{"title":"Chapter 10 Marketing Communications and Experiential Marketing in the Context of Augmented Reality","authors":"Songül Bilgili Sülük, Kenan Aydın","doi":"10.1108/S1569-375920190000101010","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101010","url":null,"abstract":"Findings – The preliminary study revealed that the attitudes toward experiential marketing, brand attitudes, and purchase intention using the AR application were significantly different from the catalog application.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129699828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 11 Exports, Imports, and the Exchange Rate: A Causality Analysis for Turkey (2004–2017)","authors":"Erdoğan Kotil","doi":"10.1108/S1569-375920190000101011","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101011","url":null,"abstract":"Abstract \u0000The exchange rate has been an important topic in the Turkish Economy for many years. It affects prices with exchange rate pass-through. The aim of this chapter is to analyze the dual relationship between exports and imports, exports and the exchange rate, imports and the exchange rate by using time series analysis. The results indicate that there is only one causal relationship between exports and imports. The direction is from imports to exports.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115457754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 15 Herd Behavior and Its Effects on the Purchasing Behavior of Investors","authors":"Ç. Başarır, Özer Yılmaz","doi":"10.1108/S1569-375920190000101015","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101015","url":null,"abstract":"In this study, the importance of herd behavior, which is one of the psychological factors that play a very important role in financial markets, on financial product purchasing process is examined in the light of the behavioral finance theory. It is thought that information included in the study will be useful for researchers who want to study herd behavior and for those who are interested in the subject.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129925338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 9 A Comparative Survey Over Time between Cash and Cashless Payments in Poland","authors":"Beata Swiecka","doi":"10.1108/S1569-375920190000101009","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101009","url":null,"abstract":"The purpose of the chapter is to analyze the results of the primary survey on consumer cash and cashless payments in Poland in 2018 in the context of previous (secondary) surveys carried out in Poland and other EU countries.The primary survey was carried out between February 9 and March 1, 2018, using the Computer-Assisted Personal Interview method. The survey was conducted on a nationwide sample of Polish nationals aged 15 or more. A total of 1,100 interviews were conducted. To ensure the representativeness of the collected data, the edge weighting (the iterative technique-rim weighting) was applied in accordance with the structure of the Polish population, including the variables of gender, age, and education.The obtained results may be used by the participants of the payment services market in Poland, including the card issuers, clearing agents, payment organizations, and banks in order to discover the reasons for a high level of cash payments and to seek solutions to increase the cashless turnover in order to achieve better results in the future. In addition, this study fills a gap in the research in the field of the cashless payments and contributes to the creation of a literature on the cashless payments as related to the cash payments, with special emphasis on the consumers’ financial knowledge and skills.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"366 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115902606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 1 Risk and Control in Consumer Behavior: A Discussion","authors":"E. Koç, Çagatan Taskin, H. Boz","doi":"10.1108/s1569-375920190000101001","DOIUrl":"https://doi.org/10.1108/s1569-375920190000101001","url":null,"abstract":"It is critical for enterprises to increase their brand awareness in order to reduce consumers’ risk perceptions and increase their controls (cognitive, behavioral, and decision) during purchasing decisions. Also, it will be useful for them to focus on activities increasing brand loyalty. They can especially carry out marketing activities allowing consumers to try new products or providing money back guarantees. Moreover, in order to reduce the risk perception and increase control by the customers, making the promotional contents of the product understandable and simple without hidden factors will contribute in a positive way.