经济心理学的特点及其在消费者行为研究中的作用

Victoriia Sinkovska
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摘要

本文的目的在于确定经济心理学的本质和特征。并展示其对现代营销理论的影响。分析的结果。作者对经济心理学在心理科学体系中的地位进行了思考,得出结论:经济心理学在专业学界的反映仍然很弱,许多理论内容的问题仍然没有得到解决,这些问题通常伴随着任何新的心理学知识领域的形成,需要相当长的时间才能解决。作者指出,争论最激烈的问题是经济心理学和社会心理学之间的关系。特别值得注意的是,许多现代心理学分支的出现和形成有一些更普遍的规律性,因为类似的讨论围绕着组织、历史、政治、跨文化心理学等的地位展开。在文章中,作者强调,目前对这一问题的专业理解处于这样一种状态,即断言某一种选择从根本上是正确的,或完全否认其中任何一种选择是错误的,都还为时过早。事实上,关于经济心理学地位的科学辩论还没有结束。要对心理经济学的本质、特征和与古典心理学的不同之处有一定的“模糊”理解,就需要对确定该科学领域的基本原则进行详细的研究和认可。结论及进一步研究的展望。本文将经济心理学作为一门独立的科学来考察,它的出现对研究消费者行为的方法论产生了重大影响,首先,它扩展了研究方法的可能性和方面。分析了经济心理学的发展历程,指出了经济心理学成为一门独立学科的主要原因和前提。强调跨学科联系的特点,经济心理学内部运作的原则。本文对经济心理学存在的主要优势和在科学范围内的研究特点进行了详细的归纳。作为进一步的发展,作者定义了在营销专家的活动中实际应用的详细工具的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Peculiarities of economic psychology and its role in the study of consumer behavior
The aim of the article to determine the essence and features of economic psychology. Also display its influence on modern marketing theory. The results of the analyses. The author considers the position of economic psychology in the system of psychological science and comes to the conclusion that it is still very weakly reflected by the professional community, many issues of theoretical content remain unresolved, which usually accompany the formation of any new field of psychological knowledge and require quite long periods for their solution. The author notes that the most hotly debated issue is the relationship between economic psychology and social psychology. It is especially noted that there is some more general regularity in the emergence and formation of a number of modern branches of psychological science, because similar discussions revolve around the status of organizational, historical, political, cross-cultural psychology, etc. In the article, the author emphasizes that the current professional understanding of this issue is in such a state that it is still too early to affirm a single option as fundamentally correct or to completely deny any of them as incorrect. In fact, the scientific debate about the status of economic psychology is not over. A certain "fuzzy" understanding of the essence, features and differences of psychological economics from classical psychology requires detailed study and approval of the basic principles that identify the scientific field. Conclusions and perspectives for further research. The article examines economic psychology as a separate science, the emergence of which significantly influenced the methodology of studying consumer behavior, first of all, by expanding the methodological possibilities and aspects of research. The chronology of the development of economic psychology is analyzed, the main reasons and prerequisites for its separation into a separate science are given. Features of interdisciplinary connections, principles operating within economic psychology are highlighted. The main advantages of the existence of economic psychology and the peculiarities of research within the scope of science are grouped in detail in the article. As a further development, the author defines the development of detailed tools for practical application in the activities of marketing specialists.
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