.352","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.1.352","url":null,"abstract":"This study aims to investigate the opinions and perceptions of senior Turkish public relations practitioners on the knowledge, skills, competencies, and personal attributes of public relations academics and public relations curriculums. A total of 20 semi-structured interviews were conducted with public relations practitioners working in corporations or consultancies. Results show that the top knowledge areas for public relations practitioners include sociology, psychology, and communication, the most prominent skills include communication skills, IT skills, and visioning, the most important personal attributes include good image, sensitivity/humanity, and life-long learner, and the top competencies are performing and creating. Practical knowledge is as important as theoretical knowledge. Public relations professionals have respect for public relations academics, appreciate their input, but they suggest that the public relations curriculum should be improved and that the graduates should be better informed. This paper also reveals how a dialogue can be established between Turkish public relations academics and professionals. The collected data were analyzed under the guidance of Wengers’ communities of practice framework, and suggestions for forming communities of practice were proposed by taking the dimensions of events, leadership, connectivity, membership, learning projects, and artifacts into account. By providing data from Turkey, the findings of this work can help us improve industry–academia ties and subsequently contribute to the professionalization of public relations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135722781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Developing a Digital and Traditional Political Participation (DTPP) Scale for Youth: A Validity and Reliability Study 编制青年数位与传统政治参与量表:效度与信度研究

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Romanian Journal of Communication and Public Relations Pub Date : 2023-04-01 DOI: 10.21018/rjcpr.2023.1.351

Zafer Kuș, Michele Bertani, Loredana Ivan, Hilal Mert

引用次数: 0