Microcelebrity Around the Globe最新文献

Net Idols and Beauty Bloggers’ Negotiations of Race, Commerce, and Cultural Customs: Emergent Microcelebrity Genres in Thailand 网络偶像与美容博主对种族、商业和文化习俗的谈判:泰国新兴的微名人类型

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181009

Vimviriya Limkangvanmongkol, C. Abidin

{"title":"Net Idols and Beauty Bloggers’ Negotiations of Race, Commerce, and Cultural Customs: Emergent Microcelebrity Genres in Thailand","authors":"Vimviriya Limkangvanmongkol, C. Abidin","doi":"10.1108/978-1-78756-749-820181009","DOIUrl":"https://doi.org/10.1108/978-1-78756-749-820181009","url":null,"abstract":"Abstract \u0000Around the mid-2000s, the first wave of young Thai women who attained fame organically on the internet emerged when their photos and profiles were widely shared by friends and fans in web communities and discussion forums. Comprising mainly of students, these women were known as “net idols” and celebrated primarily for their looks, as online conversations focused on their beauty, cosmetic and dressing skills, and overall pleasant appearance. Since then, some of these net idols have parlayed their online popularity into commercial exchanges and partnerships by advertising for clients, evolving into a commercial form of microcelebrity known as “influencers” (Abidin, 2016), while still others progressed into different forms of internet celebrity confined only to online fame as social capital without further tangible returns. In this chapter, we review the conceptual history of net idols and a subset of influencers known as “beauty bloggers” in Thailand, drawing on observations and content analyses of net idols’ Instagram posts, beauty bloggers’ Facebook posts, conversations from selected discussion boards, and popular sentiment about these internet celebrities in tabloids and online websites. Most of the content is originally in Thai and translated by the first author.","PeriodicalId":404490,"journal":{"name":"Microcelebrity Around the Globe","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127247010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

It’s Just a Joke! The Payoffs and Perils of Microcelebrity in India 这只是个玩笑!印度微名人的收益和风险

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181014

Rukmini Pande

{"title":"It’s Just a Joke! The Payoffs and Perils of Microcelebrity in India","authors":"Rukmini Pande","doi":"10.1108/978-1-78756-749-820181014","DOIUrl":"https://doi.org/10.1108/978-1-78756-749-820181014","url":null,"abstract":"This chapter will consider the workings of microcelebrity in the context of an evolving Indian cyber public. In the contemporary moment, large-scale battles for control over the world’s youngest and increasingly digitally active demographic are in full swing – both by corporations like Facebook through efforts like Free Basics, as well as by ideologues who wish to mold the “idea of India” in certain ways. While digital spaces are often framed as liberating, there are also extremely strong conservative forces that are well established. It is within this context that I would like to examine the recent growth of the Indian online comedic scene whose popularity has increased by leaps and bounds. My particular focus will be the comedy collective of AIB (All India Backchod), who are most prominent on Youtube. This collective has garnered significant popularity through their deployment of viral comedic videos riffing off on various aspects of Indian society and have also made socially aware videos around hot button issues like gay rights and women’s rights. I would like to examine their treatment of gender and sexuality particularly in the context of it being made up primarily of straight men and how that has affected their engagement both with the content of their videos, as well as their ability to leverage their online visibility. I will be using ideas of postcolonial cyberspace as theorized by Nishant Shah (2015) as well as theorists of microcelebrity and the use of humor such as Theresa Senft (2013).","PeriodicalId":404490,"journal":{"name":"Microcelebrity Around the Globe","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131197489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Facebook and Unintentional Celebrification Facebook和无意成名

