Jurnal Nawala Visual最新文献

{"title":"KONTEN INSTAGRAM SEBAGAI MEDIA PROMOSI DESA WISATA TENGANAN DAUH TUKAD DALAM UPAYA MENINGKATKAN KUNJUNGAN WISATAWAN PASCA PANDEMI","authors":"Ni Wayan Nandaryani, Ngurah Adhi Santosa","doi":"10.35886/nawalavisual.v4i1.331","DOIUrl":"https://doi.org/10.35886/nawalavisual.v4i1.331","url":null,"abstract":"Covid-19 merupakan penyakit menular yang disebabkan oleh virus yang pertama kali ditemukan di China. Pada awal tahun 2020 virus ini telah masuk ke Indonesia dan mengakibatkan krisis ekonomi dan lumpuhnya pariwisata khususnya di pulau Bali. Hal ini juga berdampak pada Desa Wisata Tenganan Dauh Tukad. Dengan ditutupnya akses masuk wisatawan luar ke Indonesia juga berdampak pada berkurangnya jumlah kunjungan wisatawan ke Desa Tenganan Dauh Tukad. Untuk mendorong pertumbuhan ekonomi agar pariwisata di desa Tenganan Dauh Tukad kembali bangkit pascapandemi maka diperlukan sebuah sarana promosi yang akan digunakan untuk mempromosikan kembali desa Tenganan Dauh Tukad. Media promosi yang dirasa efektif adalah konten instagram, melihat semakin banyaknya pengguna instagram setiap tahunnnya. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pengumpulan data observasi, dokumentasi dan juga kepustakaan. Teori yang digunakan untuk menciptakan media ini adalah teori desain. Dengan terciptanya media promosi ini diharapkan akan mampu meningkatkan kembali jumlah kunjungan wisatawan asing maupun domestik ke desa wisata Tenganan Dauh Tukad sehingga ekonomi pascapandemi bisa bangkit kembali.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130467891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PELATIHAN FOTOGRAFI DAN PENGELOLAAN MEDIA SOSIAL PADA POKDARWIS PEMANIS HERITAGE DESA WISATA BIAUNG TABANAN BALI","authors":"I. P. D. Arya Putra","doi":"10.35886/nawalavisual.v4i1.353","DOIUrl":"https://doi.org/10.35886/nawalavisual.v4i1.353","url":null,"abstract":"Pemanis Heritage is part of the Biaung Cultural Tourism Village tourism group located in Penebel District, Tabanan Regency, Bali Province. The Biaung Cultural Tourism Village concept has been developed since 2006. The Biaung Cultural Tourism Village concept consists of several tourism awareness groups (POKDARWIS) located in each of the traditional villages in the Biaung Village area. POKDARWIS Desa Adat Pemanis, here in after referred to as Pemanis Heritage, is managed independently by Desa Adat Pemanis by forming a Pemanis Heritage manager and its activities involve all elements of the community of Desa Adat Pemanis, one of which is the Sekaa Teruna or traditional village youth organizations. Pemanis Heritage prioritizes natural and cultural tourism. This is in accordance with the unspoiled potential of the Sweet Traditional Village. Cultural tourism that can be developed at Pemanis Heritage is closely related to the cultural richness in Pemanis, such as the existence of ancient temple sites with the form of punden terraces and menhirs, agrarian traditions that are still maintained by the community, traditional culinary riches, and other potentials that continue to be explored. The problem faced by POKDARWIS Pemanis Heritage is, the management of existing promotional media that has not been maximized, Pemanis Heritage has several social media accounts such as Facebook and Instagram. However, the management of these two accounts has not been maximized so that it cannot be a media for promotion and the right information. This deficiency occurs due to the absence of Human Resources who understand the concept of digital marketing, especially the management of social media content, photography and videography skills. The solution offered in this activity program is to provide photography training by concentrating on the use of simple photography techniques that are still based on photographic science such as Speed, Diaphragm, ISO, composition, lighting, depth of field and several approaches in taking photographic objects so that the purpose of this research is valuable. in the improvement and introduction of a new tourist destination POKDARWIS Pemanis Heritage, Biaung village, Penebel Bali.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125653528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REPRESENTASI SEKSUALITAS DALAM MUSIC VIDEO HYUNA LIP & HIP","authors":"Uzda Nabila Shabiriani, I. Pratama","doi":"10.35886/nawalavisual.v4i1.349","DOIUrl":"https://doi.org/10.35886/nawalavisual.v4i1.349","url":null,"abstract":"Ketidakadilan representasi perempuan dapat dilihat pada Music Video Hyuna yang berjudul Lip & Hip. Tatapan laki-laki atau male gaze sebagai penonton membangun fantasi terhadap sosok perempuan sesuai dengan selera mereka, sedangkan perempuan sebagai objek seksualitas menempatkan tubuh perempuan yang menciptakan, mengorganisir dan mengekspresikan, serta mengarahkan hasrat. Dalam penelitian ini, peneliti menganalisis gestur tubuh, mimik wajah, ikon yang ditampilkan, serta hal-hal lain yang dapat merepresentasikan seksualitas dengan menggunakan landasan teori male gaze Laura Mulvey. Hasil analisis ini menunjukkan bahwa di