Romanian Journal of Communication and Public Relations最新文献

Consumers’ Gendered Responses to Influencer Marketing: A Research Synthesis 消费者对影响者营销的性别反应：研究综述

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.398

N. Apostol

{"title":"Consumers’ Gendered Responses to Influencer Marketing: A Research Synthesis","authors":"N. Apostol","doi":"10.21018/rjcpr.2023.2.398","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.398","url":null,"abstract":"This review distills consumers’ responses to influencer advertising based on their gender. There is a growing literature on influencer marketing, but there is no systematization of the findings related to gender, although this variable is pivotal in shaping consumers’ attitudes. To cover this gap, a mapping literature review which uses a thematic approach was undertaken. The literature search in Scopus and Web of Science returned 18 studies published between 2011 and May 2022, which were eligible as they offer empirical confirmation regarding the gendered outcomes of influencer marketing. All studies focus on consumers with cisgender identities. Descriptive data concerning the main findings about gender, the proximal source, and product/service categories were extracted. The results are synthesized in factors associated with (i) female consumers, (ii) male consumers, and (iii) cross-gender patterns. They reveal the importance of gender congruity amongst female consumers and the link between a positive attitude towards the endorser and persuasive message receptivity. Male consumers’ responsiveness displays a less predictable sequence, as it is enhanced to a higher degree by the persuasive message per se. The findings suggest that in matters of susceptibility to influencer advertising, the gender difference hypothesis holds the upper hand by comparison to the gender convergence in regard to consumers’ attitudes.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"107 5","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138590640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Algorithmically Mediated Nostalgia through Recordings of Post-Communist Parties on TikTok and Instagram 通过记录 TikTok 和 Instagram 上的后共产主义聚会，用算法调解怀旧情绪

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.400

Anca Țenea

引用次数: 0

Book review The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, Bantam Press, 2021, 240 pages 书评《不和平的时代》：连通性如何引发冲突》，马克-伦纳德著，班坦出版社，2021年，240页

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.401

Cătălina Nastasiu

引用次数: 0

The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers 罗马尼亚育儿影响者对 "好父母 "的话语建构

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Romanian Journal of Communication and Public Relations Pub Date : 2023-12-07 DOI: 10.21018/rjcpr.2023.2.399

Florența Toader

{"title":"The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers","authors":"Florența Toader","doi":"10.21018/rjcpr.2023.2.399","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.399","url":null,"abstract":"This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"24 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138594279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Other Side of the Coin: An Analysis by Turkish Public Relations Professionals on the Qualifications of Public Relations Academics and Curricula 硬币的另一面:土耳其公共关系专业人士对公共关系学者资格和课程的分析

Romanian Journal of Communication and Public Relations Pub Date : 2023-04-01 DOI: 10.21018/rjcpr.2023.1.352

Burcu Oksuz, Tevhide Serra Gorpe

{"title":"The Other Side of the Coin: An Analysis by Turkish Public Relations Professionals on the Qualifications of Public Relations Academics and Curricula","authors":"Burcu Oksuz, Tevhide Serra Gorpe","doi":"10.21018/rjcpr.2023.1.352","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.1.352","url":null,"abstract":"This study aims to investigate the opinions and perceptions of senior Turkish public relations practitioners on the knowledge, skills, competencies, and personal attributes of public relations academics and public relations curriculums. A total of 20 semi-structured interviews were conducted with public relations practitioners working in corporations or consultancies. Results show that the top knowledge areas for public relations practitioners include sociology, psychology, and communication, the most prominent skills include communication skills, IT skills, and visioning, the most important personal attributes include good image, sensitivity/humanity, and life-long learner, and the top competencies are performing and creating. Practical knowledge is as important as theoretical knowledge. Public relations professionals have respect for public relations academics, appreciate their input, but they suggest that the public relations curriculum should be improved and that the graduates should be better informed. This paper also reveals how a dialogue can be established between Turkish public relations academics and professionals. The collected data were analyzed under the guidance of Wengers’ communities of practice framework, and suggestions for forming communities of practice were proposed by taking the dimensions of events, leadership, connectivity, membership, learning projects, and artifacts into account. By providing data from Turkey, the findings of this work can help us improve industry–academia ties and subsequently contribute to the professionalization of public relations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135722781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Developing a Digital and Traditional Political Participation (DTPP) Scale for Youth: A Validity and Reliability Study 编制青年数位与传统政治参与量表:效度与信度研究

