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Brand social functions in the age of digital transformation 数字化转型时代的品牌社交功能
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2022-4-16-25
E. Milyaeva
{"title":"Brand social functions in the age of digital transformation","authors":"E. Milyaeva","doi":"10.22394/1996-0522-2022-4-16-25","DOIUrl":"https://doi.org/10.22394/1996-0522-2022-4-16-25","url":null,"abstract":"Introduction. Digital transformation transforms all spheres of society. Digital technologies are gradually changing the interaction between producers and consumers, creating new forms of communication. The priorities of individual consumption have become of greater importance for public relations. Consumption is being individualized as the consumption of meanings, and not just the functions of things and services. Prosumers are being emerged, joint and responsible consumer practices — sharing, recycling, etc. are being spread. In the context of digitalization, the need for a person to create a “demand for himself” in order to be recognized / to be let into social relations (work, family, friendship, hobbies, etc.) is actualized. A brand as a sociocultural phenomenon and its functions are undergoing significant changes under the influence of digitalization. The purpose of the study is to identify and characterize the social functions of the brand in a situation of total digitalization. Methods. The author uses general scientific methods — analysis, comparison, generalization, classification. Classification of the brand function is carried out on the basis of structural and functional analysis and a systematic approach. Scientific novelty of the study. The article presents the specifics of functioning of the brand as a sociocultural phenomenon of the consumer society in the context of digitalization. The author identifies and characterizes social functions of the brand in the digital space. Results. Consumption in the digital space is characterized by the growing importance of not only the manufacturer’s activity, but also the cultural-creative practices of consumers that set trends in the digital and material market, determine and create Web 2.0 Internet content. Brands, due to their symbolic nature, have actualized their functions in the digital environment. Conclusion. Brand research from the standpoint of social, humanitarian and philosophical sciences can reveal its humanistic potential for developing man and society in the digital age. The social functions of the brand in the digital space contribute to the self-development of a person and the evolution of social relations due to the focus on individuality and creativity.","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122314439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultural gap: to the problem of defining the phenomenon and its main features 文化鸿沟:对问题现象的界定及其主要特征
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2023-1-100-108
A. Minchenko
{"title":"Cultural gap: to the problem of defining the phenomenon and its main features","authors":"A. Minchenko","doi":"10.22394/1996-0522-2023-1-100-108","DOIUrl":"https://doi.org/10.22394/1996-0522-2023-1-100-108","url":null,"abstract":"Introduction. The article analyzes one of the qualitative states of culture, called the cultural gap, which is a phenomenon of ambivalent properties, on the one hand, generating most of the destruc- tive conflicts in the history of mankind, and on the other hand, in constructive overcoming of contra- dictions, prompting creative transformations. The purpose of the study is to give a definition of a cultural gap with the allocation of significant distinctive features found when analyzing any empirically fixed manifestations of it, for subse- quent understanding at the ultimate general level of reflection. Methods. Philosophical-anthropological, systemic, axiological, historical-philosophical and dialectical approaches are used as the methodological basis of the research, making it possible to consider the phenomenon of cultural gap in various aspects. Scientific novelty of the research. An analysis of the main directions of scientific discourse in the subject area under consideration makes it possible for us to conclude that the phenomenon of a cul- tural gap is studied within the framework of social and humanitarian knowledge, but mainly in relation to the analysis of conflict situations and turning points in history. The phrase “cultural gap” itself is beginning to be introduced into scientific circula- tion, however, often outside the established con- ceptual apparatus, in a narrow context and without meaningful disclosure, which makes it scientifically necessary to address the emerging subject field of studying the phenomenon and determining the meaning of the corresponding term. Results. As a result of the study, the author identifies significant signs of the phenomenon of a cultural gap, consisting in the loss of the integrity of certain areas of culture due to the heterogene- ous development of its parts, a critically significant interruption at the level of structure and content of the universals of culture in the deep value and semantic relationships provided by it, supporting mutual understanding and conflict-free coexistence of people. As no less significant signs, one can also designate the polarization and absolutization of cultural contradictions that result in antagonistic relations between representatives of sociocultural communities, separated by the interruption of these relationships Conclusions. The definition