{"title":"罗马尼亚育儿影响者对 \"好父母 \"的话语建构","authors":"Florența Toader","doi":"10.21018/rjcpr.2023.2.399","DOIUrl":null,"url":null,"abstract":"This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers\",\"authors\":\"Florența Toader\",\"doi\":\"10.21018/rjcpr.2023.2.399\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.\",\"PeriodicalId\":40874,\"journal\":{\"name\":\"Romanian Journal of Communication and Public Relations\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2023-12-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Romanian Journal of Communication and Public Relations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21018/rjcpr.2023.2.399\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Romanian Journal of Communication and Public Relations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21018/rjcpr.2023.2.399","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers
This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.
期刊介绍:
The Romanian Journal of Communication and Public Relations welcomes high quality contributions investigating topics in the fields of mass media, communication and public relations, from theoretical, empirical and critical perspectives. The RJCPR mainly favors original and articulate research papers, but theory-focused articles, book reviews and other scientific contributions are also welcome