罗马尼亚育儿影响者对 "好父母 "的话语建构

IF 1.3 Q2 COMMUNICATION
Florența Toader
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引用次数: 0

摘要

本文分析了罗马尼亚新出现的育儿影响者在网上发布的宣传和教育内容,以支持育儿教育计划、讲习班、研讨会或书籍。本文旨在调查这些项目如何在话语层面构建“良好的养育”实践,他们使用什么(非)合法化策略来推广产品或服务,以及他们如何塑造专家和父母之间的权力关系。本研究采用了多维的主题、批判和语用话语分析方法。结果表明,通过话语策略,影响者将“良好的养育”描述为一个焦虑和价值驱动的过程。这种做法植根于父母决定论的观点,强调父母的行为对儿童健康和福祉的影响。另一方面,有影响力的育儿专家将“好父母”描述为“有意识的父母”(既关注孩子,又关注自己的需求和情感的父母),他们应该改革旧的育儿方式,以确保与孩子建立安全的关系,并纠正过去的育儿错误。这篇论文对后工业国家不断变化的父母文化性质的知识体系做出了贡献,特别关注罗马尼亚。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers
This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.
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来源期刊
CiteScore
1.40
自引率
0.00%
发文量
7
审稿时长
12 weeks
期刊介绍: The Romanian Journal of Communication and Public Relations welcomes high quality contributions investigating topics in the fields of mass media, communication and public relations, from theoretical, empirical and critical perspectives. The RJCPR mainly favors original and articulate research papers, but theory-focused articles, book reviews and other scientific contributions are also welcome
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