of a cultural gap, formed on the basis of existing options for inter- preting and comprehending this phenomenon, its essential and contextual features, is due to the ontological and semantic ambiguity of some of its aspects, due to which it goes beyond a strict defini- tion and is partly projective in nature, containing significant research potential. The realization of this potential through the functional capabilities of philosophical anthropology and philosophy of culture will make it possible to determine the main approaches to identifying, preventing and overcom- ing cultural gaps, including the formation of new worl","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124891969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Collective portrait of the leaders of regional branches of parliamentary political parties (on the example of the subjects of the Ural Federal District) 议会政党地区分支领导人的集体肖像(以乌拉尔联邦区的主体为例)
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2020-6-17-28
R. Mukhametov
{"title":"Collective portrait of the leaders of regional branches of parliamentary political parties (on the example of the subjects of the Ural Federal District)","authors":"R. Mukhametov","doi":"10.22394/1996-0522-2020-6-17-28","DOIUrl":"https://doi.org/10.22394/1996-0522-2020-6-17-28","url":null,"abstract":"Introduction. In the political science literature, there are several main approaches that explain the weakness of the political parties’ institution in Russia. These concepts point to reasons that are outside political parties. This study attempts to link the low status of political parties in Russia with the quality of party top management, in particular, with the parties’ regional leaders (United Russia, the Communist Party of the Russian Federation, the Liberal Democratic Party and A Just Russia). The purpose of the study is to create a collective portrait of the heads of regional branches of parliamentary political parties. Methods. The identification of elites in this work is carried out within the framework of the positional approach. The main method for collecting and analyzing data is the biographical approach. Scientific novelty. An additional explanatory model of the weakness of political parties’ institution in Russia is proposed - the quality of party leadership. The factors influencing the internal party processes are considered. Results. A comparative analysis of the social and professional characteristics of the leaders of the parties’ regional branches, as well as their career trajectories is carried out. The average statistical portrait of the regional leaders of parliamentary parties is revealed. Conclusions. The head of the party’s regional branch is a middle-aged man with a higher technical education who has not served in the Armed Forces of the Russian Federation and is a native of the deputy corps or the business community.","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125620375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Development of the Far East regions: mechanisms of accelerated economic growth 远东地区的发展:加速经济增长的机制
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2021-1-60-75
I. Zabelina, K. Parfenova
{"title":"Development of the Far East regions: mechanisms of accelerated economic growth","authors":"I. Zabelina, K. Parfenova","doi":"10.22394/1996-0522-2021-1-60-75","DOIUrl":"https://doi.org/10.22394/1996-0522-2021-1-60-75","url":null,"abstract":"Introduction. At present, the issues of the Far East accelerated economic development remain in the focus of the state attention. Among the key mechanisms of state policy is the formation of advanced development territories (ADT). The article sets the task of studying the impact of the institutional measures taken on the welfare and the population’s life quality in the Far Eastern territories. Particular attention is paid to studying migration processes and analyzing the economic activity of the Far East population. The purpose of the article is to study the effects of implementing mechanisms for accelerated economic growth, as well as assess their impact on the life quality in the Far East regions. Methods. The authors use the following methods: economic and mathematical modeling, computational and analytical methods, comparative and spatial analysis. Scientific novelty of the research. For a comprehensive assessment of the regional well-being, the authors propose to supplement the multiplicative model based on the A. Sen’s extended welfare function with a composite ecological index. It takes into account the ecological conditions of human life, which are an important aspect of well-being. The authors obtain ecologically adjusted indicators of well-being for the eastern regions of the Russian Federation and study their dynamics, as well as the relations with the data on the population’s migration activity during the formation of new institutions of advanced development in the East of the country. Results. The authors find out that most of the Far Eastern territories are still lagging behind the average Russian level in socio-economic development. The results of assessing the level of well-being of regions on the basis of a multiplicative model without taking into account the environmental factor show that the most prosperous areas are raw materials-based territories. It is shown that the role of environmental factors in the life quality in the Far Eastern territories of Russia is very significant - the ecologically adjusted level of well-being is noticeably lower than the indicator that does not take