Marketing and Digital Technologies最新文献

{"title":"Development of internet marketing in industry 4.0","authors":"Kristina Kostianchuk","doi":"10.15276/mdt.6.3.2022.6","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2022.6","url":null,"abstract":"The aim of the article. The purpose of the article is the development of theoretical and methodological principles regarding the influence of the fourth industrial revolution on Internet marketing. Analyses results. The article is devoted to the study of the impact of the fourth industrial revolution on Internet marketing as an adaptive marketing activity in the New Normality. The components of Internet marketing of communication nature are presented: media advertising, contextual advertising, search marketing, and SEO, promotion on social networks; internet branding, content marketing, direct marketing, etc. Possibilities of using the Internet in marketing are presented and developed. Uspensky in the areas of marketing research and marketing communications (commodity, pricing, exchange, and distribution policy). The Industry 4.0 study was conducted and described the main expected changes in the four most important technological advances - the Internet of Things, digital ecosystems, Data-Driven Decision, and artificial intelligence. The Internet is penetrating more and more into everyday life and, in combination with new technologies in Industry 4.0, is being modified to maximize the \"optimization\" of life and consumption. The influence of the technologies of the fourth industrial revolution on Internet marketing is considered and the theoretical modeling of the influence of innovative technologies on the communication component of Internet marketing in the context of the presented structure is carried out. It was determined that the fourth industrial revolution requires maximum personalization of content, changes in Internet communication channels, giving meaning to the concept of \"social capital\", which has influencers, thought leaders, and so on. At the same time, the transition from the era of goods to the era of technology defines competitiveness as the ability to become part of the technological chain and development in conditions of economic singularity. It is crucial to identify the components of marketing activities that need research and modification to enter the new market of Industry 4.0. Conclusions and directions for further research. Based on the research conducted, this article stated the impact of Industry 4.0 on Internet marketing and presented some changes that can change the impact of innovative technologies on the main structural elements of Internet marketing and use its results in the consumer and industrial market when developing a marketing strategy. The obtained results allow formulation and develop the principles of marketing activities on the Internet, considering changes in industrialization 4.0.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126241768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peculiarities of economic psychology and its role in the study of consumer behavior","authors":"Victoriia Sinkovska","doi":"10.15276/mdt.6.3.2022.9","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2022.9","url":null,"abstract":"The aim of the article to determine the essence and features of economic psychology. Also display its influence on modern marketing theory. The results of the analyses. The author considers the position of economic psychology in the system of psychological science and comes to the conclusion that it is still very weakly reflected by the professional community, many issues of theoretical content remain unresolved, which usually accompany the formation of any new field of psychological knowledge and require quite long periods for their solution. The author notes that the most hotly debated issue is the relationship between economic psychology and social psychology. It is especially noted that there is some more general regularity in the emergence and formation of a number of modern branches of psychological science, because similar discussions revolve around the status of organizational, historical, political, cross-cultural psychology, etc. In the article, the author emphasizes that the current professional understanding of this issue is in such a state that it is still too early to affirm a single option as fundamentally correct or to completely deny any of them as incorrect. In fact, the scientific debate about the status of economic psychology is not over. A certain \"fuzzy\" understanding of the essence, features and differences of psychological economics from classical psychology requires detailed study and approval of the basic principles that identify the scientific field. Conclusions and perspectives for further research. The article examines economic psychology as a separate science, the emergence of which significantly influenced the methodology of studying consumer behavior, first of all, by expanding the methodological possibilities and aspects of research. The chronology of the development of economic psychology is analyzed, the main reasons and prerequisites for its separation into a separate science are given. Features of interdisciplinary connections, principles operating within economic psychology are highlighted. The main advantages of the existence of economic psychology and the peculiarities of research within the scope of science are grouped in detail in the article. As a further development, the author defines the development of detailed tools for practical application in the activities of marketing specialists.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127568547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Communications in Differentiation and Positioning of Ukrainian Agrobusiness","authors":"Oleg Kuzyk","doi":"10.15276/mdt.6.3.2022.1","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2022.1","url":null,"abstract":"The aim of the article. The purpose of this article is to study the experience and develop recommendations for improving marketing communications aimed at differentiating the products of agro-industrial enterprises of Ukraine and determining the position of such companies and their products in the markets. To achieve this goal, the roles of STP-marketing in the agro-industrial businesses of Ukraine are analyses in this article. The ways of increasing the efficiency of differentiation and positioning are also analysed, taking into account the personalization of interaction, Ukrainian heritage and foreign experience in marketing communications. Analyses results. The role of marketing communications in the differentiation and development of positioning strategies of Ukrainian enterprises are examines in the article. The object of the study is the agro-industrial sector, which has a special place in the national economy