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132207150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 13 Factors Affecting Internet Banking Preferences and Their Relation to Demographic Characteristics","authors":"Eser Yeşildağ","doi":"10.1108/S1569-375920190000101013","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101013","url":null,"abstract":"Internet banking has a very important place in the banking sector. The majority of banks located in Turkey offer many technological services. However, it is also seen that the use of internet banking does not reach the desired levels. The purpose of this study is to determine the factors affecting the internet banking preferences of the bank customers and the relationships between the demographic characteristics of bank customers and internet banking usage in Usak city of Turkey. Data from the questionnaires were analyzed using factor analysis, t-test and ANOVA analysis. As a result, seven factors were found to be effective in the use of internet banking. These are (1) “effect of social circle”; (2) “benefits of internet banking”; (3) “the usefulness of internet banking”; (4) “speed and time savings”; (5) “ease of use and cost”; (6) “the ability to use the internet and the advantages of internet banking”; and (7) “the suitability to life and work style.” In addition, it was determined that there is a significant relationship between the demographic characteristics of bank customers and internet banking usage.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127411365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 17 How Does Governance Help World Stock Market Development?","authors":"T. Eldomiaty, R. Hammam, Y. Said, Alaa Safwat","doi":"10.1108/S1569-375920190000101017","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101017","url":null,"abstract":"Abstract \u0000This chapter offers an empirical examination of the impact of World Governance indicators (WGIs) on stock market development. The understanding is based on the premise of institutional economics that strong institutional governance, in terms of laws and regulations, results in positive developments in financial institutions. \u0000 \u0000The data which covers the years 1996–2016, include all world countries where a stock market operates. The authors use standard statistical tools that include Johansen co-integration test, linearity, normality tests, and regression analysis, together with discriminant analysis as a robustness check. \u0000 \u0000The empirical findings show that (a) a negative association exists between Voice and Accountability and stock market development, (b) a positive association exists between each of Political Stability, Government Effectiveness, Regulatory Quality, Rule of Law and Control of Corruption, and stock market development for most World’s regions stock markets, (c) both Voice and Accountability and Political Stability indicators are the major influential indicators for the stock market development across world stock markets. \u0000 \u0000This chapter offers quantitative evidence about the benefits of strong institutional governance to stock market development. In addition, the chapter offers significant guidelines to policymakers regarding the institutional factors that can be enhanced to promote stock market development.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129705193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 16 Retirement Planning by Maltese Nationals: A Study of Influential Factors","authors":"S. Grima, S. Pavia","doi":"10.1108/S1569-375920190000101016","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101016","url":null,"abstract":"Of the most prominent of behaviors, procrastination, myopia, and inertia were observed. In the local market, these seemed to stem from a sense of disorientation as to the meaning of certain concepts, how to initiate the process and which actions to take. In fact, although many did not admit it outright, respondents showed low levels of confidence in their abilities, and avoid acting out of fear that it may not be the right choice. At the same time, they would try to rationalize their lack of action by the premise that things would sort themselves out, although this is typically labeled as overconfidence, it is likely to be an attempt to feel better about their stance on the matter.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128385863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 7 The Impact of Financial Literacy on Cognitive Biases of Individual Investors","authors":"Ercan Özen, Gürsel Ersoy","doi":"10.1108/S1569-375920190000101007","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101007","url":null,"abstract":"Findings – In the results of study (1) it was determined that financial literacy leads to differences in cognitive biases; and (2) cognitive biases of individuals who do not receive finance education are different from individuals who receive finance education and professionals in the business world. The findings indicate that the increase in the level of financial literacy of individuals will reduce the cognitive biases and heuristics, and therefore will have a positive effect on the investor behavior in financial markets.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115311370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 3 Volatility Spillovers between BIST100 Index and S&P500 Index","authors":"Letife Özdemir, S. Vurur","doi":"10.1108/S1569-375920190000101003","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101003","url":null,"abstract":"As a result of the variance causality test, it was found that there is a bi-directional volatility spillover between S&P500 index and BIST100 index. When the return spillover between the markets is examined, a one-way spillover from the S&P500 index to the BIST100 index emerged. Diagonal BEKK model results show that each market is affected by its own news (unexpected shocks) and volatility. Furthermore, the volatility is persistent for both markets. These findings demonstrate that the US market and the Turkish market interact with each other.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115570002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}