PlaridelPub Date : 2021-01-01DOI: 10.52518/2020-11tatcho
Orville B. Tatcho
{"title":"Narratives in Televised Political Ads: Toward Alternative Discourses and Critical Voters","authors":"Orville B. Tatcho","doi":"10.52518/2020-11tatcho","DOIUrl":"https://doi.org/10.52518/2020-11tatcho","url":null,"abstract":"Televised political ads are powerful instruments of campaign communication because they are dominant and ubiquitous repositories of narratives by candidates and their strategists. Using Walter Fisher’s narrative paradigm and Robert Rowland’s narrative approach, this study looks into the use of narratives in 127 political TV ads in the 2016 and 2019 national elections. The discussion is divided into two major sections. First, the study uncovers dominant, emerging, and missing narratives in the TV ads and reflects on what these narratives reveal about Philippine political culture. Second, through a critique of these existing narratives, this study raises the challenge of reimagining and creating ads that foster critical public discourse. To this end, the paper recommends alternative topics, subjects, and strategies to improve TV ads in the future while recognizing the medium’s constraints such as length and costs.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"78 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86933173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2021-03ashzub
Noor-ul-Ain Shahid, Javaria Muhammad Zubair
{"title":"Content Analysis of Frames Used in Op-Ed Coverage of Armed Conflicts between Pakistan and India","authors":"Noor-ul-Ain Shahid, Javaria Muhammad Zubair","doi":"10.52518/2021-03ashzub","DOIUrl":"https://doi.org/10.52518/2021-03ashzub","url":null,"abstract":"This paper analyses how Pakistani print news media framed two armed conflict that occurred between India and Pakistan post-Pulwama attack in 2019 using five framing categories; conflict, morality, responsibility human interest, and solution. Using census approach subset of data; 282 opinions and editorials were collected from a population of 1,321 published number of items. Results from content analysis showed that media published a significant amount of content in editorials and opinions regarding armed conflicts. Content analysis disclosed that Pakistani print media placed emphasis on the use of conflict frame, and the use of human-interest frame was seen slightly low in numbers across all the newspapers during framing of Balakot airstrike and Pakistani retaliation after the Pulwama attack. However, there was no significant difference found between framing categories used by print news media. Findings are discussed in the context of journalistic priorities in selecting specific frames during framing of armed conflicts that holds national and international prominence.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"29 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75567467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2021.18.2-04pnzon
M. L. Pinzon
{"title":"Defamiliarized family: The “Anak ng OFWs’” emergent narratives on mediated communication and parent-child relationships","authors":"M. L. Pinzon","doi":"10.52518/2021.18.2-04pnzon","DOIUrl":"https://doi.org/10.52518/2021.18.2-04pnzon","url":null,"abstract":"The Overseas Filipino Workers (OFW) phenomenon has creatively deformed the traditional concept of the Filipino family. The Anak ng OFWs’ narratives on parent-child relationships in a mediated setting show the transformative elements that usher the need to defamiliarize its traditional concept and reconfigure the Filipino family. Using the frameworks of Defamiliarization, Deconstruction and the idea of situated difference, the study illustrates how a defamiliarized perspective provides a negotiated fresh perspective of the Filipino family. Focus group discussions and interviews reveal findings that the “Anak ng OFWs” point to superficial, if not routine, conversations in online platforms, mediated relationships that are performed, and characterized by nakasanayan na [getting used to] perspective and the yearning for magkakasamang pamilya [a family that is together]. The study concludes that in a defamiliarized perspective, the situated difference is where OFW parents remain as the haligi [head of the family] and ilaw ng tahanan [pillar o the home] and where the essence of “family-ness” persists despite the cracks and fractures of the OFW family.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"34 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86477494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2020-01dievhef
Josephine Dionisio, J. A. Evangelista, Kurtis Heimerl, C. Festin
{"title":"Voices from the last mile: The place of emotions in the social impact analysis of access to communication","authors":"Josephine Dionisio, J. A. Evangelista, Kurtis Heimerl, C. Festin","doi":"10.52518/2020-01dievhef","DOIUrl":"https://doi.org/10.52518/2020-01dievhef","url":null,"abstract":"While cellular technology has become ubiquitous and effective in bridging the digital divide, billions of households around the world remain unconnected and unserved. Increasing income and effective participation in governance are the gold standard in establishing the positive social impact of innovations that seek to provide access to communication in last mile areas, which are usually geographically isolated rural villages. Results from the social impact analysis of the Village Base Station Project (VBTS), using culturally-sensitive oral history, reveal that end-users use emotional terms, such as ginhawa and perhuwisyo in assessing how access to cellular networks affected their everyday life and social relationships. This article contributes to the scholarly discussions on the social impact of cellular technology by understanding end-users’ emotional responses as indicators of social impact. We argue that a more human-centered framework for social impact assessment requires a careful consideration of emotional evaluative statements from silenced communities, or of voices from the last mile.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86097595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2021-05qling
Jr Tito Quiling
{"title":"Fragments, Links, and Palimpsests - A Review of Southeast Asia on Screen: From Independence to Financial Crisis (1945–1998)","authors":"Jr Tito Quiling","doi":"10.52518/2021-05qling","DOIUrl":"https://doi.org/10.52518/2021-05qling","url":null,"abstract":"","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"13 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89017623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2021-03cbbuag
Samuel Cabbuag
