Romanian Journal of Communication and Public Relations最新文献_第5页

Facebook and Public Relations in Higher Education Facebook与高等教育中的公共关系

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Romanian Journal of Communication and Public Relations Pub Date : 2019-04-01 DOI: 10.21018/RJCPR.2019.1.268

Ludvík Eger, Dana Egerová, Miroslav Krystoň

{"title":"Facebook and Public Relations in Higher Education","authors":"Ludvík Eger, Dana Egerová, Miroslav Krystoň","doi":"10.21018/RJCPR.2019.1.268","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.268","url":null,"abstract":"Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72559733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany 罗马尼亚和德国用户对社交媒体影响者可信度的看法

IF 0.6

Romanian Journal of Communication and Public Relations Pub Date : 2019-04-01 DOI: 10.21018/RJCPR.2019.1.269

D. Balaban, Maria Mustățea

{"title":"Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany","authors":"D. Balaban, Maria Mustățea","doi":"10.21018/RJCPR.2019.1.269","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.269","url":null,"abstract":"The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80508742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 55

The Marketing Values in News Production 新闻生产中的营销价值

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Romanian Journal of Communication and Public Relations Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.266

K. Tahat

引用次数: 0

Cultural Ethos Constructed in Press Titles and Their Translation 报刊标题的文化气质建构及其翻译

IF 0.6

Romanian Journal of Communication and Public Relations Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.263

M. Antoniou

{"title":"Cultural Ethos Constructed in Press Titles and Their Translation","authors":"M. Antoniou","doi":"10.21018/RJCPR.2018.3.263","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.263","url":null,"abstract":"The present study explores, from a contrastive point of view, the conditions that rule the political discourse in terms of linguistic politeness. By contrasting the data (examples drawn from press titles, mainly the French journal Le Monde Diplomatique and its’ translations into Greek), we will be able to discover the underlying operations and constraints that regulate the use of such markers and to reach conclusions about the existence or not of symmetrical uses of our two languages. The theoretical framework followed is that of Brown and Levinson and the one of the Theory of Enunciation. \u0000In the case of press titles translation, despite the possibility of using symmetrical structures in source text as well as in target text, different structures are mostly preferred. This discrepancy leads to hypothesis about different linguistic attitudes of each linguistic community reflected explicitly by the use of different syntactic/lexical markers. It is this awareness that enabled Brown and Levinson (1987: 248) to consider cross-cultural variation and recognise that some societies may be oriented towards one or the other type of politeness (i.e. negative or positive)», formulating the so called cultural ethos of each linguistic community.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84610182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Ready for the Homeland 为祖国做好准备

IF 0.6

Romanian Journal of Communication and Public Relations Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.264

Katarina Damčević, Filip Rodik

{"title":"Ready for the Homeland","authors":"Katarina Damčević, Filip Rodik","doi":"10.21018/RJCPR.2018.3.264","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.264","url":null,"abstract":"The article analyzes nationalistically motivated online hate speech on selected right-wing public Facebook pages in Croatia. The rise of historical revisionism and populism paved the way for the growing presence of hate speech, with the most salient example being the resurfacing of the World War II fascist salute Za dom spremni (“Ready for the Homeland”) across different communicative situations. We account for the online dynamic of Za dom spremni as well as for the most frequent expressions of xenophobia that accompany the salute by presenting data gathered between 2012 – 2017 using Facebook Graph API. From the total of 4.5 million postings published by readers, those containing Za dom spremni and its variations were filtered and followed by the frequency and prevalence of the accompanying notions. By relying on cultural semiotics, we highlight the socio-communicative functions of hate speech on two levels. Firstly, the notion of the semiosphere helps us illustrate how hate speech is used to reproduce the idea of Croatianness as the dominant self-description. Secondly, we examine how the dominant self-description maintains the boundary between us and the other by merging diverse textual fragments and how their perseverance depends on the communicative situations they enter online.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89135091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Semiosis in Communication: Differences and Similarities 交际中的符号学:异同

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Romanian Journal of Communication and Public Relations Pub Date : 2018-12-01 DOI: 10.21018/rjcpr.2018.3.262

Nicolae-Sorin Drăgan

引用次数: 1

Left/Right Polarity in Gestures and Politics 手势和政治中的左右极性

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Romanian Journal of Communication and Public Relations Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.265

Nicolae-Sorin Drăgan

引用次数: 1

Review of The Age of Sharing by Nicholas A. John, Polity Press, Cambridge, UK, 2017, 200 pages 尼古拉斯·a·约翰《分享时代》书评，英国剑桥Polity出版社2017年版，200页

IF 0.6

Romanian Journal of Communication and Public Relations Pub Date : 2018-07-01 DOI: 10.21018/RJCPR.2018.2.260

Veronica Ioana Ilieș

引用次数: 0

Media Construction of Sport Celebrities as National Heroes 体育名人作为民族英雄的媒体建构

IF 0.6

Romanian Journal of Communication and Public Relations Pub Date : 2018-07-01 DOI: 10.21018/RJCPR.2018.2.257

Diana-Luiza Dumitriu

{"title":"Media Construction of Sport Celebrities as National Heroes","authors":"Diana-Luiza Dumitriu","doi":"10.21018/RJCPR.2018.2.257","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.2.257","url":null,"abstract":"Within the broader media-sport nexus framework, sport is known for providing not only engaging performances for the entertainment market, but also important symbolic capital in terms of national identity and public diplomacy. The present paper looks at how these dimensions overlap, focusing on the centrality of the media logic within the dynamics of the social field of sport and its corollary celebrization imagery. The aim of the paper is, thus, to identify the contextual aspects and the legitimation strategies mobilized through media discourses in the overlap of the star status and the national hero image of a sport actor. When and how does media crown an athlete with the national hero aura? What does this national hero status involve in terms of identity and identification mechanisms? Focusing on a corpus of 310 online articles and 12 Facebook highlights published by two main Romanian sport newspapers during the 2014 Roland Garros Tournament, the study discusses the media construction of the raising sport star, Simona Halep (i.e. first Romanian tennis player to enter Top 3 WTA), as national hero. The analysis examines not only the symbolic power of the sport performances as national identity resources and celebrity input, but also the engaging deliberative spaces that emerge along with the national hero frame and the hybrid form of civic celebrity practices involved in legitimizing it.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89355242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Senior Citizens and the European Union. A Romanian Perspective 老年人与欧盟。罗马尼亚人的视角

IF 0.6

Romanian Journal of Communication and Public Relations Pub Date : 2018-07-01 DOI: 10.21018/rjcpr.2018.2.258

Georgiana Udrea, Laura Andreea Ticoiu

引用次数: 0