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Romanian Journal of Communication and Public Relations Pub Date : 2023-04-01 DOI: 10.21018/rjcpr.2023.1.351

Zafer Kuș, Michele Bertani, Loredana Ivan, Hilal Mert

引用次数: 0

Predictability: The Missing Variable in Public Relations 可预测性:公共关系中缺失的变量

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Romanian Journal of Communication and Public Relations Pub Date : 2023-04-01 DOI: 10.21018/rjcpr.2023.1.353

Douglas Wilbur

引用次数: 0

Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products 副社会关系对社交媒体网红声誉信号与美容产品购买意愿的中介作用

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Romanian Journal of Communication and Public Relations Pub Date : 2022-12-01 DOI: 10.21018/rjcpr.2022.3.348

Surug Saleh Taher, T. Chan, Izzal Asnira Zolkepli, M. Sharipudin

引用次数: 1

Predictors of Engagement on Social Media and Instant Messaging Platforms during the COVID-19 Pandemic: Evidence from Romania COVID-19大流行期间社交媒体和即时通讯平台参与度的预测因素:来自罗马尼亚的证据

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Romanian Journal of Communication and Public Relations Pub Date : 2022-12-01 DOI: 10.21018/rjcpr.2022.3.346

Nicoleta Corbu, A. Bârgăoanu, Flavia Durach, Oana Ștefăniță

引用次数: 0

Image Repair Strategies in Public Relations Crisis: A Case Study of Real Madrid’s Response Strategies to the Bernabeu Leaked Audio Scandal 公关危机中的形象修复策略——以皇马对伯纳乌泄密事件的应对策略为例

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Romanian Journal of Communication and Public Relations Pub Date : 2022-12-01 DOI: 10.21018/rjcpr.2022.3.347

Moeen Koa

{"title":"Image Repair Strategies in Public Relations Crisis: A Case Study of Real Madrid’s Response Strategies to the Bernabeu Leaked Audio Scandal","authors":"Moeen Koa","doi":"10.21018/rjcpr.2022.3.347","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.3.347","url":null,"abstract":"In July 2021, Real Madrid president Florentino Pérez was in the midst of a controversial leaked audio crisis in which he heavily criticized some historical icons of the team, such as Iker Casillas, Raúl González, Cristiano Ronaldo, and Luís Figo. The leaked audio clips by El Confidencial newspaper and secretly recorded ages ago by José Antonio Abellán ignited a firestorm of criticism that threatened Pérez’s reputation and integrity. Pérez offered an official statement to repair his damaged image. This article analyzes and evaluates his image repair messages, which relied heavily on reducing offensiveness. It seems that his defense helped to dispel the cloud surrounding him, as Figo accepted Pérez’s apology and adopted his point of view that the comments were taken out of context. Pérez succeeded in minimizing the event to the extent that the media shrank their discussion. He attempted to create new beliefs about El Confidencial and Abellán by attacking the accuser by undermining their credibility and honesty to diminish the attack. By employing the transcendence strategy, he tried to place the leaked audio clips issue in a broad context in a different frame of reference – the European Super League debate. Using transcendence and attacking the accuser helped Real Madrid frame the crisis in a way that backfired on the accuser. The findings of this study have significant implications for understanding how leaders at the helm of power of top sports clubs might communicate during a crisis and underscores the potential importance of image repair in sports organizations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"27 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80433950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2