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Participative Art Marketing Communication and Creativity of User-generated Content 参与式艺术营销传播与用户生成内容的创意
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).7
Katarína Fichnová, Lucia Spálová
{"title":"Participative Art Marketing Communication and Creativity of User-generated Content","authors":"Katarína Fichnová, Lucia Spálová","doi":"10.51480/1899-5101.16.1(33).7","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).7","url":null,"abstract":"This paper deals with participatory communication in the field of the promotion of cultural institutions. Creativity is an important factor in the success and effectiveness of marketing communication. This phenomenon has not yet been explored in relation to the creativity of user-generated content. This research addresses the question of whether creativity is a significant factor in the success of UGC (user generated content). Analysis of the outputs generated by the recipients of the communication issued by the Getty Museum in Los Angeles – and their interpretation of the works of art available to the museum. We used a modified method of evaluating creativity developed by Smith et. al. (2007). We used correlation analysis to analyze our data. The findings show that creativity is an important factor in the design of the communication strategy rather than in the success of specific UGC products.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135996049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Slovenský mediálny priemysel (Slovak Media Industry) 斯洛伐克媒体业
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).11
Magdalena Ungerova
{"title":"Slovenský mediálny priemysel (Slovak Media Industry)","authors":"Magdalena Ungerova","doi":"10.51480/1899-5101.16.1(33).11","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).11","url":null,"abstract":"","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mediatisation, Digitisation and Datafication 媒体化、数码化及数据化
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).1
Göran Bolin
{"title":"Mediatisation, Digitisation and Datafication","authors":"Göran Bolin","doi":"10.51480/1899-5101.16.1(33).1","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).1","url":null,"abstract":"This article discusses the relations between mediatisation and datafication, and how the process of datafication has integrated several diverse value forms in complex interrelations. In a first section is outlined the rise of datafication in the wake of the technological development of digitalisation in combination with new business models of the media and communications industries, leading to a tighter integration between these and other sectors of society. Secondly, is accounted for how this development paves way for certain specific value forms that result from this integrative process, and how the interrelation between value forms introduces a shift in the valuation processes of late modern data capitalism, where the social takes a prominent position. In the final section is discussed the relation between datafication and mediatisation, arguing that although datafication introduces a new phase in the mediatisation process, datafication also extends beyond mediatisation.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Does Google Opinion Rewards Require and Get from Users? 什么是谷歌意见奖励需要和从用户获得?
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).5
Hasan Cem Çelik, Ömür Talay
{"title":"What Does Google Opinion Rewards Require and Get from Users?","authors":"Hasan Cem Çelik, Ömür Talay","doi":"10.51480/1899-5101.16.1(33).5","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).5","url":null,"abstract":"This article focuses on the mobile app called “Google Opinion Rewards” (GOR), which is used as a data collection tool in market research and academic research. Developed by Google Surveys, GOR deals with voluntary participation of app users in data sharing in return for rewards. In-depth interviews were conducted with 12 participants from the USA, the UK and Turkey to gain comprehensive knowledge about the app ecosystem. The aim of the interviews was to understand the motivations of GOR users for using the app, and explore the counter-surveillance strategies users have developed to avoid surveillance. The findings indicate that most GOR users share their information recklessly even if they have security concerns and that users who are actively involved in surveillance, knowingly or unknowingly, and who want to maximise their income develop masking strategies against surveillance.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135996044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Media Impact in the Election Campaign under the COVID-19 Pandemic COVID-19大流行下媒体对竞选活动的影响
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).4
Arben Fetoshi