of Ukraine for over thirty years. The role of agribusiness is growing even more in times of crisis or wartime. The importance of finding new ideas and ways to differentiate the supply of agricultural companies are analysed. Attention is drawn to the need to build effective marketing communication campaigns that can inform target markets about the features of the agribusiness and its supply, compared to competitors. The important role of communication appeals in the formation of a clear position in the minds of consumers, suppliers, competitors and contact audiences and the corresponding perception of the proposed value are noted. The research highlights the importance of establishing communications in the STP marketing process. At the same time, agricultural enterprises must choose at which level to position themselves: at the level of product, brand or company. This is important for the selection and rational combination of appropriate of marketing communications tools, which influence not only the costs of the enterprise, but also the success of the marketing strategy. Special attention in this article is paid to the requirements of modern consumers who need special treatment. The key to the success of differentiation and positioning today, and consequently marketing communications are the personalization of interaction and the desire of customers to share information about themselves. It is proved that personalization should become a part of a modern marketing communication campaign of any agribusinesses in Ukraine. An important differentiator for the Ukrainian agricultural sector - a long time on the market - is analysed separately. Agribusinesses in Ukraine and relevant government agencies should use a variety of marketing communications in order to give agricultural products a distinct look, different from other producers and countries with a well-formed and well-founded position. Conclusions and directions for further research. Modern approaches to promotion policy with the use of powerful marketing communications tools can hel","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125063617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The process approach using for the optimization and risk decreasing of the business marketing activity","authors":"S. Rakytska","doi":"10.15276/mdt.6.3.2022.10","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2022.10","url":null,"abstract":"The aim of the article. The aim of the article is an investigating process approach inoculation advantages for the risk decreasing and sales policy enterprise optimization. Analyses results. It was considered the main organization management approaches and the application features in the article. The strategy choice is determined by management goals, the period of application, making management decisions time, the tasks’ difficulty, the senior management qualification, the organization status during the time of decision-making, and the internal and external environment characteristics. In conditions of the variability increasing and environment complexity, the process way allows to ensure the organization flexibility and adaptability, eliminate interfunctional barriers, and increase interest in client satisfaction. It involves to the management through the business implementation processes as a sequential logical actions for processing resources into a product or service that satisfies the needs of internal or external consumers. The main, auxiliary, management business processes and development business processes are distinguished by their influence on value formation. The sequence of process management implementation consists in carrying out a strategic analysis, developing an organization strategy, setting priorities, compiling a register of business processes, establishing their goals and metrics. Also, a necessary component is the owners’ determination and limits of business processes, the creation of a planning and controlling system, a detailed description and documentation of business processes. The management of the organization makes possible to identify and timely eliminate such mistakes as the duplication presence, redundant functions, lack of information, violations in its transfer or information creation that is not used, inconsistency of interfaces, low productivity or business process isolation. The need to model sales activity is determined by the creating the organization's value chain role. Providing value to the consumer is realized through the sale of the company's products or services, which is one of the main business processes. The article examines the external and internal factors of influence on the formation of the company's marketing sales policy, the factors that determine the level of the quality, complications that may arise in the absence of business processes automation. Conclusions and directions for further research. The further development of company's marketing sales policy involves the progressive techniques using and sales process organizing methods with the help of automatic data recording and the creation of a customer contact center that has an interactive virtual customer reply and includes: the creation and development of the distribution ways structure and the system management; the sales methods option for different product groups and geographic markets; the security of the funds influx for the overtu","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129848416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Classical approach to the theory of marketing research during the predigital economy","authors":"I. Oklander","doi":"10.15276/mdt.6.3.2021.7","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2021.7","url":null,"abstract":"The aim of the article. The purpose of the article is to generalize classical approaches to the theory of marketing research, systematize the stages of development of scientific thought according to marketing research and the corresponding methodological basis, develop a typology of the goals of marketing research, provide relevant methods of marketing research, and propose a classification of marketing research in the period of the pre-digital economy. The results of the analyses. Methods of marketing research use methods, procedures and operations of theoretical and practical research, empirical research, analysis of the marketing environment of enterprises. Conducting marketing research contributes to reducing the level of information asymmetry. First, due to the enterprise obtaining reliable information about the parameters of the external market environment: the size and structure of current and future market demand, the possible production volumes of competitors, the market situation, trends in the development of the industry and scientific and technical policy in the industry, the political and economic