into account this aspect of well-being. The authors reveal that socio-economically disadvantaged regions with difficult natural and climatic living conditions have very high rates of migration outflow. Their coefficients of migration loss reflect the presence of a crisis in economic development, which has been increasing in recent years. An analysis of trends in economic activity shows a relationship between the dynamics of the number of employed and the implementation of ADT projects in the Far Eastern territories. Conclusions. The conclusion is that the measures taken by the state for the advanced economic development of the eastern territories of the country have not yet had a noticeable positive impact on the welfare and life quality in the Far East regions.","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133212865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On the discussion of being and existence 论存在与存在的讨论
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2019-4-93-100
Yuriy M. Ershov
{"title":"On the discussion of being and existence","authors":"Yuriy M. Ershov","doi":"10.22394/1996-0522-2019-4-93-100","DOIUrl":"https://doi.org/10.22394/1996-0522-2019-4-93-100","url":null,"abstract":"","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133687937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Two approaches to social policy in the German conservative political philosophy of the late XX century 二十世纪末德国保守政治哲学中社会政策的两种途径
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2023-2-48-58
V. Podolskiy
{"title":"Two approaches to social policy in the German conservative political philosophy of the late XX century","authors":"V. Podolskiy","doi":"10.22394/1996-0522-2023-2-48-58","DOIUrl":"https://doi.org/10.22394/1996-0522-2023-2-48-58","url":null,"abstract":"Introduction. In conservative political philoso- phy in Germany at the end of the 20th century, there developed two main approaches to social policy. The first one, paternalistic and corporat- ist approach continued the line that had been established in the 19th century and assumed the active participation of the state in regulating social support. The second, the market one, adopted American ideas of the second half of the 20th cen- tury and proposed limiting the scope of the welfare state in order to save resources and avoid a nega- tive impact on the labor market. The purpose of the study is to analyze the argu- ments of the two directions of German conserva- tism at the end of the 20th century, their philo- sophical origin and their significance for politics. Methods. The article is based on the comparative historical approach, analysis of institutions and legal documents, and the hermeneutic method for studying the political, administrative and ideological context of the development of German conserva- tism at the end of the 20th century. Scientific novelty of the research. The article focuses on the intellectual heritage of German theorists, while the main attention of domestic and foreign researchers of conservative political philosophy of the late 20th century was attracted by American and British authors. Results. The key arguments of the paternalistic approach to social issues include pointing out the responsibility of elites for the well-being of the population and a strong state as a means of com- pensating for inequality in society. The arguments of the market approach are based on the appeal to the ideas of civic virtue and the protection of property as key forces that ensure social peace and well-being. Conclusions. In practice, the approach that offered the preservation and expansion of the welfare state prevailed, and favorable economic condi- tions, as well as institutional and ideological inertia, contributed to implementing solutions within the framework of this paradigm. But the ideas of the market approach have not lost their relevance, since the burden on the welfare state increases due to the aging of the population.","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114188598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
External analog models in social cognition: causes, typology, prospects for application 社会认知中的外部模拟模型:成因、类型、应用前景
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2019-1-21-30
V. Nekhamkin
{"title":"External analog models in social cognition: causes, typology, prospects for application","authors":"V. Nekhamkin","doi":"10.22394/1996-0522-2019-1-21-30","DOIUrl":"https://doi.org/10.22394/1996-0522-2019-1-21-30","url":null,"abstract":"","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114670658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Digital literacy as a tool for preventing destructive practices in the digital environment: following the materials of the regional scientific and practical conference 数字扫盲作为防止数字环境中破坏性做法的工具:遵循区域科学与实践会议的材料
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2023-2-86-102
R. Penner, Elena I. Salganova, Sergey A. Bredihin, Elizaveta V. Shchetinina
