Chapter 13 Factors Affecting Internet Banking Preferences and Their Relation to Demographic Characteristics

Contemporary Studies in Economic and Financial Analysis Pub Date : 2019-07-04 DOI:10.1108/S1569-375920190000101013

Eser Yeşildağ

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引用次数: 4

Abstract

Internet banking has a very important place in the banking sector. The majority of banks located in Turkey offer many technological services. However, it is also seen that the use of internet banking does not reach the desired levels. The purpose of this study is to determine the factors affecting the internet banking preferences of the bank customers and the relationships between the demographic characteristics of bank customers and internet banking usage in Usak city of Turkey. Data from the questionnaires were analyzed using factor analysis, t-test and ANOVA analysis. As a result, seven factors were found to be effective in the use of internet banking. These are (1) “effect of social circle”; (2) “benefits of internet banking”; (3) “the usefulness of internet banking”; (4) “speed and time savings”; (5) “ease of use and cost”; (6) “the ability to use the internet and the advantages of internet banking”; and (7) “the suitability to life and work style.” In addition, it was determined that there is a significant relationship between the demographic characteristics of bank customers and internet banking usage.

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第13章影响网上银行偏好的因素及其与人口特征的关系

网上银行在银行业占有非常重要的地位。位于土耳其的大多数银行提供许多技术服务。然而，我们也看到网上银行的使用并没有达到预期的水平。本研究的目的是确定影响土耳其Usak市银行客户网上银行偏好的因素，以及银行客户人口特征与网上银行使用之间的关系。采用因子分析、t检验和方差分析对问卷数据进行分析。结果发现，在使用网上银行时，有七个因素是有效的。这是(1)“社交圈效应”;(2)“互联网金融的好处”;(3)“网上银行的实用性”;(4)“省时快捷”;(5)“易用性和成本”;(6)“使用互联网的能力和互联网金融的优势”;(7)“与生活和工作方式的适应性”。此外，我们确定银行客户的人口特征与网上银行的使用之间存在显著的关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Contemporary Studies in Economic and Financial Analysis

CiteScore

1.40

自引率

0.00%

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