2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT)最新文献_第3页

Model of the Effectiveness of Google Adwords Advertising Activities Google Adwords广告活动有效性模型

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526633

G. Szymański, Piotr Lininski

{"title":"Model of the Effectiveness of Google Adwords Advertising Activities","authors":"G. Szymański, Piotr Lininski","doi":"10.1109/STC-CSIT.2018.8526633","DOIUrl":"https://doi.org/10.1109/STC-CSIT.2018.8526633","url":null,"abstract":"Nowadays, some of the most popular forms of e-marketing are activities in search engines. Pay Per Click is a type of advertisement in the form of a banner or a link with the description, recommendation or opinion of the client - displayed in search engines. The main advantages are the payment model based only on effects - clicks in advertisement. The aim of this publication is an attempt to design an model for AdWords advertising campaign. In order to achieve this goal, an analysis of selected campaigns was carried out. Taking into account all elements affecting the effectiveness of the AdWords campaign, particular stages of design should include such determinants as: selection of keywords, design of add descriptions with extensions, implementation of excluded keywords, determination of a schedule and geolocation, optimization and design of websites and continuous optimization of campaign parameters. Proposed model of AdWords campaign depends on two groups of factors. The first one is strictly connected with the campaign's parameters, while the second one is related to the features of the promoted product and the company itself.","PeriodicalId":403793,"journal":{"name":"2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130737341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

Ant Colony Optimization for Matching Class Diagrams 类图匹配的蚁群优化

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526648

Mojeeb Al-Khiaty

引用次数: 2

Investigation of Fuzzy Inductive Modeling Method in Forecasting Problems 模糊归纳建模方法在预测问题中的研究

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.5772/INTECHOPEN.86348

Y. Zaychenko

引用次数: 0

Galerkin Method and Qualitative Approach for the Investigation and Numerical Analysis of Some Dissipative Nonlinear Physical Systems 一些耗散非线性物理系统研究与数值分析的伽辽金方法与定性方法

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526744

P. Pukach, V. Il'kiv, Z. Nytrebych, M. Vovk, N. Shakhovska, P. Pukach

{"title":"Galerkin Method and Qualitative Approach for the Investigation and Numerical Analysis of Some Dissipative Nonlinear Physical Systems","authors":"P. Pukach, V. Il'kiv, Z. Nytrebych, M. Vovk, N. Shakhovska, P. Pukach","doi":"10.1109/STC-CSIT.2018.8526744","DOIUrl":"https://doi.org/10.1109/STC-CSIT.2018.8526744","url":null,"abstract":"The mathematical models of the oscillations for the important classes of the nonlinear physical systems with dissipation are considered in the paper. It is impossible to apply the asymptotic analytical methods to construct the solutions in the mathematical models of the dynamical processes in these systems. Consequently the qualitative approach is used, the solution existence and uniqueness is substantiated and estimated. The qualitative methods enable to use the corresponding specified numerical methods for the investigation of the mathematical model and solution construction. Basing on the numerical analysis and the fourth-order Runge-Kutta method there are analyzed some singularities of the dynamical processes in the considered systems classes. The effective combination of the theoretic and numerical approach allows to build the innovative procedure to analyze the mathematical models for the wide class of the nonlinear physical systems applied in the engineering.","PeriodicalId":403793,"journal":{"name":"2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132764940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A Model of Description of Grammar by Modified Algebra of Algorithms 一种用改进算法代数描述语法的模型

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526580

V. Ovsyak, O. Ovsyak, J. Petruszka

引用次数: 0

Research of Ateb-Gabor Filter in Biometric Protection Systems 生物识别防护系统中Ateb-Gabor过滤器的研究

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526607

M. Nazarkevych, V. Buriachok, Nataliya Lotoshynska, Sergiy Dmytryk

引用次数: 17

Ministry of Education and Science of Ukraine 乌克兰教育和科学部

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/stc-csit.2018.8526665

M. Dragomanov

引用次数: 83

Synonymic Connections of Cognitive Verbs in English and Ukrainian Languages: Applied Aspect 英语和乌克兰语中认知动词的同义关系:应用方面

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526701

I. Karamysheva, R. Nazarchuk, Maryna Fedoruk

引用次数: 2

Multithresholding of Benchmark Images by A Novel Optimization Approach 基于一种新的优化方法的基准图像多阈值分割

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526725

Hasan Koyuncu, R. Ceylan

{"title":"Multithresholding of Benchmark Images by A Novel Optimization Approach","authors":"Hasan Koyuncu, R. Ceylan","doi":"10.1109/STC-CSIT.2018.8526725","DOIUrl":"https://doi.org/10.1109/STC-CSIT.2018.8526725","url":null,"abstract":"Optimization based multithresholding techniques operates a cost function in order to segment an image via the obtained threshold values. For better segmentation results, a satisfier cost function and a robust optimization algorithm that is compatible with the used cost function, are needed. In this study, Scout particle swarm optimization (ScPSO) containing the efficient parts of Particle Swarm Optimization (PSO) and Artificial Bee Colony Optimization (ABC) is chosen for the optimization based process. As being the cost function, Kapur is preferred according to the advices in literature. Thus, Kapur-ScPSO technique is formed for the task of image segmentation. For performance comparison, ScPSO is compared with PSO and Genetic Algorithm (GA) on segmentation of four well-known benchmarking images (Lena, Baboon, Hunter, Map). Standard deviations, objective values and Total Statistical Success (TSS) values are calculated for every algorithm at the evaluation of performances. All algorithms are employed 50 times to choose the best performance. Consequently, it's seen that Kapur-ScPSO achieves to better standard deviations and objective values than Kapur based PSO and GA algorithms on image segmentation. Furthermore, TSS values of proposed method are brilliant on both statistical metrics.","PeriodicalId":403793,"journal":{"name":"2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116472762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Technique of Automated Construction of States and Transitions Graph for the Analysis of Technical Systems Reliability 技术系统可靠性分析中状态与过渡图的自动构造技术

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) Pub Date : 2018-09-01 DOI: 10.1109/STC-CSIT.2018.8526698

Y. Bobalo, V. Yakovyna, M. Seniv, I. Symets

引用次数: 2