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181003

Angela M. Cirucci

引用次数: 5

Vlogging Parlance: Strategic Talking in Beauty Vlogs 视频日志用语:美妆视频日志中的战略对话

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181002

Sophie Bishop

{"title":"Vlogging Parlance: Strategic Talking in Beauty Vlogs","authors":"Sophie Bishop","doi":"10.1108/978-1-78756-749-820181002","DOIUrl":"https://doi.org/10.1108/978-1-78756-749-820181002","url":null,"abstract":"Abstract \u0000The YouTube affordance of auto-generated textual closed captions (CC) is valued by the YouTube algorithm, and therefore spoken words in vlogs can be strategically used to optimize and orient videos and channels for search. In their blog, YouTube suggests that complicity with their desire for rich and accurate CC is rewarded with algorithmic visibility (YouTube, 2017a). CC metadata are therefore an example of the significant degree of pressure for vloggers (video bloggers) on YouTube to optimize their content down to minutia of self-presentations. In this chapter I analyze the practice of highly visible beauty vloggers to conceptualize vlogging practices that contribute to algorithmically readable CC text. I term this labor vlogging parlance. Vlogging parlance includes keyword stuffing, defined as inserting often-searched-for keywords into speech. It also encompasses the strategic verbal expressions, language choice, speech pace, enunciation, and minimization of background noise by vloggers. Vlogging parlance can be thought of as a microcelebrity (Senft, 2008) technique, deployed to attract attention and visibility in an information-saturated online “attention economy,” a system of value in which often “money now flows along with attention” (Goldhaber, 1997). The call to optimize speech ultimately places responsibility onto creators to ensure their videos can become visible, while assisting YouTube in developing search accuracy for their viewers. Furthermore, the Western-centric language affordances of CC, and the high valuation of English on the YouTube platform, are used as examples of how social media platforms can underserve differently abled and non-English speaking audiences.","PeriodicalId":404490,"journal":{"name":"Microcelebrity Around the Globe","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134212538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Performing as a Transgressive Authentic Microcelebrity: The Qandeel Baloch Case 作为一个越轨的真实微名人表演:坎迪尔·俾路支案例

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181013

Fatima H. Aziz

引用次数: 5

Being “Red” on the Internet: The Craft of Popularity on Chinese Social Media Platforms 网络上的“红”:中国社交媒体平台的流行工艺

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181005

Gehao Zhang, G. D. Seta

{"title":"Being “Red” on the Internet: The Craft of Popularity on Chinese Social Media Platforms","authors":"Gehao Zhang, G. D. Seta","doi":"10.1108/978-1-78756-749-820181005","DOIUrl":"https://doi.org/10.1108/978-1-78756-749-820181005","url":null,"abstract":"Abstract \u0000While in common English-language parlance speaking of “online celebrities” encourages the conflation of new forms of famousness with existing discourses on mass media stardom and fandom, the Mandarin Chinese term wanghong, a shorthand term for wangluo hongren (literally “person popular on the internet”), frames the enticing shores of online celebrity through the peculiar lexical domain of a grassroots popularity. The figure of the wanghong has in recent years accompanied the development of social media platforms in China, becoming a profitable profession, an inspirational role model, a morally condemnable by-product of internet economies, and in general a widely debated social phenomenon among local users. Drawing on interviews with more and less successful local online celebrities and discussions with their audiences, this chapter offers an up-to-date portrayal of the various forms of wanghong currently vying for attention on Chinese social media platforms, illustrating how popularity is crafted along with narratives of professionalism and economic aspirations intimately connected to the sociotechnical contexts of contemporary China.","PeriodicalId":404490,"journal":{"name":"Microcelebrity Around the Globe","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130190599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 19

Prelims 预备考试

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181017

引用次数: 0

musical.ly and Microcelebrity Among Girls 音乐的女孩中的微名人

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181004

Burcu Şimşek, C. Abidin, M. L. Brown

引用次数: 5

Fame Labor: A Critical Autoethnography of Australian Digital Influencers 名声劳动:澳大利亚数字影响者的批判性自我民族志

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181007

J. Mavroudis

引用次数: 5

The Algorithmic Celebrity: The Future of Internet Fame and Microcelebrity Studies 算法红人:网络红人与微红人研究的未来

Microcelebrity Around the Globe Pub Date : 2018-10-23 DOI: 10.1108/978-1-78756-749-820181015

Alice E. Marwick

引用次数: 18