{"title":"Media Impact in the Election Campaign under the COVID-19 Pandemic","authors":"Arben Fetoshi","doi":"10.51480/1899-5101.16.1(33).4","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).4","url":null,"abstract":"This article explores the extent to which new and traditional media shaped the election campaign during the pandemic in Kosovo. Drawing on media monitoring and surveying, we find that media do not have a determining role during the election campaign, regardless of the quality and frequency of their use by political parties and candidates. Under the conditions of an ever-greater use of social media, we find that voting preferences and affinity towards specific political parties and candidates is a long-term process that cannot be changed by the quality of the election campaign. On the other hand, regardless of the use of social media, their potential impact turns out to be conditioned by the usage duration and the ability of political entities to interact with the audience.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136032959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Patrick Ferrucci & Scott A. Eldridge (eds.) (2022). The Institutions Changing Journalism: Barbarians Inside the Gate 帕特里克·费鲁奇&;Scott A. Eldridge(编)(2022)。改变新闻业的制度:大门内的野蛮人
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).12
Aleksandra Seklecka
{"title":"Patrick Ferrucci & Scott A. Eldridge (eds.) (2022). The Institutions Changing Journalism: Barbarians Inside the Gate","authors":"Aleksandra Seklecka","doi":"10.51480/1899-5101.16.1(33).12","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).12","url":null,"abstract":"","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Bernhard Poerksen (2022). Digital Fever. Taming the Big Business of Disinformation. Bernhard Poerksen(2022)。数码热。驯服虚假信息的大生意。
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).10
Denis Halagiera
{"title":"Bernhard Poerksen (2022). Digital Fever. Taming the Big Business of Disinformation.","authors":"Denis Halagiera","doi":"10.51480/1899-5101.16.1(33).10","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).10","url":null,"abstract":"The review of the book entitled Digital Fever. Taming the Big Business of Disinformation by Bernhard Poerksen.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136032791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Susceptibility of the Estonian Russian-speaking Audience to the Spread of Fake News and Information Disorder in the News Media 爱沙尼亚俄语受众对新闻媒体中假新闻传播和信息混乱的敏感性
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).2
Mihhail Kremez
{"title":"Susceptibility of the Estonian Russian-speaking Audience to the Spread of Fake News and Information Disorder in the News Media","authors":"Mihhail Kremez","doi":"10.51480/1899-5101.16.1(33).2","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).2","url":null,"abstract":"The multiplicity of infospheres in a country, especially in the countries with a significant proportion of minorities, creates polarization and distrust towards state institutions. This article addresses the problem by exploring the Estonian Russian-speaking minority’s attitudes towards news media content regarding fake news and information disorder. The semi-structured interviews were conducted with Russian native speakers living in Estonia (N=29), using stimulus materials to induce reactions related to elements of trust in the materials. The results show that interviewers have diverse media preferences, a critical eye for the news, more trust Estonian Russian-language media, and are rather able to recognize fake news and information disorder. The study challenges the widespread understanding that the Estonian Russian-speaking minority lives in an isolated infosphere of Russia. I argue that more attention should be drawn to the information quality in the news aimed at this audience.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Limitations of Fact-checking on Debunking Covid-19 Misinformation on Facebook: Case of Faktograf.hr 事实核查在Facebook上揭穿Covid-19错误信息的局限性:以faktografh .hr为例
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).3
Mato Brautovic, Romana John
{"title":"Limitations of Fact-checking on Debunking Covid-19 Misinformation on Facebook: Case of Faktograf.hr","authors":"Mato Brautovic, Romana John","doi":"10.51480/1899-5101.16.1(33).3","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).3","url":null,"abstract":"This study explores the role of fact-checking organisations in debunking the disinformation about COVID-19, based on the case of the Croatian fact-checking organisation Faktograf.hr. By using computational methods and content analysis, we analysed 212 debunked fact-checks relating to Covid-19 (N=212) published between July 1, 2020, and the March 31, 2021. The sample was used to compare the debunked and disinformation versions of the same story, regarding their impact on users in the form of engagement (likes, comments, shares) as measure of efficiency of fact-checking. The main findings show that the practice of publishing fact-checks on websites and using social media to promote debunked content is insufficient.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Susanne Fengler, Tobias Eberwein, Matthias Karmasin (eds) (2022). The Global Handbook of Media Accountability Susanne Fengler, Tobias Eberwein, Matthias Karmasin(编)(2022)。全球媒体问责手册
Central European Journal of Communication Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).9
Dagmara Sidyk-Furman
{"title":"Susanne Fengler, Tobias Eberwein, Matthias Karmasin (eds) (2022). The Global Handbook of Media Accountability","authors":"Dagmara Sidyk-Furman","doi":"10.51480/1899-5101.16.1(33).9","DOIUrl":"https://doi.org/10.51480/1899-5101.16.1(33).9","url":null,"abstract":"","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136033398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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