Bilsen Bilgili, Emrah Özkul, E. Koç, Mehmet Oğuz Ademoğlu
{"title":"Chapter 5 An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers","authors":"Bilsen Bilgili, Emrah Özkul, E. Koç, Mehmet Oğuz Ademoğlu","doi":"10.1108/S1569-375920190000101005","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101005","url":null,"abstract":"Abstract \u0000The development of information technologies and the increase in the number of new generation of technology-based consumers lead to significant changes in the promotion and positioning strategies implemented in consumer markets. Applications such as Augmented Reality (AR) have become widespread in promotion activities. \u0000 \u0000In this study, the authors aimed to determine whether there was a difference between customers’ brand trust and purchase intentions regarding real experiences of the consumers at the store, experiences about AR applications, and traditional advertisements. \u0000 \u0000Results show that AR applications differ in terms of brand trust and purchasing intention according to traditional advertisements, and the attitudes of consumers toward brand trust and purchase intention in AR applications are more favorable than traditional advertisements. In the light of the results of the study, various strategy proposals were presented to researchers and marketing practitioners.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125798621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 6 Women’s Cooperatives as a Tool of Employment Policy in Turkey","authors":"Duygu Kizildağ","doi":"10.1108/S1569-375920190000101006","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101006","url":null,"abstract":"Results. After reviewing the literature and evaluating the samples of women’s cooperatives in Turkey with the sustainable development framework goals, it has been determined that cooperatives are an opportunity for the employment of women. It has been seen that women cooperatives are a contribution to the SDGs with their structure and action. In this respect, it can be said that women’s cooperatives can be regarded as an effective policy for increasing women’s employment in regions with traditional labor market structures.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133498012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 2 Using Artificial Intelligence Techniques for Economic Time Series Prediction","authors":"Utku Kose","doi":"10.1108/s1569-375920190000101002","DOIUrl":"https://doi.org/10.1108/s1569-375920190000101002","url":null,"abstract":"In this chapter the authors will focus on employing Machine Learning techniques for predicting data for future states of economic using techniques which include Artificial Neural Networks, Adaptive Neuro-Fuzzy Inference System, Dynamic Boltzmann Machine, Support Vector Machine, Hidden Markov Model, Bayesian Learning on Gaussian process model, Autoregressive Integrated Moving Average, Autoregressive Model (Poggi, Muselli, Notton, Cristofari, & Louche, 2003), and K-Nearest Neighbor Algorithm. Findings revealed positive results in terms of predicting economic data.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"493 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133875611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 4 Brand Reputation and Its Influence on Consumers’ Behavior","authors":"M. Mazurek","doi":"10.1108/s1569-375920190000101004","DOIUrl":"https://doi.org/10.1108/s1569-375920190000101004","url":null,"abstract":"One example of implementing a measurement of a country’s performance and reputation is the Anholt-GMI Brand Index, which evaluates the perception of countries as brands and measures the power and appeal of a nation’s brand image. This approach can be helpful to understand behavior and decisions of visitors to the destinations and to improve their competitiveness. The purpose of the chapter will be to explain how brand reputation influences consumers’ behavior.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134219278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Contemporary Issues in Behavioral Finance","authors":"S. Grima","doi":"10.1108/s1569-37592019101","DOIUrl":"https://doi.org/10.1108/s1569-37592019101","url":null,"abstract":"This special edition of Contemporary Studies in Economic and Financial Analysis offers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123192847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 12 Herd Behavior in the Borsa Istanbul","authors":"Reyhan Can, Işın Dizdarlar","doi":"10.1108/S1569-375920190000101012","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101012","url":null,"abstract":"Abstract \u0000This study is concerned with markets operating in Turkey in the Istanbul Stock Exchange (BIST), which have been observed and studied in relation to herd behavior. During the research part of the study, the existence of herd behavior was investigated with the help of the daily closing price data of the firms in BIST between January 2011 and December 2017. In the research section of the study, the authors used regression analysis. In the analysis, the authors used the index value of the BIST whole Index. The average value of the index value of BIST whole Index was taken. Then, according to this average, 1% percentile and 5% percentile were taken. In the periods in the 1% percentile (at the dates) the result was that herd behavior was present. The herd behavior was observed for the periods (for dates) included in the percentile of 1%. On the other hand, the results of the analysis for the 5% percentile show that the herd behavior is only seen in the upper extremes.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116408645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 8 Retirement Planning: A Literature Review","authors":"S. Pavia, S. Grima","doi":"10.1108/S1569-375920190000101008","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101008","url":null,"abstract":"The authors herein carry out a literature review of retirement planning and highlights that proper retirement planning starts by looking at the level of income an individual is likely to continue receiving at retirement if they were to take no action, then comparing this to what they would need to lead the lifestyle they desire. The authors review the traditional economic theories that many are accustomed to when interpreting financial matters (i.e., rational behavior) and compares this to the various studies and articles found in literature. The authors then dig into retirement planning in Malta and the behavioral obstacles to proper planning and how these are tackled in different European countries.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130326657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chapter 14 Who Wants to be a Millionaire? A Behavioral Economy Analysis","authors":"E. Tufan, Burcu Engin, Yonca İmer, Merve Aycan","doi":"10.1108/S1569-375920190000101014","DOIUrl":"https://doi.org/10.1108/S1569-375920190000101014","url":null,"abstract":"In this chapter, the authors studied cognitive biases such as certainty effect, isolating effect, and overconfidence effect in the Turkish version of “Who Wants to be a Millionaire” TV show. The research was carried out by watching the show during different dates between September 2013 and April 2015 and filling in a questionnaire, which consists of 25 questions. A total of 408 contestants were observed and evidence was found for both certainty and isolation effects.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133712402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Index","authors":"","doi":"10.1108/s1569-375920190000101018","DOIUrl":"https://doi.org/10.1108/s1569-375920190000101018","url":null,"abstract":"","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114611229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Vovchenko, L. Andreeva, V. Kokhanova, O. T. Dzhemaev
{"title":"Chapter 3 Information and Financial Technologies in a System of Russian Banks’ Digitalization: A Competency-Based Approach","authors":"N. Vovchenko, L. Andreeva, V. Kokhanova, O. T. Dzhemaev","doi":"10.1108/S1569-375920180000100004","DOIUrl":"https://doi.org/10.1108/S1569-375920180000100004","url":null,"abstract":"Abstract \u0000The development of the digital economy in the context of modern financial globalization is becoming an issue of national security and independence of a country. Promotion of the digital economy in the financial sector is a high-priority task for the short-term perspective. Nicholas Negroponte, an American scientist, first used the concept of “digital economy” in 1995. Since then, this concept has started spreading rapidly with the help of the Internet and has enhanced exchange and storage of information, complex calculations, and computer modeling of engineering facilities. \u0000 \u0000In the new economy, digital platforms are the most open electronic platforms that allow receiving full information about financial institutions and organizations; they are also being developed primarily for the financial sector. The introduction of digital technologies can lead to the reduction of headcount of financial institutions. \u0000 \u0000Digitalization and online publishing of documents related to various tenders and purchases may contribute to the reduction of risks and corruption.","PeriodicalId":404151,"journal":{"name":"Contemporary Studies in Economic and Financial Analysis","volume":"1992 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130886614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}