dalam video Lip & Hip terdapat tanda-tanda representasi seksualitas yang mengarah kepada bentuk eksploitasi terhadap perempuan dan sekaligus mencocokkan bentuk-bentuk seksualitas tersebut dengan teori male gaze. Video klip Lip & Hip bertindak sebagai penanda untuk penonton laki-laki, diikat oleh urutan simbolik yang dapat menjadi tempat laki-laki bisa melepaskan fantasi dan obsesinya melalui perintah linguistik (arahan sutradara) dengan menekankannya pada citra HyunA hanya sebagai pembawa makna (wayang) bukan pembuat makna (dalang), sehingga video klip Lip & Hip merupakan bentuk representasi seksualitas yang dijual oleh media untuk kepetingan kapitalisme dan sekaligus objek seksualitas pria (male gaze).","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121174354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERANCANGAN VIDEO COMPANY PROFIL UNIVERSITAS ICHSAN GORONTALO","authors":"Risti Puspita Sari Hunowu","doi":"10.35886/nawalavisual.v3i2.247","DOIUrl":"https://doi.org/10.35886/nawalavisual.v3i2.247","url":null,"abstract":"Universitas Ichsan Gorontalo  atau yang disebut UIG menjadi Perguruan Tinggi Swasta yang cukup besar di Gorontalo . Universitas Ichsan Gorontalo mengenalkan atau membranding UIG kepada masyarakat untuk mempertahankan kepercayaan masyarakat bahwa UIG tetap memiliki kualitas terbaik dalam bidang pendidikan. video company profile adalah salah satu alat bantu untuk UIG mempromosikan diri. Proses metode pengembangan multimedia akan digunakan sesuai dengan perancangan suatu karya video yang sesuai dengan harapan. Pemecahan masalah tersebut dengan menggunakan teknik pengambilan gambar yang sederhana, shoot video yang mudah dipahami dan menggunakan kalimat narasi yang mudah dipahami dan diingat masyarakat. Video company profile ini dirancang untuk digunakan meningkatkan strategi sebagai media promosi.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124620736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KAJIAN BAHASA RUPA RELIEF MONUMEN PERJUANGAN NANI WARTABONE","authors":"Muhammad Isla","doi":"10.35886/nawalavisual.v3i2.246","DOIUrl":"https://doi.org/10.35886/nawalavisual.v3i2.246","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Penelitian ini bertujuan untuk mengetahui cara mengkaji relief monumen perjuangan Nani Wartabone dari segi bahasa rupa serta untuk memberikan pengetahuan kepada masyarakat Gorontalo makna dari relief monumen perjuangan Nani Wartabone serta untuk mendeskripsikan kajian bahasa rupa dari relief tersebut. Penelitian ini ditulis dengan menggunakan metode penelitian deskriptif kualitatif, yaitu penulis mengamati secara rinci latar belakang serta hal-hal yang terkait dengan monumen perjuangan Nani Wartabone, hasil penelitian ini memungkinkan penulis untuk mengetahui makna relief monumen Perjuangan Nani Wartabone dari segi bahasa rupa serta penulis juga dapat mengetahui sejarah dari monumen tersebut. Monumen perjuangan Nani Wartabone mempunyai nilai sejarah yang kuat bagi masyarakat Provinsi Gorontalo. Hasil penelitian yang diperoleh penulis cukup baik karena terdapat beberapa narasumber yang cukup membantu dalam proses penulisan penelitian ini, kesimpulan atau hasil akhir dari penelitian ini adalah bahwa penulis dan masyarakat dapat mengetahui makna monumen perjuangan Nani Wartabone berdasarkan kajian bahasa rupa. \u0000 \u0000 \u0000 \u0000","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122068703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DRAMATURGI DALAM IDENTITAS DAN CITRA INFLUENCER KADEER BACHDIM PADA AKUN INSTAGRAM D_KADOOR","authors":"Uzda Nabila Shabiriani","doi":"10.35886/nawalavisual.v3i2.236","DOIUrl":"https://doi.org/10.35886/nawalavisual.v3i2.236","url":null,"abstract":"Kadeer Bachmid or better known as d_kadoor on Instagram may sound familiar to Javanese people who like to see humorous content on Instagram. Kadeer Bachmid is a celebrity on instagram from Malang, East Java who loves to make funny video content by acting as a fussy mother with a distinctive style of wearing a headscarf, but not taking off her thin mustache and using Javanese language. His expertise in playing the character of fussy mother has made many people like his content while being entertained. But behind it, Kadeer Bachmid is a genuine man and good at reciting beautifully. He has recorded this and put it in his Instagram several times, which is actually the opposite of his video content acting as talkative mothers. Therefore this study aims to analyze the formation of the identity and image of Kadeer Bachmid on the d_kadoor instagram account. The theory used to analyze this phenomenon is the dramaturgy theory popularized by Erving Goffman. This study uses qualitative research methods, namely observation, documentation study, literature study and Focus Group Discussion (FGD) which are very important to determine the design of the research concept.