{"title":"Striving for Authenticity: The Foundation and Dynamics of the AlDub Nation Fandom","authors":"Samuel Cabbuag","doi":"10.52518/2021-03cbbuag","DOIUrl":"https://doi.org/10.52518/2021-03cbbuag","url":null,"abstract":"This paper looks at the AlDub Nation, a fandom birthed from the accidental love team formed in the Philippine noontime show Eat Bulaga in 2015. Convergence culture (Jenkins, 2006a), group dynamics (Forsyth, 2019) particularly Tuckman’s (1965) developmental stages of a group, and mixed methods approach through audience ethnography (Livingstone, 2009) were used to analyze the foundation and dynamics of the said fan community from a six-month fieldwork. I argue that the both online and offline fan activities such as attending fan events and buying fan-related items help prove and assert their identities as fans and identity as a group that continues to thrive even without their idols together in any project, which I call “striving for authenticity.” This paper sheds light on the AlDub Nation fandom through empirical data, contributes to the growing literature on fandoms in the Philippines and Philippine popular culture in general, as well as provides prospects for future studies on other fandoms that are converging in this digital age.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"14 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75201715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2020-10bnquin
Jon Benedik Bunquin
{"title":"Framing and Sourcing of Science in Philippine Newspapers from 2017 to 2019","authors":"Jon Benedik Bunquin","doi":"10.52518/2020-10bnquin","DOIUrl":"https://doi.org/10.52518/2020-10bnquin","url":null,"abstract":"Science journalism can be challenging in societies with an emerging science culture such as the Philippines. In addition, the demands of the interest-based and taste-driven field of journalism can clash with the rigorous and technical nature of science. Science reporters must balance readability, comprehensiveness, and urgency of science stories to maintain high news quality. This study examines the coverage of science by Philippine newspapers and investigates the link of framing and sourcing to science news quality. Content analysis was performed on 394 news articles published from 2017 to 2019 and article characteristics, framing, sourcing, and news quality were coded during data collection. Results show that science reports in mainstream print media were understandable, relatable, contextualized, and explained thoroughly. However, there is much to improve on framing and sourcing of science news by Philippine print journalists, especially since these variables have been found to be significantly correlated with news quality.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"30 8 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82747822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2021.18.2-03choud
Naziat Choudhury
{"title":"Female entrepreneurship and social capital: Exploring the relationship between social connection and women-owned social media-based businesses in Bangladesh","authors":"Naziat Choudhury","doi":"10.52518/2021.18.2-03choud","DOIUrl":"https://doi.org/10.52518/2021.18.2-03choud","url":null,"abstract":"Businesswomen in Bangladesh are using social media to do business from their homes, in support of their financial development. Social capital theory is applied to investigate the role that family and other close and external networks play in conducting business through social media. Semi-structured interviews were conducted with 31 businesswomen to understand why they chose social media for their business, and to identify the type of support they got from their social connections and the hurdles they encountered. Content analysis examined their Facebook and Instagram pages for two weeks to understand the support that their external networks provided. This study finds that family and other close networks encouraged women entrepreneurs with loans, free labour, and product promotions that contributed in building and sustaining the businesses, while external networks helped with more formal or institutional support. Meanwhile, customers provided intangible support that encouraged the businesswomen to start, survive, and succeed.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"70 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72824883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2020-07azkaro
Inmaculada Aznar-Díaz, K. Kopecký, R. Szotkowski, José-María Romero-Rodríguez
{"title":"Self-Expression and Addiction: Instagram Use by Czech and Spanish University Students","authors":"Inmaculada Aznar-Díaz, K. Kopecký, R. Szotkowski, José-María Romero-Rodríguez","doi":"10.52518/2020-07azkaro","DOIUrl":"https://doi.org/10.52518/2020-07azkaro","url":null,"abstract":"Instagram is an image-based social network that has become very popular amongst young people. This social network has become one of the channels for self-expression of its users. This behavior can also lead to the intensive use of this social network, which in turn is beginning to be linked to technological addiction. The objective of this paper was to analyze Instagram use habits in a sample of Czech and Spanish college students (n = 362) and its influence on personal variables (self-esteem, self-expression). Another objective was to find out whether the increased use of Instagram fosters addictive behavior. The study was approached from a quantitative perspective, using the questionnaire as a data collection tool. Amongst the findings were the confirmation of a positive correlation between Instagram use and self-expression, as well as between Instagram use and addiction. Finally, differences were found between Instagram use between Czech and Spanish college students and the connection of Instagram use with self-esteem, self-expression and addiction, together with the concept of relapse.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"99 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72853080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PlaridelPub Date : 2021-01-01DOI: 10.52518/2020-05pante
Michael D. Pante
{"title":"Alternatibong Pagkalalaki, Alternatibong Musika: Ang Eraserheads at Kulturang Popular ng Dekada ’90","authors":"Michael D. Pante","doi":"10.52518/2020-05pante","DOIUrl":"https://doi.org/10.52518/2020-05pante","url":null,"abstract":"The rock band Eraserheads exerts a huge influence on the Philippine music industry, but does not carry a reputation for advocating progressive politics. Nonetheless, by analyzing their songs, especially those that did not enjoy popularity, one sees a rich discourse of critique targeted at the dominant notion of manliness. Although the band is famous for lyrics that favored the heteronormative definition of romantic love, they also have songs that break free from the predominant understanding of gender. Without dismissing the issue of commercialized popular culture, this essay seeks to revisit the Eraserheads’ discography to foreground alternative music that showcases alternative perspectives about manliness against the context of present-day Philippine society constricted by macho populism.","PeriodicalId":40520,"journal":{"name":"Plaridel","volume":"230 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76286789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}