{"title":"Digital literacy as a tool for preventing destructive practices in the digital environment: following the materials of the regional scientific and practical conference","authors":"R. Penner, Elena I. Salganova, Sergey A. Bredihin, Elizaveta V. Shchetinina","doi":"10.22394/1996-0522-2023-2-86-102","DOIUrl":"https://doi.org/10.22394/1996-0522-2023-2-86-102","url":null,"abstract":"Introduction. On February 28, 2023, on the basis of South Ural State University, with the support of the Research Center for Monitoring the Prevention of Destructive Manifestations in the Educational Environment (Chelyabinsk Institute of the Develop- ment of Vocational Education), there was held a regional scientific and practical conference “Preven- tion of destructive practices in the digital environ- ment and measures to improve the digital literacy of students: presentation of research results and the formation of an expert community in the field of social sciences and humanities in the region”. The purpose of the study is to present the key ideas from the reports and the results of the con- ference. Methods. In order to present the key ideas from the reports, the authors use general scientific methods, such as analysis and synthesis, induction, deduction, abstraction. Scientific novelty of the research. In the current discourse of the conference, digital was defined as a new human habitat, which contains the potential for human growth and at the same time anthropo- logical and social risks. Results. In meta-reality, between real and virtual, only monitoring of public opinion on existing and potential social threats is not enough. In this case, sociatria can be a practical response to digital threats and risks. Conclusion. In the current digital environment, constructive practices of individual social subjects and social groups coexist with destructive practices. Sociatria can become a social response to the issue of monitoring, preventing and combating digital threats, and digital literacy is an anthropological response that should be created in the educational environment.","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114598965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing criteria for classifying municipalities as single-industry (single-industry cities) 单一产业城市划分标准分析(单一产业城市)
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2019-3-50-62
S. Kulay
{"title":"Analyzing criteria for classifying municipalities as single-industry (single-industry cities)","authors":"S. Kulay","doi":"10.22394/1996-0522-2019-3-50-62","DOIUrl":"https://doi.org/10.22394/1996-0522-2019-3-50-62","url":null,"abstract":"","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124925152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Theoretical foundations of the labor market and employment digital transformation of in a single-industry town 单一产业城镇劳动力市场与就业数字化转型的理论基础
Socium i vlast Pub Date : 1900-01-01 DOI: 10.22394/1996-0522-2021-3-25-45
O. Antonova, E. Kolesnik, E. Maslennikova
{"title":"Theoretical foundations of the labor market and employment digital transformation of in a single-industry town","authors":"O. Antonova, E. Kolesnik, E. Maslennikova","doi":"10.22394/1996-0522-2021-3-25-45","DOIUrl":"https://doi.org/10.22394/1996-0522-2021-3-25-45","url":null,"abstract":"Introduction. On the territory of the Chelyabinsk region there are 16 single-industry towns, the labor market and employment of which depend on the socio-economic situation of the single-industry enterprise. This state of matters results in the growth of unemployment, decrease in the level of human capital, the population’s life quality, and the loss of scientific and production potential. According to the authors, developing the theoretical foundations of the labor market and employment digital transformation in a single-industry town will make it possible to find alternative ways of employing the population in order to improve regional policy on the labor and employment market. The purpose of the study is to develop the theoretical foundations of the labor market and employment digital transformation in a monotown. Methods. The authors use the following scientific methods: system analysis, comparison, description, generalization, systematization, formalization, analysis of sources, etc. The scientific novelty of the research consists in defining the concepts «digital transformation of the labor market of a monotown», «digital platform of the labor market»; in determining changes in the elements of a monotown labor market structure in the processes of digital transformation; in determining the subjects, objects of the labor market digital transformation; in developing a comparative characteristic of the traditional labor market and the labor market of Industry 4.0 monocity; in developing recommendations for the digital transformation of the labor market of a monotown in order to improve the regional employment policy. Results and conclusions. As a result of analyzing the structure of the population’s employment in single-industry towns of the Chelyabinsk region, the authors determine quantitative transformations in the number of the residing population, the average number of employees towards its reduction; the authors characterize the average monthly salary of workers in organizations of single-industry towns as unstable. The analysis of unemployment shows that there is a tendency for the number of youth among the unemployed to grow, at the same time, hidden unemployment is decreasing; in general, the unemployment rate in single-industry towns is higher than in the Chelyabinsk region for the entire study period. The analysis shows that it is necessary to search for alternative ways of employing the population, of decreasing the unemployment rate, which made it possible to develop theoretical foundations for transforming the labor market and employment of a single-industry town.","PeriodicalId":403043,"journal":{"name":"Socium i vlast","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126158156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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