Influence of Globalization on Online Business: A conceptual study with reference to Amazon and Alibaba e-commerce site

VetoDey Dey, Glen Francis
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引用次数: 1

Abstract

Globalization helps in identifying export markets, doing business beyond boundaries, developing oversea contacts, establishing presence in their markets. It also refers to the spread of job, product, technology, and service by doing cross border trades. In this Internet era the use of electronics for doing business transactions have been used globally. India has almost 700 million internet users in 2020. In this conceptual paper the researchers were trying to find out the impact of globalization on two renowned e-commerce sites with reference to India.  Amazon and Alibaba were chosen for the study. Different Trade bodies’ policies studies were also analyzed to find out the ease of doing business policies. Finding of the study shows that Amazon has utilized thinking globally but acting locally strategy in Indian Markets and whereas Alibaba has used its previous model in India, now focusing on vertical e-commerce model and smaller deals as its future strategy. Finding also shows that Amazon and Alibaba have recognized the diversity of the Indian people and with a purpose has used this understanding to spread its market share. The two-e-commerce giant, their strategies and working model is used to reach the conclusion of the study.
全球化对网络商务的影响:以亚马逊和阿里巴巴电子商务网站为例的概念研究
全球化有助于确定出口市场,在边界之外做生意,发展海外联系,在他们的市场上建立存在。它还指通过进行跨境贸易来传播工作、产品、技术和服务。在这个互联网时代,使用电子设备进行商业交易已经在全球范围内使用。到2020年,印度将拥有近7亿互联网用户。在这篇概念性论文中,研究人员试图找出全球化对两个著名的电子商务网站的影响,并参考印度。亚马逊和阿里巴巴被选为研究对象。此外,我们亦分析不同贸易团体的政策研究,以找出营商便利度的政策。该研究的发现表明,亚马逊在印度市场上采用了全球思维、本地行动的战略,而阿里巴巴在印度使用的是以前的模式,现在专注于垂直电子商务模式和较小的交易作为未来的战略。研究结果还表明,亚马逊和阿里巴巴已经认识到印度人的多样性,并有目的地利用这种理解来扩大其市场份额。这两个电子商务巨头,他们的战略和工作模式是用来得出研究结论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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