situation, conditions competition. This is due to increasing the effectiveness of communication activities, which is one of the objects of research. Conclusions and perspectives for further research. With scientific thought, a wide range of arguments, definitions and classifications has been developed on issues, methods of conducting and results of marketing research, technology of making marketing decisions; identifying marketing opportunities and solving marketing problems. The results of marketing research are determined by research goals and are formed in a form that depends on the type of research: search, descriptive, experimental, innovative. Marketing research methods have multiple classifications depending on a wide range of features. The paper systematizes the stages of the development of scientific thought regarding marketing research and the corresponding methodological basis, the goals of marketing research and the methods of marketing research corresponding to them, a classification of marketing research is proposed based on the generalization of existing approaches. In further developments in this direction, it is planned to modernize the theoretical foundation of marketing research in the conditions of the digital economy.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128859507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research target as a tool of marketing communications","authors":"Nastya Shevluga, Oleksandr Zozulov","doi":"10.15276/mdt.6.3.2022.3","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2022.3","url":null,"abstract":"The aim of the article. The purpose of the article is the formation of a marketing research system taking into account the economic and technological features of this market. Taking into account the above, the following tasks were set and solved: determine the specifics of the video game release, taking into account the production and technical, consumer, economic features of this product; determine the necessary marketing research at each stage of game production and provide a systemic view. We consider the result of solving the tasks to be the construction of the author's scheme of application of analysis methods for each of the stages of the game's release. Analyses results. The first attempts to study the phenomenon of video games as a type of meaningful non-productive human activity were recorded in the early 1990s. Research approaches have undergone significant changes since then. Thus, the article discussed in detail three main approaches: narratological, processual and non-reductionist. The video game market has specific properties, so the authors analyzed the system of economic relations between counterparties. Understanding the way of interaction between such subjects made it possible to form an idea about the levels of interaction and the role of the company-developer in the chain of releasing a new product to the market. Monetization models of game products were also studied separately, as possible ways of financing projects. It was found that marketing research plays a significant role in increasing the efficiency of the use of available resources, in particular, determining the feasibility of investment contributions, adjusting the market and product strategy of the enterprise. Thanks to the analysis of the scientific literature, an own vision for marketing research of video games was formed. The result of the work was the author's scheme with the given methods of learning for each of the stages of production of a new game product for the market.Monitoring and analytics tools that are widely used, in particular at the post-production stage, are described. Conclusions and directions for further research. The release of a new game product is a valuable case both from the point of view of monetary resources and the labor of qualified personnel. The proposed scheme, which reflects the system of marketing research before and after the release of the game, allows you to create conditions and improve the conditions for bringing a new product to the market, covers all stages of the production process and allows you to monitor project success metrics. The goal of further research may be detailing the stages and improving methods of conducting research","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"310 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124410857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Modern determinants and challenges of marketing management Ukrainian IT startup industry","authors":"M. Chaikovska, Elina Bielienkaia","doi":"10.15276/mdt.6.3.2022.11","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2022.11","url":null,"abstract":"The aim of the article. The aim of the article is to study the Ukrainian ecosystem of startups and highlight the determinants and challenges of marketing management of the national IT startup industry in modern conditions. The results of the analysis. It was revealed that in the conditions of increasing entropy at all levels of social systems, the development of the start-up industry becomes critical for adapting to external turbulences. The prerequisites and prospects for the development of the ecosystem of IT startups in Ukraine were analyzed. It is emphasized that the priorities of managing the national economy should shift in the direction of finding opportunities for active formation and use of the country's intellectual potential on the basis of effective marketing management of the start-up industry. The critical determinants of modern IT start-ups have been identified: the issue of choosing forms, methods and tools for marketing management of innovative projects The modern management challenges of the IT startup industry in Ukraine have been identified: insufficient financing at all stages and stages of the startup and requirements for transformation of sources of investment income; breaks in logistics chains with partners and suppliers; requirements of anti-crisis marketing and low-budget flexible PR; aggravation of the need for institutional support and legal support; relocation and optimization of project teams; adaptation of a client-oriented strategy to the turbulence of client needs; personnel management in conditions of shortage of personnel and lack of qualifications. The problems of transformation of target markets, relocation of teams, investment and support of financial sustainability of Ukrainian IT startups were considered. As a solution, it is proposed to use the tools of adaptive marketing management, correction of business models, the use of innovative sources of investment and personnel management. The role of IT startups as a catalyst of innovative transformations and digital transformations of all sectors of the country's economy, the basis for ensuring economic growth, is emphasized. The importance of ensuring an