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130952457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERANCANGAN IKLAN DIGITAL PRODUK AYUKA FLOWER BERBASIS MOBILE","authors":"Rafika Ulfah Rahmaningtyas, A. Rachman","doi":"10.35886/nawalavisual.v3i2.233","DOIUrl":"https://doi.org/10.35886/nawalavisual.v3i2.233","url":null,"abstract":"A B S T R A C T \u0000Technological developments are becoming increasingly rapid, especially with the internet facility that makes it easy for the public to obtain information anytime and anywhere. The development of media applications has also improved the way a company advertises. Nowadays, product advertising can be done through the website. Design sprint method is used in designing digital advertisements for ayuka flower products. Design sprint method has 5 stages, understand, diverge, decide, prototype, and validate. This research produced a mobile-based digital advertisement using Google Web Designer. \u0000A B S T R A K \u0000Perkembangan teknologi menjadi semakin pesat, terutama dengan adanya sarana internet yang memberikan kemudahan kepada masyarakat untuk memperoleh informasi kapanpun dan dimanapun.  Perkembangan aplikasi media turut menyempurnakan cara beriklan suatu perusahaan. Di zaman sekarang ini, iklan produk dapat dilakkan melalui website. Metode design sprint digunakan dalam perancangan iklan digital produk ayuka flower. Metode design sprint memiliki 5 tahapan, yaitu understand, diverge, decide, prototype, dan validate. Penelitian ini menghasilkan sebuah iklan digital berbasis mobile menggunakan Google Web Designer.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123007076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS FORM, KONTEN, DAN KONTEKS LOGO BADAN KEPENDUDUKAN DAN KELUARGA BERENCANA NASIONAL (BKKBN)","authors":"Gwyneth Vannia, Nadya Tritami, Stephanie Nathania, Brian Alvin Hananto","doi":"10.35886/nawalavisual.v3i2.203","DOIUrl":"https://doi.org/10.35886/nawalavisual.v3i2.203","url":null,"abstract":"Artikel ini membahas mengenai analisis form, konten, dan konteks dari logo Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) yang dilakukan pada tahun 2020. Analisis ini dilakukan dalam lingkup penelitian tindakan kelas yang dilakukan oleh penulis, khususnya siklus ketiga. Dalam siklus ketiga ini, penulis melakukan analisis visual dengan menggunakan metode analisis form, konten, dan konteks yang telah dikembangkan sebelumnya. Berdasarkan analisis yang dilakukan, dapat dipahami nilai lebih dan kekurangan dari logo baru BKKBN: dimana logo mungkin dapat dirancang dengan baik secara formal, namun memiliki beberapa kekurangan dalam kemampuan representasi logo tersebut.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125985875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERANCANGAN IDENTITAS VISUAL UNTUK PERTANIAN MODERN ”GUMINEPONIK” DAN IMPLEMENTASINYA","authors":"I. K. P. Yasa","doi":"10.35886/nawalavisual.v3i2.260","DOIUrl":"https://doi.org/10.35886/nawalavisual.v3i2.260","url":null,"abstract":"Gumineponik is one of the UMKM engaged in the hydroponic business. Besides offering hydroponic installations, hydroponic equipment, and plant nutrition, it also offers innovative processed products such as vegetable fruit juices and fruit and vegetable spring rolls. In introducing its business and products, gumineponik requires a visual identity in the form of a logo that will be implemented in promotional media. Data were collected naturally and presented in a qualitative descriptive form. Data collection was carried out using interviews and direct observation. In addition, it is supported by theoretical studies and documentation. Logo design starts from brief design, research and brainstorming, alternative designs, presentations and revisions in the process of getting the selected logo for gumineponik.  The chosen logo is a combination of the letter G and leaves as a symbol of agriculture. The selected logo is then implemented on the packaging of juice and spring roll products. In addition, it is also implemented on business cards, pricelist and x-banner media as supporting media.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122851749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KAJIAN SEMIOTIKA APLIKASI LOGO FACEBOOK DAN MASSENGER","authors":"Siska Udilawaty","doi":"10.35886/nawalavisual.v3i2.250","DOIUrl":"https://doi.org/10.35886/nawalavisual.v3i2.250","url":null,"abstract":"Penelitian ini berjudul “Kajian Semiotika Logo Aplikasi Facebook dan Massenger” . Penelitian ini bertujuan untuk menganalisis, menjelaskan dan mendeskripsikan  makna logo Facebook dan Massenger berdasarkan unsur – unsur ikon, indeks dan simbol menggunakan teori Charles Sanders Peirce. Metode penelitan yang digunakan adalah metode pendekatan kualitatif dengan jenis penilitian deskriptif. Hasil Penelitian ini adalah untuk menganalisis, menjelaskan dan mendeskripsikan serta mengenal tanda ataupun symbol – symbol yang ditemukan pada logo facebook dan messenger penelitian ini dapat dikaitkan dengan analisis semiotika karena didalamnya terdapat tanda makna tersembunyi untuk mengetahui makna ikon, Indeks, dan symbol pada aplikasi tersebut.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122221649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}