{"title":"Influence of Celebrity Endorsements on the Purchase of Ice Cream during Covid Pandemic","authors":"A. Saldanha","doi":"10.12725/ujbm.58.1","DOIUrl":"https://doi.org/10.12725/ujbm.58.1","url":null,"abstract":"Covid 19 had a devastating effect on the Indian ice cream sector, resulting in a huge reduction in ice cream sales. The current study focuses on the possibility of the use of celebrity endorsement by ice cream brands to revive sales. The objectives of the study are to find whether celebrity endorsement influences the frequency of ice cream purchase. The study further investigates the relationship of demographic variables like age, gender, and income on the influence of celebrity endorsement on consumers' purchase intention. 480 respondents of various age groups, genders, and income groups were a part of this study. The respondents were chosen from the South Indian states of Karnataka and Kerala. The results of the study indicate that celebrity endorsement influences the purchase frequency of ice cream by consumers. The study found that perception of celebrity endorsement influence on purchase intention varied among respondents of different gender and income groups respectively. However, no such difference in perception concerning celebrity influence was observed among respondents of various age groups.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132153367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of Outward FDI on Firms’ Productivity in the Steel Industry: Evidence from India","authors":"Sukanya Ram","doi":"10.12725/ujbm.58.3","DOIUrl":"https://doi.org/10.12725/ujbm.58.3","url":null,"abstract":"This paper examines the impact of Outward FDI (OFDI) on productivity and analyses its substantial effect on home countries' steel firms. For the analysis, the study classifies the steel companies into a treatment group and a control group. To analyse India's FDI investment objective and its impact on productivity, the study ranks economies into low- and middle-income, high- and middle-income, and tax havens to analyse productivity growth. The data for the analysis come from Prowess, a World Bank database. The data of outward FDI from Indian companies is compiled from the UNCTAD database. The study suggests that research on FDI does not focus on the impact on the issuing party, particularly FDI from low- and middle-income countries. The study analyses the effects of FDI with special reference to the Indian steel industry.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"27 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121053735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Retailer’s Service Quality & CSR as Antecedents of Retailer Personality & Customer Reactions: A Review","authors":"Abdul Rashid, V. Rokade","doi":"10.12725/ujbm.60.5","DOIUrl":"https://doi.org/10.12725/ujbm.60.5","url":null,"abstract":"This research paper aims to assess the influence of Retail Service Quality and CSR as antecedents of Retailer Personality and Customer Reactions. Also, reviews were done for studies which implemented Analytic Hierarchy Process (AHP). The relationships and links were identified from a rigorous literature review. A conceptual model has been developed and proposed, with Retail Service Quality and CSR Policy of retailer as antecedents and Customer Reactions as consequences of Retailer Personality. Hypotheses were formulated, recommendations and Scope for future research were discussed.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128534368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Knowledge of Sustainable Manufacturing Practices on Purchase Intention Towards Fashion Apparel","authors":"Bhavna Bajaj, A. Paul","doi":"10.12725/ujbm.60.4","DOIUrl":"https://doi.org/10.12725/ujbm.60.4","url":null,"abstract":"Indian apparel manufacturers are promoting sustainable fashion and reducing carbon footprint. Despite these efforts, the acceptance of green apparel in India is low compared to developed countries. In the current study, the impact of sustainable manufacturing practices on consumers’ purchase intention has been investigated while controlling for consumers' knowledge of sustainable manufacturing practices (SMPs). Data from 100 respondents analyzed using bivariate regression suggests that relationship between Consumers' Environmental Impact Consciousness, Consumers' Awareness of a brand's SMPs and their Purchase Intention toward the brand is differentially impacted by Consumers' own Knowledge of Sustainable Manufacturing Practices. The results carry implications for marketers who must craft messages to raise consumers’ knowledge of sustainable practices, as well as the consumers' awareness of brands' use of SMPs.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131602844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Onion Prices in India 2019-20: A Case Study","authors":"A. Dey","doi":"10.12725/ujbm.56.3","DOIUrl":"https://doi.org/10.12725/ujbm.56.3","url":null,"abstract":"This Case Study deals with the sharp increase in the prices of the onions between December of 2019, and January of the following year, 2020. The rise in the prices of onions made people stop consuming onions for a certain period of time. The purpose of this case study is to differentiate comparisons between the related agricultural markets and to provide insights into the magnitude of supply-demand causalities. Along with the recommendations to the government towards the short term and long term interventions in the Onion Prices.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121392901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amitoj Singh, David Parapallicherayil John, Arun Pattamookkil Jacob