effective system of adaptive marketing management of IT startups as a driver of accelerated innovative development and national security of Ukraine is substantiated. Conclusions and direction for further research. IT startup is a company with a necessarily innovative component, which operates in conditions of extreme uncertainty and limited resources and is in search of a sustainable and scalable business model. That is why it is IT startups that have the role of leader and catalyst of social development in the digital economy. In order to find exactly the right sustainable and scalable business model, IT startups need effective marketing management, since the creation of a business model includes the implementation of marketing management tasks, namely: defining segments, product development, value propositio","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132935435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital marketing changes during the Russian war in Ukraine 2022","authors":"I. Zlatova","doi":"10.15276/mdt.6.3.2022.2","DOIUrl":"https://doi.org/10.15276/mdt.6.3.2022.2","url":null,"abstract":"The war became the biggest tragedy for Ukraine. This research will be one of the first marketing scientific articles from the first row of war theatre. The usual logic of entrepreneur is to close the store in case of war because of risks and damage. This research shows that it is possible to grow business even during the war using digital marketing tools. The author tells how to turn risks into possibilities and that there still is a chance to receive clients when competitors are closing. Real numbers of marketing efficiency are provided in this article. Unique factor of war changes management and marketing into fully new concept. New segment of customers appears from the number of soldiers. Ukrainian people start ordering from abroad changing the clients service principles","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126632552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of digital indicators of the convergence of behavioral and informational trends of society management in the framework of the societal concept of influencer marketing","authors":"M. Chaikovska, Oleksandr Shkeda","doi":"10.15276/mdt.6.2.2022.6","DOIUrl":"https://doi.org/10.15276/mdt.6.2.2022.6","url":null,"abstract":"The article is devoted to the analysis of features, factors and indicators of behavioral and informational tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence and identifiers of consumer attitudes from the point of view of globalization is considered. It is proved, that since modern concepts of marketing management are based on societal principles, influencer marketing should exist in the rhetoric of social and ethical interests of society. It was found that the indicator of these interests could be social events that reflect real social values. One of these events, which was conducted on the Reddit platform as a social experiment called \"r/place\", was analyzed. The analysis of the experiment revealed behavioral and informational trends that could be used to build a marketing strategy of influence in the context of the societal concept of marketing management. Based on behavioral factors, a model of brand influence on society and the societal system as a whole is built, information objects with the potential of influencers are identified.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130912989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Methodological principles of marketing support of intellectual property commercialization","authors":"P. Pererva, M. Maslak, A. Kobielieva","doi":"10.15276/mdt.6.2.2022.3","DOIUrl":"https://doi.org/10.15276/mdt.6.2.2022.3","url":null,"abstract":"The aim of the article. The purpose of this study is to form scientific and methodological provisions and practical recommendations for determining methodological and organizational and economic dominants, which become one of the main driving forces to ensure an effective process of commercialization of intellectual and innovative technologies. Analyses results. Theoretical and methodological issues of marketing support of intellectual technologies are considered. A study of the essence of the term \"intellectual property\" and based on the generalization of existing proposals of various researchers provided an author's definition of this definition. The category of \"intellectual property\" is proposed to be understood as a system of relationships that arise in the process of creating and using an intellectual product, as well as the distribution of the results of this use. This definition combines the key components of the system of property relations: the right of ownership, use and disposal of property, as well as the main characteristic of objects - their belonging to an intellectual product. The degree and efficiency of their commercialization is determined as the main component of marketing support of intellectual and innovative technologies. The main prerequisites for the emergence of the term \"intellectual property\", which include historical, technological, economic, legal and psychological. The need to separate the need to separate the concepts of \"intellectual property\", \"intellectual capital\", \"intellectual product\" and \"intangible assets\", which are often used in the same context, but have significant semantic differences. The study of the most commonly used models of commercialization of technologies allows us to identify the following: use in their own production; sale of property rights; licensing; strategic alliance; joint venture; creation of a dedicated enterprise. The level of commercial risk when using different models of technology commercialization is determined. It has been proven that the sale of property rights is the least risky, because in most cases it is a one-time exchange of money for technology. Conclusions and directions for further research. The study of marketing support of intellectual and innovative technologies allows to assess the methodological and scientific-theoretical essence of intellectual property from new perspectives. The predominant identification of this category only with legal mechanisms does not allow the full introduction into commercial circulation of both directly intellectual property and innovative technologies created with its use. There is a real opportunity in a completely different direction to carry out market commercialization using different models of commercialization. The authors connect the prospects of further research with the development of a mechanism for effective management of intellectual property in an industrial enterprise and the creation of methodological bases for assess","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123760341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}