{"title":"A Review of Central Bank Digital Currencies","authors":"Amitoj Singh, David Parapallicherayil John, Arun Pattamookkil Jacob","doi":"10.12725/ujbm.58.5","DOIUrl":"https://doi.org/10.12725/ujbm.58.5","url":null,"abstract":"This is a review paper on the exploratory research done by various central banks and international organisations on CBDCs and the framework to be followed for implementing these CBDCs so that the monetary system of a specific country remains unaffected. CBDCs and cryptocurrency in general as we know have become quite popular and are the talking point for many research scholars, economists and investment analysts. While many believe cryptocurrencies to have no intrinsic value, the value of the underlying technology i.e blockchain is something that can be argued upon. CBDCs remove the major cons of cryptocurrency by providing stability to the volatile cryptocurrency market and by acting as a legal tender thereby gaining the trust of retail public. Many governments believe that the introduction of CBDCs into the economy could simplify the payment’s structure thereby increasing the velocity of money leading to higher GDP growth. But one possibility that shatters this glass of optimistic views is the possibility of disintermediation of banks which could adversely affect the credit creation capacity of the country and disintegrate the entire monetary policy formation mechanism. Therefore, though the concept of digital currencies may excite many people, its adoption in an economy should be considered only after thorough research and pilot programs conducted by the central banks.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117193186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impulsive buying during Flash Sales on ECommerce sites and the Ramification of Flash Sales on Shopping","authors":"H. Dsilva, Elangovan N","doi":"10.12725/ujbm.57.3","DOIUrl":"https://doi.org/10.12725/ujbm.57.3","url":null,"abstract":"Even though E-Commerce has been advanced fordecades, it is today's buzzword. The industry hasendured impressive growth since the last decade. Thebusiness context is fierce as big companies try to vanquishwhile small companies enter the space and institutethemselves. Flash sales are a comparatively recent ECommerce phenomenon in which a business offers asubstantial discount on one or more products or servicesfor a limited time. Though many studies have beenexecuted on flash sales and how they are crucial for ECommerce sites to increase sales and visibility. Very littlehas been investigated on the attributes of flash sales. Thispaper endeavours to examine the eclectic characteristicsof flash sales, namely effective duration, a variety andassortments on online shopping enjoyment, portalpreference towards online impulse buying, and factorssuch as perceived perishability and perceived scarcity onattitude towards flash sales. The research further countsto better knowledge while formulating flash sales.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128294501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer Awareness and Expectation of Product Water Softener in Maharashtra Region","authors":"J. Nautiyal","doi":"10.12725/ujbm.57.1","DOIUrl":"https://doi.org/10.12725/ujbm.57.1","url":null,"abstract":" The interplay of several elements influences a consumer'sdecision to purchase a product. The market is now mostlydriven by consumers. Consumers have a variety ofoptions from which to choose. The study sheds light on anumber of elements that the maker should emphasise inorder to entice potential buyers. The goal of this study is tolook into consumer knowledge, preferences, satisfactionassessment, and competition analysis in relation toAquasoft water Softener (EFL). To fulfil the goals, aDescriptive Research was done in many parts ofMaharashtra and few regions in Bhopal. A wellstructured questionnaire was filled out by 100 people intotal. Customers' satisfaction levels are influenced by threedimensions: product quality, price, and size, according tothe findings. Further findings reveal that there is aconsiderable link between the brand name and customerpreference. As a result, it has been suggested that thecorporation concentrate on brand awareness, productsupply, and distribution. Manufacturers are encouraged tobuild aggressive marketing strategies in order to boostconsumer satisfaction and encourage them to becomebrand loyalists.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116672268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of the Covid-19 Pandemic Outbreak on Panic Buying Behavior in the FMCG Sector","authors":"Vesheshta Thakur, Prabha Kiran","doi":"10.12725/ujbm.55.6","DOIUrl":"https://doi.org/10.12725/ujbm.55.6","url":null,"abstract":"There is no doubt that a very challenging market climate has been created by the crisis triggered by the global coronavirus pandemic. Many firms have faced partial and even extended stoppages, with employees facing financial uncertainties and concerns for months. Consumer behavior has been compelled involuntarily to alter their habit of consumption in a large scale. Distress over the delivery of the commodities has led many individuals to panic purchasing of vital materials in bulk quantities. The view of a long-term recession and financial instability will have a notable effect on customer expectations, outlook and actions. \u0000The current research attempts to analyze and quantify customer preferences, emotions and consumer behavior during the coronavirus crisis. The report also reflects on the transition in eating patterns after the outbreak of COVID-19. It will also examine and present the variations in eating habits and behavior across different genders and ages.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121419920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Globalization on Online Business: A conceptual study with reference to Amazon and Alibaba e-commerce site","authors":"VetoDey Dey, Glen Francis","doi":"10.12725/ujbm.55.3","DOIUrl":"https://doi.org/10.12725/ujbm.55.3","url":null,"abstract":"Globalization helps in identifying export markets, doing business beyond boundaries, developing oversea contacts, establishing presence in their markets. It also refers to the spread of job, product, technology, and service by doing cross border trades. In this Internet era the use of electronics for doing business transactions have been used globally. India has almost 700 million internet users in 2020. In this conceptual paper the researchers were trying to find out the impact of globalization on two renowned e-commerce sites with reference to India. Amazon and Alibaba were chosen for the study. Different Trade bodies’ policies studies were also analyzed to find out the ease of doing business policies. Finding of the study shows that Amazon has utilized thinking globally but acting locally strategy in Indian Markets and whereas Alibaba has used its previous model in India, now focusing on vertical e-commerce model and smaller deals as its future strategy. Finding also shows that Amazon and Alibaba have recognized the diversity of the Indian people and with a purpose has used this understanding to spread its market share. The two-e-commerce giant, their strategies and working model is used to reach the conclusion of the study.","PeriodicalId":398667,"journal":{"name":"Ushus Journal of Business Management","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131202942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}